Reborn in 2011, 985 missing from two copies

Chapter 347 Apple tragedy, iQiyi is out!

"Is this even possible?" Cook began to doubt his life.

Isn’t Xingyi Technology’s operation too cool?

The customer service manager nodded and said, "Sure, and many users also need those two annual memberships. If we give them the original price of 360 or 300, they generally won't make a fuss."

Cook frowned slightly: "There are always some people who don't need two annual memberships, right? Or maybe they just need one?"

The customer service manager sighed, "If you don't need it, you can sell it to someone else for 250 yuan. If you add 300 yuan to the package, you can get 250 yuan back from selling it. You will lose yuan, but you won't make a fuss either."

Cook was silent: "..."

Then he laughed: "Wang Yi, Wang Yi, you are really good. You played a trick of disguised price reduction. Not only did your sales increase, but you also made our sales unable to increase, and the users didn't make a fuss. Awesome, really awesome! I admire you!"

The vice president also had a complicated expression: "Wang Yi is still so flawless in his work. It's incredible, really incredible. But even if the price is reduced in disguise, they will lose 300 yuan."

Cook waved his hand and said: "That may not be the case. Even if the price is reduced by 300, the Xphone 1 is more profitable now than when it was first launched."

There is no other reason. As of now, the BOM cost of xphone 1 has been reduced by about 40% compared with the first batch.

The total cost of xphone 1, including R&D, marketing, channels and other expenses, has also dropped from 1500 to 1000.

Even if the price drops by 300, the profit will still be 200 more than the original amount.

This is the price advantage in the later stage of the industrial chain.

In his previous life, Lei Jun made a fortune by relying on this rule.

When costs are high and profits are low at the beginning, ship less and use hunger marketing.

Later, the cost of components was reduced, the total cost dropped significantly, the profit increased, and then we shipped goods crazily and made a lot of money!

What's more, for Wang Yi, as long as he can kill iPhone 4s, it doesn't matter if he makes less money from Xphone 1.

Moreover, those users who need annual membership of Xingyi Video and Xingyi Music will continue to spend money or directly purchase membership packages.

It can be said that this wave of price cuts will not cause much loss to Xingyi Technology, but it is hard to say for Apple.

After all, they are reducing the price with real money!
More importantly, the plummeting sales and revenue caused Apple’s stock price and market value to plummet.

The impact is naturally more serious.

The customer service manager changed the subject and said, "Chairman, what should we do with our customers in Xia Country? For those who bought iPhone 4988s for 4 in the past week or half a month, should we refund them the 500 difference?"

"Refund the price difference?" Cook smiled coldly: "No, we can't set a precedent. Once it is set, everyone will have to refund the difference, which will be troublesome."

"But they are making a fuss, defending their rights..."

"Let them do whatever they want. It's not your first day at Apple. Apple only makes products that we want to make. We will never compromise with our users!"

"Yes!" the subordinate replied with a complicated expression.

There is no doubt that Apple is facing worse circumstances, while Xingyi Technology is experiencing double happiness.

On the 22nd, Wang Yi received a call from CCTV Director Meng:
"Mr. Wang, after our consultation, we are willing to reach a strategic cooperation with Xingyi Technology in principle, but the specific details still require you to come over and we can discuss it in detail."

"That's no problem. We're close."

"How about tomorrow morning?"

"Okay." Wang Yi agreed.

Xingyi TV is ready to go in the second half of the year, and the OTT license issue has been resolved in advance, so it can be prepared for any eventuality.

The next day, Wang Yi came to China National Radio and met with several senior executives:
"Welcome Mr. Wang, I hope we can have a win-win cooperation in the future."

Wang Yi smiled and shook hands with several people: "Of course, our cooperation will not only be a win-win situation, but also set a precedent and example for the OTT cooperation model!"

"Yes, Mr. Wang is far-sighted and is so concerned about the OTT license, while others are dismissive!"

Wang Yi understood what was meant.

The OTT license imposes restrictions on the TV side of video platforms, and many platforms are very disgusted with this and are not very proactive.

Instead, they have launched their own unlicensed TV apps.

This also led to slow progress.

In the past, it was not until September 2014 that all TV apps were removed from the shelves.

After all, the major platforms don’t want to give away part of their hard-earned membership fees to others.

Wang Yi sighed: "I don't know how it will be implemented in the end. It's also uncertain whether other platforms will cooperate. But Xingyi Video will be a platform that abides by the rules."

Instead of fighting to the end, it is better to plan ahead and reap the greatest benefits.

"Haha, with what Director Wang said, we feel relieved."

Several senior executives looked at each other and breathed a sigh of relief.

I am also worried that Wang Yi will be like other platforms and stick to his guns to the end.

"You and Director Meng have discussed the relevant matters of the previous cooperation. Let's get straight to the point."

Director Yang said with a smile: "China National Radio and Television and Xingyi Video will each invest 5000 million to establish a joint venture company to operate Internet TV, with each holding 50% of the shares."

"In the future, Xingyi Video will create a Xingyi Video APP for TV, which will be operated by the joint venture. Among them, China Radio and Television Corporation will provide OTT licenses and broadcast control, and Xingyi Video will provide Internet video content and technical support."

"Half of the TV membership income goes to Xingyi Video and the other half goes to the joint venture. Of course, the joint venture owns half of Xingyi Technology's shares, so you can actually get 7.5%!"

"In addition, Xingyi Technology contributed more, so the name of the joint venture and the name of the video are both determined by Xingyi Technology!"

The video content and technical support are all provided by Xingyi Technology. China National Radio only needs to issue a license and yet it gets 2.5% of the TV membership revenue for free. This kind of cooperation does not seem fair.

But there is no way.

There are a total of 7 OTT licenses, all of which are priceless treasures.

Without a license, Xingyi Video had to be removed from the shelves after September 2014 and could not be accessed on TV.

In fact, the cooperation in the previous life was also in this way.

The OTT license holder can take half of the membership revenue on the TV side just by using the license!
Fortunately, Wang Yi and CNR formed a joint venture and held half of the shares, so he could get 7.5%. Otherwise, it would only be %.

Of course, the membership income from mobile phones and PCs still belongs to Xingyi Technology and has nothing to do with China Media Group.

Wang Yi nodded: "I have no objection. As for the joint venture, let's call it Galaxy Internet TV Co., Ltd. The TV version of Xingyi Video will be called Galaxy Video. The slogan is, let's spend a wonderful time together under the bright stars."

"The stars are shining, let's spend a wonderful time together!" Director Yang nodded: "Okay, this is it!"

Wang Yi thought of a question: "We will develop the Galaxy Video APP as soon as possible and it is expected to be launched in the second half of the year. The price of TV-side video membership will definitely be higher than that of mobile phones, but not too much higher."

Director Meng nodded and said, "That's right. After all, we, the license holders, also have to share a portion of the membership fee. If the price is the same as the mobile phone price, you will lose a lot. Then it will be 10 yuan more expensive per month, 120 yuan more expensive per year."

"This price is reasonable." Wang Yi said with a smile:
"In addition, we can also launch a terminal profit sharing system later. Now there are many TV video software from other competitors, which will also grab a lot of market share. But if other brands of TV, such as Hisense TV, can also have Galaxy Video built-in in the UI interface like Xingyi TV, then we will have more users and higher income. Members who open memberships through Hisense TV channels can share 10% of the profits with Hisense! Of course, Galaxy Video members opened through other channels, or brands without built-in Galaxy Video, will not have to share."

Director Yang nodded and said, "That's no problem. If one more brand embeds Galaxy Video, there will be millions of potential users. It's totally fine to give 10% of the profits to the TV brand!"

No one else had an opinion either.

If you want Hisense, Skyworth and other brands to also integrate Galaxy Video, you have to take 10% of their membership income.

Otherwise, why would they build it in for you?
The two sides discussed some details and then signed a cooperation agreement.

The Xingyi Video on mobile phones costs 180 yuan per year, and the Xinghe Video on TV costs 300 yuan per year.

If a member is brought in by a certain brand of TV with built-in Galaxy Video service, the TV brand will take 10%, or 30 yuan.

Xingyi Video and Xinghe Company will share the remaining 135%, which is yuan.

Of course, Xingyi Video also has 50% of the shares of Xinghe Company, and can also get another 67.5 yuan, which means that Xingyi Video can get 202.5 yuan.

With the license, China National Radio directly took 67.5 yuan.

If Xingyi TV opens a Galaxy Video membership, Xingyi TV will also charge a terminal fee of 30 yuan, which is 232.5 yuan in total.

Of course, this is membership income under ideal conditions.

In fact, discount promotions are required.

For example, the original price of an annual membership for Xingyi Video is 180 yuan, the normal promotion is 168 yuan, the continuous annual package is 160 yuan, and the big promotion is 150 yuan.

Similarly, Galaxy Video also has regular promotions of 288 yuan, annual packages of 268 yuan, and big promotions of 258 yuan.

By this calculation, the money that Xingyi Video can get is only about 170 yuan.

After deducting the film and television production costs, copyright purchase costs, and technical service costs, there is not much profit.

The 2.25% share that the TV brands get and the % share that China National Radio gets are both free money, and there is no loss at all!
Of course, cooperation with the CNR OTT licensee is purely a precautionary measure.

Xingyi TV will be released in the second half of the year. In addition to the built-in Galaxy Video, it will still retain the Xingyi Video TV terminal launched last year.

The Xingyi Video membership, which costs 180 yuan per year, and the Xinghe Video membership, which costs 300 yuan per year on TV, are not interchangeable.

The TV version of Xingyi Video, which was launched at the end of last year, is compatible with mobile phone members and does not need to share revenue with China National Radio. It only costs 150-180 yuan a year.

There is no other reason. These days iQiyi, Youku and Tencent Video do not have any licenses. They have all launched their own TV versions, and the money they earn belongs to the video platforms themselves.

It was not until September 2014, when the radio and television authorities launched a severe crackdown, that iQiyi TV, Youku TV, etc. were completely removed from the shelves, and licensed compliant OTT video applications such as Galaxy Kiwi and KuaiMao were put online.

By then, the membership price for TV will have to double, from 180 to more than 300, after all, it takes half of the OTT license.

But before September 2014, there were no major problems.

To put it bluntly, these few years are still a transition period.

When the transition period ends, the new standard will be adopted.

Wang Yi is now cooperating with CCTV to obtain the OTT license and launch Galaxy Video, just to be prepared.

The TV version of Xingyi Video, which is available to mobile members, will continue to be available.

There is no other reason. Xingyi Video doesn't do this. Xinghe Video, with a VIP membership fee of 300 yuan, can't compete with iQiyi TV and Youku TV, which charge 180 yuan.

To put it bluntly, during the transition period, the TV and mobile versions of Xingyi Video will share one membership, which only costs 150-180 per year.

Two years later, Xingyi Video TV was taken off the shelves, leaving only Xinghe Video, which cost 300 yuan a year.

There is nothing we can do about this.

By then, the TV versions of Xingyi Video, iQiyi TV, and Youku TV will be collectively removed from the shelves. Users will then understand what is going on and will not blame Xingyi Technology.

But if we remove the TV version of Xingyi Video now and only offer Xinghe Video for 300 yuan a year, and the TV version no longer supports Xingyi Video membership, then we will be in big trouble.

Wang Yi will be scolded to death by users, especially because the free two-year membership cannot be used on TV. He will really be scolded to death.

Wang Yi will not take this risk. He would rather follow his competitors such as iQiyi, Youku and Tencent Video and honestly transition to the new era without a license, waiting for 2014!
China National Radio also understands that iQiyi, Youku and Tencent Video all have 180 yuan TV versions, so it is difficult for them to force Wang Yi to remove the Xingyi Video TV version. Unless the radio and television take action and remove all of them at once.

Before iQiyi, Youku and Tencent Video remove the app from the shelves, the TV version of Xingyi Video will naturally not be removed automatically, thus destroying its own strength.

This is all a matter of course.

After the signing of the contract is completed, subsequent cooperation matters will be handled by Xingyi Technology employees and China National Radio.

Wang Yi drank tea with several directors.

"By the way, Mr. Wang, we can also cooperate in terms of IP copyright." Director Meng said with a smile.

Director Yang nodded: "Yes, we are very optimistic about your "Xia Lan". The annual weekly update format is not suitable for satellite TV, but your first season is almost finished, right?"

Wang Yi nodded. "Xia Lan will start weekly updates on December 12, with three episodes in the first week and one episode per week thereafter. So far, nearly 3 episodes have been aired. The first season has a total of 20 episodes, all of which have been completed. If CCTV airs it in April, with one episode per day, it will take just under a month to finish the first season. Our Xing Yi Video will also end the first season at about the same pace and continue to update the second season."

Director Yang nodded and said, "That's fine. Please sell us the exclusive rights to the first season. How about 26 million for the first broadcast of this high-quality animation on satellite TV, 1500 episodes?"

26 episodes, 1500 million, the copyright fee for one episode is 57.7, which is considered high at the moment.

After all, an anime episode is less than 20 minutes long, half of a TV series.

What’s more, it only cost 1000 million to re-enact the first season of Xia Lan!
CCTV gave 1500 million, which is considered a payback and a profit.

Moreover, it will be possible to sell in large quantities at low prices. CCTV has bought the copyright for the first season of "Xia Lan", so other satellite TV stations may be tempted!
Wang Yi nodded: "Since Director Yang has spoken, then it will be 1500 million for the first season!"

"Good!" Director Yang was in a good mood.

Generally speaking, this kind of anime is not worth such a high price, at best two hundred thousand per episode.

But there is no way, "Xia Lan" is too well-produced, and the cost of remaking it is 400,000 per episode.

In addition, the online ratings skyrocketed and it became a hit all over the Internet. After it was broadcast on CCTV, the ratings could not be low, and there was bound to be money to be made from endorsements and sponsorships. CCTV was embarrassed to give only 57.7 yuan, so the unit price was yuan.

"As for The Legend of Qin, we'll talk about it after you finish remaking the first season."

"Okay." Wang Yi responded.

As for "The Grandmaster of Demonic Cultivation", several directors did not mention it at all.

With this name, you can’t appear on CCTV or satellite TV.

Wang Yi sighed in his heart. He should have changed his name earlier. He missed out on hundreds of millions...

Director Meng changed the subject: "Your variety show 'Masked Singer' is very good, and CCTV is also very optimistic about it. If you plan to introduce it to the satellite TV station for the first round of copyrights, how about 5000 million?"

Wang Yi thought about it for a moment. The cost of "King of Masked Singer" was about 5000 million yuan. It would be possible to recoup the investment by selling it to CCTV for 5000 million yuan, but it would not be profitable.

Unless it is sold to other satellite TV stations!
Or, you could sell it to CCTV for exclusive broadcasting for 80 million yuan, but that's unlikely, so it would be better to continue selling it to other satellite TV stations.

Simply said: "Okay."

By releasing an animation and a variety show at the same time, the company made a net profit of 6500 million, which was enough to pay back the investment and even make a slight profit.

Of course, in the future, Xingyi Video will make a lot of money from advertising sponsorship alone through its exclusive broadcast on the Internet.

The membership income brought in is also pure profit.

There is no way such popular anime and variety shows can lose money.

The same is true for CCTV. If they get 5000 million, they can earn more from CCTV advertising alone.

The super high ratings are all free.

Similarly, one of the main reasons why Wang Yi sold the copyright to CCTV was to rely on CCTV's endorsement.

With the endorsement of CCTV, the ratings and advertising sponsorship will not be bad. On the contrary, they will be horrible.

Now that CCTV has purchased the copyright for "King of Masked Singer", other satellite TV stations may follow suit!

In addition, CCTV will also have many high-quality self-produced dramas, and Xingyi Video will be able to purchase the exclusive online broadcast rights for these dramas in the future.

The benefits of cooperation between the two sides outweigh the disadvantages.

Two days later, the news shocked the whole country.

[Xingyi Video and China National Radio have entered into a strategic partnership to jointly establish Galaxy Internet TV Co., Ltd. They will jointly operate OTT licenses and create Galaxy Video! ]

【The strong alliance between CNR and Xingyi Video has become a new benchmark for OTT. 】

[Xingyi Video joins hands with China National Radio and Television Station to operate 0TT, and iQiyi is eliminated. ]

[Hand in hand with Xingyi Video, give up iQiyi, even China National Radio thinks iQiyi has no future. 】

Looking at these news, Ma Yuanming, acting president of iQiyi, was furious:

"We were having a good discussion with China National Radio and were about to sign the contract, but Xingyi Video snatched it away! That's incredible, that's incredible!"

"Wang Yi is getting more and more shameless! Damn it!"

“They’re even competing with us for the OTT license!”

“There are seven OTT licensees in total. Who else can he choose from? Why must he snatch ours? He is just trying to make things difficult for us!”

The subordinate quickly comforted him: "Boss, it's okay. There are still 6 licensees. We can choose other licensees to cooperate with."

"This is not a matter of cooperation!" Ma Yuanming was furious. "If they just wanted to take away the license, it would be fine. Look at what the news said. They said that iQiyi was eliminated by Xingyi Video. They said that we are not as good as Xingyi Video. They said that we are not good enough and have no future!"

"This isn't very hurtful, but it's extremely insulting!"

The subordinate suddenly realized: "So that's how it is. Once consumers think so and feel that iQiyi is not as good as Xingyi Video, they will abandon iQiyi and switch to Xingyi Video. This will lead to a sharp drop in iQiyi membership and users. That would be extremely insulting and harmful!"

The corner of Ma Yuanming's mouth twitched: "..."

I didn’t know what to say for a moment.

This is really heartbreaking, but also reasonable.

"It's over. Is Director Li going to scold me again?"

Ma Yuanming's face changed drastically. Just as he had this thought, the phone rang.

Ma Yuanming sighed and quickly answered the call. Li Yan's cold voice came from the other end:
"You're useless. An OTT license was snatched away by Xingyi Video. You're such a loser!"

Ma Yuanming opened his mouth, speechless: "..."

"You, you, come to the headquarters as soon as possible!"

"Yes, Mr. Li!" Ma Yuanming sighed and had to act quickly.

In the distance, Sun Yu, who was dismissed, smiled coldly: "You deserve it, Mr. Ma, do you really think that you will feel comfortable after replacing my position as the president of iQiyi?"

"You are just like me, getting attacked by Xingyi's videos and scolded by Mr. Li every day, hahahaha!"

Thinking of this, Sun Yu was in a good mood and his mentality was balanced: "Fortunately, there is Ma Yuanming, otherwise I would be the one to be scolded again."

"But Lin Dong has already gone in, how long can you, Ma Yuanming, still jump around?"

"I was demoted to the head of the development department, which is pretty good."

Sun Yu hummed a tune and started his relaxing time with a cup of coffee. He even flirted with the new receptionist when he had nothing to do, and he enjoyed it.

In the company, Sun Yu became a special case.

The former president of iQiyi and now the head of the development department, with this change, he has become the most special one in iQiyi.

In the evening, Wang Yi returned to Lin Shu's house.

Originally, Wang Yi planned to return to Jeju in the next few days to prepare for the new product launch.

But because of CCTV OTT, I was delayed. Now that I am done with all this, it is time to go back to Jeju.

"Xiao Shu, I have to go back to Jeju tomorrow. You should have a good rest at home. I'll be back when I'm done."

Lin Shu hugged Wang Yi's arm and smiled: "It's okay, Xiaoyi. Career is more important. It just so happens that "The Legend of Zhen Huan" will be released tomorrow. During the few days when you are not in the capital, I will watch "The Legend of Zhen Huan" at home!"

"Yes, The Legend of Zhen Huan will be broadcast tomorrow night." Wang Yi thought of this and said, "But we agreed that you can only watch it and not cry."

"No, I'm very strong." Lin Shu clenched her fists.

Wang Yi laughed dumbly: "I hope so."

Dramas like "The Legend of Zhen Huan" are really good, but the parts are also really sad. Especially for girls, many of them cried their eyes out.

"Brother, don't believe me!" Lin Shu pouted: "If you are afraid that I will cry, then you should come back earlier. Xiao Shu is used to waking up every day and having a brother hug her!"

As he spoke, Lin Shu buried himself in Wang Yi's arms.

Originally, she had lived in a villa by herself since her freshman year. She was very strong and independent.

But since she had Wang Yi, she was no longer so strong and independent. Instead, she liked to be with Wang Yi every day, kissing him goodnight and hugging him good morning...

Girls of this age are the most youthful, beautiful, and innocent.

Unlike the girls Wang Yi met in his previous life, no matter what the matter was, money was the key.

If you have a fight, just dial 1314.

If things get out of hand, just buy a bag and things will be settled peacefully.

It's easy to handle, but really uninteresting.

Lin Shu is still better, the most essential and purest love, not even involving money.

After all, when the two first met, Wang Yi was not the current Mr. Wang, but just a senior high school student who had just finished the college entrance examination, was still taking the driver's license test, and had not even started selling single shoes.

Lin Shu is a wealthy woman with a net worth of hundreds of millions.

It can be said that Lin Shu's love for Wang Yi does not contain any impurities.

It is precisely for this reason that Wang Yi did not act too hastily with Lin Shu.

Instead, wait patiently until she is willing.

"Okay, Xiao Shu, I'll be back as soon as I'm done with the press conference!"

Wang Yi picked up Lin Shu and placed him on his lap.

When their eyes met, there were no extra words, only deep affection.

The next day, Wang Yi slept until he woke up naturally, then set off and headed straight for Jeju!

This time, the new product launch conference was held in Jeju, Mayu Technology Park!

(End of this chapter)