Reborn in 2011, 985 missing from two copies

Chapter 389 Strategic Conference, Baidu Takes Action
"Yes, Chairman, Nvidia and Qualcomm are fighting!" Xu Mingyi said with a smile.

A few months ago, Qualcomm's quad-core flagship was released and Nvidia's quad-core processor dropped to $15.

Now that Qualcomm's quad-core processor is officially on the market, Nvidia's quad-core processor has dropped to just $12 again!

But it's normal to think about it. Qualcomm's 28nm quad-core processor is already available, while Nvidia's 40nm can only be reduced again and again.

Of course, Nvidia also intends to start a price war deliberately to disgust Qualcomm.

Qualcomm APQ8064, the world's first 28nm quad-core flagship chip, was originally planned to be sold at a high price, with the processor alone costing US$25 and the baseband costing US$38.

Now, Nvidia has lowered the price of its processor to $12. Even though Qualcomm’s processor is 28 nanometers, it dare not sell it at a high price of $25. The maximum price is $18.

If it is twice as expensive as the Nvidia quad-core, mobile phone manufacturers would rather give up the Qualcomm quad-core and choose the cheaper Nvidia quad-core.

After all, they are all quad-core processors, so what if the process is advanced?
It’s not like 40nm is unusable, and it’s so much cheaper…

Cost-effectiveness is always calculated in a bundle.

But this matter is more friendly to Wang Yi.

Wang Yi and Qualcomm signed the purchase agreement for APQ 8064 half a year ago.

In order to grab the order for quad-core processors, Qualcomm agreed with Wang Yi that the supply price of APQ 8064 to Wang Yi would not be higher than Nvidia's Tegra 3!

Nowadays, Nvidia's Tegra 3 is sold for 12 US dollars. Well, Qualcomm APQ8064 costs other companies 18 US dollars or even 20 US dollars. But according to the contract, Wang Yi can only be paid no more than Tegra 3, which is 12 US dollars!

This is a great bargain!
The latest 28nm flagship processor is only $12, which is really cheap.

There is no way. If Qualcomm dares to charge a high price, Wang Yi can just continue to use NVIDIA's tegra 2 in his Xphone 3.

Although 28nm is one generation ahead of 40nm, it would be completely worthless if it were twice as expensive.

As for the baseband price of Xphone 2, the score is as follows.

There are currently two basebands for APQ 8064, MDM 8215 and MDM 9615.

Both are new 28nm basebands, but their performance is much worse.

MDM 8215 is a 3G baseband and does not support telecommunications, so the price will be more attractive.

But if you use MDM 9615, the price will be high, after all, it supports Telecom 3G and 4G.

The baseband of the previous Xiaomi 2 and Xiaomi 2S standard versions is MDM 8215, which supports China Mobile 2G, China Unicom 2G and 3G, but not China Telecom.

The Telecom version uses MDM 9615. In addition to China Mobile 2G, China Unicom 2G and 3G, it also supports China Telecom 3G, making it a full-network version.

Similarly, iPhone 5 also uses the MDM 9615 baseband and supports full network access.

虽小米2/2S电信版和iPhone 5都用了支持4G的MDM 9615基带，但三款机型都不支持4G。

There is no other reason. The baseband supports 4G, but the transceiver RTR8600 RF of the three mobile phones does not support 4G signal transmission and reception, so they are just 3G mobile phones.

On the contrary, the iPhone 2013s released in 5 uses the MDM 9615 baseband + WTR1605L 4G transceiver to support 4G.

Similarly, Xphone 2 also faces the problem of which baseband and transceiver to use.

If 3G baseband 8215 is used, Wang Yi can ask for more and negotiate the price down to US$11.

This 8064 chip + 8215 baseband costs a total of $23, which is cost-effective, but does not support telecommunications.

If you choose Qualcomm's most powerful baseband MDM 9615, the price will be expensive.

After all, Qualcomm's MDM 9615 baseband supports 4G, so even if Wang Yi wants more, it will still cost $13 or even $15.

Such a processor + 9615 baseband would cost $25 or even $27.

It is for this reason that the standard version of Xiaomi 2 in the previous life used APQ8064+8215 baseband and did not support telecommunications.

The Xiaomi 2 Telecom version is equipped with 8064 + MDM 9615 baseband, supporting Telecom 2G and 3G full network access.

Of course, the Xiaomi 2 Telecom version is also 200 yuan more expensive.

As for 4G?

It is not meaningful.

Domestic 4G licenses were issued at the end of 2013, and implementation only began in 2014.

In 2012, there was no need.

To put it bluntly, although MDM 9615 supports 4G, it was still used as 2012G in 3.

This is true for Xiaomi and also for iPhone 5.

There is no need to force Xingyi mobile phones to use 4G.

At the beginning of next year, Kunpeng 8064, which has better performance than Qualcomm APQ 700, will also be equipped with an external 3G baseband.

若是Xphone 2今年上了高通4G，明年高通处理器、基带都换成自研的鲲鹏700+翼龙3000，反而不支持4G了。

4G becomes 3G, and it gets worse with each upgrade. What will happen?
Of course not!

After the Kunpeng series chips go into mass production, they will completely replace Qualcomm and Nvidia chips.

This is the general policy and there will be no mistakes.

Wang Yi has decided to continue with 2G for Xphone 3, and then move on to 3G for Xphone 4 in September next year.

The Wing Loong 9000 baseband integrated in the Kunpeng 4000 SOC is a 4G baseband.

But judging by the progress, it will not be successfully taped out until March or April next year, and mass production will be possible in the middle of the year, just in time for the Xphone 3 to be released in September next year.

As for the Xphone 2 released in September this year, it can only use 3G for a year, since 3G in China will only be promoted in 2014.

As for MDM 9615 or 8215, it depends on Qualcomm's quotation.

In the evening, Wang Yi called Qualcomm Chairman Jacob.

Jacob's excited voice came from the other end of the phone: "Mr. Wang, good morning, no, good evening, I finally waited for your call."

Qualcomm quad-core processors are now on the market, but Wang Yi has not placed any more orders, except for the 500 million APQ 8064 order six months ago.

On the contrary, orders for Nvidia's Tegra 3 chips continued to increase, which almost made Jacob unable to sit still.

But Jacob cannot take the initiative in this matter.

Once you take the initiative, you appear to be anxious, and then when you negotiate the price, you will lose the initiative.

Wang Yi smiled and said, "It's not because I'm afraid you'll be busy."

"I'm not busy. It's your call, Mr. Wang. I'm never busy." Jacob said politely.

Now Xingyi Technology has become the dominant player in the mobile phone industry. Both Xphone 1 and Xphone 1pro are hot-selling products. Both NVIDIA and Qualcomm have to beg Wang Yi for favors.

There’s nothing I can do, he’s a big client, a financial sponsor.

As long as Nvidia exists, Qualcomm will not be able to monopolize the market and will not dare to be as arrogant as in the past.

After some pleasantries, the two got straight to the point: "Regarding the quotation for the new processor and baseband..."

"Don't worry, Mr. Wang, we will follow the previous contract. The 28-nanometer APQ 8064 costs $20 to other companies, but we will give you a price no higher than NVIDIA's Tegra 3, which is only $12!"

"As for the baseband, MDM 9615 supports 4G and full network access, and is bundled with the chip for $17 to friendly companies and $15 to you."

"MDM 8215 does not support 4G and telecom. It is sold as a bundle with the chip to other companies for $15, and you get $13."

Hearing this, Wang Yi fell silent.

Due to the contract, the price of the processor is not expensive, only US$12.

But the price of the baseband was three or four US dollars more expensive than Wang Yi expected.

Wang Yi understood. Jacob saw that the processor was not profitable, so he wanted to make it back from the baseband!

Can play.

But Wang Yi is not a pushover either.

"Mr. Jacob, your baseband price is not sincere enough. Last year, I bought 500 million units, and the flagship baseband chip gave me $13 per unit. Now my quantity is much larger, and you want $15 per unit?"

Jacob's face changed slightly: "Director Wang, the main reason is that MDM 9615 has too many upgrades, including 4G and full network access, and the cost is here."

"Haha, last year's baseband also supports all networks and is cheaper. As for 4G, I don't plan to do 4G this year. To put it bluntly, MDM 9615 is a waste."

"This..." Jacob was silent.

The biggest selling point of MDM 9615 is 4G!

If Wang Yi's Xphone 2 is to be made into a 4G phone, it will have to use MDM 9615 so that he can ask for a higher price.

If you don’t make 4G mobile phones nowadays, you can simply not use MDM 9615, or you can just use MDM 9615 for the telecom version.

The prototypes of Xphone 2 have two versions, MDM 9615 and 8215, and 8215 has more.

Jacob sighed and said, "How about this, Mr. Wang? Please place more orders. I will charge you $9615 for the MDM 13 baseband."

The price difference between MDM 9615 and MDM 8215 is $2, but for Qualcomm, the cost difference is minimal.

与其让MDM 8215从13美元降到11美元，不如MDM 9615从15美元降到13美元，这样高通反而赚得更多。

"For $11, I'll add 500 basebands and 500 chips."

"This is too low!" Jacob was a little embarrassed.

Wang Yi smiled and said, "If it's 8215, I'll only pay 10 dollars."

"..." Jacob was speechless for a moment, but finally agreed: "Then 9615 will be 11 dollars."

1000 million MDM 9615 baseband chips + 1000 million APQ8064 chips is also considered a super large order.

A total of 20 million chips, who can have such a large scale?

Even Apple would not place an order for 20 million baseband chips at one time.

Wang Yi was also quite satisfied with this result.

Xphone 1 and pro are both full network compatible and can support all three networks. There is no need to worry about the non-Telecom version and the full network compatible version of Xphone 2.

It would be better to budget more and go directly to all networks, so that users have fewer choices to worry about, which can also be regarded as setting a benchmark for the industry.

Many years later, Wang Yi can still say, "Our Xingyi mobile phones, starting from the first generation, all series are equipped with full network support as standard, so users don't have to worry about the version!"

For this, even an extra dollar of cost is worth it.

As for getting cheaper, that's unrealistic.

After all, the chip war between Qualcomm and Nvidia has made Qualcomm's 28nm quad-core processor very cheap.

The baseband price could not be reduced any further. As for the power management chip and the charging chip, Jacob could only sigh.

Xingyi Technology has achieved independent research and development, and Qualcomm can no longer make this money.

In this way, it is still very cost-effective to get a set of APQ23 + MDM 145 full network baseband for US$8064, or RMB 9615.

Add the power management chip P1 and the fast charging chip C1, it’s only 147 yuan.

Very low.

You should know that last year's Xphone 1, with its four chips totaling 14+13+3.5+3.5, cost 34 US dollars, or 243 yuan.

Now that it has been fully upgraded, the cost has been reduced by 96 yuan.

As for the reason, on the one hand, the power management chip and charging chip are self-developed, saving more than 40.

Another is the chip war between Qualcomm and Nvidia, which has resulted in processors being priced very low.

If it weren't for Nvidia's dirt-cheap tegra 3, Qualcomm's APQ 8064 would be sold for $12, not just $25!

After all, half a year ago, the 40-nanometer NVIDIA Integration 3, the world's first quad-core processor and the only quad-core mobile phone chip, was priced at US$25 when it was first launched.

Now, because Qualcomm's 28nm process was half a year late, Nvidia started a price war again, and as a result, Qualcomm's price was driven down to the lowest level.

All I can say is that timing is important.

All we can say is that the presence of Nvidia is a disaster for Qualcomm, but the greatest happiness for mobile phone manufacturers.

However, by next year, the chips of Xingyi mobile phones will be fully self-developed, or even partially self-produced, which will be completely different.

At that time, it doesn’t matter what Qualcomm and Nvidia do, and it doesn’t matter how much Qualcomm wants to sell it for.

Anyway, Integration 3 and APQ 8064 are the last two third-party chips used by Wang Yi. They will be replaced by Kunpeng 500 and Kunpeng 700 next year!
By then, the cost will be even lower.

According to the size of Xingyi Technology, the cost of self-developed and self-produced chips is about 30 after dilution.

Even if it is OEM, it is below 35.

It is for this reason that once Huawei made a breakthrough in its previous life and developed its own chips, the cost would be much lower than that of its competitors.

It would be fine if Huawei didn't start a price war, but once it starts a price war, it will be a direct kill for its competitors, and then the flagship phones of its rivals will have a hard time selling.

However, Xingyi Technology has done something even more ruthless. From the very beginning, it has positioned itself as self-research and self-production.

From 40 nanometers to 28 nanometers, from self-research to self-production, we take it step by step, steadily and steadily.

The next day, Wang Yi went to Xingyi Smart Home, the router department again.

The router was successfully developed and put into mass production. Wang Yi looked at the test results.

Speed ​​and stability are both very good.

There is also intelligent interaction, which is also very good.

After all, from chips to systems to hardware, all are self-developed, so the stability is naturally much better than assembled products.

Then Wang Yi came to the R&D department:
"Chairman, we are developing optical modems. Although most of them are ordinary modems for telephone dialing, the future will definitely be the era of optical modems."

Wang Yi nodded: "That's the right idea. Once we develop it and start mass production, it will be next year. Starting next year, the entire market will rapidly promote fiber-to-the-home and promote the development of optical modems."

"Besides, our competitors Huawei and ZTE's main products are ordinary modems. If we abandon the outdated ordinary modems and go directly to optical modems, we may be able to overtake them."

This is Wang Yi’s plan.

If we continue to develop ordinary cats now and launch them in mass production next year, they will become obsolete and there is not much point.

It’s better to give up on ordinary cats and just get rid of all the cats!

It is undoubtedly the best way to overtake your opponent while he is still behind.

In addition, in the field of ordinary cats, Huawei and ZTE have very high technical reserves, which Xingyi Technology cannot compete with.

But optical modems are a brand new track. Even ZTE and Huawei do not have much foundation and do not have many very successful optical modems. Xingyi Technology has every hope of overtaking others.

But then the person in charge raised another question: "But Chairman, optical modems will probably only account for a small part of the market next year. After we successfully develop and mass-produce them, how to ship them is also a big problem. Optical modems are not routers. They are generally purchased by operators, and users rarely buy them."

Wang Yi waved his hand and said, "Don't worry about that. We have already secured a major customer. I will take care of the rest. Just research and develop as quickly as possible and start mass production. Of course, the performance, stability, and heat dissipation must be done well, and the network must not be disconnected at any time!"

In his previous life, Wang Yi installed a China Telecom gigabit broadband. Initially, he was given a small brand of Tianyi 4.0 optical modem, which was very poor. The Internet was disconnected every seven or eight days, which was very regular and made Wang Yi very miserable.

In desperation, Wang Yi complained many times and was finally replaced with a ZTE optical modem with a 2.5G network port.

As you can imagine, the effect is very good. Not only does the connection not drop, but the Internet speed is also faster.

The most direct option is gigabit broadband + gigabit optical modem + gigabit router, which can reach up to 900 megabits.

After changing to a 2.5G optical modem, the same router and the same gigabit broadband directly reached nearly 1200M.

From then on, Wang Yi realized that when operators install broadband for you, they will choose the one that suits your needs. Usually, they will not give you a good optical modem even if they have one.

Of course, there are also some knowledgeable users who will directly ask if there is a 2.5G optical modem before installing the Gigabit optical modem. If there is no 2.5G optical modem, they will not install it at all!

If you are rich, you can spend 200 yuan to replace your phone with a 2.5G optical modem.

"Okay, now that we have customers, I feel relieved." Meng Qingzhen said with a smile.

Wang Yi said calmly: "Not only do we have big customers for optical modems, we also have big customers for routers. We will start mass production as soon as possible. Next, Shandong Unicom and even China Unicom will purchase our Xingyi routers!"

"What? China Unicom centralized procurement!" Meng Qingzhen was shocked: "Chairman, how big is that?"

Wang Yi smiled: "It depends on your production capacity and how many orders you can handle!"

"Don't worry, Chairman. I'll go to the factory right now and ask them to work in three shifts to speed up the work! Fortunately, we have sufficient production capacity, so we will be prosperous this time."

There are many factories in the Xingyi Smart Home Industrial Park that were delivered this time. In addition, Xiao Ai Speakers are manufactured by Goertek, so many of the factories in the Xingyi Industrial Park are now used to produce Xingyi routers.

The 500M smart router supports one-click networking of Xingyi Smart Home, and it will definitely sell well when used with Xingyi Smart Home.

Therefore, at the beginning, Wang Yi asked the factory to maximize its production capacity, produce frantically, and stockpile goods frantically.

It will be on sale nationwide then!
With the brand power of Xingyi Technology, the influence of Xingyi Smart Home, and thousands of offline physical stores, there is still great potential for development.

If we add the centralized purchasing by business halls, the figures will be even more impressive.

"Oh, and overseas!" Wang Yi thought of the overseas market:
"Our routers have good performance, fast and stable network, and only cost a few hundred yuan, which is only a few dozen dollars in the European and American markets. It's really a bargain. We will definitely sell a lot of them!"

"Yes, Chairman, our overseas competitors are not very competitive. As long as we put our smart routers in there, we can kill them all."

Wang Yi nodded. "Well, Lao Meng, in addition to the domestic marketing department, Xingyi Smart Home will set up an overseas marketing department to develop overseas markets. In addition to our own overseas physical stores, we must also open overseas online shopping malls and overseas e-commerce. In addition, we must also develop major customers, such as overseas operators. We should try our best to win over any that can be won, and we can also develop other major customers. But we must pay attention to word of mouth."

"In countries and regions with good reputation, we can directly go to the market, open stores, and establish channels. But in places with bad reputation, such as India, we cannot go to the market in person or establish channels. But we can do agency trade."

"For example, if a big customer of India wants a batch of Xingyi routers, we can do it as long as he remits the money to us. Once we receive the full payment, we will ship the goods immediately. We have no business how the customer sells the goods or to whom."

Meng Qingzhen's eyes lit up: "Chairman, this strategy is great. Ah San's customers are always cheating. They find faults after receiving the goods and refuse to pay the final payment. We pay first and then deliver the goods. We will deliver the goods according to the amount of money we receive. This is undoubtedly the safest!"

"Not only that, over there in India, not only are the customers shady, their officials are also shady. In short, when doing business with them, you must be very careful. Don't open a store yourself, only trade through a third-party agent, and ship the goods after receiving the payment. Xingyi routers, Xiaoai speakers, and Xingyi mobile phones can all be operated this way. Ship the goods according to the amount of payment received, and don't sell on credit."

In this way, even if India wants to make trouble, sanction Xingyi Technology, or impose fines, there will be no punishment.

The client is an Indian businessman.

The goods were also purchased by Indian merchants.

Regardless of India's sanctions or the seizure of goods, the ones who suffer losses are the Indian customers. Xingyi Technology only ships the goods after receiving the money, and the money has already been pocketed, without any loss at all.

These wealthy Indian businessmen are all high-caste nobles in India. They are very powerful and naturally are not afraid of official sanctions.

Maybe we are wearing the same pants, there are many ways to deal with it.

Xingyi Technology only cares about making money and shipping products, nothing else matters.

Wang Yi remembered that in his previous life, Xiaomi, O, and V made a lot of money in India, but they were fined even more, and even their companies and factories became India's.

It is true that Indians earn money and spend it as they please, and once they part, they want to take it home.

But BYD is different. It also sold some cars in India. India made up a crime and prepared to fine BYD more than 5000 million US dollars. However, it turned out that it was all agency trade. BYD was not directly involved at all, so it could not be fined!

The Indian market is not small. Although there are many poor people, there are also many rich people.

Wang Yi can also adopt third-party trade and ship goods to India.

Especially for a thousand yuan phone, it is perfect.

However, the sales of mobile phones in Europe and the United States use another strategy, which is to sell parallel imports!

Just arrange a few big customers to do this, and even if it is discovered, it has nothing to do with Xingyi Technology.

Even if it got out of hand in the end, it was because the big customer didn’t follow the rules and smuggled the goods! And the goods were even smuggled overseas!

At that time, the company will issue a notice of criticism and fine, and then you will have to drink three cups of wine as a punishment.

As for the fine, it is a drop in the bucket compared to what big customers make from selling smuggled goods.

The follow-up will be released in the same way as before.

As long as Wang Yi doesn't really care about this matter and doesn't thoroughly investigate the parallel import problem, the big customers will not stop.

Big customers make big money, and Xingyi Technology also makes big money.

Big customers all understand these tacit understandings.

In the following days, routers and Xingyi TVs were fully utilized and produced and stocked up frantically.

On July 7, a piece of news shocked the entire Internet:
[On July 7, Xingyi Smart Home Headquarters held a strategic new product launch conference to redefine XXX, redefine XXX, redefine XXX! ]

As soon as the news came out, it quickly became a hot topic and public opinion became lively.

"What is XXX? Redefining three products at once? Xingyi Technology is amazing."

"If it is released at the Xingyi Smart Home headquarters, it must be a product related to smart home."

"Could it be Xingyi TV?"

"It's possible. Xingyi TV revealed the news before, so it's normal to officially release it now."

"Speaking of which, how do we redefine television? Aren't all LCD TVs a smart TV if you add a crappy set-top box?"

"That's what small brands do. Xingyi Technology is a big brand and will definitely do better."

"I'm looking forward to it. I'm really looking forward to it."

However, just when everyone was looking forward to the Xingyi Smart Home Strategy Conference, Baidu jumped out:
[Baidu and China Mobile have launched Baidu customized mobile phone SIM cards: Xiaodu SIM card and Baidu Shen SIM card. ]

(End of this chapter)