Reborn in 2011, 985 missing from two copies

Chapter 482: Xingyi Semiconductor highlights, making a huge profit of 167.4 billion!
"Oh! That's true. Xingyi Technology really doesn't think highly of our small order." Lei Jun felt helpless.

The order for 500 million Kunpeng 702s, worth 12 billion yuan, is just the icing on the cake for Xingyi Technology.

Even if not, it doesn’t matter.

If xphone 2 sells a few hundred thousand more units, it will be there. Wang Yi doesn't care at all.

Lao Li changed the subject: "But they said that the Kunpeng 700 SOC can be sold for 2000."

Lei Jun's eyes lit up: "Kunpeng 700 SOC is also a system-level chip with integrated baseband, with a lower price and can be sold in the 2000 yuan range, which is completely in line with the positioning of our Xiaomi Mi !"

"More importantly, Kunpeng 700 is also a 64-bit processor, which is in line with the current consumer demand for 64-bit processors, and will also benefit from 64-bit performance in the future!"

Lao Li nodded repeatedly: "That's right, and the performance of Kunpeng 700 is powerful enough. Without the advantage of 64-bit, it can crush Nvidia Tegra 3, and it is only 600% away from Snapdragon 18! If it is equipped with XOS system, it will directly increase by 60%. Kunpeng 700 can surpass Snapdragon 600 by 42%!"

“42%？”雷布斯吓了一跳：“那岂不是说，鲲鹏700在XOS系统64位加持下，都能超越骁龙800？而且领先10%以上？”

"That's right, Chairman. A 64-bit system can improve the performance by 40%. Moreover, Xingyi Technology's XOS system is 32% more powerful than Android in 20-bit mode. A comprehensive improvement of 60% is no problem."

Lei Jun was overjoyed: "Use the money from Kunpeng 700 to buy a product with performance that exceeds Snapdragon 800! What are you hesitating about? Buy it, you must buy it!"

"How much is Mr. Wang asking? Let's just order 500 million units. The Xiaomi Mi 2499 will start at !"

Lao Li breathed a sigh of relief, fearing that Lei Jun might get carried away and follow Meizu in placing an order for Kunpeng 702, aiming for the high-end market.

Fortunately, Lei Jun was wise.

"The other party hasn't said the specific price yet, but just mentioned the Kunpeng 700."

"Then go and ask, and tell them we want five million," Lei Jun said with a smile.

"it is good."

Soon, Jian Ziyan approached Wang Yi again: "Chairman, Xiaomi wants to place an order for 500 million Kunpeng 700s. What price should we give?"

Wang Yi was not surprised. Without the 64-bit controversy, Xiaomi would have gone for Snapdragon 800 and Nvidia Tegra 4.

But with the 64-bit bonus, there is no need for Kunpeng 702. Xingyi Technology's 12 sub-flagship chip Kunpeng 700 can beat Qualcomm and Nvidia's 13 flagship chips.

It is natural for Lei Jun to place an order for Kunpeng 700.

Wang Yi thought about it and decided that a set of Qualcomm's Snapdragon 600 + 3G baseband would cost about 250 yuan.

Kunpeng 702 SOC will be available in April. A set of 235 million units will cost 5 yuan + 240 yuan for technical training, which means a set will cost yuan.

The Kunpeng 700 SOC will also be available starting in April, with a slightly lower price.

"For a volume of 500 million, let's charge 205 yuan per set, and the technical service will also be charged at 5 yuan."

"Okay, Chairman." Jian Ziyan responded and quickly replied to Xiaomi.

"Mr. Lei, the other party replied, 205 yuan per set." Lao Li said with a smile.

"Not expensive, not expensive at all!" Lei Jun was overjoyed:

"That is to say, there is no 64-bit system at the moment, and the 64-bit bonus cannot be brought into play for the time being. Otherwise, Kunpeng 700 would have to be sold at 250 or even 280!"

"Yes, our 205 has the Kunpeng 700 SOC. Once it is equipped with a 64-bit system, its performance is comparable to that of the Snapdragon 800. It is really a good deal. After all, the Snapdragon 600+ baseband costs 250! Nvidia Tegra 3+ Wing Dragon 3000 baseband also costs 170, and its performance is far behind."

"Yes, let the Meizu MX3 use the Kunpeng 702 SOC to reach the high-end 4000 yuan. We don't care. We will use Kunpeng 700 and make a mid-range phone in the yuan range!"

Lei Jun said with a smile: "At the price of 2499, the profit is considerable. As long as we can sell 500 million units, we will make a lot of money!"

After the disastrous failure of Xiaomi 1 and Xiaomi 1T, Lei Jun thought it through.

With the Xingyi mobile phone dominating the market, Xiaomi’s sales volume cannot be high, and if the sales volume cannot be high, the cost cannot be low.

The original strategy of small profits but quick turnover simply doesn't work.

Instead of doing that, it is better to take advantage of the absolute advantage of 64-bit processors and push forward.

The price of Meizu MX3 has reached three or four thousand with Kunpeng 702 SOC, and Xiaomi has reached 700 with Kunpeng 2499 SOC. Is that ok?
completely fine.

Lao Li changed the subject: "In addition, Xingyi Technology also provides chip tuning services, but it costs 5 yuan per chip!"

"???" Lei Bushi was stunned: "Do you also provide chip tuning services?"

“怪不得魅族全面倒向星逸科技，星逸科技的芯片调教服务可是强大得很。同样是英伟达Tegra 3，咱们小米2的性能都达不到xphone 1pro的70%！5元一颗也划算啊！”

Lao Li nodded: "Yes, and with the technical support of Xingyi Technology, our Xiaomi Mi 3 can be quickly tuned and put on the market!"

"Buy it! It's only 210 yuan in total, much cheaper than the 300 yuan Snapdragon 800."

Lei Jun made a prompt decision and then began to sigh: "It would be better if we could use the 64-bit XOS system.

Lao Li sighed, "It's difficult. Although the XOS system is good, the ecosystem is just starting out and there are too few compatible software. If the XOS ecosystem is really developed, our Xiaomi 64 will be equipped with the XOS system and will directly explode with the 700-bit bonus. Kunpeng 800 will surpass Snapdragon by two levels, without any problem."

"Yes, the ecosystem of the XOS system is a big problem." Lei Jun thought: "Expanding the XOS ecosystem will benefit Xingyi Technology and Xiaomi. Lao Li, issue a notice to adapt all software of Xiaomi, Kingsoft, and other related companies to the XOS system, immediately!"

Lao Li's eyes lit up and he understood what Mr. Lei meant.

This is a timely help to the XOS system!

It's also a favor to Wang Yi!
In this way, when the XOS system grows in the future, Xiaomi will be able to follow the lead and use the Kunpeng chip from Xingyi Technology.

By then, the XOS system will also be installed on Xiaomi phones.

In this way, the Kunpeng 700 of Xiaomi 64 can directly take advantage of the 800-bit processor and directly kill the Snapdragon , becoming a legendary machine without any problem.

Mr. Lei is brilliant!

Lao Li sighed inwardly and made quick arrangements.

Soon, a piece of news shocked the entire Internet:

[Outstanding, Xiaomi 3 will be equipped with 64-bit Kunpeng 700 processor! ]

[Xiaomi's MiTalk, Xiaomi Mall and other software will all be adapted to the XOS system! ]

[Kingsoft's software, including WPS, Kingsoft Antivirus, Kingsoft Battery, Kingsoft Dictionary, etc., will all be compatible with the XOS system! ]

【Thunder will be adapted to the XOS system! 】

【UC Browser will be adapted to XOS system! 】

【Vancl APP will be adapted to XOS system! 】

【YY will be adapted to the XOS system! 】

……

For a time, the entire Internet was in an uproar, and public opinion exploded:
"If HTC supports XOS in name only, then Xiaomi supports XOS in practice!"

“Not only Xiaomi and Kingsoft support it, but also Xunlei, UC, Vancl, and YY support it!”

"All the Thunder series are all in, all adapted to the XOS system, Thunder Bus is awesome."

"What's the big deal? This is all Lei Jun's business, and Xiaomi is just one of them."

"That's amazing, Mr. Lei. I didn't expect you to be a hidden boss."

"If Joyo.com had not been sold to Amazon, it might have become the second Taobao."

"Don't mention it. Mr. Lei is always one step faster and then ends up in the cold."

"MiTalk appeared very early, right? But now, Changchat and WeChat are the dominant ones!"

"Just for this, I support Xiaomi 3."

"The Xiaomi Mi 700 is equipped with Kunpeng 64, so the price should be lower. This is a good thing. We also need a down-to-earth -bit mobile phone."

"Yes, I look forward to the launch of Xiaomi Mi 3."

……

Looking at this scene, Lei Jun was in a good mood: "It's worth my all in XOS system. Mr. Wang should see my sincerity, right? Hahaha!"

Sure enough, Wang Yi was shocked when he heard the news: "I didn't expect it, I really didn't expect that the first person to fully support me would be Lei Jun!"

Previously, all systems adapted to XOS were from Xingyi Technology and companies invested by Wang Yi.

Subsequently, BAT only needed strategic needs, and some APPs were adapted to the XOS system.

For example, it is necessary to compete with Xingyi Technology and other friendly companies for market share, users, and software that can make money.

But he is the first one to go ALL in XOS like Lei Jun!
"Yes, this time, President Lei was very helpful." Zhu Changlin praised him highly.

Wang Yi nodded and said, "Return the favor. Let's ship the Kunpeng 700 SOC for Xiaomi next month, so that they can be listed one month earlier!"

"Okay, Chairman."

Soon, Lei Jun received the news and was immediately delighted: "What? Kunpeng 700 SOC is shipped a month ahead of schedule? Then Xiaomi Mi can be launched a month ahead of schedule!"

Lao Li smiled and nodded: "That's right, Chairman. The goods will arrive in March and we will start production. We will be able to release and distribute them in April, and they will be fully available in early May!"

"Good, great!" Lei Jun was in a good mood: "Mr. Wang has seen my sincerity. Meizu will ship in April. Mr. Wang is particular! Hahahaha."

Lao Li is a little worried: "Will the early launch of Xiaomi Mi 3 have an impact on our newly launched Xiaomi Mi 2?"

Lei Jun waved his hand and said: "No, Xiaomi 2's Nvidia Tegra 3 processor has average performance and sales. The only selling point is the Pterosaur 3000 baseband full network access. Besides, Xiaomi 2 is 1799, Xiaomi 2499 is , so it can't impact them."

Lao Li nodded: "The Kunpeng 700 samples will be available after the contract is signed. I will immediately arrange for someone to adapt the Kunpeng 700! Once we are done, Xingyi Semiconductor will send a team to provide the final tuning!"

"Okay." Rebus responded.

The development of Xiaomi 3 is almost complete, except for the final chip.

It's only the beginning of February now. Xiaomi will release it in early March or April and it will be on the market in early May, so there is enough time.

As HTC, Meizu, and Xiaomi have joined the Xingyi Semiconductor camp and adopted Kunpeng chips, other brands can no longer sit still.

Kunpeng 702 is 600 yuan cheaper than Snapdragon 15, but it is a 64-bit processor, which consumers prefer. Once it is equipped with a 64-bit system, it can outperform Snapdragon 800 and Snapdragon 805!

Even the cheaper Kunpeng 700, with a 64-bit system, can beat Snapdragon 600 and Snapdragon 800!

It's simply invincible!
What’s more important is that 64-bit processors are so popular now that consumers only recognize 64-bit processors, and 32-bit processor models are out of stock!

As a result, ZTE, Coolpad, Lenovo, OPPO, and VIVO all gave up on Qualcomm, Nvidia, and MediaTek's 32-bit processors and turned to Xingyi Technology to purchase the 64-bit Kunpeng SOC.

Naturally, Wang Yi would not refuse.

No matter how big Xingyi mobile phones become, they cannot monopolize the domestic market.

Otherwise you will be hammered.

The solution is to sell Kunpeng processors to third parties and give up part of the market.

For example, the low-end thousand-yuan phone market is dominated by Wujie Technology.

The high-end market above 4000 is dominated by Xingyi mobile phones.

Then Xingyi Technology cannot be too greedy in the mid-range mobile phone market of 2000-4000 yuan, and must give way to other domestic mobile phones.

You can’t take over all of Xingyi Technology. If you’re too greedy, you’ll easily die from overeating.

We have to leave room for other domestic brands.

To this end, Kunpeng processors, Pterosaur 3000 baseband, fast charging chip C1, power management chip P1, and even M1 hifi chip, as well as the upcoming fingerprint unlocking module, can all be sold to third-party brands.

In this way, Xingyi mobile phones will not monopolize the market, but they will still make a lot of money. After all, Xingyi Technology, as a core component supplier, also makes a lot of money from the profits of its competitors.

In addition, if companies such as Apple and Samsung need it, we can also sell it to them.

After all, if Xingyi Technology doesn't sell it, other supply chains will.

Instead of letting the supply chains of Europe, the United States, Japan and South Korea grow bigger and make big money, it is better to let Xingyi Technology grow bigger and make big money!
The development of smartphones follows a cycle.

Before 2018, smartphones were in a stage of insufficient performance, and the most important thing was processor performance.

Hence the running score.

Nowadays, when people buy a mobile phone, they look at the processor first.

After all, these days, the performance of different processors varies a lot.

For example, the flagship processors in 2011 were all dual-core and could not support 1080P at all. Mobile phone screens were also 480P and 640P. The 1P of Xphone 720 was the ceiling.

However, the flagship processors in 2012 are quad-core and have a huge GPU upgrade. They can decode 1080P smoothly, but cannot support 2K. Mobile phones are also popularizing 720P and 1080P.

By 2013, flagship processors had become more powerful and could decode 4K content, and 4K TVs and 2K mobile phones also appeared.

This continued in the following years, with each generation of processors delivering huge performance improvements.

Several major semiconductor giants are frantically piling up performance, resulting in a large number of rollover incidents, such as Snapdragon 805, 810, 820...

Precisely because of the insufficient performance, the core of mobile phones in recent years is the processor, that is, performance!

It was not until around 2018 that mobile phone performance entered a period of total oversupply, ushering in a new era where experience is king.

The most notable thing is that the games that were previously only available on high-end flagships can now be run smoothly on thousand-yuan phones 18 years later...

A thousand-yuan phone can be used for several years!

This kind of thing would have been unthinkable a few years ago.

Processor performance is in full surplus, major semiconductor giants are starting to squeeze out the toothpaste, and major mobile phone manufacturers are also starting to look for new selling points.

Start competing in screen quality, eye protection, drop resistance, DC dimming...

Comparing optical lenses, high refresh rates, 100-200W fast charging, 60-70W wireless fast charging, motor vibration...

Only when people are no longer starving will they pursue spiritual enjoyment.

Similarly, only when the performance of the mobile phone meets the requirements will we pursue other things.

Therefore, at the moment when performance is insufficient, the most important thing is still processor performance!

Even if there are selling points such as fingerprint unlocking, Hifi, and 2K screen, they are just extras.

The performance is not good enough and the games are laggy. It doesn’t matter how well other aspects are done.

It is for this reason that the 64-bit Kunpeng 700 and Kunpeng 702 processors are being snapped up by major brands such as Meizu, Xiaomi, O, and V.

As for the fact that Xingyi Technology makes mobile phones, processors, and systems, it is equivalent to being both a referee and a contestant. Other brands are not buying it and have rejected it.

This is not a big problem.

Nothing is absolute!

Just like BYD, it is the absolute leader in new energy vehicles, TOP1!

BYD also produces three-electric systems and various automotive components, and other friendly companies still purchase from it.

BYD is both a player and a referee.

But almost all car brands, including Tesla, Mercedes-Benz, BMW, Toyota, Honda, Xiaomi, FAW, Ford, etc., have cooperated with BYD.

There is also the Samsung A screen, which is both an athlete and a referee, and is still being snapped up by major brands these days.

Even though Samsung has a history of supply cuts, more than once, it will still not be affected.

It was not until many years later when domestic screens made comprehensive breakthroughs and caught up with the top-notch ones that not many people talked about Samsung screens anymore.

Nothing is absolute.

If you want to refuse, you need to have the strength to say no.

The same is true for Xingyi Technology.

Giants like Apple and Huawei, which can build their own system ecosystems and develop their own processors, will naturally reject Kunpeng processors and refuse to join the XOS system.

But companies like Meizu, Xiaomi, O, V, Coolpad, and Lenovo are currently unable to develop their own systems or processors, so it doesn’t matter.

It doesn't matter whose it is.

What's more, most of the domestic mobile phone brands these days are assembled brands.

All that matters is cost, profit, and whether or not one can survive.

Who cares about being a referee or an athlete!

It depends on whether the performance is strong enough, the cost-effectiveness is high enough, and whether consumers like it.

Could it be that in order to refuse Xingyi Technology to be both a referee and an athlete, they gave up the Kunpeng 64 SOC, which is cheaper, launched earlier, and has 702-bit upgrades, and have to choose the Snapdragon 64, which is more expensive, launched later, and has no 800-bit upgrades?

Then he was scolded by fans, abandoned by users, and eventually had dismal sales and went bankrupt...

This is not realistic.

Even Lei Jun would not do this!
On the contrary, Lei Jun is honest and realistic.

In the past, Xiaomi 1 and Xiaomi 2 chose Qualcomm because Qualcomm's processors are powerful and it is a Xiaomi shareholder.

Later, Xiaomi 3 introduced NVIDIA in order to get rid of its excessive dependence on Qualcomm and introduce NVIDIA to balance Qualcomm.

Xiaomi Mi 4 fully returned to Qualcomm because Nvidia’s chips were not good enough and it gave up its mobile phone chip business. It failed to check and balance Qualcomm and had to fully return to Qualcomm…

Similarly, this time, in order to make Xiaomi 800 a hot seller, Lei Jun resolutely gave up Snapdragon 4 and Nvidia Tegra 64, and chose Kunpeng 700, which has lower cost, good performance, earlier launch, and is -bit!

It is entirely for the development of Xiaomi and we choose the strategy that is most beneficial to Xiaomi.

Just because Xingyi Technology is both a referee and a player, it will not force the company to use the more expensive and later-released 32-bit Snapdragon 800 or Nvidia Tegra 4.

After all, the large-scale supply of Snapdragon 800 and Nvidia Tegra 4 will not be available until August, and the mobile phones will not be available in large quantities until October, and the price will be around 300.

It is far inferior to the Kunpeng 235 with 702 cm and the Kunpeng 205 with 700 cm!

Other brands have the same idea.

Faced with orders from major domestic brands, Wang Yi accepted them all.

However, the special agreements are also made clear: Kunpeng 700 cannot be used below 2000, and Kunpeng 702 cannot be used below 3000.

This price limit is valid for one year and can be broken after one year.

After all, it has been updated a year later, so price cuts and promotions are normal.

In this regard, major brands have made their own choices.

For example, ZTE directly placed an order for 702 million Kunpeng s, aiming to enter the high-end market of to .

Another order for 700 million Kunpeng s was placed, dominating the mid-range -yuan segment.

Lenovo has the same strategy, also 5 million each.

A few years later, Lenovo's mobile phone market fell into a slump, but at present, it is still the absolute leader, with annual sales in the tens of millions.

It’s just that each subsequent year is worse than the previous one…

However, Oppo and VIVO have placed orders for 1300 million and 1700 million Kunpeng 700 SOCs respectively!

For them, Kunpeng 700 is already too powerful, after all, they used MediaTek before...

There is no need to eat too well at once.

Coolpad also placed an order for 500 million Kunpeng 700s and 500 million Kunpeng 702s!

At that time, Coolpad was still one of the four giants of China Cool Alliance, with annual sales of 20 million.

As for the price?

ZTE, Lenovo and Coolpad originally wanted to be high-end brands and fully supported Wang Yi's price-limiting strategy.

As for O and V, needless to say, even without Wang Yi limiting the price to 2000+, they would sell Kunpeng 700 for 3000+, or even 4000+!

After all, the previous VIVO Xplay used the Snapdragon 600, which was sold for a starting price of 3998!
On the contrary, with Wang Yi's price limit, these brands feel more at ease.

It can be said that Wang Yi’s price limit is to prevent Xiaomi!

Other brands are welcome.

Xingyi Technology Headquarters.

Jian Ziyan approached Wang Yi and said, "Chairman, these are all the chip orders for the past two days."

Wang Yi took a quick look and was shocked.

Including the previous purchases by HTC, Xiaomi, and Meizu, a total of 702 million Kunpeng 2600s were sold. Adding a chip tuning technical support service fee of 5 yuan, the total unit price was 240 yuan.

Even HTC quickly added this service after learning about it.

With 2600 million Kunpeng 702s, Xingyi Technology achieved a revenue of 62.4 billion and a gross profit of more than 50 billion!
After all, with another order of 2600 million pieces, plus Xingyi Technology's own large order, the cost of Kunpeng 702 is getting lower and lower. Even if TSMC is foundry, the cost is only 30 yuan.

The more chips you make, the lower the cost.

And the 40nm process is cheap!

The sales volume of Kunpeng 700 was even higher, with a total of 5000 million units sold. Including the chip tuning technical support service fee, the unit price was 210 yuan in total.

Another 105 billion came in.

As for gross profit, it is even higher.

With another 700 million yuan order, the cost of Kunpeng 27 outsourcing to TSMC has been reduced from 25 yuan to less than yuan.

With 700 million orders for Kunpeng 90, gross profit will exceed billion!
Adding the orders for Kunpeng 702, the gross profit will exceed 140 billion!
I can only say it is very impressive.

Wang Yi was very satisfied: "Very good, we have to ask TSMC to place more orders."

Currently, the Xphone 2, Xingyi Tablet X1 Ultra, Xingyi TV X55 and X60 are all equipped with Kunpeng 702.

Xingyi Technology's two wafer fabs are fully utilized to produce Kunpeng 702, which just meets their own needs.

The Kunpeng 702 and Kunpeng 700 sold to friendly companies, as well as the Kunpeng 700, Kunpeng 506, and Kunpeng 500 used by Xingyi Technology, can only be outsourced to TSMC.

"How much is the additional order? Will all of them be outsourced to TSMC?" Jian Ziyan couldn't help but ask.

Wang Yi nodded and said, "Let TSMC manufacture the 5000 million Kunpeng 700 SOCs and 3000 million Kunpeng 702 SOCs."

The expanded production capacity of the Xingyi B1 wafer factory will not be put into production until the second half of the year.

Far water cannot quench near thirst.

(End of this chapter)