Chapter 317 Supply Chain War! (Ask for monthly ticket)

Incorporate patent R&D into the KPI assessment of the R&D department!

Directly linked to performance and year-end bonus!

Zhu Changlin's coquettish operation almost knocked Wang Yi out of control.

As an employee, Wang Yi wants to say: You are really not a human being, you are a black-hearted leader!

But as the boss, Wang Yi wants to say: Well done, Lao Zhu, Xingyi Technology is short of outstanding senior executives like you!

And this is completely reliable.

The year-end bonus of the mobile phone R&D department is the highest and easiest to get.

How to develop mobile phones is all Wang Yi's decision. They only need to implement it and improve the details.

It's so happy to be able to get a 3-6 month year-end bonus for such a simple thing, even other departments think it's unfair.

"Start today and work hard on research and development!"

……

"To put it bluntly, Xingyi Technology is focused on R&D and patents!"

Without these, all efforts to make camp would be in vain.

This internal letter quickly caused an uproar:

Wang Yi nodded: "Lao Zhu, you have a good idea. It is indeed too easy to get the performance of the mobile phone R&D department. Not surprisingly, this year's year-end award is still S-level. This is unfair to other departments and must be changed."

"Cui Jun is right! Toshiba is willing to be Apple's staunch ally, and we also hope that Apple can give us more storage orders to Toshiba in the future. We will never let your company down."

In the past, without the temptation of technological breakthrough awards, many people had ideas but lacked motivation.

"To put it bluntly, those who are capable work harder. This is good, and it will stimulate our technological breakthroughs!"

[Beginning in 2012, the year-end bonuses of all R&D departments of Xingyi Technology will be comprehensively reformed, and the performance year-end bonuses will be capped for a maximum of three months. There is no upper limit for the newly added Patented Technology Breakthrough Award. 】

"There is no upper limit for the technological breakthrough award. Whether it is a major technological breakthrough, a patent breakthrough, or an invention breakthrough, you can get a reward of 1-N months depending on the gold content. If you get a major technological breakthrough, you can get a bonus of one million, or even Five million will do!”

The strength of a business department depends on sales volume, market share, and profits.

The simplest thing is that those who have made major R&D breakthroughs or patent breakthroughs will definitely be given priority for promotions and salary increases in the future.

"This measure must be implemented quickly."

"As for how to change..." Wang Yi thought for a while: "It can't just change the mobile phone R&D department, but the entire R&D department of Xingyi Technology."

"The performance year-end bonus is an ordinary year-end bonus, just like the current BAT, with a maximum cap of three months."

Soon, an internal letter spread throughout the company.

"In the future, the year-end awards for each R&D department of Xingyi Technology will be divided into two parts, the performance year-end award + the patented technology breakthrough award!"

"Even if it's just a general patent, as long as it's valuable, even if it's just a little bit, you can get a technological breakthrough award that starts in two months!"

“It’s hard to rectify core patents, and if general patents can’t be rectified, then I won’t survive.”

Nothing else works.

[General patent or low-level technological breakthrough, two-month patent technology breakthrough award. 】

[Core patent or advanced technology breakthrough, ten-month patent technology breakthrough award. 】

"Ohashi-kun is serious. Apple and Toshiba have always been strategic partners. Naturally, they should move around more."

"Yes, some core patents cannot be obtained in a year, but during the research and development process, if you can win important patents first, you can get a lot of year-end bonuses."

"The new policy reduces the performance year-end bonus and caps it at a maximum of three months. It adds a technological breakthrough award. The cap of the year-end bonus is higher, but it is also more difficult!"

"That's right, the R&D department is not suitable for dawdling, so we should work on R&D and technology in a down-to-earth manner!"

"I like this. The more you work, the more you get. As long as you have a core patent or a high-level technological breakthrough, you can get a year-end bonus of hundreds of thousands, which is higher than your salary. Although it is difficult, it is worth it."

Wang Yi's attitude is very clear, and all strength speaks for itself.

At the same time, Toshiba headquarters.

Taichi Ohashi looked a little complicated.

"Yes!" Zhu Changlin responded decisively.

More importantly, once there is a major R&D breakthrough, getting money is just a trivial matter, but the status, popularity, and position will be greatly improved.

[Important patent or intermediate technology breakthrough, six-month patent technology breakthrough award. 】

CEO Taichi Ohashi personally met with Apple Xia Country President Cui Hao: "It is my honor to welcome President Cui to Toshiba."

[Top-level patented or monopoly-level technological breakthroughs, starting with one million, promotion and salary increase, no cap! 】

"As long as there is major R&D and core patents, the technology breakthrough award will start in six months, plus the performance year-end award, it will easily last more than eight months!"

Toshiba and Apple originally cooperated very well, and the flash memory for iPhone 4 was basically supplied by Toshiba.

Now, under the temptation of bonuses of 100,000, 100,000, or even millions, everyone is excited, and they are all working hard on research and development.

"Yes, last year our mobile phone R&D department used to get year-end bonuses of 3-6 months. This year it has changed. Those who are capable and have important patents or technological breakthroughs can get year-end bonuses of nine months or even ten months. . No patent, no technological breakthrough, no more than three months of year-end bonus!”

The strength of the R&D department depends on R&D results, technological breakthroughs, patent breakthroughs, and invention breakthroughs.

But with this generation of iPhone 4s, Apple suddenly changed its attitude and directly changed its flash memory supplier.

More than 80% of flash memory orders were given to Hynix of Bangzi Country. Less than % is left for Toshiba!
This change hit Toshiba hard, with revenue and profits falling rapidly.

Fortunately, the Xingyi mobile phone came out and the sales of xphone 1 surged, which saved Toshiba flash memory.

If Xingyi Mobile did not purchase Toshiba flash memory in large quantities, Toshiba's future would be worrying.

It can be said that Taichi Ohashi both loves and hates the iPhone!
I hate Apple for abandoning Toshiba, but I also want a huge deal from Apple.

This is the feeling that the entire supply chain has for Apple, just like the concubine of an ancient emperor.

He was resentful that the emperor liked the new and disliked the old, but he also enthusiastically competed for his favor!

"I understand what Mr. Daqiao means, and so does the chairman." Cui Hao picked up the teacup and said meaningfully:
"But what Apple needs are strategic allies who will stand firmly on Apple's side and support Apple. Such allies are Apple's partners and can win Apple's super big orders."

"This..." Tai Qiao's expression changed slightly, and he understood what Cui Hao meant.

Could it be that they, Toshiba, are being asked to choose sides between Xingyi Technology and Apple?

Choose one of the two, so domineering?
If so, you're in big trouble!
Seeing that Taichi Ohashi did not express his position directly, Cui Hao was a little unhappy:

"Ohashi-san, could it be that Toshiba has a disdain for Apple and doesn't want to be Apple's strategic partner?"

"Cui Jun, you are serious." Tai Qiao's expression changed sharply and he said quickly:

"Toshiba is naturally willing to be Apple's strategic partner, but businessmen have to pay attention to goodwill. After the initial five million sets of memory + flash memory, Toshiba signed a five million set and a ten million set with Xingyi Technology. It’s really not good to break the contract halfway... How about waiting for this cooperation to end? "

"Ohashi-kun, are you kidding me?"

Cui Hao was so angry that he laughed: "Made, five million + five million + ten million, a total of 20 million sets!" '

'After your cooperation is over, how can we stop supplying Xingyi Technology? How to curb the sales of xphone 1? '

"Cui Jun, businessmen must value credibility, we..."

Taichi Ohashi wanted to explain, but was interrupted directly by Cui Hao:
"Ohashi-kun, this rhetoric is meaningless. You know the current relationship between Apple and Xingyi Technology. Either Xingyi Technology or Apple. It is impossible for both parties to benefit from Toshiba."

"If Toshiba returns from its lost ways and gives up its cooperation with Xingyi Technology, half of the next iPhone 4s storage orders will be given to Toshiba!"

"If not, then Toshiba won't even think about Apple's order!"

"I..." Tai Qiao looked extremely sad.

What are you afraid of? What are you coming for?

Cui Hao stood up and patted Taichi Ohashi on the shoulder: "Mr. Ohashi, Apple or Xingyi Technology? You are a smart man and know how to choose!"

"This... Okay, this is a serious matter. Please give me some time to think about it, Mr. Cui."

Cui Hao looked at his watch: "It's ten o'clock in the morning, I'll give you four hours."

"Thank you."

After seeing off Cui Hao, Taiqiao Tai's face turned pale to the extreme, and he immediately held a high-level meeting:

"The president of Apple's Xiaguo region came just now and asked Toshiba to choose between Apple and Xingyi Technology."

"What do you mean?" All the senior officials were confused.

"Does it mean that we should give up our future cooperation with Xingyi Technology and fully switch to Apple?"

Taichi Ohashi waved his hand: "Not only give up future cooperation, but also give up current cooperation, directly break the contract and cut off supply to Xingyi Technology! If so, half of the subsequent iPhone 4s orders will be given to us. If not, Apple's future Order, we don’t think about it anymore.”

"This……"

All the people in the room were silent, and then they started talking:
"Apple is so overbearing, so overbearing!"

"They say they want us to cut off our confession, and they want us to cut off our confession. Who do they think they are? How can they do this?"

"Once orders from Xingyi Technology are cut off, not to mention losing tens of millions of large orders, the key is that Toshiba's brand will be destroyed. Who will dare to cooperate with us in the future?"

"That's right, because Samsung stopped supplying HTC, Apple didn't even trust them and chose LG screens!"

"Furthermore, our cooperation with Xingyi Technology has extremely high liquidated damages. Once the supply is cut off, the cost will also be very high."

"But if we continue to supply, we will completely lose Apple's orders and be kicked out of the fruit chain. What should we do?"

"It's hard to deal with. Apple is too domineering."

"Choose one of the two, choose Apple, you can get half of the orders for iPhone 4s, lose the big order from Xingyi Technology, suffer reputation loss, and be compensated for liquidated damages."

"Choose Xingyi Technology, and then you will be kicked out of the fruit chain..."

"None of them are good results, but I still recommend embracing Apple. After all, Apple is the super overlord."

"It's good that Apple is a super overlord, but they also have many suppliers. For iPhone 4s, most of our Toshiba orders were handed over to Hynix! They will do this again in the future!" "Yes, Apple is too domineering. Once we are like this If you compromise once, you will be completely manipulated by Apple.”

"And once we cut off supply to Xingyi Technology, we won't be able to get orders from Xingyi Technology in the future. Even other mobile phone companies will worry about us cutting off supply and think we have no goodwill, so they will give up cooperation."

"If we lose our goodwill, Toshiba will lose its way out and will have no choice but to be completely manipulated and exploited by Apple!"

……

Listening to these words, Mrs. Ohashi nodded: "I understand what everyone means, let's vote by a show of hands. Those who agree to cut off the supply to Xingyi Technology, raise their hands!"

After some hesitation, five people raised their hands.

Mrs. Ohashi nodded: "Raise your hands if you oppose cutting off confession!"

This time there were a little more, eight people raised their hands.

"Eight to five, then we will oppose the interruption of supply and continue to supply Xingyi Technology!"

Taichi Ohashi breathed a sigh of relief.

He thought so too.

Apple's suppliers also include Hynix. No matter what Toshiba does, it can only get half of the orders at most, and it may be cut off by Apple again in the future.

Something like this just happened this year.

Ohashi Taichi doesn’t dare to bet!
Eggs cannot be put in one basket!

Later, Taichi Ohashi dialed Wang Yi's phone: "Director Wang, there is something I don't know should I tell you?"

Wang Yi smiled slightly: "Mr. Daqiao, just say it."

"Okay, that's it..." Taichi Ohashi said.

Wang Yi frowned slightly: "Apple is forcing Toshiba to choose one of the two and cut off supply to Xingyi Technology? Haha, what a sinister intention!"

"Director Wang, you can rest assured that we, Toshiba, will not accept Apple's threats and do anything treacherous. Now that we have signed a contract, Toshiba will keep its promise and fulfill it to the end!"

Hearing this, Wang Yi smiled: "Very good, Mr. Ohashi, you made a wise choice. In that case, let's sign another big order worth tens of millions of units! From now on, Toshiba will be Xingyi Technology's strategic partner. If Apple loses your order, we at Xingyi Technology will double it for you!”

"Thank you, Mr. Wang, thank you!" Taichi Ohashi beamed with joy.

Sure enough, Wang Yi would not let him pay in vain.

Initially there were 5 million sets of memory + flash memory, 5 million more sets were added in December, and 10 million sets were added in January!
Now there are another 10 million sets, adding up to 30 million sets!
Perhaps the annual sales volume of iPhone 4s can reach to million, but if it is divided from Hynix, Toshiba can get million if it survives.

Now Toshiba has won a large order of 30 million units from Xingyi Technology, which is more than the number of units it has taken over from Apple!

Maybe Xingyi Technology will place additional orders in the future, and there is no way Apple can compare!

"Dr. Wang, you can rest assured that Toshiba is definitely the most reliable strategic partner of Xingyi Technology. In the future, Toshiba will be the first priority for Xingyi Technology's orders and the price will be the lowest. We will reduce the price of the latest batch of storage. 20%!”

"It's a pleasure to cooperate. Xphone 1 is just the beginning. For subsequent large orders of Xingyi Tablet and Xphone 1 Pro, Toshiba will be given priority!"

"Thank you!"

"Thank you!" Ohashi Taichi was overjoyed.

xphone 1 + Xingyi Tablet + xphone 1 pro, Toshiba will definitely have all you can eat!

Even if it loses iPhone orders, Toshiba is not afraid, Xingyi Technology will give more!

Moreover, it will not damage goodwill, and other companies are still willing to cooperate with Toshiba.

This time, the bet was right!
For a moment, Ohashi Taichi was in a good mood.

After hanging up the phone, Wang Yi's expression turned serious.

"What's wrong? Did something happen?" Song Sining asked with concern.

Wang Yi nodded: "Apple has taken action and wants Toshiba to cut off our chip supply and kill our Xphone 1."

Song Sining was furious: "Apple is really good at using such vicious methods. What did Toshiba say? They didn't agree, did they?"

Wang Yi smiled slightly: "No, Toshiba has taken a wider road!"

"That's good!" Song Sining breathed a sigh of relief and calmed down: "I'm worried that Apple will continue to be evil, and if it hits a wall with Toshiba, it will go to other supply chains and continue to take action!"

Wang Yi nodded: "It's very possible. We have to be prepared for this. We must also be prepared to counterattack!"

Later, Wang Yi made a call to Jian Ziyan: "Ziyan, you do this, do this, do this again..."

"Okay, Chairman. I'll make arrangements right away."

Soon, a piece of news became a hot search topic:
[Global Mobile Conference, Xingyi Technology will release blockbuster new products and sign another 20 million-piece storage order with Toshiba! 】

Cui Hao's face turned green when he saw this news:
"Fake! Damn Toshiba, you actually turned your back on Apple and chose a path to darkness, okay, really okay!"

"Toshiba is stupid, extremely stupid, to give up Apple's huge order for the sake of small Xingyi Technology!"

The more Cui Hao thought about it, the angrier he became, and he immediately dialed Daqiao Taiyi’s phone number:
"Mr. Ohashi, are you sure you want to choose Xingyi Technology? Turn your back on Apple?"

Taichi Ohashi smiled slightly: "Toshiba values ​​goodwill and credibility, and is willing to engage in friendly cooperation with any partner on an equal footing."

"Okay, really okay. You and Toshiba don't want any of Apple's next orders. No, you don't want any of this quarter's orders!"

Taichi Ohashi didn't care: "If Apple does this, we at Toshiba would express deep regret. However, as a friendly reminder, our orders for this quarter have all been signed. If Apple unilaterally breaks the contract, it will need to pay liquidated damages!"

"Fake!" Cui Hao was so angry that his face turned green.

That's right, if you break the contract now, you have to pay liquidated damages, and the gain outweighs the loss.

"Ohashi-kun, good, very good, very good!"

Cui Hao was so angry that he hung up the phone directly.

But then, Cook’s call came in again:
"Idiot, what's going on? Aren't you lobbying Toshiba to cut off the supply to Xingyi Technology? Why did you fail to cut off the supply and instead asked Xingyi Technology to place additional orders?"

"Chairman, I..." Cui Hao opened his mouth, and said in a hurry: "Chairman, Toshiba hated our iPhone 4s for abandoning them and gave % of the orders to Hynix. So they chose to abandon Apple and fully support Xingyi. science and technology!"

Well, Toshiba has fully turned to Xingyi Technology because of Apple's previous betrayal, not because of my incompetence.

Cui Hao immediately took the blame!

The corners of Cook's mouth twitched, but he couldn't refute.

The more than 4 million sets of memory + flash memory for iPhone are all supplied by Toshiba.

When it comes to iPhone 4s, there are only more than million left. It would be strange for Toshiba not to be angry.

On the contrary, Xingyi Technology has successively placed tens of millions of large orders, far surpassing Apple.

"Okay, let's leave it like that here at Toshiba. It was our decision that made the mistake. So what are you going to do next?"

Cui Hao said decisively: "Chairman, I am going to go to Sharp. Since the storage is no longer available, let's try to start with the screen. At worst, half of the screen of the next generation iPhone will be given to Sharp!"

Cook nodded: "Okay, go ahead. I hope I can bring back good news this time."

"Yes!"

Cui Hao didn't stop and headed decisively to Sharp's headquarters.

Unexpectedly, Sharp Chairman Asano Koji had already anticipated this and held a high-level meeting:
"Everyone knows about Apple and Xingyi Technology, right?"

"I know, Apple forced Toshiba to choose a side, but Toshiba rejected Apple and told Xingyi Technology. Director Wang backhandedly gave Toshiba an order of 10 million units!"

"Haha, it's so funny. Toshiba has successively won 30 million sets of storage orders from Xingyi Technology. It has almost caught up with the total sales of iPhone last year."

"Yes, although the iPhone is powerful, Xingyi Technology is not bad either. Even if the Xphone 1 alone cannot compare to the iPhone, there are also Xingyi pads and Xingyi second generation, which together sell more than the iPhone."

"That is, if you choose to embrace Apple, you won't get many orders, so you might as well embrace Xingyi Technology!"

"That's what Toshiba thinks. I guess people from Apple will come to Sharp next. What should we do?"

"What can we do? Like Toshiba, we will firmly support Xingyi Technology, even if we lose orders from Apple. No, we at Sharp don't have orders from Apple."

"Yes, Apple has always used LG screens and has not had much cooperation with Sharp. Even if we turn our backs on Xingyi Technology, we can only get 20 to 30 million iPhone orders at most, and it will have to be the next generation. But Xingyi Technology gives us The order is already 20 million. If it is the same as Toshiba, if we add another 10 million, it will be 30 million. "

"Xingyi Technology is still reliable. LG is the chief screen supplier for the iPhone. Sharp doesn't have much chance, so it's better to hold on to Director Wang's thigh."

"And once we stop supplying Xingyi Technology's screens, Toshiba, Hitachi, Sony, Kyocera, etc. will be able to make up for it as soon as possible! It will be our Sharp's loss then!"

"Especially Toshiba, which has long been eyeing Xingyi Technology's big screen order, we can't risk death."

"Yes, you can't seek death, you must hold on to Xingyi Technology's thighs."

"Okay, let's do it!"

"Haha, just as I was talking, Apple's President Xia came and wanted to see me!"

Sharp Chairman Asano Koji smiled: "I'll send him away right now. Forget it, just say I'm not here and just arrange someone to deal with it."

"Yes, Apple is too domineering and cannot be tolerated. Xingyi Technology is better, and it is developing rapidly. Xphone 1, subsequent tablets, and even TV screen orders can be given to us by Sharp!"

"If that's the case, that would be great. I'll call Director Wang first."

With that said, Asano Koji walked to the next room and dialed Wang Yi's phone:

"Director Wang, the president of Apple Xiaguo came to Sharp to stop us from supplying Xingyi Technology. However, I sent him away without seeing him. The cooperation between Sharp and Xingyi Technology will not be affected in any way. Sharp is willing to be Xingyi Technology’s forever partner!”

Wang Yi was in a good mood: "Thank you very much. The development of Xingyi Technology also needs Sharp's support. Let's add another 500 million sets of screen orders, including 4.3 million sets of 500 inches and 4.7 million sets of inches!"

"Thank you, Director Wang." President Sharp was in a good mood.

500 million sets of 4.7-inch screens are said to be a big order for the next generation of Xingyi mobile phones, also given to Sharp.

The bet was right!
If you hesitate and believe Apple's lies, all orders for the next-generation Xingyi mobile phone will be canceled!
so close!

"Dr. Wang, Sharp has reduced the price of the 4.3-inch screen by 20% again. The 4.7-inch screen will also be given to you at % off the market price!"

"Okay, happy cooperation!" Wang Yixiao said, he likes suppliers who know how to advance and retreat.

(End of this chapter)

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