Reborn in 2011, 985 missing from two copies

Chapter 438: Kill the three giants and lay out the PC chip layout!

Once Xingyi Semiconductor starts the "micro-profit foundry" mode, it will scramble for orders.

By then, the entire chip foundry industry will enter an era of "zero profit" or even "negative profit"!
It depends on who dies first!
There is no doubt that Intel, the son of Emperor M, is large in scale and has the highest costs, so it is bound to have "negative profits" and may even become the first of the Big Three to die!

Samsung Semiconductor has high costs, but it is supported by its own mobile phone, tablet, TV and other businesses. It may be able to survive, but it will be half-crippled.

The situation for TSMC is also not optimistic. Once it loses a large number of orders and profits, it will most likely be crippled if not dead. If there is another earthquake, it will be completely finished.

Xingyi Semiconductor, which has the lowest cost, is more optimistic.

While other competitors have zero or even negative profits, Xingyi Semiconductor can still maintain a small profit, which is enough.

This is the advantage of low cost!
As for GlobalFoundries, STMicroelectronics and the like, they cannot win the market with high-end technology, nor can they win the market with mid- and low-end technology, and they all have negative profits. They are expected to die faster.

To put it bluntly, Wang Yizhen turned the table over, and used "zero-profit" foundry services to kill Intel and TSMC and send away half of its competitors. He will then slowly raise prices and continue to make money.

This is how domestic Internet giants played the game in the past.

First, they spend money to grab the market and customers, and then, after their competitors have been outlasted and a multi-oligopoly is formed, they raise prices together to make a lot of money.

If the other party pushes him into a corner, Wang Yi doesn't mind applying this method to the semiconductor field and wafer foundry.

The strategy of killing one thousand enemies and losing eight hundred of your own is not a good strategy, but it works and is invincible!
But by then, the United States may have to give up...

Unless they want to see Intel die in a foundry price war.

The premise for all this is to build more factories, buy more photolithography machines and other equipment, and realize independent research and development of photoresist!
In this regard, Wang Yi made a decision:
"There will be no problem with the second phase of the expansion of the Imperial Capital wafer factory. Mr. Hu, please have someone prepare a feasibility analysis report, and I will go to the Imperial Capital to obtain the land."

"Here!" Mr. Hu was delighted and took out a document directly!
Wang Yi's mouth twitched: "..."

"Mr. Hu, are you ready?"

Mr. Hu laughed and said, "I am worried that the production capacity is not enough."

"Okay, I'll leave the 28nm process to you, and I'll take care of the fab expansion!"

Wang Yi smiled and flipped through the feasibility analysis report. It was very professional and took every aspect into consideration.

Even whether the second phase of construction would affect the first phase of the factory was mentioned.

The Xingyi wafer factory was built to withstand a magnitude 7 earthquake and will not be affected by a magnitude 4 or 5 earthquake.

In addition, there are green spaces and roads between Phase I and Phase II, as well as the office building, dormitory building and canteen of the Phase I wafer factory, which is the Phase I wafer factory's R&D center and factory building.

To put it bluntly, the Phase II project is several kilometers away from the Phase I factory and will not cause any impact.

Wang Yi flipped through the report and said, "Mr. Hu, I'll send it up as soon as possible. Let's take pictures as soon as possible. I'll leave the wafer factory to you. I'll celebrate your success tonight!"

"Thank you, Chairman!" Mr. Hu was in a good mood.

Following Wang Yi is a comfortable life. If you have any request, as long as you raise it, Wang Yi will satisfy it.

If you want one wafer fab, we can give you two!
In the afternoon, Wang Yi returned to Xingyi Technology Park and went straight to the semiconductor department.

"Chairman, the specific performance of Kunpeng 702, Kunpeng 700 and Wing Loong 3000 has all been tested!"

Williams smiled and took out two mobile phones:

"The one on the left is the original Xphone 1 Pro, equipped with NVIDIA Tegra 3. The other configurations on the right are exactly the same as the left, except that the processor has been replaced with Kunpeng 702!"

"After our tests, the Kunpeng version of the xphone 1 has a 1% improvement in CPU performance, a 33% improvement in GPU performance, a 102% reduction in power consumption, and a 31-degree reduction in temperature compared to the Nvidia version of the xphone 5. It can be said that it is an all-round improvement."

Wang Yi was silent: "..."

I can only say that Nvidia's tegra 3 is just too lame. Apart from being the world's first quad-core mobile phone chip, it's not good at anything else.

Especially the GPU performance, it's terrible.

"How does it compare with Qualcomm APQ 8064?" Wang Yi asked the key question.

It is not surprising that Kunpeng 702 beats Nvidia Tegra 3. The key is to compare with Qualcomm.

Williams took out two more phones and said, "Mr. Wang, the one on your left is the original Xphone 2, equipped with Qualcomm APQ 8064, and the one on your right is the Xphone 702 equipped with Kunpeng 2."

Williams then opened the video he had just recorded during the test:
"You see, the CPU of the Kunpeng version of the Xphone 2 is similar to that of the Qualcomm version, and the GPU performance is slightly 2% stronger. The power consumption is 1% higher than that of the Qualcomm version, and the temperature is 1.3 degrees higher than that of the Qualcomm version."

"In general, thanks to the V8 architecture, which is a generation ahead of the competition, the 40nm Kunpeng 702 and the 28nm Qualcomm APQ 8064 have the same performance!"

Wang Yi waved his hand and said, "It's not a tie, but we have the advantage."

"Don't forget, we have already optimized the APQ 8064 version of xphone 2. As for the Kunpeng 702 version of xphone 2, we have only made simple optimizations and have not yet carried out in-depth optimization!"

Williams suddenly realized: "Yes! The Kunpeng 702 without deep optimization can be on par with Qualcomm APQ 8064. Once the Kunpeng 702 is deeply optimized, it can definitely lead Qualcomm! It's hard to say how much more, but a 10% lead is not a problem."

"Plus, our integrated Pterosaur 3000 baseband supports mobile 3G, which is more advantageous than Qualcomm's solution!"

"That's right, this time Kunpeng 702 was completely successful. Well done, let's celebrate tonight!" Wang Yi was in a good mood.

Huawei's K3v1 failed, K3v2 turned over, but Kunpeng 702 succeeded in one go and is still far ahead. It can only be said that the people poached from Texas Instruments are very powerful.

After all, when it comes to making chips, Texas Instruments has always crushed Qualcomm and Samsung.

Texas Instruments' 512M dual-core chip can compete on equal terms with Qualcomm's 1G dual-core chip, so you can imagine how powerful it is.

Now that it has been killed by Qualcomm, it’s just a baseband issue.

Williams, however, was not at all proud: "Chairman, we have also tested the Kunpeng 700."

Williams then opened a new test video:
“鲲鹏702是1.7G的主频，鲲鹏700是1.3G。CPU方面鲲鹏700比鲲鹏702弱30%左右，比英伟达tegra 3的CPU还略强3%。”

Wang Yi fell silent: "..."

The CPU of the low-health Kunpeng 700 has surpassed NVIDIA's Tegra 3?
Are you kidding me?
But this is the test result.

After thinking about it, Wang Yi understood.

Both are 40nm process.

NVIDIA tegra 3 has a main frequency of 1.4G and an A9 architecture.

鲲鹏700是1.3G主频，虽然比tegra 3的1.4G低0.1G，但A53架构却是比A9架构先进一点。

All in all, the CPU of the low-power Kunpeng 700 is slightly stronger than NVIDIA Tegra 3.

“Wouldn’t the GPU be even more powerful?” Wang Yi couldn’t help but ask.

Williams nodded: "Yes, Chairman, Kunpeng 700's GPU is also Mali-T604, but one core is blocked, making it a three-core GPU. Therefore, Kunpeng 700's GPU performance is about 702% lower than Kunpeng 30, but it is still 3% more powerful than NVIDIA's tegra 40!"

What can Wang Yi say?
All I can say is Nvidia is garbage.

打个比方，英伟达tegra 3的GPU性能是100，高通APQ 8064的GPU就是200，鲲鹏702四核GPU就是210。

Even if Kunpeng 700 blocks one core, the remaining three-core GPU still has 140, which is 3% ahead of NVIDIA Tegra 40!

"In this case, Kunpeng 700 beats NVIDIA's Tegra 3, and Kunpeng 702 is directly ahead of APQ 8064!"

After some testing, Wang Yi thoroughly understood the actual performance of the two processors.

It’s just a surprise!
However, using such a powerful Kunpeng 700 on a thousand-yuan phone is equivalent to using NVIDIA Tegra 3 on a thousand-yuan phone. It is a complete waste and even outweighs the main feature.

The performance of a thousand-yuan phone cannot be too strong, otherwise the flagship phone will have difficulty selling.

The previous generation of Redmi will be released in the second half of next year, equipped with MediaTek MT6589T, which is equivalent to Snapdragon 400. It is definitely low-end, far inferior to Nvidia Tegra 3, let alone Kunpeng 700!

In this case, you can adjust your strategy!

The Nvidia Tegra 1 of the Xphone 3 Pro was replaced with Kunpeng 700, and the GPU performance was improved by 40%.
xphone 2的高通APQ 8064，换成鲲鹏702！综合提升10%，外加支持移动3G。

In this way, the two generations of flagship phones can also widen the gap and distinguish the generations.

As for next year's borderless thousand-yuan phone, the Kunpeng 700 is already too powerful, so continue to castrate it and make it into the Kunpeng 500...

In the future, high-quality chips will be made into Kunpeng 702, and low-quality chips that cannot reach high frequency or have a broken GPU core will be made into Kunpeng 700.

If it’s worse, we can make it into Kunpeng 500 and give Wujie a thousand-yuan phone.

In this way, the three levels are separated.

What if there aren’t that many items?
It doesn’t matter, just lower the main frequency of production, and the yield rate will be higher.

As for the Xingyi tablet, the chip also needs to be replaced, but the strategy needs to be changed.

The Xingyi Tablet X1pro was replaced with Kunpeng 700, and the GPU performance was improved by 40%, but it is still not enough.

After all, the third generation of iPad was a complete failure. Half a year after it was launched, Apple is about to launch the fourth generation of iPad. The GPU performance of A4X is so powerful that Kunpeng 6 is no match for it. It will take Kunpeng 700 to do the job.

Therefore, in addition to the Xingyi Tablet X1 pro, a Xingyi Tablet X702 pro equipped with Kunpeng 1 will also be launched.

But the name has to be changed to Xingyi Tablet X1 Ultra!

As for the Xingyi Tablet X1 equipped with Qualcomm dual-core, it is too rubbish and its sales volume has gradually declined. Only people who like the eight-inch small screen will continue to purchase it, and production will be gradually reduced.

In the future, we will mainly promote the Xingyi Tablet X700 Pro equipped with Kunpeng 1, and the Xingyi Tablet X702 Ultra equipped with Kunpeng 1!

As for the second generation of the Xingyi Tablet, it will be released next year and will be directly equipped with the 2nm Kunpeng 28!

The main feature is to suppress a generation, with unbeatable performance!

After thinking this through, Wang Yi looked at George and Zhang Chao and said, "The outstanding performance of Kunpeng 700 and Kunpeng 702 shows that the A53 architecture is very successful and that our direction of integrating baseband is very correct."

"George, you are responsible for Kunpeng 901. Follow this idea and get it done as soon as possible!"

"Okay, Chairman. With the experience gained from Kunpeng 702, adding two A53 cores and upgrading the GPU will make Kunpeng 901."

Wang Yi nodded and said, "And Zhang Chao, you and George should work together on this. The key is to integrate the baseband. It would be best if you can directly integrate the 4G baseband. The pressure will fall on Fatty."

Pang Liguo waved his hand and said, "Chairman, we have completed the 40-nanometer 3G baseband, and have also started the 28-nanometer 4G baseband. It is not easy, but it is not a big problem. There is hope for the beginning of next year!"

"Good, very good. If Kunpeng 902 can integrate a 28-nanometer 4G baseband, it will really catch up with Qualcomm and even surpass Qualcomm!" Wang Yi was filled with emotion.

Now Kunpeng 702 has better performance than Qualcomm APQ 8064, the only drawback is that it does not support 4G!

Qualcomm 800, which will be released at the beginning of next year, will be 28 nanometers and will have an integrated 4G baseband.

Kunpeng 902 is also 28 nanometers and has an integrated 4G baseband. Even if it is a few months later, it can still surpass Qualcomm Snapdragon 800.

"Chairman, what should I do?" Williams suddenly asked.

Everyone was stunned.

Yes, they all have work to do. Williams, as the head, has taken care of Kunpeng 700 and Kunpeng 702, so he has nothing to do.

Wang Yi smiled faintly: "William, of course you are indispensable. Your task is to develop the next generation of new flagships, Kunpeng 905 and Kunpeng 906!"

"Kunpeng 905, 28nm process, no integrated baseband, uses eight-core A53 architecture, main frequency 2.0G. As for GPU, it is upgraded to Mali-T658 mp6 six-core, aiming at Qualcomm's new flagship and Apple A7 processor in the second half of next year."

"Kunpeng 905 integrates 4G baseband, which is Kunpeng 906 SOC. You are responsible for it."

"Okay, Chairman!" Williams was in a good mood. This was a big project.

But at the beginning of next year, after George completes Kunpeng 901, he will have some time left!
However, it is possible to enter the PC chip market! Xingyi laptops will be launched next year or the year after, but the difference is that Wang Yi does not plan to use Intel or AMD CPUs, nor does he plan to use Nvidia graphics cards, but to develop them all by himself.

Like Huawei and Qualcomm, it upgraded from mobile phone chips to PC chips.

Maybe this road is not easy to walk on, but we have to walk on it.

Even the operating system does not use Windows, but the self-developed XOS system.

Of course, for the convenience of users, XOS + Windows dual systems will be adopted in the initial stage, allowing users to choose.

Later, when the XOS system becomes bigger, the Windows system can be gradually cut off.

To this end, PC processors and graphics cards must be planned and developed in advance.

You can't wait until it's blocked and then try to cram. Then it will be too late.

In this way, after George develops Kunpeng 901, he will go on to develop PC chips.

From now on, Williams and Zhang Chao will be responsible for the research and development of mobile phone SOC, and Pang Liguo will continue to be responsible for baseband research and development.

George was responsible for the research and development of PC chips.

As for the graphics card...

This is more difficult. First, we have to break through the problem of 0 to 1.

The simplest thing is that Huawei ten years later can make PC chips but not high-end graphics cards.

There is no other reason. The difficulty of graphics cards is too great and is far from being comparable to mobile phone GPUs.

Otherwise, Nvidia would not have been so successful for so many years.

In its previous life, Jingjiawei went through eight years of research and development, and it was not until 2014 that it finally released the JM9 series of graphics cards, breaking the gap in domestic graphics cards.

Although the performance is a bit poor, it is still the best domestic product.

Many years later, Moore's thread appeared again...

But it still did not lead to the rise of domestic graphics cards.

There is no way. The technical barriers for graphics cards are too high, far exceeding those for mobile phone SOCs.

If Xingyi Technology wants to develop graphics cards, it can only poach people from NVIDIA and AMD.

There is nothing we can do about this.

Wang Yi planned to steal Lao Huang's house and dig out a core expert to make graphics cards for Xingyi Technology.

If we don't recruit experts and rely on ourselves, it will take at least four or five years to succeed.

Technological development has always been progressive, step by step. If you want to leapfrog, you have to find an expert who is already familiar with the field.

Just like Wang Yi wanted to make mobile phone chips, without the big names like Williams from Texas Instruments, he would not be able to make 40-nanometer chips, let alone 65-nanometer chips.

Only by standing on the shoulders of giants can you see farther.

The same goes for graphics cards.

Wang Yi has a plan, and the graphics card experts have to dig them out in advance!
What the United States likes to do most is to ban graphics cards.

The graphics card is of utmost importance.

Not only consumer electronic devices need it, but large AI models also need it!
For Wang Yi, a graphics card is a must.

In response, Wang Yi called Williams aside:

"William, next year I plan to enter the PC market and start the research and development of PC chips. What suggestions do you have?"

"PC chips..." Williams instantly understood Wang Yi's ambition and knew that Wang Yi wanted to take over not only the mobile phone market, but also the PC market.

"Chairman, Texas Instruments originally made PC chips, but lost to Intel. Now that it's making PC processors again, it can be considered an opportunity to redeem itself."

Williams had a complicated look on his face.

When George and other new employees joined Texas Instruments, the company's PC consumer chips were already unsuccessful, and they were unaware of that history.

But Williams and other Texas Instruments veterans still had to endure humiliation along the way.

"Alas, what Texas Instruments likes to do most is to get up early and arrive late!"

"This is true for PC chips and mobile phone chips as well."

"Back then, the first 8-bit computer CPU was made by Texas Instruments, but they made the wrong bet and were overtaken by Intel..."

"As for mobile phone chips, Texas Instruments has dominated the market for decades, and Qualcomm is just a small player."

"Nokia produces hundreds of millions of mobile phones every year, all of which use Texas Instruments chips."

"Who would have thought that Nokia would start to decline and Texas Instruments' largest customer would be strapped for cash."

"Qualcomm is a dishonest company that is using patents as an excuse. As a result, Texas Instruments' mobile chip business is completely ruined."

Wang Yi is also aware of this history.

Texas Instruments chips sell for $39 each, but they only have CPU, GPU, DSP, etc., but no baseband, so you need to buy Qualcomm's baseband.

The Qualcomm baseband is sold directly for $49!

When the manufacturer heard this, they thought the price was more expensive than the chip and they could not accept it at all.

Qualcomm turned around and said, don’t worry, we still sell packages, Qualcomm processor + Qualcomm baseband, a set is only US$49.9!

The result is predictable. Most manufacturers directly abandoned Texas Instruments chips and chose Qualcomm SOC.

Not long after, Texas Instruments' mobile chip business collapsed!

Similarly, Nvidia's mobile chips were ruined in the same way.

Buy a baseband and get a chip for free. This is not just talk. It directly killed the two giants.

Williams sighed and suddenly said, "Mr. Wang, the mobile phone chip department has gradually matured. Why not hand it over to George and Zhang Chao? I will go to the PC chip department!"

"???" Wang Yi was stunned. Did this arouse Williams' fighting spirit? He wanted to attack Intel and avenge his previous humiliation?
Isn't it?

Williams sighed and said, "Mr. Wang, to be honest, when I first joined Texas Instruments, I was responsible for the PC chip business. However, we were no match for Intel. Later, Texas Instruments changed its direction and focused on mobile chips, so I changed my business accordingly."

Wang Yi understood that this was a pity for Williams.

Such technical experts all have obsessions.

Just like when we play games, if we can’t get through a level, or lose ten games in a row in the ranking, we always want to win back a game!

Otherwise I can’t sleep at all!
"Also, I have a few good friends. Some of them switched to Intel, but they are not doing very well. Let's see if I can poach them."

Wang Yi nodded: "Okay, then I'll leave the PC chip to you. As for Kunpeng 905 and Kunpeng 906, I'll leave them to Zhang Chao!"

"From now on, George will be responsible for the research and development of Kunpeng 901 and 902, and Zhang Chao will be responsible for the research and development of Kunpeng 905 and 906."

In fact, 901 and 902 are products of the same generation, with the same CPU and GPU. The only difference is that 901 does not have a baseband and will be used in tablets and TVs, while 902 is a SOC with an integrated baseband and will be used in mobile phones.

Similarly, Kunpeng 906 is just Kunpeng 905 with an integrated baseband!
In this way, the two people will each be responsible for a generation of flagship chips and they can take turns to advance them.

As for who is responsible for mobile chips?
It depends on who is better between the two. Pressure brings motivation!

Williams has extensive connections and rich experience, making him the perfect choice for developing PC processors.

"By the way, William, the graphics card also needs to be fixed." Wang Yi said meaningfully.

Williams understood immediately: "Well... I also know a few friends at Nvidia..."

"I leave it to you!" Wang Yi said with a smile.

It would be a great idea to let Williams poach Huang's people.

In this way, Williams is responsible for the computer CPU, and then he digs out a big shot from Nvidia to be responsible for the graphics card!
The business scope is gradually becoming complete.

Afterwards, Wang Yi approached George and Zhang Chao and said, “Let’s make some final adjustments. The research and development of Kunpeng 901 and Kunpeng 902 will all be handed over to George.”

"George, you should first complete the Kunpeng 901 without integrated baseband, and then integrate the 4G baseband to make the Kunpeng 902 SOC!"

"Okay, Chairman." George agreed readily.

Wang Yi looked at Zhang Chao and said, "Zhang Chao, let George take over Kunpeng 902. You will take over the next generation Kunpeng 905 and Kunpeng 906 projects."

"Yes!" Zhang Chao responded. As a newcomer who was responsible for the entire project, the pressure was increasing.

Among the three, Zhang Chao is the youngest, but he has outstanding abilities and the greatest potential, and is highly regarded by Wang Yi.

Maybe he is not as good as George and Williams now, but it is hard to say in two years.

To attack the front line, you need to have ability, experience, talent and hard work.

The younger you are, the more creative you are and the more likely you are to work hard!

But what the two of them didn't understand was that if they were both in charge, what would Williams do?
Resign?

Mr. Wang, is he going to get rid of the donkey after it has served its purpose?
Having just completed the Kunpeng 700 and Kunpeng 702, are you going to force Williams to leave?

No way!
Williams saw what the two were thinking and said with a smile:

"Next year we are going to focus on PC chips. The chairman wants me to take the lead and make PC processors! The mobile chip business will be handed over to you two. Come on!"

"That's it!" The two of them suddenly realized.

"Thank you, teacher. We will definitely live up to your trust!" George said with a smile.

I am very grateful to Williams for his recognition and support.

If Williams hadn't led him to change jobs, he would have been laid off like other colleagues at Texas Instruments, and now he can't find a job...

There is no other way. Texas Instruments has too many mobile chip R&D personnel, and the salaries are high. Wang Yi cannot accept them all, so he will only recruit the best ones.

"Okay, that's all for today. Call everyone and let's go to the hotel to celebrate!"

Wang Yi waved his hand and took the semiconductor team out.

The vehicle has already been prepared downstairs.

The same is true for Xingyi Wafer Factory.

I'm destined to get drunk tonight.

Sure enough, we kept drinking until the early morning before we were sent back by the arranged person.

However, Apple Chairman Cook, who was far away in the United States, stood on the stage with high spirits and opened the Apple new product launch conference.

(End of this chapter)