Reborn in 2011, 985 missing from two copies
Chapter 344 caused a nationwide sensation, with 350 million units sold in its first release!
Chapter 344 caused a nationwide sensation, with 350 million units sold in its first release!
The higher the end of the chip, the more difficult it is to research and develop.
But it is much easier to use low-end chips in thousand-yuan phones.
Wang Yi continued, "The same is true for baseband chips, with two versions. One is the 28-nanometer Wing Loong 3000, and the other is the 40-nanometer Wing Loong 2800. The 40-nanometer Wing Loong 2800 will be taped out in the second half of the year and will be used in thousand-yuan phones. The 28-nanometer Wing Loong 3000 will be used in next year's flagship phones!"
"no problem!"
Williams had no comment.
Try a simple one first to accumulate experience in advance, and then do a difficult one. Naturally, your success rate will greatly increase.
What's more, after the 40nm trial production in the second half of the year, it will be even easier to tape out the wafers in our own wafer fab.
In fact, many of Qualcomm's mid- and low-end processors are castrated or modified from old processors, and it is impossible to develop all of them from scratch.
The biggest advantage of doing this is that R&D costs are greatly reduced.
The design cost of a 7-nanometer mobile phone chip alone is 20 billion RMB, not counting other expenses!
The design cost of a 3-nanometer mobile phone chip is as high as 40 billion yuan!
It is precisely because of such high costs that there are very few companies that can develop high-end mobile phone chips.
Even if the design cost of a 28-nanometer mobile phone chip is lower, it still costs 3 million yuan.
As for the 40-nanometer mobile phone chip, the design cost is lower, but it still costs 2 million yuan.
Xingyi Semiconductor launches so many mobile phone chips a year, including Kunpeng 500, 700, 900, baseband Wing Loong 2800 and Wing Loong 3000, a total of five models!
If we develop it all from scratch, not only will it be time-consuming and laborious, the R&D cost alone will exceed 10 billion. The subsequent wafer production costs, production line costs, etc. are also not small amounts.
If the Kunpeng 700 is castrated, modified, and upgraded to produce Kunpeng 500 and 900, the R&D cost will be much lower.
Adding the baseband R&D costs, it is estimated that 500 million yuan can be enough to complete the whole process, saving at least half.
Take the bomber for example. Instead of researching many new models and failing to perfect each one, it is better to modify Liu Ye crazily!
Ten years later, Liu Ye has almost used up all 26 letters, and no one knows how powerful he is.
Wang Yi’s strategy is to make some magic changes!
In this way, the Kunpeng 500 chip + Wing Loong 2800 baseband can be mass-produced by the end of the year and used in next year's thousand-yuan mobile phones.
In this way, the launch time of the thousand-yuan phone cannot be put off until the middle of next year. On the contrary, it has to be released at the beginning of next year!
Therefore, the research and development of thousand-yuan phones must be accelerated across the board.
Wang Yi had some calculations in his mind.
In 2012, the flagship Xphone 1 Pro used the 40nm quad-core processor NVIDIA Tegra 3.
In 2013, there was no problem at all for a thousand-yuan phone to use the 40-nanometer quad-core processor Kunpeng 500.
Even Qualcomm and MediaTek's low-end quad-core processors were not available until the end of 2013, and mobile phones didn't appear until 2014.
And the cost of self-research and production is even lower.
The total R&D cost of the five chips is 5 million yuan, which means the R&D cost of one chip is 1 million yuan.
Assuming a mass production of 1 million chips, the diluted R&D cost of each chip is only yuan.
As for the material cost, it depends on the wafer price.
TSMC sells a 28-nanometer wafer for $3000, which is equivalent to RMB 2012 based on the average exchange rate of 6.3 in 18900.
About 700 chips can be cut out, and the yield rate is about 550. The wafer cost of a single chip is about 34.3 yuan.
Adding the packaging cost, shared R&D expenses, marketing expenses, etc., the cost per piece is heading towards $70+.
That is why the cost of Qualcomm 800 and Apple A5 is around 70.
TSMC sells 40-nanometer wafers for $2000. Based on 550 wafers, the cost of each wafer is about 23 yuan.
Fortunately, the R&D cost of low-end chips is low. Adding other costs such as packaging, the cost price of a single 40-nanometer mobile phone chip is about 40 yuan.
However, if Xingyi Wafer Factory produces it itself, the cost will be lower.
For example, TSMC charges $40 for a 2000-nanometer wafer, while Xingyi Foundry charges about $1500 for self-production. After all, TSMC has to make money!
1500 US dollars, or 9450 RMB, if 550 chips are cut out, the cost of each chip is 17 RMB.
Adding R&D costs, packaging costs, etc., it’s only about 30.
It is much cheaper than buying Qualcomm chips, and one-quarter cheaper than TSMC's foundry services.
But unfortunately, this is just the processor, and the external baseband chip must also be taken into account.
The cost of the baseband chip is nearly 30 yuan.
In this way, one Kunpeng 500 and one Pterosaur 2800 would cost 60 yuan a set.
The cost is doubled.
There is no way, this is the difference between external baseband and integrated baseband.
The system-on-chip (SOC) with integrated baseband includes CPU, GPU, baseband, DSP, IPS, GPS, Bluetooth, WIFI...
The technical difficulty is much higher than the external baseband, but the cost is much lower!
Wang Yi sighed and looked at Williams:
"William, if we make a 40nm SOC with an integrated baseband chip, can we be sure that we can mass produce it before New Year's Day?"
"Mass production before New Year's Day!" William frowned and thought for a while: "Chairman, we started developing the 28nm integrated baseband Kunpeng 900 last year, but we can't make it before New Year's Day. The earliest will be the middle of next year."
"But the low-end SOC with 40nm integrated baseband is much simpler. If we go all out, there is great hope that it will be successful before New Year's Day!"
"But in this case, the 28-nanometer high-end chip Kunpeng 700 will not be available until after New Year's Day!"
Wang Yi nodded: "That's no problem. The second generation of Xingyi will not be released until September this year. The next generation of flagship phones will be released at least half a year later. There is no rush to release it in March next year!"
"Okay, that's no problem." Williams agreed. "Then we will start with the 40nm SOC Kunpeng 500 with integrated baseband and put it into mass production before New Year's Day. As for the high-end 28nm, external baseband Kunpeng 700, it will be put into mass production in February next year. The high-end 28nm chip Kunpeng 900 with integrated baseband will be put into mass production before June next year!"
"Okay!" Wang Yi nodded.
The release time of high-end phones must be staggered, with one model every half a year being enough.
However, a thousand-yuan phone could be released in January.
The time to market could be slowed down to February.
Giving public opinion a month to ferment could actually cause a bigger sensation.
After all, smartphones priced at one thousand yuan were definitely the best in the beginning of 2013.
This 40nm SOC Kunpeng 500 with integrated baseband saves a baseband chip, and the cost of each chip can be controlled to 30 yuan!
The cost of the thousand-yuan phone is completely reduced to 550 yuan, and the profit is considerable.
"I look forward to your achievements!" Wang Yi said with a smile, "But the performance can't be too bad. It must at least have the performance of NVIDIA's quad-core chip, the Integra 3!"
"That's no problem." Williams said with a smile, "Our chips started late, but there are advantages to starting late. Nvidia and Qualcomm's chips are all based on ARM's V7 architecture, while we directly use the latest ARM V8 architecture. We are one generation ahead of them in terms of architecture. Even a low-end 40nm processor is as good as Tegra 3 in performance."
"That's good." Wang Yi couldn't help but feel a little emotional.
These days, chips are advancing rapidly, with each passing year being a new generation.
In the first half of 2012, the 40nm Tegra 3 was still the world's most powerful quad-core chip.
But in the second half of the year, the 28nm Qualcomm quad-core 8064 was the strongest, leading by one generation of technology.
By the beginning of 2013, the Kunpeng 500 chip in Xingyi Technology's thousand-yuan mobile phone had a performance that was not much worse than Nvidia's flagship Tegra 3 from a year ago.
There is nothing we can do about it; chip upgrades happen so fast.
For example, the dual-core CPU Qualcomm 1X8 of the xphone 60 was the most powerful chip in the second half of 2011, but it became a sub-flagship chip in the first half of this year, and will become a low-end chip next year.
After all, the 8X60 dual-core processor is at the level of Qualcomm Snapdragon 200, which is considered low-end among low-end products.
Even Qualcomm's flagship processor APQ8064, which will be released in the second half of this year, is only at the level of Snapdragon 600 and will become a mid-range processor next year.
Mobile phone processors are updated too quickly, with a downgrade every year. There is nothing we can do about it.
The Kunpeng 500 quad-core processor will be launched next year. Even if it is not as good as the 28nm quad-core processor APQ8064, it will be comparable to the quad-core Tegra 3!
Otherwise it would be untenable.
Next year, the Xingyi wafer factory will be fully operational, with an annual production capacity of 30 wafers. Taking into account the yield rate, it can produce 1.65 million Kunpeng 500 SOCs!
These 1.65 million self-developed and produced chips are not only enough for a thousand-yuan phone, but there are also 6500 million chips left over for the xphone 1 pro!
The second generation of Xingyi will be released in the second half of the year, and the dual-core Xphone 1 will be completely discontinued next year.
The quad-core xphone 1pro will continue to be sold, but the processor will be changed from NVIDIA Tegra 3 to the self-developed Kunpeng 500!
After all, Kunpeng 500 and Tegra 3 are both 40nm quad-core processors with similar performance but much lower costs.
The NVIDIA processor of xphone 1pro will definitely drop in price next year, but even if it is cheap, it will still cost $17, and it will cost another $13 if it is equipped with a Qualcomm baseband. The two together cost $30, or 190 yuan!
The self-developed and self-produced Kunpeng 500, with integrated baseband, costs only RMB 30!
190 for 30, saving 160 yuan per unit, and the chip cost is reduced by 84%. This deal is definitely a good deal.
Moreover, once the sales volume of Kunpeng 500 exceeds 1.5 million, the cost can be reduced to less than 30!
There is also the Xingyi Tablet X1, which will also be discontinued next year to make way for the Xingyi Tablet X2.
The Xingyi Tablet X1pro will continue to be sold, and the processor will also be replaced with Kunpeng 500!
Even the processors of Xingyi TV X40 and X50 will be changed from Tegra 3 to Kunpeng 500!
In a word, except for the new flagship which still uses Qualcomm's 28nm process, all other mobile phones and tablets will be replaced by the self-developed and produced 40nm Kunpeng 500!
After all, self-research and self-production are the primary productive forces!
However, the production capacity of Xingyi Wafer Factory is used to produce Kunpeng 500 SOC, so low-end chips such as smart home chip H1, fast charging chip C1, power management chip P1, etc. can only be outsourced to SMIC.
This kind of low-end chip has low cost and low profit, so there is no need to waste the limited production capacity of Xingyi Wafer Factory.
It just so happens that SMIC will start mass production of 40-nanometer production in the second half of the year, so it can fully take these orders next year, which can be regarded as supporting SMIC.
The chip issue has been arranged, and what remains is to advance the supply chain of thousand-yuan phones.
The supply chain for high-end phones is ready-made and can be obtained by spending money.
However, the supply chain of thousand-yuan phones is mostly made up of domestic companies, and they all need to be cultivated and developed one by one.
For example, when it comes to screens, Samsung has been acting in an arrogant manner in recent years and has cut off supplies to anyone it wants.
If Lei Jun wanted to strangle Xiaomi, he had to fly over to drink and apologize in person before he could get Samsung's A screen. But ten years later, BOE and CSOT have risen comprehensively, and domestic products have completely replaced them!
Huawei’s flagship products are all from BOE, and Xiaomi’s flagship products are all from CSOT.
As for Samsung A screen? What is that? No one wants it. There is only overcapacity!
At that time, Samsung was not only in a high and mighty position, it could cut off supply at any time. On the contrary, Samsung had to beg Huawei and Xiaomi to use their screens!
But unfortunately, even if Samsung signs a huge penalty agreement as a guarantee of continuous supply, Huawei and Xiaomi will not pay for Samsung's excess production capacity!
This is the significance of the rise of domestic supply chains!
This is also Wang Yi’s original intention to support the domestic industrial chain.
The next focus will be to cultivate the domestic industrial chain and create thousand-yuan phones!
SOC chip, Kunpeng 500, self-developed and produced.
Batteries, casings and the like are not a problem, BYD can handle it.
Speakers, headphones and the like are also no problem, Goertek can handle it.
Then the remaining four major components are screen, memory, flash memory and lens!
As for the screen, BOE, Visionox, Tianma, and AUO can all be considered, especially BOE!
In the previous life, Huawei supported BOE. This time, Wang Yi will use RMB to vigorously support BOE!
The simplest thing is that a large order of 100 million screen modules for thousand-yuan phones can make BOE rich!
As for lens modules, you can see if OFILM and Sunny Optical can do it.
As for memory and flash memory, that's a bit more difficult.
In 2012 and even in 2013, domestic products were relatively weak in this area and we might have to rely on companies such as Toshiba, Samsung, and Hynix.
Even so, Xingyi Technology's thousand-yuan phones have basically achieved more than 80% localization, which is already very commendable.
It’s easy to deal with BYD. We have cooperated with them many times and it can be done with just one phone call.
But BOE, O-Film and Sunny Optical will have to negotiate one by one.
Thinking of this, Wang Yi approached Zhu Changlin and said, "Changlin, the components of our Xingyi mobile phones are mostly from the international industrial chain, but we must vigorously cultivate the domestic industrial chain. It is natural for the domestic industry chain to replace the international industry chain in the future."
Zhu Changlin agreed: "Chairman has a big picture. Over-reliance on the international industrial chain is not only costly, but also easy to be stuck. At present, we are developing our own chips, and we can cultivate some other aspects. Chairman, do you have a goal?"
Wang Yi nodded: "Screen suppliers are BOE, Visionox, and Tianma, and lens modules are O-Film and Sunny Optical. You can take a team to find out the bottom line and explore their technical level and development potential. If they are strong enough, you can consider cooperating with them for the thousand-yuan phone at the beginning of next year!"
"Okay!" Zhu Changlin understood what Wang Yi meant: "Then I will arrange some people and go to BOE tomorrow."
As for the supplier, let Zhu Changlin and his team go and find out the situation first.
After getting the results, Wang Yi will consider whether to invest.
Now BOE, Visionox and Tianma are all short of money and their product lines are outdated.
With Wang Yi's super large order and resource support, it will naturally develop rapidly.
Wang Yi’s resources will only be given to one or two companies, and he will choose the best one.
The night is like water.
Wang Yi and Lin Shu were eating together and watching the remastered version of "The Legend of Qin".
Lin Shu praised it highly: "The remastered Qin's Moon is so exquisite, the special effects and modeling are several dimensions better than before!"
Wang Yi smiled slightly: "That's right, 2500 million funds are not wasted."
Since getting the copyright back, Wang Yi has invested money to remake the first three seasons of "The Legend of Qin", totaling 62 episodes!
Two episodes are broadcast per week, making it an adult series.
After the first three seasons ended in November, the brand new fourth season was broadcast one episode per week.
In this way, the entire first four seasons of "The Legend of Qin" have become S-level blockbusters, which can be regarded as the best visual experience for the audience.
After all, the graphics and modeling of the first three seasons were so poor that they were really unbearable to watch.
The result did not disappoint Wang Yi. Since the remastered version of "The Legend of Qin" was broadcast at the beginning of the month, it has attracted a large number of Qin fans to return!
Although everyone has watched the first few seasons of Qin's Moon, most of them were several years ago, and a lot of the plot has been forgotten. The modeling and picture quality were also poor at that time.
Now that Wang Yi has spent a huge amount of money to reset it, Qin Shi fans have decisively started to support it with membership, causing the membership income of Xingyi Video to surge again!
Only three weeks after the remastered version of "The Legend of Qin" was launched, it brought 50 new VIPs to Xingyi Video!
Coupled with the annual broadcast of the series, more than half of the users have purchased annual memberships, generating more than 5000 million in revenue for Xingyi Video!
It can be said that it cost 2500 million to remake the first three seasons of Qin's Moon, and 1900 million to make the fourth season, which adds up to only 4400 million.
But the income from new members in three weeks has already paid back the investment and achieved profitability!
The broadcast will continue in the next few months, and the addition of new members will all be profits!
Especially once the new fourth season is aired, it will surely add more than one million new members.
This wave of reset not only did not lose money, but also made a lot of money.
Such an unexpected result left Youku speechless.
What’s even worse is that although Youku also has the first three seasons of "The Qin Dynasty", their versions are all shoddy old versions that are simply unable to compete with the new versions remade by Xingyi Video.
Instead, it caused Qin's fans to abandon Youku and switch to Xingyi Video!
The contract between the two parties only stipulates that the fourth season will be completed and distributed to Youku for free. That’s only the fourth season, and naturally does not include the re-released first three seasons!
For a moment, the vice president of Youku cried out that he had been cheated.
He also didn't expect that Wang Yi would be willing to spend 2500 million to reset the first three seasons, and he didn't expect that this wave of operations attracted countless fans, not only did he not lose money, but he also made a profit!
It’s simply unreasonable!
I can only say that the people at Youku don’t understand traffic, and don’t understand what it means to be back for the good old days!
Wang Yi had anticipated this result when he initially reset it.
Soon, after watching an episode of The Legend of Qin, Lin Shu felt a little unsatisfied: "The progress bar can't keep up."
Wang Yi smiled slightly: "It's okay, I will ask them to make more high-quality dramas for you to watch in the future."
"Well, in one week, 'The Legend of Zhen Huan' will be on air! Looking forward to it!" Lin Shu said with a smile.
Wang Yi thought of this and said, "Yes, The Legend of Zhen Huan is about to be released, and the online platform Xingyi Video will exclusively broadcast it. It will make a lot of money again."
This time, the number of members increased by 150 just for the remastered version of "The Legend of Qin". By the time the new fourth season comes, the number of members will increase even more, at least one million, or even million.
The number of members brought by "The Legend of Zhen Huan" is even more terrifying, definitely in the millions!
Going to make big money again!
Of course, Boss Jia, who sold the copyright to Wang Yi, must be crying in the toilet.
Boss Jia hasn’t been doing well lately. He discovered that Wang Yi seems to have already implemented the new model he just thought of…
This is magical!
"By the way, Xiao Shu, I have to go back to Jeju in two days to prepare for the new product launch." Wang Yi thought of this.
In late March, when spring comes and flowers bloom, it is time for the pure desire trend to sweep the world again.
To this end, Wang Yi has set up several new factories and opened many stores around the world!
It would be unacceptable if we don't make great efforts.
Lin Shu was in a good mood: "It seems that I have another beautiful little skirt to wear, how nice!"
"Yes, last year's pure desire style is not worthy of this year's young lady. Meiyu and Zhenyu must launch a large number of new products to start a new wave of harvest! No, it will benefit the young lady!" Wang Yi said with a smile.
People should not forget their roots. He started out as a pure-hearted man and cannot give up his old ways!
"Hehe. Okay, then sleep well tonight."
"it is good."
The next day, Wang Yi came to Xingyi Technology.
Jian Ziyan came up to him and said, "Chairman, today, March 3th, the Xphone 20 Pro is launched nationwide. The Xingyi mobile phone factory and BYD OEM factory are fully prepared, the logistics are in place, and they are shipping like crazy! The first batch of goods, 1 million units, was shipped to stores across the country two days ago!"
"Okay." Wang Yi nodded.
After the xphone 1 pro was released ahead of schedule at the end of last month, full payment pre-orders began on March 3st.
In just 400 days, full payment reservations have exceeded million units.
With such a large number of orders, the monthly production capacity of 250 million of the Xingyi mobile phone factory is totally insufficient, and BYD's OEM factory is frantically adding orders of 250 million.
Due to the frantic rush to produce the products, as of the 20th, the inventory had just exceeded 350 million units.
But I can handle it.
"Chairman, how much should we ship this time? Are we going to ship all of it?" Jian Ziyan was full of curiosity.
Wang Yi nodded: "Send all of them. Send out all the goods as much as you have. Also notify the media and invite them to interview the delivery site!"
"Okay!" Jian Ziyan instantly understood what Wang Yi meant.
Posturing!
If you want to make a mobile phone, you have to be high-profile!
Especially the xphone 4999pro, which starts at 1, is a high-end mobile phone, but it is not high-profile enough and has few sales.
"Should we invite CCTV?" Jian Ziyan had a bold idea.
"CCTV?" Wang Yi thought for a moment and said, "We can consider this. If CCTV reports it, the Xphone 1 Pro will become a national hit!"
"Okay, then I'll invite them all!" Jian Ziyan said with a smile, "But will they come?"
Wang Yi nodded: "Of course! Our Xphone 1 Pro is going high-end, with full payment reservations of 20 million in 400 days. It is the highlight of Xingyi Technology and also the highlight of domestic mobile phones. CCTV is likely to come to this kind of positive thing!"
"Okay, I'll invite you right away!"
"Well, when the time comes, we will directly invite them to the Xingyi mobile phone factory. Nothing can compare to the shocking sight of truckloads of mobile phones being shipped out of the factory!" Wang Yi said meaningfully.
Xingyi factory still has 100 million in stock and we keep sending them out!
The situation is similar at BYD.
Fortunately, the first batch of 150 million stocks were delivered in advance to flagship stores, specialty stores, and franchise stores across the country.
Otherwise, it would be troublesome to ship so many goods.
Wang Yi had been hoarding goods for 20 days, hoarding 350 million stocks before starting to sell them, just to make a one-time hit!
The price of xphone 1pro starts at 5000 yuan, and it is difficult for it to continue to sell well in the market like xphone 3000 which starts at 1 yuan.
Wang Yi could only think of ways to market and create hype.
For example, the first shipment after listing was 350 million!
It’s just a great gimmick, a gimmick that has caused a nationwide sensation!
If there is another CCTV report, then...
(End of this chapter)
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