Reborn in 2011, 985 missing from two copies

Chapter 328 MWC2012, new product launch conference!

As a semiconductor giant, Texas Instruments produces many other chips in addition to mobile phone CPU chips.

However, the technical content and unit price of these chips are much lower than those of mobile phone chips, and they are also easier to design.

Williams explained: "Chairman, Texas Instruments' charging chip only supports the current mainstream 5W charging. The Xingyi fast charging chip we developed supports 10W fast charging, which is twice as much! "

Wang Yi was very satisfied: "Very good. After successful tape-out and mass production, the second generation of Xingyi will be equipped with self-developed power chips and fast charging chips! And it will be one year ahead of Qualcomm in releasing fast charging standards!"

"That's totally fine!" Williams said confidently.

The fastest charging efficiency at the moment is only 5V 1A, which is five watts.

Xingyi’s fast charging efficiency of ten watts is twice as fast as the current one.

Wang Yi remembers that in his previous life, Qualcomm released Qualcomm’s first-generation fast charging standard in 2013, which was 10W.

Xingyi Technology can launch it this year.

Even though the time difference is only one year, the impact is huge. It is completely one generation ahead.

Originally, Wang Yi was still worried about the second generation of Xingyi in the second half of the year, which would not have enough highlights.

Nowadays, there are self-developed fast charging chips and battery management chips, especially the fast charging efficiency that is twice as fast, which is definitely the best.

After all, OPPO’s advertisement of five minutes of charging and two hours of talk has attracted a lot of fans.

What’s more, the charging efficiency of Xingyi 2 is twice as fast!

Williams took Wang Yi to George's department:

"Chairman, the smart home SOC chip, power management chip and fast charging chip were all made by George and his people!"

Wang Yi smiled and stretched out his hand: "Very good, George, you have made a great contribution!"

George smiled heartily: "Thank you, Chairman, for trusting me. This is what I should do. We are currently developing WIFI chips and Bluetooth chips. These are essential chips for smart homes. We strive to make breakthroughs as soon as possible."

WiFi chips and Bluetooth chips are much simpler than mobile phone chips.

It can be said that high-end mobile phone chips may not be successful in a year, but simple chips such as WiFi and Bluetooth can be developed several times a year.

These types of chips have been made by George and others at Texas Instruments. There is no technical difficulty, but they are all patented technologies of Texas Instruments.

Therefore, George and his team had to bypass Texas Instruments' patented technology in their research and development and find new solutions to achieve more perfect results.

Wang Yi nodded: "Since we have made the wifi chip and Bluetooth chip, why not develop the router chip as well. Once the research and development is successful, we will be able to produce our own router!"

Routers are also the core equipment of smart homes, so Xiaomi and Huawei are both making them. It was impossible for Wang Yi to give up.

The simplest thing is that if you use other brands of routers, Xingyi Technology’s smart home products have to be set up and linked one by one.

And with Xingyi Technology’s own router, you can connect directly with just one click!
Even if you change to a new Xingyi router, you can still log in to your account with one click and control all smart home devices.

"The router chip is not difficult, no problem at all." George responded decisively.

Wang Yi smiled slightly: "The router I want is not an ordinary router, but a dual-band router. It must not only support 2.4g band wifi, but also support 5g band wifi!"

George was a little incredulous: "5G WiFi is the 802.11ac protocol that was just released a few days ago. Just after it was released, are we going to directly develop dual-band WiFi that supports the 5G band? No more waiting and watching?"

Wang Yi waved his hand: "Don't hesitate, go directly to research and development. In the future, 2.4g+5G dual-band wifi will be the mainstream."

5g WiFi is a standard that was just released on February 2 this year.

In the past, many companies were slow to respond. This year's routers did not support 5g wifi. It will not be until 2013 that first-class dual-band routers supporting 2.4g wifi + 5g wifi will appear.

By then, single-band routers that only support 2.4g WiFi will be completely outdated!
This single-band router developed by Xingyi Technology this year will definitely become obsolete as soon as it goes on the market. Wang Yi will not make such a mistake.

Of course, directly All in the dual-band router!
"Okay!" George nodded, still a little confused:
"Chairman, I have a question. The anti-interference ability of 5g WiFi is stronger than that of 2.4g WiFi, the network speed is stable, and it supports higher-speed transmission. But once it encounters obstacles, the attenuation will be more serious than that of the 2.4g frequency band, and the coverage range smaller."

"It can be said that when you are close, the speed and stability of 5g wifi are many times that of 2.4g. But when you are far away and there are many obstacles, such as large flats or villas, 5g wifi is not as good as 2.4g Even 5g wifi can’t cover everything, but 2.4g is okay. What should I do?”

Wang Yi smiled slightly: "This problem is simple. We can develop a function called Mesh networking. Connect several secondary routers to the main router through network cables to achieve full coverage of villas and large flats. This function , we can also launch it together and add it to the smart home solution.”

In the future, Xingyi Technology's smart homes can be purchased by users and DIYed by themselves, or Xingyi Technology can customize a complete set of solutions and install them on site.

Including furniture and appliances, wiring, construction, and full 5G WiFi coverage throughout the house...

Mobile phones are just the beginning of Xingyi Technology, and subsequent smart home appliances for the whole house are the goal.

George kept it in mind: "What M speed can we achieve?"

Wang Yi thought for a while: "The current network speeds are mainly 5M, 10M, and 20M, which are still very slow. A 500M router is enough. But routers are also products that have been used for a few years. We also have to consider how the network speed will greatly increase in a few years." It’s stressful to achieve Gigabit at once, and it’s too radical, so we’ll do it at M and then do Gigabit later.”

"Okay, I'll implement it now!"

George is young, energetic, and resolute. Wang Yi is very satisfied with this.

Of course, these chips must be found by TSMC.

There is no way, the Xingyi wafer fab has not delivered yet, and it will be able to produce some low-end chips next year.

Later, Wang Yi and Williams came to his R&D department:
"Chairman, the research and development of the 28nm flagship SOC is generally going smoothly. Especially the research and development of the CPU part is progressing rapidly, but the SOC also needs to integrate the GPU and baseband. Fortunately, the GPU can directly use the ARM public version architecture, which is not difficult. But the baseband is very difficult. Difficult, it will take half a year.”

"When the GPU, baseband, etc. are successfully developed and packaged together, if everything goes well, they can be tape-out before the end of the year. If the tape-out is successful, trial production and mass production can be carried out... But if the tape-out fails, research and development must continue. It’ll be next year.”

Wang Yi nodded and understood Williams' difficulty.

After all, it is really difficult to develop the most advanced 28nm SOC from the very beginning, which is also the most advanced system-level chip integrating GPU and baseband.

You know, the current Qualcomm has not reached this point.

It wasn't until early next year that Qualcomm released the world's first SOC Snapdragon 800 with integrated baseband, but it was just a release.

By the time mobile phone manufacturers design a mobile phone equipped with 800, it will be mid-year or even the second half of the year when it is released.

Similarly, if the development of Xingyi Technology's 28nm SOC goes smoothly, it will be released at about the same time as Qualcomm. Coupled with mobile phone research and development, it will be launched in the middle of the year, or even in the second half of the year.

There is nothing we can do about this.

Wang Yi looked at Williams: "How confident are you that the film will be successfully released before the end of the year?"

Williams sighed: "Forty percent, I guess. After all, the baseband is too far behind. Previously, VMware's basebands were all 55 nanometers, and they were still plug-in basebands. Now they have to be integrated into integrated basebands, which are still 28 nanometers." , it’s even more difficult.”

"Is it only 40%?" Wang Yi had some concerns in his mind: "It's okay. Just keep working on the research and development of the flagship SOC steadily. It's too difficult to make a big fat one in one go. If you can be the best before the end of the year, it's okay if you can't. Just keep working hard."

"Thank you, Chairman, for your understanding." Williams breathed a sigh of relief. He was really under great pressure.

Qualcomm has not yet developed the 28nm integrated baseband SOC. It is really difficult for them to complete it.

Wang Yi changed the topic: "But even if the SOC with integrated baseband cannot be completed this year, you will have to come up with a quad-core processor without a baseband and develop a baseband chip that can be plugged in. It will be completed before the end of this year. The performance is better than NVIDIA tegra 3 and Qualcomm APQ8064 quad-core flagship! ”

"That's...good!" Williams responded:
"Quad-core chips without integrated baseband are much simpler than SOCs with integrated baseband. With a large number of R&D engineers from Texas Instruments joining in, there is no big problem. There is also hope for plug-in baseband. Its performance exceeds that of Nvidia and Qualcomm's flagship this year. question."

Wang Yi nodded and said, "Very good. In this way, in the first half of next year, we can release the third generation of the Xingyi mobile phone, the Xphone 28, which is equipped with a 3nm self-developed chip."

Although Qualcomm's Snapdragon 800 SOC integrates a baseband, due to the time required for mobile phone research and development, it will not be launched until the second half of the year, or even the fourth quarter.

It can be said that even the Xingyi Xphone 3 plug-in baseband will be invincible in the first half of next year.

As for the launch of the Snapdragon 800 mobile phone from a friend in the second half of next year, will the Xingyi Xphone 3 be at a disadvantage?

Also not a problem!

It will take a year and a half. By then, Xingyi Technology's flagship SOC with integrated baseband has been successfully developed and mass-produced.

Wang Yi can launch the xphone 3 pro equipped with Xingyi SOC in the second half of next year!

It can still compete with Qualcomm 800.

Without the chip engineers from Texas Instruments, Xingyi Semiconductor would definitely not be able to compete with Qualcomm in a short period of time.

But with a large number of chip engineers from Texas Instruments, Xingyi Semiconductor and Qualcomm hope to have a comeback.

Without him, the Texas Instruments team's CPU R&D capabilities have always been better than Qualcomm's.

However, Qualcomm's GPU adopts a self-developed architecture, which is sometimes significantly ahead of the public version architecture adopted by Xingyi Technology, and sometimes it is seriously overturned...

In addition, Qualcomm’s baseband also far exceeds that of Xingyi Semiconductor.

After all, most of Xingyi Semiconductor's baseband R&D personnel were recruited from the mergers and acquisitions of VMware and MediaTek, and they are indeed not as good as Qualcomm.

It can be said that Xingyi Semiconductor has an advantage over Qualcomm in terms of CPU. In terms of GPU, it depends on whether Qualcomm is overturned. In terms of baseband, it lags behind Qualcomm.

The overall performance may not be as good as Qualcomm, but in terms of heat generation and power consumption, it will be better than Qualcomm.

After all, what Texas Instruments is best at is low power consumption and high performance, while Qualcomm’s heat generation is 30% higher than that of its competitors.

As a result, the Snapdragon turned into a Fire Dragon accidentally, and the actual experience was not as powerful as the previous generation.

This kind of thing is very common.

Wang Yi thought about the 4K TV chip again and asked:

"William, then follow this process: the first step is to make a 28nm flagship chip with an external baseband before the end of the year. It has the strongest performance at the moment and supports 4K hard decoding. Qualcomm's new SOC next year will also support 4K decoding. ”

Williams nodded: "Okay, our GPU uses the latest architecture, so hard decoding 4K is not a big problem!"

Wang Yi continued: "Second, do some castration on this chip, remove the modules that are not used by the TV chip, optimize the display and decoding, and make it capable of hard decoding H.264 and H.265 4K TV chips will be launched before the end of the year.”

"The chairman wants a 4K TV chip!" Williams understood what Wang Yi meant:
"No problem. Compared with mobile phone chips, TV chips are simpler. We just subtract from mobile phone chips and optimize image quality and decoding. There is no problem at all."

Wang Yi nodded: "The third step is to successfully develop and mass-produce the flagship SOC with integrated baseband before March next year!"

"Okay, next March, that's enough."

Williams breathed a sigh of relief. In fact, Xingyi Semiconductor’s chip research and development started last year.

By the end of this year, it will take more than a year to launch external baseband chips without much pressure. By March next year, nearly a year and a half later, SOC flagship chips will be enough.

"I'm waiting for your good news!"

After finalizing these, Wang Yi patted Williams on the shoulder, turned and left.

Wang Yi was still worried before that these chip engineers poached from Texas Instruments with high salaries were inefficient.

But now it seems that I have thought too much.

For example, George's department completed the smart home SOC, power management chip, and fast charging chip in a few months.

These are low-end chips, and the manufacturing process should not be too high. 40nm is the top in the industry.

After all, current mobile phone chips from rival manufacturers are all 45 nanometers.

Later, Wang Yi approached Zhu Changlin: "Changlin, please contact TSMC, make an appointment, and tell us that we have a few chips that need to be taped out."

Smart home SOC chips, power management chips and fast charging chips have all been successfully developed. The next step is tape-out. After tape-out, if there are no problems, trial production and mass production can begin.

As for why you chose TSMC instead of SMIC?

Without him, the current SMIC cannot make 40 nanometers, and Samsung is unreliable, so it can only choose TSMC.

"Okay, Chairman, can you see next month, after the Global Mobile Communications Conference?"

"No problem." Wang Yi nodded.

In a few days, there will be Xingyi Technology's new product launch conference and the Global Mobile Communications Conference. There is really no time to worry about tape-out.

It’s better to wait until this time is over.

In the next two days, Xingyi Technology began a new busy journey - going abroad.

The Global Mobile Communications Conference 2 will be held in Barcelona on February 27.

HTC is preparing to release the world's first quad-core flagship phone, HTC One x, on February 2, the day before the conference, and it will be launched in April.

Unexpectedly, Wang Yi was going to cut off his hair in advance.

On February 2, a piece of news shocked the world:
[Two days later, Xingyi Technology will hold a 2012 spring new product launch conference in Barcelona on the eve of the Global Communications Conference to release new blockbuster products! 】

As soon as this news came out, it instantly caused a sensation around the world. Not only domestic users were excited, but even overseas users were excited.

With the parallel sales of xphone 1 overseas, Xingyi Technology's overseas popularity has skyrocketed.

Public opinion is lively:

"Here it comes, Xingyi Technology's new product launch conference is finally here! What new products will there be?"

"I dare say that there must be Xingyi tablets, but it's hard to say about Xingyi mobile phones."

"The tablet is stable, but the possibility of a mobile phone is unlikely. After all, the Xphone 1 was released just three months ago and is currently selling like hotcakes. There is no reason to release a new phone so soon."

"Yeah, don't think about mobile phones. The second generation of Xingyi mobile phone will be at least in the second half of the year. But you can buy tablets. Looking forward to it."

"Xingyi's mobile phones are so good, and the tablets are definitely not bad, or even better."

"I look forward to the release of new products by Xingyi Technology, and the money is ready."

"It's not just about new products. The Global Mobile Communications Conference has always been a way for major brands to release new products and show off their muscles. Basically, all kinds of new products and various black technologies will be displayed at the conference. The same will be true for Xingyi Technology ”

"Really? That's worth looking forward to, really!"

"I am from the Empire and I like Xingyi Technology's products very much. I hope that new products can be launched overseas at the same time."

"I am from Sid, and I am looking forward to it. Sid also needs Xingyi mobile phones and Xingyi tablets!"

"Xingyi Technology is so amazing. Even foreigners are obsessed with it. It's really amazing."

……

Amid much anticipation, HTC has also paid attention to this development.

The vice president was a little worried: "Chairman, our HTC released the world's first quad-core mobile phone on the 26th, but Xingyi Technology held a press conference one day earlier. Do you think they will steal the launch of our world's first quad-core mobile phone? "

Shopkeeper Wang waved his hand: "Probably not. They just released the xphone 1. There is no need to release new phones."

"That's good. If they release the world's first quad-core mobile phone first, then we will be passive." The vice president breathed a sigh of relief.

Shopkeeper Wang was also a little worried: "It's unlikely, but we have to be careful. This person sent someone to investigate and see what Xingyi Technology is preparing to release."

"it is good."

Soon, the results of the investigation came back: "Xingyi Technology will release Xingyi Tablet X1 and X1pro. The former has a Qualcomm dual-core processor and the latter has an NVIDIA quad-core processor. They will be launched immediately and are already being distributed."

Shopkeeper Wang breathed a sigh of relief: "It really is a tablet, not a mobile phone?"

The subordinate replied: "No, we sent people to check and they only sell two tablets and no mobile phones."

"Okay, I understand." Shopkeeper Wang relaxed completely.

The gimmick of the world's first quad-core mobile phone is still very useful, and Shopkeeper Wang certainly doesn't want to give it up.

At the same time, Wang Yi and Song Sining had arrived in Barcelona.

Looking at the exotic scenery through the hotel window is a unique experience.

Gothic-style ancient buildings complement each other with modern-style high-rise buildings.

The quaint old town and modern maternity buildings are scattered here and there.

This extremely abrupt layout can be seen everywhere in Barcelona, ​​but it does not appear to be inconsistent, and it can be regarded as a unique style.

“With beautiful scenery, numerous monuments and a pleasant climate, Barcelona is really nice.”

Wang Yi looked at the Mediterranean Sea in the distance and couldn't help but sigh.

The hotel they stayed in happened to have a Mediterranean sea view room.

Song Sining hugged Wang Yi from behind and said with a smile: "I felt you would like it here, so I asked someone to book a Mediterranean sea view room."

"Sining, it's great to have you!" Wang Yi said with a smile, but his hand lifted Song Sining's chin.

The four of them looked into each other's eyes, without any extra words, only the indulgence after a short separation...

I don’t know when it started, but both of them got used to this kind of long-distance relationship.

Usually one is in the imperial capital and the other is in Jeju, each busy with his own business.

Once you have a press conference or something to do, and you arrive in a city, it’s better to say goodbye than get married!
An hour later, Song Sining lay in Wang Yi's arms and kept tickling Wang Yi with her hair, making Wang Yi itchy.

He could only use a finger-flicking magic skill at a certain place on Song Sining's body.

"It's bad." Song Sining said angrily, but Wang Yi laughed.

The next day, Song Sining and Wang Yi came to the press conference for a simple rehearsal.

After all, it was a foreign country, but the staff had made arrangements and there were no mistakes.

In the afternoon, Wang Yi and Song Sining went to the nearby Xingyi flagship store.

When it was decided to launch new products in Barcelona, ​​Wang Yi arranged for people to buy three stores and renovate them into Xingyi flagship stores.

After tomorrow's press conference, these three flagship stores in Barcelona will be officially opened to sell Xingyi Technology's new products.

Due to patent issues, the Xphone 1 cannot be sold.

Ke Xingyi tablets, mobile power supplies, xbuds and other products are all available for sale.

As for why there are only three?
Naturally, this is because Barcelona is a small city, with only 160 million people, unlike domestic first- and second-tier cities, which can easily have million or million people.

With a population of over one million and not selling mobile phones, three flagship stores are basically enough.

What’s more, there is also Meiyou International Mall for online sales!
On the morning of February 2, Wang Yi, Song Sining and their entourage came to the press conference again.

To Wang Yi's surprise, the scene was already full of people.

There are domestic students, overseas Chinese, and many foreigners.

A lot of media came, both domestic and overseas.

Wang Yi smiled slightly, Xingyi Technology's internationalization has initially achieved results.

Ten minutes later, the press conference began, broadcast live worldwide by Xingyi Video, Xingyi Technology official website, Changchao, Meiyou, and many domestic and foreign media.

Wang Yi walked onto the stage and looked around at everyone: "Thank you all for coming to attend Xingyi Technology's 2012 Spring Conference."

"First of all, I would like to report the results to everyone. After the Xphone 1 was launched on December 12 last year, within three months, sales exceeded 1 million! Thank you for your support!"

As soon as he finished speaking, a picture of xphone 1 appeared on the big screen at the back.

It is worth mentioning that Wang Yi naturally spoke in Mandarin, and the words on the surrounding large screens were simultaneously translated into English by a translator and displayed simultaneously.

"Wow!" Thunderous applause sounded, and everyone was shocked.

Three months, 1500 million sales, even Apple is convinced.

Of course, foreigners are more envious.

Xphone 1 is not available overseas. If they want to buy it, they can only buy parallel imports.

However, the price of the parallel-imported Xphone 1 does not start at 3299, but starts at 6499, which is double the price!
But even so, many foreigners still give up iPhone 4s and buy xphone 1 at a higher price.

(End of this chapter)