Reborn in 2011, 985 missing from two copies

Chapter 323 Xiaomi’s new strategy, Wang Yi kills and sacrifices to heaven

Chapter 323 Xiaomi’s new strategy, Wang Yi kills Baidu to sacrifice to heaven
Meizu MX has advantages over the Xiaomi generation in terms of appearance design, materials and configuration.

The starting price of MX2999 in the previous life was one thousand more expensive than Xiaomi, so it naturally did not sell as well as Xiaomi.

But now, due to the impact of the Xphone 1, the launch price of the MX has been set at 2299, which is only more expensive than Xiaomi. The advantage is huge, and the sales volume is naturally good.

In addition, Xiaomi's first-generation processors were out of stock some time ago, and there are no machines available for sale.

The Samsung processor used in Meizu MX is directly used and is not affected.

As a result, powerful users will go directly to the Xphone 3299, which starts at 1.

Users with limited strength and old Meizu friends all choose the 2299 Meizu mx.

Therefore, after more than two months of sales, the sales of Meizu mx are actually good, with total sales of more than 60 units, which is slightly more than the Xiaomi first generation that has been discontinued.

If this continues, Meizu will sell 30,000 to 400,000 units a month and 3 to 4 million units a year, which is pretty good.

But who would think that the Xiaomi generation that lacks chips is back and the price has been reduced to 1799!

"I have visited Asan's place. They are too backward, but they have great prospects. Most Asan think that iPhones, Samsung, and HTC priced at 5,000 are too expensive. Even the middle-class people in Asan are buying them. No, only a few wealthy people can afford it.”

"It's two days ahead of us, and we have offline after-sales service. It's more secure and our products are stronger. What should we do?"

"Made!"

"I also agree that Asan's market has unlimited potential."

Next, it is normal to cut prices to seize the market and snipe Xiaomi One personally.

A vice president also looked solemn: "MX sells for 2299, and we sell for 1799. We have the advantage, and it will definitely sell out. Now that the difference is only 300, it will be difficult. Unless we continue to lower the price, it will drop to 1599!"

Moreover, the price will be reduced immediately, both online channels and offline physical stores will reduce the spot price across the board.

"Abroad..." Rebus's eyes suddenly lit up: "Lao Li, how are you talking about Ah San's place?"

Fortunately, BYD's anti-freeze batteries are out of stock. If they are in stock and the anti-freeze batteries are added at a higher price, the cost of the Xiaomi Mi generation will be higher and it will be harder to sell!

Yes, Meizu these days, as the originator of domestic smartphones, already has its own physical store.

"No, if it's reduced to 1599, the profit margin will be smaller. Is it enough to earn 200 from selling one?"

As the co-founders and core executives of Xiaomi Technology, their interests have been deeply bound to Xiaomi from the beginning.

"That's all we have to do. Let's sell it first and see if it sells well. If we don't want a big hit, just sell all our 500,000 sets of components."

"Lao Li, you guys go to Asan country together, negotiate, and reach an agreement as soon as possible. Next, all Xiaomi 1T will be produced. The units will be sold in China as much as you want, and the rest will be thrown to Asan!"

Lao Li decisively objected: "More importantly, once we lower the price to 1599, Meizu will also lower the price to 1899, but the result will be the same."

Can Meizu endure it?

"That's right, our Xiaomi is not available in China, so we can go to Asan and build Xingyi Technology in Asan!"

“小米1T直降200,1799,2月21日上午才开始发售。”

This is simply for Meizu’s heart!

But the pressure came to Rebus instantly.

Lao Li said eloquently: "And if our Xiaomi 1st generation goes there, the price of 1799 will probably be affordable to the middle class of Asan. The market is very huge."

Rebus was overjoyed: "Since it's so difficult at home, why not go to Asan's place? Domestic high-end has the Xphone 1 Dimensionality Reduction Strike, and the mid-to-low-end has Meizu's close combat. Mader, it's simply hellish difficulty. Xiaomi has no need. If we fight with them at home, we can go overseas and focus on the Asan market!”

"This is a broad road!"

"A good idea. This is a very good way out. I support it with both hands."

"Yes, with Xiao Li Zi's endorsement, the sales of Xphone 1 have soared, and foreign parallel imports are selling very well. It's incomparable, I can't envy it, alas!"

Lao Huang made a decision directly without any hesitation: "Follow!"

"no problem!"

Rebus waved his hand: "The price of Xphone 1 will not be reduced. They are selling so well. Their overseas parallel import shipments alone are higher than our national sales, so there is no need to reduce the price."

Rebus was very angry: "Meizu is here for me and Xiaomi!"

Lao Li sighed: "I am now afraid that the price of Xphone 1 will drop. If it drops to 2999, it will make Xiaomi and Meizu uncomfortable. If it drops to 2799, then we will be miserable!"

"Not only is there endless potential, but the key is that there is no opponent!"

This time, other senior executives did not stop it. Meizu shipped more than 60 units and has achieved profitability.

Rebus had a big head and was a little scared.

Seeing that all the senior executives agreed, Rebus immediately made a decision: "Then let's decide. We will continue to sell in the domestic market, starting from 1799, and we will pay as much as we can. Develop the Asan market immediately!"

Now that Xiaomi is taking the lead, Huang will certainly not hesitate.

"it is good!"

If it weren't for the other senior executives who stopped him, Lao Huang would have lowered his price to 2099 last time to work for Xiaomi Generation!
After all, old and new grudges must be settled!

"As for Meizu mx, 2099, all prices have been reduced today and are available for sale now!"

"Yes, it's better to make less than nothing."

Lao Li and others nodded, this is Xiaomi's way out, and it is also their future!

Rebus nodded: "Lao Li is right, we can't have a vicious price war. If we really go to 1599, and Meizu can follow up to 1899, we still can't sell well, and we will make less money. By then, both parties will suffer, and only the consumers will suffer." It’s not a good deal to make a profit. Just sell it for 1799, whatever you can get!”

"By the way, Chairman Lei, do you want to advance the sales of Xiaomi 1T in China? Mention it tonight!"

Rebus thought for a moment: "Bring it to me! If you wait two days, all the users will be taken away by Meizu! Make an official announcement immediately, and it will be sold tonight!"

"Okay, I'll arrange another hot search."

"Ok!"

Soon, a piece of news once again hit the hot search list:

[Xiaomi 1T has been discounted by RMB 200 to RMB 1799 and is now on sale! 】

For a time, Xiaomi and Meizu were fighting to the death at the 2000 level, fighting hand-to-hand.

But unfortunately, the effect is not obvious.

It cost 2000, but many people don’t mind spending another 1000 or so to get an xphone 1.

After all, xphone 1 has an anti-freeze battery, 720p high resolution, 4.3-inch large screen, super good looks, dual memberships, Xiaoai AI voice assistant that surpasses Siri... and it also has DiCaprio endorsement!

With so many advantages, it completely exceeds the value of one thousand.

Of course, there are still some users who are strapped for money and choose Meizu MX or Xiaomi first generation.

But there are not many such people.

With the endorsement of Xiao Lizi and the impact of the anti-freeze battery controversy, it is not a problem for the domestic sales of Xphone 1 to exceed million in February.

Coupled with parallel imports dumped overseas, the total sales in February exceeded 5 million, which is also no pressure.

Wang Yi is not worried about the subsequent sales of xphone 1, but his focus is on AutoNavi!
I specially came to the Amap headquarters on the second morning.

Tian Guanghan, the person in charge of AutoNavi Taxi, was very excited: "Chairman, the number of AutoNavi Taxi users has exceeded 20 million, and the number of registered drivers has exceeded !"

Originally, the development of AutoNavi taxi-hailing was slow, but since Wang Yi launched AutoNavi taxi-hailing at the last press conference, the number of AutoNavi taxi-hailing users has soared rapidly.

After all, that press conference had DiCaprio on stage!
So many fans of Xiao Lizi also know about AutoNavi and download and use it one after another.

Especially female fans need it the most.

Wang Yi was very satisfied with this.

Amap Taxi has been online for more than a month, and it has achieved such results, which is already very good.

After all, there are not many competitors in the current taxi-hailing market, and there are still channels such as Changchao and Amap to attract traffic, as well as the built-in Xingyi mobile phone!
If this development continues, AutoNavi's taxi-hailing business will have a bright future and its revenue and profits will be considerable.

The reason why taxi rides suffered losses in the past was because major platforms burned money to subsidize them.

Didi Dache, invested by Tencent, and Kuaidi Dache, invested by Alibaba, were so popular that they burned money like crazy and suffered serious losses.

But now, all the capital is burning money in the group buying market, but no one is involved in the taxi field.

There are only a few peers, and they are just small businesses like Yidao Car Rental. They do not pose a threat at all and cannot be regarded as opponents.

Therefore, Amap's taxi-hailing does not require any money-burning subsidies. On the contrary, each order can earn a commission, making it a completely profitable industry.

As for BAT’s subsequent follow-up to taxi-hailing?
Wang Yi doesn't mind at all. Taking a taxi requires the support of the underlying map.

The current Baidu map is useless and there is no underlying map data.

Goose Factory invested in NavInfo to have the underlying map data, but Tencent Maps failed to build it.

Not to mention other companies, if they want to take taxis, they have to rely on Amap and Amap Navigation.

Just using Amap and Amap navigation, but competing with Amap for taxis, is simply a suicide.

It’s too difficult!

What's more, behind AutoNavi's taxi-hailing are Xingyi Technology, Changchao, Meiyou, two popular games "Happy Xiaoxiaole" and "Defend Youzi", and the Xphone 1, which has a terrible sales volume, is directly built-in!

There is no way he can beat Gaode!
And once Amap stops subsequent authorization and there are no maps available, it will be completely over.

Therefore, the current taxi-hailing market is very calm, and AutoNavi has no competitors at all.

Using AutoNavi to hail a taxi and Changchao to pay have become daily routines for more and more people.

Wang Yi’s diversified strategic layout is being realized step by step.

Wang Yi was pleased to hear this and said decisively: "Well done, but don't be careless. Continue to advance quickly and make great progress!"

"I will, Chairman!" Tian Guanghan said with a smile.

Wang Yi reminded: "There are no rivals now, but it does not mean that there will be no rivals in the future. If I guessed correctly, Tencent is rapidly developing its own Tencent Maps, and will consider launching a taxi-hailing business online or investing in taxi-hailing companies to compete head-on with Amap." !”

"This..." Tian Guanghan's expression changed slightly, and he suddenly realized: "Yes, Tencent has invested in NavInfo, which has underlying map data. It is unreasonable not to take the opportunity to expand." Wang Yi nodded: "Yes, this kind of situation at the moment The good days without rivals are numbered. Tencent may launch an upgraded version of Tencent Navigation in as soon as half a year, and it may launch a taxi service next year!”

"Thank you, Chairman, for reminding me. I understand. Next, Amap Taxi will enter a state of combat readiness and advance quickly."

"Very good!" Wang Yi nodded and said sincerely:

"As long as AutoNavi captures the national market and hundreds of millions of users before Tencent launches the taxi-hailing business, AutoNavi will monopolize the taxi-hailing field. By then, Tencent and other capital will be unable to make a comeback when they enter the taxi-hailing market!"

"I understand, Chairman." Tian Guanghan firmly remembered: "The time when Tencent improves the map is our opportunity!"

"Yes, come on!" Wang Yixiao said with a smile.

From what Wang Yi knows, Goose Factory will never give up the map business and 020 local life business!

This was the case in the previous life, and it is the same in this life.

Even Baidu and Alibaba will not give up!
The work style of domestic Internet giants has always been to work in all industries.

Regardless of whether there are dates or not, let’s hit two poles first!

BAT will lay out any promising industry and promote dozens of projects a year. If it is successful, it will continue to increase investment. If it fails, cut it off, review it, give up completely or start over!
Others are more radical, directly launching multiple platforms in one field and developing like a worm.

Similarly, BAT will not let go of such important areas as navigation and O2O.

It's just Wang Yi's arrogant operation that made them fall behind in terms of basic map services, making them a step slower.

But sooner or later, they will follow!
Sure enough, it was just as Wang Yi expected.

Director Ma looked at the performance report of AutoNavi Taxi with an extremely complicated expression:

"Wang Yi, you are really amazing. Other giants are struggling in the group buying field, but he has found a new way to do taxi-hailing. It's amazing, it's amazing!"

"The prospects of taxi-hailing are comparable to those of group buying! And the threshold is high!"

“In the field of group buying, anyone with money can do it, and anyone without money can raise funds to do it.”

"The taxi-hailing business not only requires funds, but is also closely related to underlying maps, navigation services, user scale, etc. The threshold is not generally high, and many companies simply cannot do it!"

The vice president nodded: "Yes, Chairman, the group buying business is a red ocean precisely because the threshold is low. But the taxi business has a high threshold, but there are few competitors. We can lay out the layout, but we must first improve the map and navigation. Or Cooperate with Baidu!”

Director Ma waved his hand: "This strategic layout will not be reliable, and there is no point in cooperating with Baidu. We should make our own map business bigger and stronger!"

"Change SOSO Map to Tencent Map, upgrade its strategic status to S-level, integrate NavInfo's new underlying map data, and make our map and navigation services bigger and stronger!"

"Yes!" the vice president responded quickly, knowing that Director Ma was serious.

"In one year, we will build Tencent Maps to a level comparable to Amap. Then we will launch a taxi-hailing business!"

"Yes!" the vice president responded: "As long as Tencent Maps is launched, WeChat will also be able to launch surrounding food, surrounding tours, and surrounding group purchases. This will fully catch up with Changchao!"

"WeChat..." Ma Dong's mouth twitched: "It's hard to say whether there will be WeChat after Tencent Map is launched next year!"

"..." The vice president's expression changed drastically, but he was helpless.

Changchat is developing so fast at the moment. Whether it is functions, user experience, or user growth, it far exceeds WeChat.

At the end of last month, the number of monthly active users of Changchao exceeded 70 million, which is not much different from WeChat.

With the endorsement of Xiao Lizi this month, the number of users of Changchao has soared. The number of monthly active users has reached 9000 million, which has already surpassed WeChat. It is simply terrifying.

Before the end of the month, it is normal for the number of users to exceed 100 million!

Even Chairman Ma feels that WeChat’s future is unpredictable. It’s no wonder that WeChat CEO Zhang Long slams the table at every turn.

Facing the rapid development of Changchao, WeChat is losing ground and is unable to resist!
Director Ma sighed: "Fortunately, we still have QQ, QQ is our foundation. There is also the game business, which is also difficult for Xingyi Technology to catch up in the short term!"

Just talking about the game business, Director Ma felt disappointed again: "Xingyi Technology is also very powerful. It just made two small games, and they became popular. With an investment of millions, we made billions! Ma De, it's just a money grab." !”

"The previous "Defend Yuzu" was enough to make money, but now "Happy Xiaoxiaole" is even more profitable!"

The vice president nodded: "With Leonardo DiCaprio's endorsement, "Happy Xiaoxiaole" has also become a hit, and it is a global hit! Especially overseas, DiCaprio's influence is too high. "Happy Xiaoxiaole" overseas monthly The revenue is expected to exceed 20 billion yuan. Including domestic revenue, it will reach 30 billion yuan a month, which is more profitable than the large-scale client games in which we have invested hundreds of millions!”

"It's such good luck. Why did they let them do all the good games and money-making games?"

"I can't figure it out! I really can't figure it out!"

Chairman Ma can only envy Xingyi Technology's revenue and development.

On the other side, Li Yan, the old director of Baidu, looked even more livid:
"What's going on? In February, our Baidu search engine's market share dropped by 13%? And Sogou's search engine's market share increased by 14%?"

"Who can tell me what is going on?"

There are some data that you don’t know even if you look at them, but you will be shocked when you look at them.

As Baidu's core business, search engine has always been in an absolute dominant position in the search engine field.

At first, Baidu search monopolized 76% of the country's market share. Later, Wang Yi took it to about 70%. Later, after the human blood steamed bun incident, it dropped to 64%!

Well now, Baidu's search engine market share has dropped by another 13%, leaving only 51%!

Such a huge drop made Li Yan frightened.

On the contrary, the market share of Sogou search engine has soared rapidly, from the first few points to more than a dozen points, and now it has reached 30%!

Basically, all the market share that Baidu lost was taken up by Sogou Search, which was acquired by Wang Yi.

"How could this be?"

"Even if Sogou search is built into Xingyi mobile phone, it will not have such a high growth rate. This is unreasonable!"

Li Yan was furious and couldn't figure it out.

Qu Xin was shocked when he looked at the data. After careful analysis, he suddenly realized:

"Chairman, I know what's going on, it's 360!"

"360? What do you care about them?" Li Yan frowned slightly, and then suddenly realized: "No, you are talking about Wang Yi's previous cooperation with 360?"

"That's right!" Qu Xin took a deep breath: "At the Xingyi Technology Conference at the beginning of the month, Wang Yi officially announced that the security center of Xingyi mobile phone is based on the anti-virus and virus database data provided by 360, which is equivalent to the built-in security center of Xingyi mobile phone. 360 Antivirus has caused the market share of 360 Antivirus to skyrocket.”

"We thought it was strange at the beginning. There was no reason for Xingyi Technology to help 360 like this! It turned out that resources were exchanged. Xingyi xphone 1 has built-in 360 anti-virus, and 360 browser has built-in Sogou search engine!"

As he spoke, Qu Xin opened the 360 ​​browser and tried a search: "Sure enough, the 360 ​​browser has Sogou search built in!"

Li Yan's face turned dark: "I see. 360 Browser does not have a search engine. Before, 360 users used Baidu search engine. Now, it has built-in Sogou. No wonder Baidu's search engine market share suddenly dropped by 13%. It turns out that 360 browser collective rebellion!”

"Made, those surnamed Zhou and those surnamed Wang are not good people!"

"They exchanged resources, each benefited from it, and Baidu was sacrificed to heaven!"

"It's really good, it's so good!"

"I can't swallow this breath. I really can't swallow it. I must take revenge!"

Qu Xin nodded: "Then where should we start?"

Li Yan took a deep breath: "iQiyi... iQiyi is useless. I can't beat Xingyi Video. I am no match. Now Xingyi Video has hit dramas every month. Iqiyi can't compete with it. Let's invest." Any more would be self-inflicted.”

"Other Baidu maps... forget it, the underlying map data cannot be solved, and there is no future. Then we can only continue to invest in Nuomi.com!"

"Didn't Wang Yi invest in Meituan? Let's increase our investment in Nuomi. We will invest another 300 million in Nuomi, and use Baidu search resources to promote Nuomi crazily, overthrow Meituan, and cause Wang Yi to suffer heavy losses!"

"Okay, Chairman!"

Qu Xin responded and quickly went to make arrangements.

Although he wanted to say that the group buying market was already a sea of ​​​​blood, there was no way. Baidu had already invested a lot. If it did not continue to invest and gave up halfway, it would lose everything.

Sometimes, once you start, it's hard to end.

That's the case with Baidu right now.

Equally miserable is Ali.

In order to retaliate against Meituan for introducing Wang Yi's investment, Alibaba separated Word-of-mouth from Taobao and launched Word-of-mouth group buying, which also resulted in a huge investment.

But the group buying market was a sea of ​​​​blood, and Alibaba began to feel frightened.

But there is no choice but to bite the bullet and continue to invest more and continue to burn money.

Wang Yicai didn't bother to pay attention to this, and let Bald Qiang Wang Xing deal with it.

He believes in Wang Xing's fighting power!

The most Wang Yi has to do is to make additional investment when necessary and acquire some Meituan shares.

Wang Yi’s money will not be given away for free, it must be exchanged for shares of Meituan.

Faced with the crazy additional investment from Alibaba and Baidu, the pressure on Meituan instantly increased.

Even Wang Xing was speechless: "Are you crazy? Are you all crazy?"

"Baidu will invest an additional 300 million in Nuomi, and Alibaba will invest an additional 500 million in Koubei!"

"All the money comes from the strong wind? What a crazy dog!"

"Especially Baidu, you were abused by Chairman Wang, go to Xingyi Technology for revenge. What does it mean to catch Meituan Hammer?"

"How shameless!"

"I'll throw your mother away!"

In desperation, Wang Xing could only call Wang Yi: "Director Wang, do you know the actions of Baidu and Alibaba? I am under a lot of pressure!"

Wang Yi smiled: "Calm down, I believe in your strength!"

Wang Xing's mouth twitched: "..."

I don’t even believe it myself!
Wang Yi smiled slightly: "Don't worry, Changchao has given Meituan a first-level entrance. The number of users on Changchao will soon exceed 100 million, and it will definitely bring terrifying traffic to Meituan. You just have to play it slowly! If I can't bear it anymore, I will take action." !”

(End of this chapter)

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