Reborn in 2011, 985 missing from two copies

Chapter 355: Meiyou breaks the record, Gaode taxi encounters crisis

China Unicom in the north and China Telecom in the south.

The three major suppliers each have their own areas of expertise.

In the fixed-line field, China Telecom is dominant in the south and China Unicom is dominant in the north.

Whether it is Xingyi Technology, Mayu Technology, or Wujie Technology, if they want to develop in the north, they have to deal with China Unicom.

What's more, contract phones are a mutually beneficial cooperation, which is equivalent to having an additional major distributor, so Wang Yi naturally would not refuse.

Currently, xphone 1pro is still selling well and has barely escaped the severe shortage and is basically in stock.

The sales of the Xphone 1, which has been on the market for more than four months, have begun to decline.

Since the Xphone 1 was launched in December last year, its monthly domestic sales have exceeded 12 million units until February this year.

However, monthly domestic sales had dropped to 3 million units in March. Fortunately, thanks to the efforts of parallel imports from Europe and the United States, the total monthly sales in China and abroad reached 400 million.

Now it is April, and it has been the fifth month since the Xphone 1 was launched on the market.

Coupled with the launch of xphone 1 pro, xphone 1’s domestic sales would be good if it could maintain 300 million units, let alone million.

Including overseas sales, it’s only 400 million.

The situation in the future is even less optimistic.

It can be said that the golden period of Xphone 1's crazy hot sales has passed, and what follows is the smooth sales period of million units per month.

Now China Unicom is promoting contract phones, which is equivalent to distributing a large number of xphone 1s directly to China Unicom, which can greatly boost the sales of xphone 1!
Of course, there are also the sales of xphone 1pro!
The biggest advantage of a contract phone is that you can get a free phone when you deposit phone bills, or get phone bills when you buy a phone.

For example, the China Unicom contract package for iPhone 4s before the price reduction.

套餐总价5880元，分为月租66、96、126，一直到886元的多档套餐。

For example, for a one-year package of 186, the discounted purchase price is 3699, the prepaid phone bill is 2181, and you will get a rebate of 181 yuan every month, for a total of 12 months.

月销186，每个月需要支付5元话费，一年总花费3699+2181+5*12=5940元。

而换一种方式，买一部16G版本的iPhone 4s裸机要5000，每月话费套餐100块，一年总费用5000+1200=6200元。

Not only did I spend 260 more, but the monthly package was only a 100 yuan China Unicom call package.

The contract phone package not only saves you 260 yuan, but you can also enjoy 186-level China Unicom call package every month.

This is the charm of contract phones.

In 2012, data traffic was extremely expensive, calls were extremely expensive, and packages were naturally very expensive as well.

The 100 yuan 3G package doesn't have much. Just over 300 minutes of talk time and MB of data, that's all.

It is better to choose a contract phone, spend less and enjoy a higher-end package.

It can be said that once China Unicom launches contract phones, offering free phones when you top up your phone bills, or getting phone bills back when you buy a phone, the sales of xphone 1 and xphone 1pro will surge.

Wang Yi had no reason to refuse: "No, there is a video conference with AutoNavi tomorrow, and China Unicom will meet the day after tomorrow, so let's do it on the 3rd!"

"Okay, then the day after tomorrow, I will reply to the provincial CEO of China Unicom."

Song Si Ning responded and started a new busy life.

It was not until the evening that the busy day finally came to an end.

After Wang Yi had an in-depth interaction with Song Sining, he entered into a wonderful dream.

But the Western Hemisphere is going crazy again.

[Taylor Swift becomes the spokesperson for Mayu Technology Group, and Mayu's pure desire trend spreads to the world! ]

This news became a hot topic in the West, and the entire West was in an uproar for a while, and many foreigners were collectively confused:
"Oh my god! Can anyone tell me what Mayu Technology does?"

"Taylor Swift is a Grammy queen and an international superstar. Why would she endorse a small company in Xia country? And what is Pure Desire?"

After all, Mayu is not well-known overseas and is not as well-known as it is in China.

But soon, foreigners who had been paying attention to Mayu began to explain:
"Idiot! Meiyou Technology doesn't even know that the most popular pure desire style is made by them."

"As for Mayu Technology, it is a subsidiary of Xingyi Technology. Xingyi mobile phone and Xingyi Tablet X1 are both their products."

"??? So it's a subsidiary of Xingyi Technology. I know it now when you say that."

"But a subsidiary of Xingyi Technology is actually making clothes? How come it's not doing its job?"

"Let me correct you. Meiyu Technology came first, and Xingyi Technology came later."

"That's right. Mr. Wang made money from the pure desire style clothing and then developed mobile phones and launched the Xphone 1 and 1Pro, as well as the Xingyi tablet."

"Boss Wang is amazing. He is so successful in everything he does."

"Pure desire style is so beautiful. If Taylor Swift hadn't endorsed it, I wouldn't have known about it."

"There is also Zhenyou silk, oriental silk, we must place an order."

“When it comes to making mobile phones, we have to look to the West; when it comes to making clothes, we have to look to the East.”

"Do we need to look to the West to make mobile phones? Do you think Xingyi Technology's Xphone 1Pro is not as good as the iPhone 4s?"

"Ahem, I was wrong. We have to look to the East to make mobile phones. The Xphone 1 is better than the iPhone 4s."

"Shit! This is a rotten apple. Xingyi Technology is better, and Mayu Technology is also better. I have already placed orders like crazy."

"Me too, I believe in Xingyi Technology and Taylor Swift!"

……

Under the dual authority of Xingyi Technology and Taylor Swift, Western consumers also have full confidence in Mayu Technology and have placed orders one after another.

After all, Taylor Swift has already conquered the West, and Xingyi Technology has crushed the iPhone and iPad with the help of Xingyi mobile phones and Xingyi tablets, and is also well-known overseas!

For a time, the number of downloads and registrations of the Mayu International Mall APP increased rapidly.

It was late at night in Xiaguo, and the sales growth rate of Meiyu Mall had slowed down.

But it was early morning in Europe and the United States, and the sales of Mayu International Mall began to surge wildly.

There are also many foreigners who don’t want to wait for logistics, so they just call their sisters and go straight to the nearby Mayu flagship store and Zhenyou flagship store.

Thanks to the efforts of the overseas team, Mayu flagship store and Zhenyou flagship store have been opened in many countries and regions around the world.

We have also developed many local dealers and opened many specialty stores and authorized stores.

Even some shopping malls have their own counters for Mayu and Zhenyou.

It can be said that there are many Meiyu and Zhenyu stores in major cities in Europe and the United States.

As expected, the crazy buying spree that happened in Xia Country during the day was repeated in Europe and the United States after Wang Yi fell asleep.

The next morning, Wang Yi still slept until he woke up naturally.

Song Si Ning had already gone to work, but the delicious food was still left on the table with some residual warmth.

There is also a note left by Song Si Ning: [Dear, Mayu’s revenue exploded again yesterday. ]

Wang Yi opened his notebook and it was true!

Especially with the endorsement of Taylor Swift, the revenue this time is even more terrifying than before.

In just one day, the Qingyou series sold 70 pieces of clothing of various types online and offline worldwide, with revenue exceeding 1.5 million!
The Mayu series has sold 40 pieces of clothing of various types worldwide, with revenue exceeding 2.4 million.

Zhenyou has sold 10 pieces of clothing of various types worldwide, with revenue exceeding 2.3 million!
Single-day revenue exceeded 6.2 million!
Meiyu Clothing’s revenue not only returned to its peak, but also broke the historical record!

Of course, with the support of the first day of release, once this wave of popularity has passed, subsequent revenue will definitely decline.

But it will still be impressive.

There is no other reason. Last year, Mayu mainly relied on the domestic market and online sales, and the number of offline physical stores was not large.

This year, Mayu is not only popular in China, but also exported to Europe, America, Japan and South Korea, making it a global hot seller.

It is not only a hot seller online, but also a hit offline.

This year, the total number of Mayu and Zhenyou domestic flagship stores, specialty stores, and authorized stores exceeds 3,000.

The number of overseas physical stores also exceeds one thousand!

There are more than 100 stores, and each store sells 200-60 pieces a day, which adds up to pieces.

Combined with the sales of the online Mayu Mall and Mayu International Mall, as well as e-commerce platforms such as JD.com and Taobao, it is normal for Mayu to ship one million pieces a day worldwide.

Especially with Taylor Swift's endorsement, even if the domestic market is saturated, there is still the terrifying overseas market as a new growth point.

In the future, Mayu’s sales and revenue will only become even more terrifying.

This time, it’s completely stable.

No longer paying attention to these, Wang Yi opened his notebook and entered the Gaode video conference.

Now Xingyi Technology has more and more business. If it were in Xingyi Technology Park, Wang Yi could still attend the meeting in person.

However, Gaode and other businesses are all in the original office location, and Wang Yi does not have time to run around, so most of the work is done through video conferencing.

What's more, this time, we went back to Jeju and could only conduct video conferences.

It is still the case that each department reports on business progress.

First, AutoNavi President Cheng Wu began his report:
"Mr. Wang, the number of users of AutoNavi Maps has increased dramatically, especially the launch of free navigation and zero-traffic navigation, which are deeply loved by the majority of users. The number of users of AutoNavi Maps has now exceeded 1.5 million!"

Previously, AutoNavi offered a 200 RMB rebate for every 200 RMB spent as a lifetime member, which was equivalent to free navigation, and was naturally well received by the majority of users.

Nowadays, with zero-traffic navigation, users can achieve offline navigation and zero-traffic navigation as long as they download and update the navigation package and map package in advance under WIFI status.

This black technology perfectly solves the pain point of navigation consuming data traffic, and naturally brings about a wave of user growth.

And friendly competitors such as Baidu are even less of a match.

However, Wang Yi did not take it lightly. Instead, he said, "Very good. What have Baidu and Penguin done recently? Don't take it lightly!"

"Chairman, after the negotiation between Penguin and Baidu broke down, they each went their separate ways. Baidu has now acquired a company with surveying and mapping qualifications and started to conduct its own surveying and mapping to build Baidu's own underlying map data."

"Penguin has also increased its investment in the navigation department and integrated the underlying map data of NavInfo, and it seems like it is ready to make a big move!"

Wang Yi nodded: "As expected, in this strategic field, the two giants have not given up, and even Alibaba is making plans."

"Yes, Ali is touching the tiger map."

Wang Yi had an idea: "Let's get in touch with them, don't worry about them. Maps have strategic security significance, and the BAT Big Three will not let them go, so let them do whatever they want. What we need to do is to increase investment in research and development, maintain absolute advantages, and stay far ahead. Only in this way can we ensure our absolute dominance and make our competitors follow behind us!" "Yes!" Cheng Wu responded, and then changed the subject:
"Chairman, in-car navigation was a major source of income for AutoNavi before. But with the launch of mobile navigation and the emergence of free navigation, paid in-car navigation has begun to decline, and AutoNavi's revenue has declined. Next, I want to make AutoNavi's driving recorder to make up for this revenue. What do you think..."

"AutoNavi driving recorder?" Wang Yi smiled:
"That's fine. AutoNavi is already the leader in the navigation field and a giant in the car-mounted field. You can maintain your advantage and launch derivative products. You can make driving recorders and navigation systems. If you do well, I will use the resources of Xingyi Group and Xingyi mobile phones to help you promote it. If you don't do well, you will be responsible for your own profits and losses."

"Don't worry, Mr. Wang, there will be no problem." Cheng Wu was in a good mood.

After Wang Yi acquired AutoNavi, he split it into two businesses: AutoNavi Navigation and AutoNavi Taxi.

Since the free navigation was introduced, Amap’s business revenue has dropped sharply, and it cannot just sit there and do nothing without income.

Nowadays, making a dash cam is also a way out.

With the help of Amap Navigation and the promotional resources of Xingyi Technology, there is no need to worry about sales.

Wang Yi strongly supports the subsidiaries' initiative to develop projects and generate revenue.

Moreover, AutoNavi is also a big brand, especially in the automotive field. Not to mention making driving recorders, even doing other automotive-related businesses will be no problem.

It is much easier than creating a new brand, and consumers are more likely to accept it.

Then, Tian Guanghan, the head of AutoNavi’s taxi business, began to report: “Chairman, AutoNavi’s taxi business has developed very rapidly because it started early and has AutoNavi Maps as support.”

"After several months of development, we now have more than 30 registered drivers and more than million users. Basically, all major cities have Amap taxis, but the biggest problem is that there are not enough drivers!"

Tian Guanghan said: "According to our evaluation, in a healthy model, the number of drivers to users is 1:100."

"That is to say, 50 million users require at least 30 online ride-hailing drivers. Unfortunately, we only have drivers at the moment, which results in long dispatch times and a lack of taxis during peak hours."

Wang Yi frowned slightly. "Why did this happen? With the help of Amap's promotion, the number of registered drivers should have exceeded 500,000 a long time ago. What went wrong? The salary is not low."

"Chairman, the income of AutoNavi taxi drivers is indeed not low, more considerable than working, but the biggest problem is the high phone bills!" Tian Guanghan sighed, feeling helpless:

"Online car-hailing drivers consume a lot of data and make a lot of calls, which leads to expensive data charges and skyrocketing phone bills. For full-time car owners, the phone bills are 400 to 500 yuan a month, which makes many drivers resist."

Tian Guanghan said, projecting a table onto the big screen:
"As you can see, mobile data charges are a major expense in the income of AutoNavi taxi drivers, which limits the enthusiasm of many drivers. Especially for new drivers, when they hear that the monthly phone bill is 400 to 500 yuan, they simply don't want to work!"

"If we get all the taxi fares reimbursed by AutoNavi, it will be a considerable expense for us."

"Phone bills are a big problem." Wang Yi fell into deep thought.

Even though Gaode has developed zero-traffic navigation and uses offline maps, it has greatly saved navigation traffic consumption.

However, the Gaode Taxi APP always needs to be updated in real time, upload data in real time, dispatch orders, receive orders, etc., all of which are inseparable from traffic.

This results in high traffic costs.

After the driver accepts the order and arrives at the destination, he cannot tell who is the passenger. He has to talk to the passenger, tell him that he has arrived, where the car is parked, and guide the passenger to get on the car...

This resulted in more calls and a surge in phone charges.

In 2012, operator packages were very expensive, but not as scary as the 19 yuan for 200G in later generations.

On the contrary, it is frighteningly expensive, as shown in the following figure:
For example, a package with a monthly rental of 46 yuan only provides 50 minutes of calls and 150M of data per month.

That’s right, only 150M!

Whether it is calls or data usage, they are not enough. Calls exceed the limit and the charge is 0.25 yuan per minute. Data usage exceeds the limit and the charge is 0.3 yuan per 1M. 1G costs 300 yuan!
Even the 126 yuan package only provides 320 minutes of calls and 400MB of data.

These days, if you want more than 1G of data, the monthly rent is more than 300!
It's just so scary.

Wang Yi couldn't help but feel a headache. No wonder the driver was angry.

Wang Yi was also annoyed by such high traffic fees!
This is a big problem and must be solved.

If this problem is not solved, Gaode Taxi will not have many drivers, and without more drivers, the taxi business will not be able to expand.

It's a complete vicious cycle.

Wang Yi took a deep breath and said, "Okay, I understand the problem of expensive phone bills. I will solve this problem."

As for the solution, there is only one, customize mobile phone cards and packages!

In 2017, Tencent and China Unicom jointly launched the Dawang Card, and Xiaomi launched the Mi Fan Card, both of which were very popular for a while.

Now Wang Yi can also cooperate with operators to launch customized 3G mobile phone packages.

And the best partner is China Unicom.

There is no way, it is still the 3G era, and China Unicom’s 3G is the best.

As for China Mobile's 3G, it is completely unusable and China Mobile itself is about to give up on it.

The TD-SCDMA license obtained by China Mobile is the worst 3G license.

It is said to be self-developed, but the technology is immature, the speed is slow, and there is almost no terminal support...

Even the wealthy China Mobile was powerless. Before the 4G license was issued, it started moving towers and planning the layout. As soon as the 4G license was issued, it immediately started building 4G base stations frantically, going all in on 4G.

It can be said that in the 3G era, mobile was completely useless, and it was not until the 4G era that mobile exploded into a monopoly.

然而，国内的4G牌照2013年12月份才颁发，4G套餐最快也要2014年上。

Moreover, in 2014, the newly launched 4G packages were very expensive and their implementation was slow, so most people could not afford them.

It was not until 2015 when the cost of 4G packages dropped that it began to become widely popular.

Therefore, 3G will still dominate the world in the next three years.

Wang Yi launched a customized card, but it can only be 3G.

We can only consider 2015G customized cards until 4.

In the 3G field, mobile skills have been wasted, telecom has high requirements for terminals, and many mobile phones do not support telecom cards.

In this case, the best partner left is China Unicom.

I happen to be discussing cooperation with the CEO of China Unicom tomorrow, so I can resolve this matter at the same time.

Wang Yi plans to launch two customized mobile phone cards, a Xingshen card for the general public, and promote them in conjunction with the Xingyi mobile phone and even Xingyi applications.

The other one is the Gaode Card for Gaode online car-hailing drivers!

But how to do it specifically is a problem.

After all, 2012 is not 2017. It is simply unrealistic to expect to get as much discount as Tencent Da Wang Card.

Wang Yi remembers that the initial Tencent King Card had a monthly rental of 19 yuan, free nationwide incoming calls without roaming, caller ID, 1 cent per minute for calls, 800 cent per text, and many Tencent apps were free of data. In addition, there was a daily rental package, which offered MB of data for yuan.

Looking back on this package many years later, it is not worth mentioning.

After all, some cards give you 19G of 200G traffic for just 5 yuan.

But in 2017, it is considered a conscientious card explosion.

But in 2012, 1G of traffic cost 300 yuan, which was impossible to achieve such a low price.

Got to figure out how to make it work.

After the video conference, Wang Yi took out a pen and paper and began to think about this matter.

If China Unicom wants to agree and at the same time ensure that there are enough cars for AutoNavi car owners, then targeted restrictions are the only option.

Wang Yi began to calculate that online ride-hailing services are currently in their golden age, with many people taking taxis and few drivers, so each driver can receive more than 30 orders a day.

A call is calculated based on a minimum of one minute, which is 30 minutes a day. If the driver is on duty 25 days a month, that is 750 minutes.

Add in calls with family and friends, and it’ll be at least 1000 minutes.

The current China Unicom package has a monthly subscription of 156 yuan, which includes 920 minutes of calls and 120MB of data traffic.

The call duration is barely enough, but 120M of data traffic is not enough at all!
After all, Gaode Taxi's APP needs to be connected to the Internet in real time for accepting and dispatching orders, background monitoring, etc. Even if the navigation uses an offline navigation package, it will consume a lot of data.

Therefore, Gaode Card is best used for Gaode Taxi APP and Gaode Navigation APP, without traffic.

In this way, the monthly rent is adjusted to 166, with 1000 minutes of calls, 120M general traffic, plus free traffic for Amap Navigation and Amap Taxi!

If the deal can be concluded, Gaodeka will be really good for online car-hailing drivers.

Currently, Gaode car owners have to pay 166 to yuan for phone bills every month. It is considered very good if it drops to yuan.

The set meals these days are expensive, there’s nothing we can do about it.

As for the Xingshen Card, the focus is on free data usage for Xingyi applications, shorter call duration and more data usage.

For example, another package of China Unicom has a monthly fee of 46 yuan, which includes 260 minutes of calls and 40M of data traffic.

The Xingshen card costs 66 yuan, which includes 300 minutes of calls, 50M of general traffic, and free traffic for Xingyi apps, which is pretty good.

But whether it will work or not will depend on tomorrow’s negotiations.

Wang Yi felt that this was difficult, extremely difficult.

The packages and data traffic in 2012 were too expensive.

This is why many people are willing to buy contract phones.

After all, you only need to spend 100 a month to enjoy a package worth 186, so why not?
the next day.

Wang Yi met with Duan Fangzhou, the provincial general manager of China Unicom, at the exhibition building of Meiyu Technology Park!

"Boss Wang, you really made our domestic mobile phones proud. You beat the iPhone. Awesome!"

Duan Fangzhou was very excited and stretched out his hand with a big laugh as soon as they met.

"Mr. Duan, you are too kind. I was just lucky."

"It's obviously strength, Mr. Wang is too modest, haha!"

The two guests sat down and exchanged pleasantries. Duan Fangzhou got straight to the point: "To be honest, I am here on behalf of China Unicom. I hope to cooperate with Xingyi Technology and launch a contract phone."

Wang Yi nodded. "Mr. Duan is here in person. This is not a problem at all. I will arrange for the factory to stock up as many as you need. Xphone 1 is in stock now. As for Xphone 1 Pro, the production capacity is still quite tight. But if Mr. Duan wants it, we can take a batch from other places and give it to you first."

"Thank you, Mr. Wang, thank you!" Duan Fangzhou was overjoyed. He didn't expect Wang Yi to give him so much face.

After all, although he is the president of China Unicom, he is only the president of a province, not the president of the entire China Unicom headquarters.

There are dozens of bosses like him across the country, so Wang Yi is really giving him face.

"For Xphone 1, we will sign a contract for 30 units first, the price is..."

王逸微微一笑：“xphone 1市场价2999，我们给加盟商的拿货价是2799，一台200块的毛利润。给代理商和经销商的拿货价是2699，一台300的毛利润。”

(End of this chapter)