Reborn in 2011, 985 missing from two copies

Chapter 433: Giants scramble to pay protection fees, Kunpeng chip taped out!

Chapter 433: Giants scramble to pay protection fees, Kunpeng chip taped out!
"Yes, Facebook is also joining the H.265 Alliance. Without H.265 authorization, our future will be in jeopardy!"

Zuckerberg had a complicated look on his face. "But Xingyi Technology is really amazing. We couldn't come up with H.265 encoding, but they did. It's so powerful and easy to use. It's incredible!"

The vice president also sighed: "Xingyi Technology is obviously a hardware company, but it is so good at making software and setting standards. It's unfair!"

"Well, actually Xingyi Technology started out as a clothing company. HM and Zara's revenue, profits and market value all collapsed because of their Mayu Technology." An executive couldn't help but speak up.

Zuckerberg was speechless for a moment: "..."

The vice president's mouth twitched: "..."

For a moment, everyone in the room was silent.

Internet giants were defeated by clothing giants in cross-border operations...

It's a bit funny!

You to be headquarters.

The chairman looked around at everyone and asked: "Have you finished the evaluation? If we want to buy H.265, how much will the licensing fee be per year?"

"Chairman, if we calculate it at 5%, it will be at least 1.5 million US dollars. But if we join the H.265 Alliance, it will only cost 5000 million US dollars a year!"

"More importantly, once the H.265 standard is adopted, the same video quality can save 50% of bandwidth, at least 40% of server expenses, and million US dollars."

董事长心情大好:“如此说来,5000万美金再减去3000万美金,相当于H.265只需要花2000万美金?只比H.264的650万多了1350万美金?”

"Yes, that's it."

"This is a great deal. Contact Xingyi Technology immediately and tell them that You to be hopes to join the H.265 Alliance and directly pay the annual licensing fee of 5000 million US dollars."

The chairman said, then changed the subject: "No, what if Xingyi Technology raises the price in the future?"

"Just pay 200 million US dollars, a one-time payment for four years!"

"The chairman is very smart! The H.265 Alliance was just established this year, and Wang Yi offered a super low licensing fee of 5000 million US dollars in order to attract members. Next year, with more members in the alliance, the price will not be 5000 million, but may be 7000 million US dollars."

"Yes, we can pay 200 million yuan in one lump sum and sign a four-year contract. Even if they raise the price, it won't be as high as ours."

"5000 million US dollars is cheap enough. The price will never drop in the future, but will only increase. We have to sign for a few more years while the price is low."

The same scene happened to major international giants.

After a brief discussion, everyone contacted Xingyi Technology and applied to join the H.265 Alliance.

Before, the cost of 264 million US dollars a year was considered not cost-effective, after all, H. could also be used.

But now, with 5000 million US dollars a year, we can save tens of millions in server costs, which is equivalent to only million a year.

It is a great bargain, so there is no resistance.

Especially since Netflix has already obtained the H.265 license and started adapting, other giants can no longer sit still and have contacted Xingyi Technology to join the H.265 Alliance.

After all, H.265 has powerful performance, reasonable price, and is an essential foundation for 4K. The sooner you buy it, the sooner you can enjoy it.

In the following days, news broke out one after another, shocking the entire Internet:
On the 12th, Facebook reached a cooperation with Xingyi Technology to add H.265, and Facebook will launch H.265 in the next version.

On the 13th, You to be's President Xia Guo came to Beijing to sign the contract and obtained the four-year h.265 authorization.

On the 14th, Sony and Xingyi Technology reached a 5-year strategic cooperation and became a new member of the H.265 Alliance.

On the 15th, Disney and Xingyi Technology entered into in-depth cooperation and officially joined the H.265 Alliance.

On the 16th, Twitter joined the H.265 Alliance...

On the 17th, Samsung joined the H.265 Alliance, embracing new technologies and a new era...

For more than a week, the hot searches have been dominated by news about major giants joining the H.265 Alliance.

For a time, the entire Internet was in an uproar, and public opinion exploded:
"That's amazing! I just now know what H.265 is. It can actually save half the bandwidth compared to H.264!"

"With H.265, I can store twice as many girls on my hard drive. It's really the greatest invention of the 21st century!"

"More importantly, this great invention was launched by Xingyi Technology. Giants around the world are competing to cooperate with it. Xingyi Technology is awesome!"

"Sure enough, when it comes to R&D, we have to look to Xingyi Technology."

"Products from Xingyi Technology are high-quality. Only companies that are down-to-earth in research and development are trustworthy, and this is why we support a Xingyi phone."

"No wonder I feel that Xingyi Video is smoother than iQiyi. It turns out that it uses H.265 encoding, which saves half of the bandwidth and is naturally smoother."

"Huh? Why doesn't mine work?"

"I guess your phone is too crappy and doesn't support H.265 decoding?"

"My Sony TV doesn't work either. Even when I switch the TV version of Xingyi Video to H.265, it still freezes."

"You should change your TV. H.265 saves bandwidth, but as a new technology, it has certain hardware requirements. If the configuration is poor, it will definitely not be supported."

"I see. I'm going to switch to the Xingyi TV X50 right now. I've been tempted for a long time."

……

With the explosion of H.265, Xingyi Technology not only made a lot of money from licensing fees, but also saw a crazy surge in sales of Xingyi mobile phones and Xingyi TVs.

Everyone wants to experience new technology.

But unfortunately, outdated mobile phones, tablets, and TVs cannot support H.265 and will all get stuck.

Even the 1080P on major video platforms are fake 1080P, they are all low-bitrate 1080P.

Even the 1080P of Xingyi Video is fake.

There is no other reason. If it is really 1080P, even Qualcomm's APQ 8064 cannot support it.

For example, the Blu-ray CD of the movie "The Godfather", 1080P, bit rate 27Mbps, H.264 encoding, the video file will be more than 25G! With a bit rate of 60Mbps, it will exceed 50G. The Internet speed these days will be stuck.

The Godfather on iQiyi, also in 1080P and H.264 encoding, is only 2.5G in size and has a bit rate of only 1.97Mbps, which is less than one-thirteenth of that of a CD Blu-ray disc.

But this is all good.

Youku's "The Godfather", with the same 1080P and H.264 encoding, is only 1G in size, and has a lower bit rate of only 0.77Mbps.

There is no other way. If the bit rate reaches 30Mbps, and a movie is 30G, the network speed cannot handle it. It will get stuck when watching online, and decoding is also a problem.

The Godfather on Xingyi Video is also 1080P, uses H.265 encoding, is 2.6G in size, but has a bit rate of up to 5Mbps.

If it's higher, we won't be able to carry it, there's nothing we can do about it.

But even so, the bit rate of 5Mbps is very high, more than twice that of iQiyi and eight times that of Youku!
This is not only true now, but also ten years from now.

Even the so-called high bit rates are not often truly high.

Seeing that their mobile phones, TVs, and tablets cannot support H.265, and that videos are stuck and the speed is slow, many users have started to switch to Xingyi mobile phones, Xingyi TVs, and Xingyi tablets.

Some people have replaced the old card and started to change to Xingyi router and upgrade broadband.

The 5g wifi of Xingyi mobile phone + Xingyi router is finally not stuck.

Wang Yi didn't expect that this wave of popularity would lead to crazy sales of Xingyi mobile phones, tablets and other products.

But it’s normal to think about it, just like the popularity of "Black Myth: Wukong", which drove the hot sales of graphics cards and PS5.

The rise of H.265 has also set off a wave of upgrades for mobile phones, tablets, and TVs.

The biggest beneficiary is Xingyi Technology.

After all, H.265 decoding is done by Xingyi Technology, so consumers will naturally give priority to Xingyi Technology's products!
In China, just buy the Xingyi phone.

Abroad, buy parallel imported Xingyi mobile phones!

Just like how parallel-imported iPhones were ubiquitous in China before, parallel-imported xphone 1, xphone 1pro, and xphone 2 are now also exported to many countries and regions around the world.

The price is a bit more expensive, but if you want to buy it, you can buy it.

For example, the five largest mobile phone vendors in India bought 1700 million Xingyi phones last month.

Among them, xphone 1 and xphone 1pro are mainly sold in India.

As for the Xphone 2, most of them were sold to European vendors at a higher price.

There is no way. Xphone 2 was just launched last month, and the extra 500 million production capacity was bought up by the five major traders in India, and the parallel importers in Europe and the United States could not get the goods.

You can only pay more to buy Indian goods.

When it comes to reselling at a higher price, India is the most adept at it.

As a result, 500 million Xphone 2 units were all marked up by 200 yuan and sold to European and American vendors at once.

This month, seeing that Xphone 2 is selling so well in Europe and the United States, the five major vendors in India were also tempted.

He decisively contacted Xingyi Technology again through his trading company in Xia Country, paid the full amount, and ordered another 500 million Xphone 2s.

Wang Yi had no objection to this.

As long as Xingyi Technology gets the money, it doesn’t matter how the other party handles the goods.

As a result, this wave of phone replacement spread from China to India, to Europe and the United States, and to the world.

For a time, countries all over the world were rushing to buy parallel imported Xingyi mobile phones.

People who think that the Xingyi mobile phone and the parallel imported Xingyi are too expensive will also buy the Xingyi tablet.

After all, the Xingyi tablet is sold worldwide.

In this regard, Apple, Samsung and other friendly companies are envious and jealous.

Especially Cook, his eyes were crooked with anger:

"Damn it! It's so abominable!"

"Our iPad 4th generation is about to be released, but those stupid users are still buying the Xingyi Tablet X1 Pro!"

"There's something wrong with your brain!"

“Don’t you understand that you should buy new instead of old?”

“Why not wait one more month!”

"It's good now. The iPad 4 hasn't been released yet, but many potential consumers have already bought the Xingyi tablet!"

"How abominable!"

The vice president also had a complicated expression: "Wang Yi is really a talented person. With an H.265 decoder, he can create so many interesting things and make Xingyi mobile phones, Xingyi tablets, and Xingyi TVs popular!"

"How did he come up with such a great marketing idea? It's really outrageous!"

Someone else snorted coldly: "Humph! How did you come up with that? I don't think Wang Yi would have thought of that either. It's pure guesswork!"

"That's right, Wang Yi was completely confused. I guess Wang Yi just wanted to promote the development of H.265 through the H.265 Alliance and earn licensing fees. Unexpectedly, it triggered a wave of phone replacement, which made him very rich!"

"The licensing fee is 5000 million US dollars a year. With so many giants, that's nearly billion US dollars a year. In five years, that's billions of dollars! You can make a lot of money with your eyes closed, and it's continuous."

"Alas, it's only because Xingyi Technology is not listed, otherwise the news that "major giants are rushing to buy H.265 licenses and join the H.265 Alliance" would have made Xingyi Technology's stock price soar to the sky!"

"By the way, Samsung and Microsoft have both purchased H.265 licenses and joined Xingyi Technology's H.265 Alliance. Should we at Apple also join?" "This..." Everyone in the room fell silent.

If you are working on video, you cannot avoid encoding and decoding, and you cannot avoid H.265!

Therefore, companies such as Netflix, Facebook, and Twitter need H.265, as do Samsung and Apple.

It’s simple. Apple also has its own video APP, which also requires encoding and decoding.

The vice president sighed: "As a sworn enemy, I really don't want to buy the H.265 license, let alone join Xingyi Technology's H.265 Alliance. But for the development of Apple, it seems that I have to bow my head."

Several other senior executives also spoke up:
"Yes, Samsung has already bought it. I estimate that within three months, Samsung will fully upgrade to H.265 decoding and will move to 4K next. We can't let the iPhone fall behind."

"And we also have Apple TV set-top boxes. The third generation was just released in March. If our competitors all use H.265 and our Apple TV does not support it, consumers will scold us and abandon us."

Hearing this, Cook's face turned pale, but he was unable to refute.

What several people said makes sense.

There's no way around it.

Cook was somewhat helpless: "If H.265 is not powerful enough, we can still hold on. But H.265 is much more powerful than H.264. It can be said to be an iterative upgrade, so we have to introduce it."

"Ugh!"

Cook sighed and looked gloomy: "Send someone to contact Xingyi Technology. Apple has also joined the H.265 Alliance."

"Yes, Chairman." The subordinate responded.

Then, the whole room was silent, a long, soundless silence.

When it comes to H.265, even Apple has to bow to Xingyi Technology and give money to Xingyi Technology.

There is nothing we can do about this.

One of the executives said again: "Chairman, we have already bought H.265 and BYD's antifreeze battery, so should we also buy Xingyi Technology's fast charging chip and power management chip?"

“???” The corners of Cook’s mouth twitched and he felt unwell.

Buying the H.265 license from Xingyi Technology is a great humiliation for Apple, and it is like lowering its proud head.

Now we have to buy Xingyi Technology’s fast charging chips and introduce Xingyi Technology’s X-charge 1.0 fast charging standard!

Isn't this crazy?

But the senior executive did not notice the change in Cook's expression and continued:
"Competitors such as Samsung, LG, and HTC have all bought Xingyi Technology's fast charging kits, and next year all models will be equipped with 10W fast charging as standard. If our iPhone 5S still uses 5W fast charging next year, I am worried that it will affect sales!"

Cook frowned. "Humph! It may have an impact, but not much. The main reason is that our batteries are small, and 5W charging is not slow. And once we use Xingyi Technology's fast charging, our lightning ports will have to be changed to Xingyi Technology's X fast charging ports. It's not a good thing!"

"Yes, we can make a lot of money every year with our lightning port data cables and chargers. If we use the Xingyi port and the Xingyi fast charging standard, it will be compatible with other Android phones. Who would still spend more than a hundred yuan to buy our charging kit?"

"Yes, it is because the Lightning port and Android are not compatible that users have to buy it. We can't change to the X port."

"That's right. Besides, 5 watts is not unusable. Wang Yi used 10 watts just to show off his poverty!"

Finally, Cook made the final decision: "There is no way to use H.265. We have to give in. As for Xingyi Technology's X-charger port and X-charge fast charging standard? I will never use it in my lifetime."

"5 watts is enough. Faster charging is unsafe. We must be responsible to our users and put their safety first. We must not risk the safety of our users just for faster charging."

"Yes!" everyone responded, but many people were cursing in their hearts.

It was clearly because the technology was not up to the task and they did not want to spend the money, so in the end it became a matter of user safety!
It was so high-sounding that even the subordinates couldn't stand it anymore.

But Cook remained calm and left the meeting room with a cold face.

On the 18th, a piece of news once again shocked the entire Internet:
[Apple and Xingyi Technology have reached a cooperation and joined the H.265 Alliance! ]

A stone stirred up a thousand waves.

"Apple and Xingyi Technology are sworn enemies. Even Apple has to spend money to buy a license, which shows how powerful H.265 is."

"That's right. If there is any other way, Apple would rather die than pay protection fees to Xingyi Technology."

"Hahaha, Cook must be so angry that he can't sleep after making this decision."

"This further proves that H.265 is more powerful and irreplaceable. Xingyi Technology is more powerful, even Apple has to bow down to it! No, I'll just buy a Xingyi TV now."

……

It is no surprise that the arch-rival Apple's surrender and joining is the best proof of H.265.

As a result, more people bought Xingyi mobile phones, Xingyi tablets, and Xingyi TVs!
The last die-hard Apple fans were also shattered when Apple bowed its head, and they all started to switch to Xingyi phones...

This made everyone at Apple very angry, but there was nothing they could do.

I can only watch Xingyi Technology develop better under my funding...

The entry of Apple became the last straw that broke the camel's back for the small platform.

Seeing that Apple had to pay licensing fees to its arch-rival Xingyi Technology, other small platforms that were still on the sidelines could no longer sit still.

They contacted Xingyi Technology, paid licensing fees, and joined the H.265 Alliance.

Once you join, the licensing fee will be 0.3% off, to %.

They are small, with a minimum of a few million dollars a year. A maximum of 20 to 30 million dollars is completely acceptable.

In the following days, more and more companies applied to join H.265 and took the initiative to pay protection fees.

Wang Yi was happy to hear about this and accepted all the offers.

H.265 decoding will become an industry benchmark only when more companies use it.

If only Xingyi Technology uses it, it will be a niche product and will easily decline.

The best thing is to authorize all friendly companies and earn huge licensing fees.

Xingyi Technology.

Wang Yi was in a good mood as he looked at the data report.

In just over a week, more than 265 companies have joined the H.20 Alliance.

More than half of them are top giants, and the cap is directly set at 5000 million US dollars.

There were many others who, fearing that Wang Yi would raise the price later, directly paid a one-time payment of 2 million US dollars for four years of licensing fees.

As a result, the licensing fee for H.265 has exceeded 25 billion US dollars, or more than 160 billion RMB!
"Sure enough, setting standards is the most profitable!" Wang Yi was filled with emotion.

Without H.265, you can’t make so much money.

Zhu Changlin on the other side was also full of emotion: "Yes, standards are really profitable. And this is just the beginning. There will be more small companies joining in later. This part of the licensing fee will be paid every year, it's just a matter of how much."

Giants like Facebook and Twitter paid for four years at one time, and their income will definitely decline in the next three years.

But with the addition of other companies, the total revenue is still considerable.

Fortunately, those that require H.265 authorization are mostly foreign companies that value patents and are willing to pay licensing fees.

"But it's hard to collect the licensing fees for our Xingyi fast charger." Zhu Changlin couldn't help but sigh: "Especially domestic manufacturers, they can't collect it at all. If they can't collect it domestically, then it will be difficult to collect the licensing fees for overseas fast chargers."

Wang Yi, however, didn't care: "It's okay. Since it's difficult to collect fast charging patent fees directly, then add it to the hardware and the fast charging kit. Buy a fast charging kit and get a fast charging license for free."

If you want to use Xingyi fast charging, you have to buy Xingyi Technology’s fast charging chip C1 and power management chip P1, and the selling price includes patent fees!
As for saying it's too expensive? Refusing?

There will be no substitute within a year. The entire market is monopolized by Xingyi Technology, and you have to buy it.

In order to compete with Qualcomm's slow-charging chip for the market, the Xingyi fast-charging kit is not expensive.

After all, it is the first year of the start-up, so we need to reduce profits, exchange price for volume, and grab market share from Qualcomm and Texas Instruments.

Wait until we have captured many markets in the future and then slowly increase the price.

Therefore, the Xingyi fast charging package is also progressing smoothly.

Zhu Changlin was a little worried: "One year later, Qualcomm developed 10W fast charging. What should we do to regain the market?"

Wang Yi waved his hand: "It's okay. Qualcomm is not a philanthropist. We might sell our products at a higher price than Xingyi Technology! More importantly, we still have a leading advantage."

"Let the fast charging department continue research and development. It doesn't have to be launched immediately, but the leading generation gap in technology must be ensured!"

"When Qualcomm releases 10W fast charging next year, we will officially announce 15W fast charging!"

"When Qualcomm follows up with 15W fast charging, we will promote 20W fast charging!"

"Not much, just one generation ahead."

"Haha, that's a good idea!" Zhu Changlin laughed heartily and continued:
"By the way, Chairman, a week ago, the Kunpeng 702, Kunpeng 700, and Yilong 3000 chips started tape-out and have now entered the packaging stage. It is estimated that the chips will be available on the 21st."

"Very good!" Wang Yi nodded with satisfaction.

That is why it is so fast because the chips are taped out in our own factory.

Just like seeing a doctor in a hospital, the process is quick and can be completed in five minutes. But waiting in line can take half a day or even a whole day!
The same is true for tape-out.

If you go to TSMC, you will have to wait in line for one or two months just for the early wafer production appointment.

The later packaging appointment will also take one month.

To put it bluntly, whether it is tape-out or packaging, it all depends on other people’s schedule.

Therefore, it usually takes two or three months for domestic manufacturers to tape out wafers.

In addition to the early R&D design, verification, mass production, etc., a chip takes more than a year.

But it’s easy when it’s your own factory, as you have the final say.

"Chairman, after the film is returned on the 21st, we will do a lighting test. Do you want to invite Director Qin and other leaders?" Zhu Changlin asked.

Wang Yi thought for a moment and said, "Just let them know. Whether it succeeds or fails, let them know."

After all, even if the chip failed to light up, the 40-nanometer process was successful.

It is a brilliant achievement.

"Forget it, I'll contact them myself." Wang Yi said.

Director Qin has been of great help to me, and I also have a bet on the 40-nanometer process, which involves the second wafer fab, a super large one, with a monthly production capacity of wafers!
Naturally, the entire process had to be supervised by Director Qin himself, who would bring the experts with him.

This will save people from questioning you later.

When other countries make breakthroughs, their people are overjoyed and excited.

There was a breakthrough in China, and many people’s first reaction was to question…

Wang Yi didn't know what to say.

Including H.265, it has been out for half a year, but there is not much response.

It was not until recently that major international giants rushed to pay protection fees and join Xingyi Technology's H.265 Alliance that people realized how powerful Xingyi Technology's H.265 is, and began to buy Xingyi Technology's mobile phones, tablets, and TVs.

(End of this chapter)

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