Reborn in 2011, 985 missing from two copies

Chapter 308: Rebus is angry, Apple is in crisis!

It was originally planned that the entire WeChat business department would not have a holiday during the Chinese New Year, and all employees would work overtime!

If you put a lot of effort into it, you will be able to get the friend circle function by the beginning of next month.

Then slowly travel around, enjoy delicious food, catch up and chat.

But now, with the update of Changchao, all WeChat plans have been disrupted.

I can’t keep up at all!

Zhang Long’s head was as big as a bucket, and his whole body was in bad shape:

"Our circle of friends has not yet been completed, nor have we finished the surrounding food or travel. Wang Yi's chat has a new feature, including video calls!"

"Made, you won't let anyone live, right?"

All the employees were also silent: "..."

Zhang Long sighed, knowing very well that the more this situation happens, the more important it is to stabilize the morale of the army:
"Let's not be in a hurry, take it slow, build the circle of friends first, and try to update it at the beginning of next month, no, at the end of the month!"

But unfortunately, I waited and waited until seven o'clock in the evening, but still didn't arrive.

"Oh, what a troublesome and troublesome time!"

As a BAT, it is normal to launch dozens of businesses a year and abandon dozens of businesses a year.

But I’m afraid I won’t wait!
Once Director Ma doesn't bother to get angry with him or scold him, it's really over.

Zhang Long sighed and smoked a cigarette.

This shows that Chairman Ma is no longer optimistic about the WeChat business and is even ready to give up the WeChat business.

If it is done, WeChat can become a pillar industry like QQ, and the entire WeChat department will be able to get bonuses. He Zhang Long is also rising, and his future is bright.

In this situation, WeChat has no chance of winning.

Even if WeChat continues to follow up and reproduce, Changchao can remain two generations ahead of WeChat with its two core functions.

Zhang Long's face turned livid to the extreme, and he told everyone to continue their work. He returned to the office alone and waited quietly.

"What else can we do? Let's continue developing it, step by step."

The vice president nodded: "This is also a way. The peripheral functions will be handed over to the map department."

Zhang Long had a complicated look on his face: "Chancha is updating so fast that our WeChat can't keep up. I'm afraid that if we just make a video call next month, Chang Chat will have new features!"

If you wait, that's fine, even if you get scolded.

Zhang Long felt a little sympathetic and a little guilty about this.

Big trouble!

Only those with good luck will transfer to other departments.

From time to time, he looked at the mobile phone screen on the table, waiting for Chairman Ma's call.

"Then do the video calling function and take your time."

What's more terrible is that once WeChat fails and the entire WeChat business is cut off, his future is uncertain, and these employees will most likely be laid off collectively.

Zhang Long sighed deeply, turned around and walked out of the room.

WeChat is just one of them.

WeChat has been continuously crushed and defeated by Changchao. They are too far behind, so naturally they have no year-end bonus.

It took a long time before he opened his mouth: "Okay, today is New Year's Eve. Everyone, go back early. Thank you for your hard work. Happy New Year's Eve!"

"It's really difficult to compete against Wang Yi!"

"What do you think?"

For a moment, everyone in the entire department was silent.

"Chat these functions one after another, and it will take time for us to follow and reproduce them!"

The same is true for program development. This year, colleagues in the QQ business department have received year-end bonuses for several months.

"No way? Are they that crazy?"

But the WeChat business department employees who followed him had nothing to gain.

Waiting for the chairman's call.

"As for surrounding food, surrounding tours and group buying functions will be put aside for now. When Ma Dongzhen asked, he said that the map business was not done well. We are waiting for the map department to complete the map service!"

The deputy manager looked even more complicated: "What should I do?"

"Happy New Year's Eve, Mr. Zhang!"

But I knew in my heart that this was very possible.

Looking at his subordinate, who was still furious, his expression was extremely complicated.

"Oh! It's such a big trouble. I guess Director Ma doesn't even think much of WeChat anymore."

But if it fails, then the future will be ruined, the bonus will be gone, and the entire department will be cut off quickly!
His Zhang Long's future will also become bleak.

"This……"

"Happy New Year, manager!"

Everyone spoke one after another and left with complicated expressions.

The current WeChat department doesn’t even have year-end bonuses, and few people can laugh.

After watching everyone leave, Zhang Long stayed alone in the office, filled with emotions:

"Video New Year greetings, genius marketing, just this one wave, how many more users will Changchat gain? How many users will WeChat lose?"

"Made, this year is not going to be great!"

As Zhang Long expected, the situation of chatting is great!

With the help of the new features and gimmicks of the Spring Festival video greetings, as well as the power of hot searches, the number of users of Changchao has increased rapidly.

In less than a day, the number of new users of Changchao exceeded 5700 million, and the total number of users exceeded million!
Still growing rapidly.

People who cannot return home use Changchao to celebrate the New Year with their parents.

People back home will also use Changchat and long-distance lovers’ videos to celebrate the New Year.

It can only be said that the marketing of Wang Yi’s New Year’s Eve video greetings was very successful!
However, it is not only Zhang Long, the president of WeChat, but also Ma Yuanming, the acting president of iQiyi, who is also having a bad New Year!
In the morning video platform drama grab battle, iQiyi took the lead, setting off a copyright grab battle.

As a result, the major platforms have not yet decided the winner. Xingyi Video, which has dozens of solo dramas in hand, directly wins in the atmosphere!
Others still buy dramas through PPT. Xingyi Video has purchased more than 20 solo dramas and 15 distributed dramas.

Comparing the two, making a decision, how do users choose?
Ma Yuanming was so angry that his liver ached: "Just for this wave, how many members will be sent to Xingyi Video? I'm afraid it will be in the millions!"

It can only be said that Ma Yuanming guessed accurately.

In less than a day, the number of new members of Xingyi Video exceeded one million!

Currently, the total number of paying members of Xingyi Video has exceeded 1500 million.

In addition to the more than 1 million members who received xphone 2400, the total number of members is nearly million.

This data makes iQiyi jealous, Sohu envious, and Youku jealous!
There are 1500 million paid members a month. Calculating it as an ordinary member worth 15 yuan, that’s 2.25 million a month and 27 billion a year!
Not to mention that the number of paid members will increase in the future!
Once the number of monthly paying members increases to 3000 million, the revenue will be 54 billion a year!

Coupled with naming and advertising revenue, it is not a problem to exceed tens of billions.

This does not include the membership that comes with xphone 1. The price of each xphone 1 includes a 100 yuan Xingyi Video membership fee.

850 million xphone 1 units means 8.5 million membership fees!

And there is no pressure for the future sales of Xphone 1 to exceed million, and the membership revenue will be more than one billion!
It can be said that Xingyi Video has gradually developed into a new cash cow according to Wang Yi’s expectations!

While other platforms are experiencing sharp losses, Xingyi Video has begun to make profits, and even made huge profits!

This made Ai Youteng and other friends and businessmen envious and jealous.

Also feeling depressed was Rebus:
"I always feel like the guy named Wang is targeting me!"

"I make Xiaomi mobile phones, and he makes Xingyi mobile phones. He just makes mobile phones, but he also works my Xiaomi mobile phone to death."

"I'm Mi Liao, and he's Chang Liao. He's just doing Chang Liao, but he's killing me Chang Liao!"

In fact, the earliest one was not WeChat, but MiLiao.

The functions of the two are similar, but their development is different.

As a pioneer, Mi Liao originally had a promising future.

But the emergence of WeChat had a serious impact on MiLiao, killing a quarter of MiLiao.

Now Changliao was born again, and it quickly became bigger and stronger, and Miliao did half of it!
Currently, at least 1500 million users flowing into Changchao are from MiLiao users and million are from WeChat users.

The remaining 2500 million are natural users.

MiLiao has been severely attacked by WeChat and ChangLiao. It has suffered serious user losses and has a bleak future. It has entered the stage of survival.

How long it can last is a question, but the future is gone!

"Wang Dong, Wang Dong, you are my nemesis!"

"How can we create peace when we have an army?"

Looking at the appalling background data of MiLiao, Rebus was filled with emotion. He felt that the millet porridge next to him no longer tasted good:
“When did starting a business become so difficult?”

"This unscientific!"

"Alas!" Rebus sighed repeatedly, but he was not easily defeated, and he quickly healed himself:
"But it's okay. The cooperation with NVIDIA is going smoothly. They have already supplied dual-core processors to Xiaomi. It is estimated that Xiaomi 2T equipped with NVIDIA Tegra-1 dual-core chip will be launched next month."

“Although baseband issues prevent it from being able to connect to the entire network, it is still available for sale!”

"I hope that this time, Xiaomi 1T will have sufficient supply and be a great sale!"

“This New Year’s Eve is going to be really eventful.”

"In the video platform battle in the morning, Xingyi Video won a lot of money. In the social battle in the afternoon, Chat and MiLiao were defeated, and WeChat was hit hard!"

"That's great!"

"Those who celebrate the Chinese New Year are doing so much without respecting martial ethics."

"But it's already evening, and the Spring Festival Gala is about to begin, so it's time to calm down, right?"

"Xingyi Technology shouldn't make any big moves again, right?"

Rebus muttered in his heart, took out a bottle of red wine, sat in front of the TV, and started watching the Spring Festival Gala.

Unexpectedly, as soon as he sat down, his face turned green!
Spring Festival Gala Advertising Sponsorship:

[Xingyi xphone 1, AI voice assistant, anti-freeze large-capacity battery, high-scoring large-screen experience, invites you to watch the Year of the Dragon Spring Festival Gala! 】

The corner of Rebus's mouth twitched: "..."

"Made, we are also coming to the Spring Festival Gala, and we are directly sponsoring the CCTV Spring Festival Gala!"

"Just in this wave, how many more units of Xphone 1 will be sold?"

"One million? Or three million? Five million?"

Rebus was silent, his whole body felt bad.

Xphone 1 has better configuration, more fashionable appearance, better performance than Xiaomi first generation, and even the marketing is better!
How does the Xiaomi generation compare?
No comparison!
"Made, you really don't leave anyone a way to survive!"

the other side.

Meizu Director Huang also frowned slightly: "It's over. If the xphone 1 doesn't advertise, our Meizu MX can still sell better. Once they advertise, even if it sells for 2299, it won't sell well!"

"Is it possible to continue to lower the price? Lower it to 1999 and go to Xiaomi?" "It's hard to do!"

Also a little surprised was Wang Qingzhi: "Xiaoyi, your company sponsored the Spring Festival Gala!"

Wang Yi nodded: "Yes, we are just one of the sponsors. This year's Spring Festival Gala is quite fierce, and we also got involved."

The 2012 Spring Festival Gala had very high ratings and the most expensive advertising sponsorship.

As the production capacity of Xphone 1 increases, BYD's monthly production capacity alone has reached 300 million units, and the Xingyi mobile phone factory also has a production capacity of 250 million units.

Adding both sides together, the company will be able to produce 550 million xphone 1 units in January.

Without crazy advertising, we wouldn’t be able to sell so many goods!
Although the title of Kuaibin has increased a lot of sales, the Spring Festival Gala has a better effect and has national influence!
The simplest thing is that after the Spring Festival Gala, the popularity of Xingyi mobile phones will increase by hundreds of millions, and the sales it will bring will also be very scary.

After all, Xphone 1 is in the first echelon in terms of configuration and appearance, and has no rivals!
Sure enough, many people of the older generation, who originally didn’t know about Xingyi mobile phones, became interested in Xphone 1 because of the Spring Festival Gala.

a city.

Forty-five-year-old Liu was having a reunion dinner with his college-age son.

Looking at the xphone 1 advertisement, Old Liu became interested:

"Xingyi xphone 1? AI voice assistant? Similar to Siri?"

The son nodded and said happily: "Yes, Xiao Ai, the AI ​​voice assistant of xphone 1, is even more powerful than Siri. My roommate bought one, and it's awesome! Just call whoever you ask Xiao Ai to call." Make a phone call. He will text whoever you ask him to play. He will play whatever song you ask him to play. "

"So powerful? Can domestic products do this?"

Lao Liu was very shocked. The chicken legs he had just clamped were frozen in the air. It was so unbelievable!

"Of course, ordinary domestic mobile phones can't do it. Xingyi mobile phones have no problem. They are so awesome. Value, performance, everything beats the iPhone 1s.”

Old Liu nodded: "It's very good. Will it be expensive? Five to six thousand, right?"

The son shook his head: "No, xphone 1 starts at 3299, and comes with a Xingyi Video annual membership + Xingyi Music annual membership worth 300 yuan."

"What? It's only 3299, and you get two annual memberships? It's so cheap!"

Old Liu was excited: "Son, by the way, what is the use of membership?"

"Dad, the "Cliff" you watch every day recently is exclusively broadcast on Xingyi Video. With Xingyi Video membership, you can watch it at any time, so you don't have to wait in front of the TV every night to watch the live broadcast!"

"It's good now. I was delayed drinking with my old friend, so I don't have to worry about not being able to catch up!" Lao Liu said with joy: "And it's only 3299, which is really cheap, half cheaper than iPhone 4s. Son..."

"Dad, do you like it? I'll place an order for you right now. No, we'll go to the store to buy it tomorrow. Meiyou specialty store and Xingyi flagship store have it in stock!"

"This is great."

"Dad, what's that? My Nokia is no longer working. Why don't you give me another one?"

Lao Liu: "..."

No wonder you are so enthusiastic. Are you waiting for me here?

Old Liu sighed: "Buy, just buy three of them! You, me, your mother, the three of us each have one."

The wife came out with the freshly fried fish and was in a good mood: "You have a conscience!"

"Hahaha!"

Similar scenes occurred across the country.

If it starts at 4 like the iPhone s, most people will just look at it and be reluctant to buy it.

But the xphone 1 is half the price and comes with a two-year membership, so there is no pressure.

After all, smartphones these days are expensive. The Xiaomi 1 without a front camera costs 1999, and the just-released Meizu MX costs 2299.

It beats the xphone 1 of its competitors in every aspect, and it only sells for 3299. It also comes with a bi-annual membership worth 300 yuan, which is equivalent to 2999, which is really not expensive.

Whether it is product strength or cost-effectiveness, it is unbeatable.

Coupled with the soft power of AI voice assistant, Xingyi Video and Xingyi Music, it stands out from many domestic mobile phone brands.

There is no surprise. As soon as the Spring Festival Gala advertisement came out, xphone 1 became popular again.

Many people place orders for xphone 1 while watching the Spring Festival Gala.

And many of them place orders not for one unit, but for two or even three units at once.

For a time, Xphone 1 sales surged instantly.

In just four hours, new sales on a single line exceeded one million units!
The influence of the Spring Festival Gala is not small.

And many people choose to buy offline tomorrow.

Looking at the background data, Wang Yi couldn't help but laugh: "Just this time, the sponsorship of the Spring Festival Gala not only paid back, but also made huge profits."

"No wonder major manufacturers like to advertise so much. They are all worth every penny!"

Of course, the premise is that the product is great.

If the product is not strong, crazy advertising will be useful, but the effect will be limited.

Another point is that the production capacity must be sufficient. If the production capacity is insufficient, the advertising will not be able to catch up!
More than ten years ago, there was a nationally famous winery in the province called Qinchi Wine.

Qinchi Wine originally produced only 9200 tons of wine per year, tons to be precise.

However, the new director is a marketing genius. In 1995, he spent 6666 million yuan to win the CCTV bid!

CCTV’s standard king, one can imagine its power!

In an instant, Qinchi's famous wine became popular all over the country, completely sold out, and orders poured in.

But unfortunately, Qin Chi's winery is only so big and its output is limited, so it can't make that much wine at all.

What should I do?
Blending!

Buy wine from other places, then blend it, label it, and sell it.

Throughout 1995, Qinchi Wine's revenue exceeded 9.5 million, which is terrifying.

Taking advantage of CCTV's title, Qin Chi took action again in 1996.

But this time, with Qin Chi's great success, other companies have also taken action to grab the CCTV bid.

As a result, the CCTV bidder in 96 directly bid for 2.2 million yuan. Director Qin Chi got excited and bid 3.2 million yuan, winning the CCTV bidder again.

But unfortunately, Qin Chi's current annual profit is only more than 1 million.

In order to make money back, Qin Chi could only increase the scale. However, his own production capacity was very limited and he could not make that much wine at all.

We can only continue to frantically purchase bulk wine from other places for blending and OEM.

But if you often walk by the river, your shoes won’t get wet.

Soon, bad news came.

The person in charge of CCTV revealed that many of the bulk wines purchased by Qin Chi were produced by simple workshops, and there were problems with the product quality. Most of them were inferior products...

As soon as this news came out, Qin Chijiu's reputation collapsed overnight...

I couldn’t sell the wine, couldn’t afford the advertising fees, and was heavily in debt. In the end, even my trademark was foreclosed, and I was completely bankrupt...

Qin Chi's failure is a typical example of excessive advertising and marketing efforts, but its own production capacity cannot keep up.

Purchasing loose wine from other places for blending and passing it off as good quality will naturally lead to various problems.

Wang Yi would not make this kind of mistake.

Therefore, in the first month after the Xphone 1 was launched, production capacity was insufficient and Wang Yi did not arrange a single advertisement.

Advertising when there is no product is a waste of resources and a suicide attempt.

In the second month, the production capacity was sufficient, with the monthly production capacity reaching 550 million units. Wang Yicai considered advertising.

Not only is Kuaiben the title sponsor, but now it is also scheduled to be featured in CCTV Spring Festival Gala ads!
They just took advantage of the fact that before the quad-core was launched, they were selling the dual-core xphone 1 like crazy.

Of course, it is also a critical blow to the iPhone 4s!
Thanks to the excellent performance of Xiao Ai and the title of Kuaibao, the iPhone 4s did not have much impact on the xphone 1 after it was launched in China.

Still a big seller!

Soon, Xphone 1’s sponsorship of the Spring Festival Gala became a hot search topic, and the comments below became very interesting:
"Fortunately, Xphone 1 is the title sponsor of the Spring Festival Gala. Our whole family has to switch from Nokia to Xphone 1."

"Me too. I originally planned to buy an iPhone 4s, but now I have two xphone 1s, one for me and one for my wife. Everyone is happy."

"Old fellows, you're right to buy an xphone 1, especially in this corner of the Northeast. The iPhone 4s doesn't work well. It freezes and shuts down when I go out. The xphone 1 is great, and it's fine at all!"

"That's right, the iPhone 4s is really capable of shutting down due to freezing! Friends from the south, please feel free to use it. People from the north will give priority to the Xphone 1. The anti-freeze battery is really powerful."

"Anti-freeze, high resolution, large screen, smarter Xiaoai voice assistant, and more than 4 cheaper... I can't think of a reason to buy iPhone 1s instead of xphone !"

"I just bought an iPhone 4s, but it froze and shut down today. Mad, I will return it tomorrow without any reason within seven days, and then buy an Xphone 1."

“Xphone 1’s video of Xiao Ai and Xingyi, and Xingyi’s music work so well together. It only takes one sentence to listen to any song or watch any drama!”

"Xphone 1 is much better than iPhone 4s. If you don't believe it, you can go to the store to experience it and compare it before placing an order."

……

Looking at these public opinions, Wang Yi felt reassured.

In this decisive battle between xphone 1 and iPhone 4s, xphone 1 basically won!

If it goes on the market in the summer, it’s hard to say whether it will win or lose.

But when it goes on sale in the winter, the freeze shutdown alone is enough to drink a pot of iPhone 4s.

Especially in the winter in the north, iPhones up to 6S will freeze and shut down.

Of course, the same is true for Samsung and other Android phones.

This is a common problem nowadays.

In previous lives, it was not until a few years later that battery technology improved that this problem was solved.

But this time, Wang Yi asked BYD to develop anti-freeze battery technology in advance and solve the freeze shutdown problem in advance. The xphone 1 will be invincible throughout the winter.

Even iPhone 4s cannot compete with xphone 1.

Needless to say, if it freezes and shuts down once, delaying things, it will make people want to give up.

Many users who bought iPhone 4S chose to return the iPhone 1S for a refund without any reason within seven days after it froze and shut down, and then turned around and bought XPhone .

Some people saw the news about the 4S freezing and shutting down, so they gave up the 4S and bought an xphone 1 instead.

So an interesting scene happened. Xphone 1 experienced a surge in orders, while iPhone 4s experienced a wave of cancellations!

One goes and the other goes, the sales of xphone 1 are blowing out again!
The sales of iPhone 4s are not optimistic.

In previous years, iPhone 4s was severely out of stock one or two months before it was launched in China.

Many users wait a month or two to get their new iPhone after making a full payment.

But this time, many people simply gave up waiting for the iPhone 4s and bought the xphone 1.

Some people bought iPhone 4s, but they had to return it or cancel the order due to reasons such as freezing and shutting down and not having a high-resolution screen.

This directly led to a sharp drop in the number of orders for the iPhone 4s just half a month after it was launched in China.

Even some 4S stores once had spot products!

Even on Apple’s official website, order volume dropped by 25% compared to the same period last year!

The number of returns was a full 30% higher than the same period last year!

Such a strange scene made Apple’s domestic executives extremely anxious, and even Apple’s headquarters paid great attention to it!
(End of this chapter)