Reborn in 2011, 985 missing from two copies

Chapter 297 Star Jump! New brand, new business
At this time, Wang Yi received a call from Ye Changpeng:
"Chairman, when "Cliff" premiered, there was no brand advertising. It was all promoted by Xingyi Technology. After it became popular, many big brands rushed to sponsor and advertise."

"According to your request, the title of the forty episodes of our "Cliff" was given to Yanghe and Crest, a family of 2100 million. Interrupted advertisements, paused advertisements, etc. were given to BYD, Qingyang and other big brands. All advertising revenue added up to Ten thousand."

Wang Yi was very satisfied: "Very good. These advertisements basically meet the audience of "Cliff". The advertisers will not lose money, and we have recovered our money."

The copyright of "Cliff" is only 2000 million. After the ratings exploded, the advertising fees alone paid back. Other new membership fee income, subsequent copyright income, and subsequent advertising income were all for nothing!
Huge profits!

Ye Changpeng continued: "Now that "Northern Ireland" is also popular, some brands are rushing to be the title sponsors today. The highest bidder is Zhenlian.com, which bids 1200 million for the title of 1180 episodes, and Nao Baiyin, who bids 1100 Ten thousand. Head & Shoulders bid 1100 million. You see..."

"Give it to Head & Shoulders and Lancôme!" Wang Yi said decisively.

"Huh? It's not that Zhenlian.com and Naobaiyin bid higher..." Ye Changpeng was a little unbelievable.

The two combined add up to 180 million more!

Wang Yi solemnly said: "Changpeng, when choosing advertisers, you have to pay attention to influence and integrity. It's okay to make less money. We have to have a conscience, otherwise we will become so-and-so, eating human blood steamed buns? What about Zhenlian.com and Naobaiyin? What’s going on, you don’t know?”

"I understand, Chairman." Ye Changpeng suddenly realized: "Other advertisers include Lan Xiang Excavator, New Oriental Chef, Naisi, Head and Shoulders..."

"To Naice and Head & Shoulders! You don't need to ask me questions like this in the future. The principle is that the product must be reliable, the brand must be reliable, and the image must be reliable!"

Wang Yi doesn't want to be exposed to Xingyi Video's advertisements, and he often uses compound fertilizers, excavators, beauty salons...

"Okay, Chairman, in this way, the advertising fee of "Northern Ireland" will reach 3700 million."

"Okay." Wang Yi nodded. Although he hasn't paid back his money yet, it's almost done.

After all, these are just the ads in the first month of broadcast, and there will be other advertising revenue in the future.

As well as hundreds of millions of new membership revenue, making money is indispensable!

There are three main reasons why the film and television entertainment business exists.

First, increase the exposure of Xingyi Technology’s products, increase sales, and create profits.

Because of Xingyi Video, Xingyi Music, and Xingyi Media, hundreds of millions of users have paid attention to Xingyi Technology and have purchased or considered purchasing Xingyi Technology’s xphone 1 and x buds and other products.

Second, generate revenue through IP copyright, advertising, membership fees, etc. Let Wang Yi have more funds to invest in the research and development of high-end projects such as semiconductors, big data, cloud computing, and AI!
Third, the film and television entertainment business can increase the popularity of Xingyi Technology and cultivate fans and user base!

Both Apple and Xiaomi are inseparable from the fan economy.

As long as the fans are there, it doesn't matter if the product fails or if the strategy goes awry.

Hundreds of millions of fans and users are the solid foundation and the basis for a comeback.

In the past life, the unicorn returned and satellite communications broke through the sky.

Countless fans were so excited that they bought the new phone one after another and sold out the new phone!

This is the power of fans.

Similarly, Xingyi Technology also needs a large number of fans and users to firmly support Xingyi Technology.

Only in this way can it have a long history.

It’s just that every brand has a different way of attracting fans.

Xiaomi, for example, focuses on cost-effectiveness and is popular all over the world.

A smartphone worth three to five thousand? I am 1999!

Laser TV 14999 to ? I am !

How much does an air purifier cost? I’ll give you 999!

How many hundred does the bracelet cost? I’m just 99!

……

With this operation, can Xiaomi avoid attracting fans?

HW's way of attracting fans is to invest crazily, work hard on research and development, and do it if you don't accept it!

I have invested heavily in research and development of leading foreign technologies to catch up and surpass them!

Step by step, break through one high-end technology after another, and break one international monopoly after another!
With this kind of character, how can he not gain fans?

Especially the older generation, they have suffered enough and are constantly stuck and forced to buy their monopoly products at ten times the price!
For example, when Wang Yi was a child, in the early 1990s, the initial installation fee for a landline phone was 4,000 yuan!
That's right, four thousand yuan in the 1990s, what's the concept?
Is it equivalent to tens of thousands of dollars today? Or hundreds of thousands?
As for the reason, it’s not that the operators are too shady or the charges are too expensive.

But there is something called a switch. At that time, we couldn't make it ourselves and had to buy foreign brands.

How expensive are switches from foreign companies?
One unit costs RMB 20!

One line costs 500 US dollars, which is 4,000 RMB according to the exchange rate at that time!

A solid money grab!
Is the price so high because of the high cost of switch equipment?
Of course not, the material cost of the switch is very low.

Is it because the technology is too cutting-edge? Too advanced?

No, switch technology is an old technology that has been mature for more than ten years and is not considered advanced.

The reason why it’s so expensive is simply because we can’t make it.

Even if a foreign company sells it to us for more than ten times the price, we can only bite the bullet and buy it!
At that time, the domestic market was divided among seven countries and eight equipments from seven countries, and all were sold at high prices!
It wasn't until HW developed the C&C08 switch, commonly known as the 08 switch in the industry, that it completely broke the blockade with its excellent performance.

Since then, switch prices have plummeted.

It jumped from 20 to 10, then 5, and finally 1. Later, most of those foreign brands went bankrupt...

The installation fee for the landline also dropped from 4,000, to 1,000, then 500, then 100, and finally the installation fee was waived and rice and oil were given as a gift!
Wang Yi was very impressed by this.

He remembers that when he was a child, his parents said that so-and-so’s fixed-line phone installation fee cost 4,000, and he also remembered that so-and-so’s fixed-line phone installation cost 1,000, and his own fixed-line phone cost 500.

Later, my hometown Faxiaojia installed it for free, and also gave me rice and oil!

Wang Yi, who was young at the time, only thought this was interesting. It was not until later that he realized that behind it was a battle between foreign companies' monopoly and independent research and development!
If HW hadn't broken through the blockade of foreign companies, mass-produced 08 machines, and brought down the price of switches, Wang Yi's family wouldn't even be able to afford a phone!

However, the switch is just a microcosm.

Foreign companies use monopoly technology to charge ten times higher prices, not just for fixed-line phones, but in all aspects.

Those born in the 90s and 00s don’t know much about this, but those born in the 60s, 70s, and even the 80s all know it clearly.

Especially those born in the 60s and 70s, many of them were suffocated by foreign companies that exploited their monopoly technology and robbed them crazily.

Later, I watched the flower factory develop rapidly, and single-handedly broke every monopoly.

Break through each blockade and achieve localization.

Can you not be passionate?

Can you not attract fans?

In the minds of these people, flower factories are high-end.

Much more advanced than the kidney machine.

It is precisely because of this that many people have given up on kidney transplantation.

As for the so-called chip manufacturing process, benchmarking?
The layout is small!

They don't care.

They only remember the pain and helplessness they had!
Just remember who broke these blocking technologies and caught up and overtook them!
Just remember that only what is self-developed is yours!

Relying on imports will only get stuck.

In their view, what rice factories break is just the selling price.

What HW breaks is technological blockade and monopoly!

It is precisely because HW has done things that other companies cannot.

It broke the monopoly that other companies could not break.

Only then can it become a truly high-end brand and have a large number of fans!

Similarly, if Xingyi mobile phones want to be truly high-end and completely bigger, they must continue to make breakthroughs in research and development. Only in this way can they become a truly high-end brand!

But all technology is made of money.

Like HW, there are so many outputs, so many breakthroughs, and so many industry firsts.

Behind it are tens of billions or hundreds of billions of R&D investments every year!
In 2011, R&D investment was as high as 237 billion, and it is estimated to be 2012 billion in !
Ten years from now, one year’s R&D investment will be more than 1600 billion!

Similarly, if Wang Yi wants to engage in research and development in a down-to-earth manner, he currently needs to invest 20 to 30 billion in research and development a year.

In the future, R&D investment of one to two hundred billion per year will be required.

What's more, Wang Yi has done an even better job, not only laying out semiconductors for chip R&D and design, but also wafer fabs and chip production.

With Mr. Hu joining the team, Xingyi Wafer Fab is bound to develop rapidly, which means it will burn money quickly!
The investment in one fab alone is 200 billion.

Coupled with other R&D investments, in 2012, no less than to billion was not enough.

It is simply not enough to make money by selling mobile phones and clothing.

Wang Yi will not let go of film and television entertainment, which can make money quickly and in a long-term way.

For example, Xingyi Video, a "Northern Love" that was not favored because of a new director and new actors, will have permanent satellite TV rights + permanent network rights, a total of 4000 million.

As a result, "Northern Love" had just been released and not only scored a ratings of 1.008 on Jiangsu and Zhejiang TV, but also won the ratings championship.

It also created more than 60 new members on the Xingyi video platform.

This momentum is even more terrifying than the previous "Cliff"!
Young people are more likely to accept online platforms, so "Northern Ireland" has more new members.

At present, the number of monthly paying members of Xingyi Video has exceeded 700 million. At 15 yuan per person, it is 1.05 million.

Don’t forget it’s only the beginning of the month!
As time goes by, "Northern Ireland" will bring more new members!
The number of new members of "Cliff" will also continue to increase.

Coupled with the tens of millions from the title advertisements, commercial breaks, and subsequent copyrights, the income brought by these two dramas to Wang Yi is probably hundreds of millions.

I bought two dramas for 6000 million, making a lot of money!

The net profit is several hundred million.

More importantly, once member users develop a habit and fully recognize Xingyi Video, many people will turn on automatic renewal or start annual memberships.

A few years later, the average number of monthly paying members of Xingyi Video will reach 100 million, and the membership revenue will be more than 10 billion a year.

In addition, the annual membership provided by Xingyi Mobile is also 100 yuan per person added to the price, and the sales volume of tens of millions a year is in the billions.

The membership has expired in the second year. These users have long been accustomed to VIP treatment, and I am afraid that many of them will continue to renew!
Calculating this, in a few years, Xingyi Video’s membership fees alone will contribute tens of billions.

As for Xingyi Music, the situation is similar.

Other platforms are losing money because the cost of buying dramas is too high. The dramas bought at high prices are sold out. There are very few new members, they cannot make ends meet, and they lose money every year.

But as a reborn person, Wang Yi knows which drama will be a hit and which drama will fail.

You can not focus on quantity but only on quality, and only buy popular items!

Make sure that every drama you buy will be a hit, make money, and not lose money at all.

For example, "Cliff" and "Northern Ireland", the copyrights purchased for tens of millions have exploded in ratings, and the naming fees and advertising fees have almost paid back.

The subsequent copyright income from the sale to satellite TV and the income from new memberships are all free of charge!
It’s not a problem for the two dramas to make hundreds of millions.

There are also self-made dramas, self-made animations, and self-made variety shows, all of which are popular and can make huge profits.

To put it bluntly, when it comes to film and television platforms, other platforms are closed-book examinations, so you can only buy blindly and suffer serious losses.

However, Wang Yi took the exam in an open book format and only bought popular items, earning huge profits!
More importantly, the main reason for the current losses of long video platforms is the crazy money-burning war between major platforms.

Raise the online copyrights of TV series and variety shows from the current 10 to 20 million, all the way to 100 to 200 million, 3.5 billion, or even 890 million!

A few years later, iQiyi’s annual content expenditure will be as high as 20 to 30 billion, and Penguin Video will be as high as 70 to 80 billion!
Only then did the losses become serious.

As long as these platforms have some merit, don't burn so much money, and don't have such vicious competition, they can make countless profits!

As a reborn person, Wang Yi didn't need to spend so much money at all, he started in the atmosphere.

Use the least money to make the most profits, win the long video overlord, and dominate the industry.

Other competitors have less profits and fewer users, so they will no longer continue to engage in crazy money-burning wars.

If it's profitable and can take first place, they are willing to burn it.

If it can't be won and there is no profit, it will naturally stop early. With Wang Yi, the money-burning war on long-form video platforms in the future will no longer be so brutal, but will end quickly.

By then, the small platforms will be eliminated quickly, the big platforms will grab the second place, and Xingyi Video will take the first place!

It can be said that as long as Xingyi Video and Xingyi Music start up, they will be cash cows and they can make money while lying down!

In a few years, it’s possible to have a net profit of tens of billions a year!
This continuous income can be used as research and development funds to support Wang Yi's work in semiconductors, big data, cloud computing, etc.

There is motivation only when there is pressure.

The huge gap in R&D funds made Wang Yi start to make money crazily.

The funds that can be obtained now are to make "Northern Ireland" a hit. In addition to attracting more paying members, the satellite TV rights must be sold at a high price!

The first round of satellite TV broadcasts of "Cliff" sold to three satellite TVs. It was already saturated and could not be sold in a short period of time.

However, because "Northern Ireland" was not well received, it was only sold to one satellite TV station in the first round of broadcasting. It was only broadcast exclusively on one satellite TV station. It could be sold to several more in the future.

In addition, the ratings have exploded, and I am afraid that satellite TV will soon contact us.

Wang Yi remembers that this was the case with "Northern Love" in his previous life. In the first round, only Jiangsu and Zhejiang Satellite TV bought it. Seeing the ratings explode, he won the championship, and then several more satellite TVs rushed to buy it!
What Wang Yi has to do now is to build momentum for "Northern Ireland" and sell the satellite TV rights of "Northern Ireland" at a high price!

Thinking of this, Wang Yi dialed Ye Changpeng's phone number:
"President Ye, we are launching an event called the "Beijing Love Story" love story event! Audiences from all over the country are invited to share their love stories by shooting VCRs or text recordings, and upload them to the Xingyi Video Beihai Interactive Zone , hopefully getting generous rewards.”

"One month later, the top user with the highest popularity ranking will be rewarded with the top-end version of xphone 4299 worth 1. The second and third place users will be rewarded with the 3799G version of xphone 32 worth 1. The fourth and fifth users will be rewarded with the 3299G version of xphone 16 worth 1! The sixth is here Ten will be rewarded with one x buds! Eleven to twenty will be rewarded with Xingyi Video annual membership! Twenty-one to fifty will be rewarded with Xingyi Video with monthly membership! "

“In addition, all users who successfully participate in the sharing activity will also get a chance to draw a lottery and have the opportunity to get celebrity autographs, Xingyi Video membership, Xingyi Music membership, "Happy Xiaoxiaole" game gift package, and "Defend Pomelo" game Big gift packages, Meiyu coupons, etc. are available on a first-come, first-served basis.”

Ye Changpeng was overjoyed: "Chairman, this event, with such generous rewards, will definitely greatly stimulate the participation of the majority of users, and will also increase the popularity and demand for "Northern Ireland"!"

Wang Yi nodded: "More importantly, the more popular "Northern Ireland" becomes, the more eager satellite TV will be to come to the show, and the higher the rights to satellite TV will be sold!"

"Chairman is wise!" Ye Changpeng's eyes lit up and he completely understood that this was Wang Yi's plan.

Times make heroes.

Although the ratings of "Northern Love" exploded as soon as it aired, it was still not enough. It could be even more popular and earn more.

For this, it is worth spending some money.

"Chairman, I will arrange a hot search for this event to attract traffic from Weibo!"

"it is good."

Ye Changpeng acted quickly. That night, Northern Ireland was on many hot searches.

[Northern Ireland’s ratings exploded, winning the ratings championship. 】

["Northern Ireland" and "Cliff" crushed many popular dramas, and Xingyi Video's solo broadcast became a double hit, becoming the biggest winner! 】

[Northern Ireland Love Story Event, share your story and get generous prizes such as xphone 1, x buds, celebrity autographs and more! 】

This kind of drama is already a big hit, just arrange some traffic and it will become a hot search!
In a few days, as the popularity of the drama increases, it will be on trending searches without buying traffic.

Especially the Love Story event quickly caused an uproar:
"Share love stories, draw prizes, and the top 1 will receive xphone , x buds, Xingyi Video annual membership, celebrity autographs, and game gift packs! This event is so awesome!"

"I'll leave everything else to you. I just want the 32G xphone 1."

"My 16G xphone 1 will do!"

"You are too greedy. Thank God if I can get an annual membership of Xingyi Video!"

"How difficult is it to be in the top 100? I'd better draw a lottery and see my luck."

"While you were hesitating, I had already posted and shared my story with her. Oh my youth. I also drew a prize and won the Xingyi Music Monthly Membership. Not bad, not bad."

"I also posted the diary and stories about him that I wrote before, and I also won a monthly membership."

"I recorded the VCR and won a celebrity autograph."

"I am also a VCR, I won the lottery, thank you for participating..."

"This damn event, I can't sleep tonight again. So-and-so, are you okay? I miss you again, damn!"

"It doesn't matter whether the prize is a prize or not, I just hope he can see it and see the words I haven't said all these years. Idiot!"

……

More and more users are participating in this activity.

More and more viewers are paying attention to Northern Ireland.

Even the ratings and online on-demand viewing of "Northern Ireland", which already dominated the charts, have surged wildly.

It's just that new viewers can't watch the live broadcast of the first few episodes on satellite TV, so they can only go to Xingyi Video to open a membership.

As a result, the number of members of Xingyi Video exploded again.

Wang Yi, who returned to China, felt very happy looking at the background data.

Within three days of its launch, the number of new paid members brought by "Northern Ireland" exceeded 200 million!
It can only be said to be terrifying!
And it is still growing.

There is no way, you can't watch the first six episodes on live TV, and you can't find pirated videos online. Plus, Xingyi Video broadcasts exclusively, you can only sign up for membership!

What's more, Xingyi Video signed up to give away a one-month membership before, and the audience had a good impression of it, and now they don't feel bad about it.

As for TV theft?

TVs in 2011 were still very backward, the resolution was not high, and the picture quality of the stolen gun version was very poor.

More importantly, when it first aired, I didn't expect that this drama with a new director and new actors would be popular, and I didn't want to steal it.

Six episodes have been aired now, and it would be even more troublesome to record them every day.

So the pirate dealers came up with other ways to download Xingyi Video.

As a result, the downloaded files were all H.265 encoded, and other players could not play them at all.

If you want to transcode, there is no transcoding tool.

There is no other reason. H.265 is a new generation of decoding method independently developed by Xingyi Technology. Not to mention pirates, even video giants can't handle transcoding.

Even within Xingyi Technology, they have only launched H.264 to H.265, but not H.265 to H.264!

In desperation, another pirate dealer wanted to record the screen. As a result, Xingyi Video integrated anti-screen recording and anti-leeching.

In the end, there was really no choice but to physically record the screen.

But the effect of physical screen recording is too unsatisfactory.

People watch dramas not only for the content, but also for the look and feel and picture quality.

Searching for episodes here and there, watching the garbage quality of the physical screen recording, or buying a membership for fifteen yuan to watch the high-resolution Blu-ray quality?

I’m afraid most people will choose the latter!
"Cliff" has been broadcast for more than a week, and the number of new members has exceeded 300 million.

In addition, the exclusive annual anime "Xia Lan" is updated every week, and many new members can be added every week.

Currently, the number of paying members of Xingyi Video has exceeded 10 million.

Even if the monthly membership is 15 yuan, the revenue exceeds 1.5 million. Not to mention there are many quarterly and annual memberships, and the total membership revenue has already exceeded million.

This does not include the more than 6 million members sent by Xingyi Mobile!

Not to mention that the advertising and naming rights both sold nearly 60 million!

The situation is great!
Wang Yi has become increasingly clear about future development plans.

Meiyou Clothing is the current cash cow, and large entertainment projects are the future cash cows!
But this is not enough. Beauty, especially high-end beauty products, must also become the new cash cow!

This depends on whether Zhen You can make high-end beauty products.

There is also the question of how long clothing, the current cash cow, can sustain itself.

Pure Desire Wind will not always be popular, nor will the bare-leg artifact last forever. Wang Yi can only be prepared for danger in times of peace and constantly look for new ways to break the situation.

For example, this summer we collaborated with "Nirvana in Fire" to launch Hanfu!

The following niche and profitable categories such as JK and Lolita are also worthy of launch.

But these, too, are not long-lasting.

Take JK, for example, when it became popular, it sold for hundreds or even thousands a piece, but after a few years it stopped being popular, so sales dropped sharply and prices plummeted.

Clothing is a money-making thing, but it doesn’t last long.

Even HM and Zara in their previous lives faced a wave of store closures a few years later, with profits plummeting.

The same goes for other big luxury brands.

Ten years later, when outlet discount stores and PDD became the first choice of the public, it was the twilight of the gods for branded clothing.

Even Nike and Adidas shoes cost four to five hundred to get started now, but will drop to one or two hundred in a few years.

The downgrade of consumption affects all aspects.

However, sports brands are one of the few categories that can make lasting profits.

Even if the profit per unit decreases, if the sales volume is high, you can still make huge profits.

Wang Yi fell into deep thought, Meiyou has to launch a sports brand!

Nike and Adidas have long been entrenched in this field, and Wang Yi, a rising star, is under great pressure to compete.

Therefore, sports brands can no longer only produce women's clothing, but must also produce men's clothing.

Like Nike and Adidas, they focus on sportswear and shoes and become a comprehensive brand.

In the clothing field, there are already two major brands, Meiyou and Zhenyou, and Wang Yi will at most create a new brand.

If we divide it into men's clothing, women's clothing, high-end, low-end, and create a few more brands... this is unrealistic, as energy and resources are limited.

One brand would have to open thousands of flagship stores and specialty stores, and adding several brands would require tens of thousands of flagship stores and specialty stores. The cost would be too high and unrealistic.

Or just build a comprehensive sports brand, including men's clothing and women's clothing.

As for the name, let’s call it Xingyue!
Comparing with Adidas and Nike, positioning as a high-end sports brand!
Thinking of this, Wang Yi dialed Chen Chuanqing's phone number:
"Mr. Chen, recruit some sportswear and sneaker designers and product managers to create a new sports brand, Xingyue, to make men's and women's sports shoes and sportswear!"

"Okay, Chairman, I know a few relevant talents, let's get in touch! There are also a few senior sports shoe R&D personnel, do you want to recruit them?"

"Very good, let's dig them in together. Sports shoes need to develop black technology!"

Wang Yi was overjoyed, Lao Chen could always surprise him.

Sports shoes and running shoes are different from others. They only depend on the design, but on the contrary, they also depend on the technology.

Shock absorption, breathability, odor resistance, invisible height increase, etc., all aspects require research and development, and technology is required!
Wang Yi is making great progress here, planning new business, and video revenue has increased sharply.

On the Kawaii Qiyi side, I was envious and jealous.

"Damn it, one "Cliff" and one "Northern Love" are all huge hits, plus "Xia Lan" which is the pinnacle of Chinese comics, Xingyi Video is really amazing! All our iQiyi members have been taken away by them !”

The chairman was furious, and other senior executives were also filled with indignation:

"Yes, after "Xia Lan" was broadcast, many iQiyi users wanted to switch to Xingyi Video. Once "Cliff" came on, they wanted to switch even more. In addition to "Northern Love", three popular movies are being broadcast simultaneously. , it’s unrealistic if users don’t switch.”

"The most popular anime "Xia Lan", the "Northern Love" with the highest ratings, and the "Cliff" with the second highest ratings. Users who open a Xingyi Video membership can watch the three hottest hits. , I won’t hesitate and will choose Xingyi Video!”

"This month, our iQiyi membership base has plummeted, not to mention increasing."

"Damn Xingyi video, it's too deceiving."

"Wang Yi, this guy is so lucky. He bought two dramas at random, and they became extremely popular!"

"The first and second place in the ratings rankings in January are all broadcast exclusively by Xingyi Video. It is difficult for their memberships not to skyrocket!"

"And there are no pirated copies online, you can only open a membership! It is for this reason that the number of new members of Xingyi Video has exceeded 10 million, plus the millions of members sent by Xingyi Mobile, I am afraid it will not take long to catch up. IQIYI!"

"This is not okay. We must suppress Xingyi Video. We must not let them continue to grow like this!"

"Yes, Xingyi Video must be suppressed!"

"Isn't there no piracy? Let's give them piracy!"

(End of this chapter)