Reborn in 2011, 985 missing from two copies

Chapter 408: Qualcomm's Arrogance, Mayu Technology Park Delivery

It costs a lot to develop a generation of mobile phones, and it also costs a lot to make a mold.

After more than a year on the market, the total sales of Xiaomi 1 and Xiaomi 1T are only one million.

Coupled with the continuous price cuts and the replacement of a wave of processors in the middle, the cost has increased a lot, and so far it has only barely recovered.

If we sell another 500,000 or even one million units, we will make a big profit.

Therefore, Lei Jun did not want to start the development of a new phone so early, but wanted to continue using Xiaomi 1T and take advantage of the traffic of the dual-core Xingyi Xphone 1 to crush the quad-core flagships of Huawei and HTC and make a fortune.

But unfortunately, ideals are full and reality is skinny.

Instead of getting any popularity, it was beaten badly by Huawei and HTC!
The reason is simple. Xiaomi is weak and its number of fans is far less than that of the other two.

Secondly, what they said makes sense. Xiaomi's dual-core is indeed not optimized very well.

Therefore, Xiaomi wanted to take advantage of the opportunity to use its dual-core processor to crush the quad-core processor, but it failed to gain any traffic and was even outperformed by the other processor, which led to the saying "Xiaomi's dual-core processor overheats and slows down in frequency, making it worse than the single-core processor"!
Even worse, Meizu also jumped out and said that its MX has been upgraded to Samsung quad-core, crushing Xiaomi dual-core, and also reduced the price of dual-core MX to 1699, competing with Xiaomi 1T...

Now Xiaomi's situation has become even worse.

Compared with Xiaomi 1T, Meizu MX completely crushes it. It was originally yuan more expensive, but everyone chose Xiaomi.

Now that it is only 100 yuan more expensive, most fans would choose Meizu MX.

This made Xiaomi's sales in the country even worse, and it could only rely on India.

But things weren't going well for India either, as they thought the price of 1599 was too expensive.

Lei Jun was speechless: "We really need to develop a new quad-core phone. I didn't expect that Meizu MX also has a quad-core. It's really adding insult to injury!"

"Yes, Xingyi phones, HTC, Huawei, Meizu, etc., all have quad-cores. The dual-core of our Xiaomi 1T has reached its limit. Unless the price continues to drop."

"How about we lower the price to 1399? We can make per phone, which is not bad."

"No, if we lower the price to 1399, the Meizu MX will also drop in price, and we won't be able to sell it by then."

"Alas, we can only make a new phone," Lei Jun made the decision.

Lao Li said, "Don't wait for the release of Xingyi 2?"

"Yeah, why don't we wait a little longer until the second generation of the Starry Sky is released to see what good features it has, and then we can learn from it and make a brand new Xiaomi 2!"

Lei Jun nodded and said, "That makes sense. Let's first decide on the main components and negotiate with suppliers. When these are completed, the Xingyi 2 will be released soon. By then, we can design the Xiaomi 2 based on the Xingyi 2!"

"Okay!" Everyone responded.

Lao Li even opened his notebook and said: "I have already made preparations for Xiaomi 2. First of all, the processor, there are currently two options."

"First, NVIDIA's quad-core tegra 3 is 40 nanometers and cheap. In addition, our previous Xiaomi 1T used NVIDIA's dual-core, so the relationship was good. However, we had to purchase the baseband and integrate it ourselves. In addition, the tegra 3 generates a lot of heat, and we might fail like HTC."

"Second, Qualcomm's quad-core APQ 8064, 28 nanometers, has better performance than Nvidia's quad-core and better power consumption control. Xphone 2 uses this model. It won't overheat or flip over."

"My personal recommendation is to choose Qualcomm."

But then, someone objected: "We can't choose Qualcomm. Have you forgotten how Xiaomi's first generation was difficult to produce?"

"At the beginning, Xphone 1 sold well, and Qualcomm gave all its dual-core chips to Xphone 1, which resulted in our Xiaomi 1 having no chips available for several months. In the end, we had to redesign it and switch to NVIDIA's Tegra 2!"

"Yes, Qualcomm is too arrogant and looks down on small companies. We suffered a loss once and we must not suffer a loss again. We still choose NVIDIA's tegra 3."

Lao Li frowned slightly. "If we choose the Integra 3, what if it is not optimized enough and fails like HTC, or is not as good as the dual-core Xphone 1? Do you think that our Xiaomi chip optimization capabilities have caught up with Xingyi Technology?"

"This..." Everyone was speechless.

Lao Li continued: "In fact, everyone knows that chip optimization is a profound subject. Our current optimization capability at Xiaomi is simply negative optimization."

As he spoke, Lao Li opened a set of data: "As you can see, this is Xiaomi 1's optimization of Qualcomm dual-core. The more it is optimized, the slower it is. It is definitely negative optimization, it is better not to optimize at all."

Hearing this, everyone fell silent.

The chip cannot be used right out of the box, but requires algorithm tuning.

How to train? That requires cutting-edge technology.

It is necessary to conduct comprehensive algorithm tuning and optimization according to different system versions, different hardware parameters, and component combinations to ensure that the chip can exert powerful performance and does not lag.

This is easier said than done.

How did Xiaomi, which had just started developing mobile phones, succeed?

Not to mention Xiaomi, even Qualcomm itself can't handle it.

Likewise, Nvidia can't handle it, otherwise Tegra 3 wouldn't have failed so completely.

Even Xingyi Technology, which is also the semiconductor department of Xingyi, has brought together a large number of chip R&D engineers + system engineers + hardware engineers. Only by working together can the fire dragon of Tegra 3 be calmed down.

After all, it is the first quad-core processor, and it is made using a 4nm process. It would be strange if it is not popular.

The difficulty of optimization is no less than calming down the Snapdragon 810 in the previous life.

Xiaomi simply does not have such strength.

Lei Jun sighed and said, "Lao Li is right. We can't optimize the tegra 3. We should use Qualcomm APQ 8064. The 28nm processor is very powerful without optimization. Qualcomm will also sell the matching baseband, which saves us the trouble of adapting it ourselves."

"Okay, then I'll contact Qualcomm and let's decide on a price," Meng Xin said decisively.

If Lei Jun makes the final decision, it must be correct and must be implemented immediately.

Meng Xin's speed made Lao Li a little confused.

It seems that I finally convinced everyone with my suggestion, but in the end Meng Xin took advantage of it?

"What a fucking bastard!" Lao Li cursed in his heart.

Everyone else was speechless and could only say that Meng Xin was a loser!

Lei Jun didn't think too much about it: "Let's order 50 pieces for the first batch, and try to get a good price."

The total sales of Xiaomi 1 and Xiaomi 1T were only 100 million units a year. When it came to Xiaomi , Lei Jun didn't dare to ask for more.

The times have changed.

When Xiaomi 1 was released last year, there was no Xphone 1 or Xphone 1pro. Naturally, Xiaomi 1 sold well due to its price of 1999.

But this year there is not only Xphone 1 and Xphone 1pro, but also the upcoming Xphone 2.

By the time Xiaomi 2 is launched, even Xphone 2pro will be released.

The sales of Xiaomi 2 will be even more difficult.

"Okay, Chairman." Meng Xin responded.

Lei Jun continued: "The system is naturally the new Android 4.0."

"In terms of storage, the Xingyi tablet has rolled up to 2G RAM. Our Xiaomi 2 will not be launched until next year, so we can't fall behind, so we will start with 2+16G!"

"As for the camera, the rear camera is 800 megapixels, no doubt about that. But is the front camera comparable to the 1 megapixels of the Xphone 500, or the 1 megapixels of the Xphone 800 Pro?"

Lei Bush hesitated.

Others also became confused.

Even Meng Xin was not in a hurry to express his opinion. Instead, he was observing Lei Jun's attitude and waiting for an opportunity to take action!
Finally, it was Lao Li who said, "Chairman, this is easy to say. If our Xiaomi 2 is positioned as a high-end performance phone, with a high price and high cost, we can just sell it like the Xphone 1pro, at over 1 million. But if we can't compete with the Xphone 500pro and make a mid-to-low-end phone, then why not just sell it at million to save some costs and give us more profit margin to fight a price war!"

Lei Jun suddenly understood: "Lao Li, you are sober. That's right, our positioning is cost-effective, low-end mobile phone. The price is not comparable to Xphone 1pro and Xphone 2, and the cost must be controlled well. Except for the face-saving configuration, everything else should be cheap! The front camera is 500 million, which is enough."

"Then Chairman, do we need BYD's antifreeze battery?" Lao Li continued.

Lei Bushi waved his hand: "With our heating capacity, do we need antifreeze? Are you kidding me!"

The corner of Lao Li's mouth twitched: "..."

But I can only give a thumbs up, the chairman is wise!

"As for the screen, it has a 1280x720 resolution high-definition screen, which can't be worse."

"Don't worry about the rest. Let's wait and see the Xphone 2 press conference before making a decision. Next, let's talk about the supply chain. Especially the chips. Meng Xin, you take care of the connection."

"Don't worry, Mr. Lei, I'll take care of it!"

Meng Xin responded and contacted Qualcomm after the meeting.

Of course, he didn't dare to contact Qualcomm Chairman Jacob directly, but instead contacted a small supervisor in the marketing department.

As for Jacob, he might not even answer the call from Reeves.

After all, the last time Lei Jun flew to Qualcomm in person to ask for chips and stayed there for several days, he was unable to meet with the president. In the end, he just randomly assigned a subordinate to send him away.

Strength determines everything.

In its previous life, Xiaomi 1 sold 700 million units and became a hit in one fell swoop, which directly established the Xiaomi brand, and its potential and status are impeccable.

As a result, he became a guest of honor at Qualcomm, and Jacob always gave him strong support.

Of course, the premise is to be obedient. If you are not obedient and use other companies' processors, then it's over.

In the past, Xiaomi purchased three parts from Nvidia and was hit hard by Qualcomm.

Later, they learned their lesson and their flagships embraced Qualcomm desperately.

But this time, the sales of Xiaomi 1 plus the Xiaomi 1T with a new chip, plus the sales in India, totaled only one million units. The difference is really too big!
His status and influence in the mobile phone industry are far less than in his previous life.

So much so that Qualcomm didn't even take Xiaomi seriously.

After all, the American giants like to do most, is to choose the right dish according to the situation.

Xiaomi, with annual sales of 700 million units of its first generation, is a promising young company and Qualcomm is willing to invest in and support it.

But the first generation of Xiaomi, which sold 100 million units a year, was just a small Karami, and Qualcomm didn't even take it seriously.

Soon, the secretary reported Xiaomi's purchasing information to the marketing manager Morris:

"Manager, Xiaguo's Xiaomi wants to purchase 50 APQ 8064s."

"Xiaomi?" Morris thought of this and said, "Didn't they buy from Nvidia? Why are they buying from Qualcomm again?"

"Well...actually, Xiaomi 1 initially purchased 50 Qualcomm dual-core processors. Later, when they purchased more, their scale was small, and we mainly supplied Xingyi Technology. Xiaomi waited for a few months and then turned to NVIDIA."

The secretary's statement is very consistent with objective facts.

"Oh, I see. But since you've switched to NVIDIA, then just keep using NVIDIA. A mere 50 order is not worth the trouble. If Xingyi Technology places another order, it will start at 500 million, or even tens of millions. There's no need to pay attention to Xiaomi."

Morris said arrogantly, not taking such a small order seriously at all.

"Okay, manager," the secretary responded.

Morris was a little disdainful. "As the world's first 28nm quad-core processor, coupled with Nvidia's quad-core failure, Qualcomm 8064 is a complete hit. We are too busy with big orders from big brands to care about these small ones. In the future, you don't need to notify me for orders below one million pieces."

"Yes!"

"Of course, don't refuse directly. Just say that the current production capacity is insufficient and we'll talk about it again in three months. Within three months, we will give priority to supplying large companies such as Xingyi Technology!"

"Okay, manager," the secretary responded.

Soon, Xiaomi received a reply:
[Production capacity is limited, and we are unable to supply the goods for the time being. We will talk about it in three months. ]

Seeing such a concise and slightly arrogant reply, Meng Xin was confused: "What do you mean?"

"Let's talk about it in three months!" "Is it successful? Or is it not successful?"

"Should we deliver the goods in three months, or should we talk again in three months?"

There is a huge difference between the two.

The development of Xiaomi 2 was halfway done before, and it will take another four to five months to do it now. It would be good if it can be delivered in three months.

If we talk again three months later, there is no guarantee that we will be supplied with the goods, and that will be the end of it.

To change a chip, a mobile phone cannot be redeveloped from scratch, but it will still take one or two months.

The simplest thing is that once the chip is replaced, the system needs to be re-adapted and re-tuned.

This is not difficult for a large company like Xingyi Technology.

But for a small company like Xiaomi, that is extremely difficult.

Meng Xin had no choice but to find Lei Jun: "Mr. Lei, Qualcomm responded and said that they will talk about it in three months. The production capacity is currently tight."

Mr. Lei slammed the table and said, "It's too late to develop Xiaomi 2 now. If we wait three months, it will be too late."

Lao Li also sighed: "Is Qualcomm angry that we used NVIDIA's Tegra 2 chip before? It put us in the NVIDIA camp?"

"I guess so."

"But this is not our fault. We used Qualcomm first, but Qualcomm stopped supplying us chips, leaving us without chips. That's why we switched to Nvidia! Now you're blaming us for betrayal?"

"Damn, Qualcomm is so shameless!"

"There's nothing we can do. Who makes us depend on others?"

"Ugh!"

Everyone in the room was silent.

Being controlled by others is so passive.

Lao Li sighed, "There are two choices now. Either use NVIDIA's tegra 3, but optimization is a big problem. Or go to Qualcomm again and ask the supply chain executives to come forward and help smooth the relationship and increase the order to 100 million!"

"Neither option is good, but there is no other way."

"This……"

Everyone was silent.

Yeah, there is no good way.

Lei Jun thought quickly in his mind: "Going to Qualcomm again may not work. We were cut off from chip supply last year. I went there in person and waited for three days, but I didn't even see a face, and I didn't get any chips. I went again this year, and the result was the same."

"Alas!" Lao Li sighed. "More importantly, last time Qualcomm stopped supplying us chips, we had to turn to Nvidia, which ended up offending Qualcomm, and Qualcomm refused to sell us quad-core chips. If we continue to turn to Qualcomm this time, we will also offend Nvidia. If Lao Huang also stops supplying us chips, then we will be in real trouble."

"This..." Lei Bushi was silent.

Yes, Qualcomm has a temper, but Nvidia may not be without temper.

Although NVIDIA is far inferior to Qualcomm in the field of mobile chips, with the popularity of quad-core chips, NVIDIA Tegra 3 has also sold a lot.

Although the weather has been hot recently and the car has failed, the Integra 3 chip started selling well in the first half of the year, half a year earlier than Qualcomm's quad-core, and has a high market share.

It can be said that NVIDIA was very strong in the first half of the year and was far ahead. It was not until the second half of the year that Qualcomm caught up with the release of its quad-core processor.

If Nvidia also bans Xiaomi, then it will be all over.

Lei Jun took a deep breath and said: "In that case, Xiaomi 2 will use NVIDIA's tegra 3 chip, which is also cheap. But we need to work harder to optimize the heat dissipation."

"If Xingyi Technology can optimize it, we Xiaomi can do it too!"

"Okay, then I'll place an order with NVIDIA."

Lei Bush nodded: "And the baseband, that needs to be fixed as well."

"Yes!"

Xingyi Technology Park.

Wang Yi looked at Qian Fenglin across from him and said with a smile, "Old Qian, regarding the OLED Research Institute, I have two options for you. One is in the imperial capital. There are several empty low-rise office buildings in the second phase of Xingyi Technology Park, which can be used as the headquarters of the institute."

"The second option is Jeju. Jeju has the largest Xingyi mobile phone factory. In the future, a series of upstream and downstream industrial chains will be born, and even screen factories and chip factories will be built in Jeju in the future."

Qian Fenglin was not surprised. The industrial cluster effect can be successful anywhere.

A labor-intensive industry like a mobile phone factory would be at most a small factory in the imperial capital and would never be able to grow big.

But in Jeju, that's no problem.

He knew that if the first factory of the Xingyi mobile phone super factory in Jeju continued production for 18 hours, the annual production capacity would be 5000 million. Now if it continues production for 24 hours, the annual production capacity would be 7500 million.

However, in addition to this, there is a second factory of the same size.

And two flat panel factories with production capacity of 1500 million + 7500 million!

With such terrifying production capacity, how terrifying will the situation be when it is fully put into production next year or the year after?

By then, Jeju will be the country's first mobile phone production center, and an industrial cluster will inevitably be formed.

More importantly, by then, Jeju will not only have Xingyi mobile phones, but other brands may also move in.

The simplest thing is that with a production capacity of 1.5 million mobile phones, if Xingyi cannot use it itself, it will naturally outsource it to a third party.

By then, Jeju's mobile phone industry cluster will develop better.

Once this happens, upstream and downstream screen factories, chip factories, lens factories, etc. will all follow suit and invest and build factories in Jeju.

It’s nothing but the advantage of origin!

The products from the factory near my home can be directly transported to the Xingyi mobile phone factory for direct production after they come off the production line, which can save a lot of shipping costs and time costs.

It is a hundred times better than transporting products across provinces from other factories.

The same is true for OLED screens!

Qian Fenglin said decisively: "Chairman, let's go to Jeju and build Jeju's mobile phone industry cluster together."

"Okay, you're a smart guy!" Wang Yi said with a smile, "If you can make a breakthrough in OLED research and development, I'll let BOE build an OLED factory in Jeju!"

"Really?" Qian Fenglin became interested.

"of course."

"Well, then I will be Party A of BOE, hahahaha."

"Yes, Party A." Wang Yi said with a smile, "You can play in the imperial capital for two days, and then set off for Jeju in two days."

"it is good."

Of course, it’s not just Qian Fenglin, but a team.

BOE gave up OLED research and development and focused on developing LCD. Qian Fenglin then brought the people who were developing OLED to join the Xingyi Technology OLED Research Institute.

In this way, BOE can focus on LCD screens and take over the LCD market.

Xingyi Technology can also plan for OLED in advance and wait for the big explosion of OLED in five years.

Today’s OLED has too many drawbacks and is far inferior to LCD, but in five years, it will catch up.

"Phase I of Jeju Meiyu Science Park has delivered many office buildings and R&D buildings. You can choose one as your headquarters. We will arrange everything including what equipment you need and financial approval," said Wang Yi.

Now the second phase of Mayu Technology Park has been basically delivered.

The first batch of office buildings have been aired for nearly half a year, and will be moved in next month. The others still need to continue airing and renovating.

On the contrary, the first phase consists of super-high-rise buildings with 45 to 70 floors, which are still under construction and have not yet been delivered.

Next month, we will move into the second phase of Mayu Technology Park, and Mayu Technology will be completely upgraded.

The 5-7-story office buildings we bought before are all old buildings and have now been included in the demolition plan. The demolition will begin immediately after the people from Mayu Technology move out.

Next month, Xphone 2 will also be released at Mayu Technology Park!
It can also be regarded as a celebration of the delivery of Mayu Technology Park.

The entire second phase has nine office buildings with 45 to 70 floors, which are large enough to accommodate many industries.

Even for Mayu Technology, only two buildings are enough.

The rest will be handed over to other business units.

For example, the contract for Wujie Technology Park has just been signed, and a high-rise building must be built for Wujie Technology.

Even though the Xingyi skyscraper has not started construction yet, Xingyi Technology still has to be given two buildings.

Even two aren't enough.

Wang Yi plans to evacuate all non-core projects to Jeju.

For example, business units such as Xingyi Games and Xingyi Animation were all moved to Jeju.

Just leave a branch in the imperial capital.

Two days later, Wang Yi, Qian Fenglin and his party returned to Jeju.

Song Sining had already been waiting in the exhibition building of Meiyu Technology Park.

"This is President Song."

"This is Qian Fenglin, CTO of the OLED business unit," Wang Yi introduced.

"Hello there!"

"Hello there!"

After some greetings, the two sides got to know each other.

Then Song Sining brought Wang Yi and Qian Fenglin to the science and technology park:

"At present, the three buildings in the front have been drying for nearly half a year and can be put into use. Building 14 in the southeast corner, with 27 floors, is the office building of Mayu Technology. In the middle is the exhibition building we were just in. Building 16 in the southwest corner is the office building of Xingyi Technology."

"Currently, the 22nd to 27th floors have been planned, and the other floors are vacant. The OLED division can choose two floors for R&D."

"Then let's choose floors 20-21!" Qian Fenglin said.

"No problem." Wang Yi agreed directly.

They had lunch together at noon, and then Wang Yi and Song Sining went back to the private room in the exhibition building together.

A secret club for two people.

"Chairman, I have some new plans for the development of Meiyou. I..."

Before Song Si Ning could finish her words, she was kissed by Wang Yi.

After a long time, Wang Yi let go: "Si Ning, what did you just say?"

Song Si Ning smiled sweetly: "It's not important, we'll talk about it later."

Then he reached out and pushed Wang Yi towards the sofa...

(End of this chapter)