Reborn in 2011, 985 missing from two copies

Chapter 494: Business Godfather, develops Yu’ebao!

"Chairman, rest assured. I will build the Douyin Mall as soon as possible within one year!" Chen Chuanqing promised.

"One year? That's perfect, because the two-year agreement with JD.com will expire by then!" Wang Yi had an idea in mind.

Start planning now. Next year, Douyin Mall will be fully upgraded to a comprehensive e-commerce platform and will be completely separated from JD.com!
Everything is just right.

Wang Yi has great confidence in Lao Chen's ability to do e-commerce, and other senior executives are also very convinced.

Whether it is the sudden rise of Mayu Mall or the rapid development of Xingyi Mall, everyone has seen it.

Other senior executives of Xingyi Technology, such as Zhu Changlin, Yang Yan, Cai Zisong, Williams, Tu Hongyun, etc., are all technical players.

A few senior executives, such as Song Sining, Chen Chuanqing, and Xu Mingyi, are operational talents.

With Lao Chen in charge of e-commerce, resources can be better coordinated.

Wang Yi changed the subject and said, "In addition, we must also speed up the construction of our own Xingyi Logistics."

"Although JD Logistics is very useful now, theirs is theirs. We at Xingyi Technology still have to continue to build our own logistics and distribution system."

Wang Yi said it simply, but everyone understood what he meant.

The chairman is ready for a comprehensive cut!

Not only cut ties with Alibaba, but also cut ties with JD.com!
Right now, Xingyi Technology is not engaged in comprehensive e-commerce, and has a honeymoon relationship with JD.com. It can also use JD.com’s warehousing and logistics very smoothly.

JD’s logistics and warehousing are used in places that are not covered by Xingyi Logistics and Warehousing. JD Logistics has also made a lot of money through this, which can be said to be a win-win situation.

But if Douyin wants to become a comprehensive e-commerce company next, it will not only be a rival to Alibaba, but also a rival to JD.com!
By then, JD Logistics might even have problems!

After all, Wang Yi knew Da Qiangzi's style very well.

The simplest thing is that JD.com does not support Alipay payment, and Taobao does not support JD.com payment. Was it Taobao that started to block JD.com payment first?

No.

On the contrary, as early as 2011, in order to develop its own payment system, JD.com directly banned Alipay payment and closed the Alipay interface on the grounds that Alipay’s fees were too high.

At the same time, it acquired Online Banking, obtained a payment license, and gradually built its own JD Pay.

Similarly, Taobao will not launch JD Pay.

It can only be said that the competition between these giants is exclusive, and they would rather die in glory than live in disgrace.

JD.com has done the best in this regard.

Next year, when Douyin e-commerce is upgraded to a comprehensive e-commerce platform, it will also cause problems in the cooperation between JD Logistics and Xingyi Technology.

At present, Xingyi Technology is still a major shareholder of JD.com. JD.com dare not do anything too drastic, but it is hard to say what will happen in the future.

Especially for JD.com’s stocks, Wang Yike had no intention of holding them for a long time.

After the lock-up period for JD.com’s listed shares is lifted, Wang Yi will quickly cash out a portion of them, and distribute the remaining shares to core senior executives as incentives and year-end bonuses!
By then, Daqiangzi will definitely turn against them and directly cut off the cooperation between JD Logistics and Xingyi Technology.

To put it bluntly, the conflict in core business will mean that the alliance between Xingyi Technology and JD.com will not last long, and they will become mortal enemies by early next year at the latest!
There is nothing we can do about this.

Even the honeymoon relationship between JD.com and Tencent in the previous life only came into being after Tencent sold Tencent Paipai e-commerce platform to JD.com and completely withdrew from the e-commerce market.

Since the complete cut will be made next year, Wang Yi must make all kinds of preparations now.

We can’t wait until something happens next year and then try to cram. That would be too late.

Right now, Douyin Mall needs to lay out its comprehensive e-commerce business, and its own Xingyi logistics and warehousing system needs to increase investment to cover the whole country!

Wang Yi asked: "How much of the national market does Xingyi Logistics and Warehousing System currently cover? And how much does JD Logistics cover?"

Chen Chuanqing quickly replied: "Chairman, Xingyi Logistics occupies about 30% of the market, JD Logistics occupies 50% of the market, and there are 20% of remote areas that JD Logistics cannot reach, so they all cooperate with the post office."

Wang Yi instantly understood that the most inconspicuous postal service was YYDS.

There is no place they cannot reach.

Although the postal service is slow, it is reliable and has a wide coverage!

Therefore, in the distribution systems of Xingyi Technology and Mayu Technology, postal services also account for a large proportion.

"Very good, Lao Chen, Xingyi Logistics and warehousing business will also be handed over to you!"

Wang Yi said decisively: "By this time next year, Xingyi Logistics will cover 60% of the market. The 20% of remote areas will still be handed over to the post office, and the remaining 20%... will be introduced to SF Express!"

Rather than waiting to be cut off or waiting for JD Logistics to stop providing services, Wang Yi prefers to proactively terminate the cooperation after the cooperation expires.

It’s just 20% of the market, just leave it to SF Express.

Xingyi Technology is so large in scale that SF Express would love to have it.

"Yes!" Chen Chuanqing responded.

"At the same time, we will continue to build warehouses across the country. Next year, Xingyi warehouses will cover 80% of the market, and the remaining 20% ​​can be rented to third parties."

"Next year, Xingyi Logistics will cover 80% of the market nationwide, and Xingyi Warehousing will cover 90% of the market!"

"Okay!" Chen Chuanqing wrote down everything, but he felt the list on his shoulders getting heavier.

The logistics and e-commerce businesses of other platforms are separate, so if problems arise, they can pass the buck to one another.

Xingyi Technology, logistics, warehousing, and e-commerce are all under the charge of Chen Chuanqing alone.

Once something goes wrong, there's no way to pass the buck, it's all Chen Chuanqing's responsibility!
As a result, Chen Chuanqing had to go all out and coordinate everything.

Song Si Ning also spoke up: "Chairman, we have a restriction agreement with JD.com that we will not engage in comprehensive e-commerce within two years. It will expire at the end of April next year. On May 1st next year, we can fully upgrade to a comprehensive e-commerce."

"Before that, we can also add categories, especially self-operated categories. As long as we don't become a comprehensive e-commerce company, there won't be a big problem."

Wang Yi nodded: "That's fine. Our own product line is totally fine. Especially in the second half of this year, if JD.com is successfully listed, we can gradually increase the product categories."

Wang Yi's plan is very simple. Before JD.com goes public, Douyin will not engage in comprehensive e-commerce, but will cooperate with JD.com to increase JD.com's profits and revenues, and increase JD.com's stock price. Wang Yi can also make more money by cashing out JD.com's stock.

Once all the stocks that can be cashed out have been cashed out, the product categories can be gradually added, and Wang Yi will no longer care about the high or low stock price of JD.com.

In its previous life, in 2014, JD.com received investment from Tencent and went public two months later.

This time, with the support of Xingyi Technology, it will be available on the market this year.

If it weren't for Wang Yi's pressure, Daqiangzi would have wanted to go public in January.

It was Wang Yi who asked Da Qiangzi to take it slow and wait until his performance improved before going public, thus pushing his company even higher. This was what suppressed Da Qiangzi.

But now it seems that it can't be suppressed for a few months.

It is estimated that it will be launched in the first half of this year.

Wang Yi didn't bother to care about this. Whether it was listed or not, he could cash out in two years depending on the situation.

Wang Yi wants to make a quick buck and run away from this risky ship, but he doesn’t want to hold it forever, so the best thing to do is to cut it off as soon as possible.

Our own Douyin e-commerce + Xingyi Logistics is the final destination!

"Okay, let's proceed with the layout of Douyin e-commerce. Next, let's discuss how to respond to Alibaba!"

Wang Yi continued, "It's impolite not to reciprocate. This time Ali attacked us, and although they suffered in the end, they deserved it! We will retaliate in the same way as before!"

Hearing this, everyone became interested.

Alibaba dared to use overseas media to spread rumors and discredit Xingyi Technology. If Xingyi Technology did not respond at all, wouldn't everyone think that Xingyi Technology is easy to bully?
From now on, anyone can dare to criticize Xingyi Technology and step on Xingyi Technology!

That won't work!

On the contrary, only thunderous revenge and killing one to warn the rest can establish authority.

Jian Ziyan spoke first: "Chairman, I suggest that we continue the media campaign and keep the incident of Alibaba colluding with foreign media to discredit us online."

Ye Changpeng also agreed: "That's right. Only in this way can the heat of the event be maintained, Alibaba will continue to be boycotted, and the number of Changchat payment users will continue to increase."

Wang Yi nodded: "Okay, let's do it. What Alibaba wants most now is to calm the situation and win back users after the storm is over. What we have to do is to let the situation continue to ferment and let Alibaba continue to be tragic!"

Everyone nodded, and Wang Yi continued: "But this is not enough, we have to use more incisive means to hurt Alipay thoroughly!"

In response, Wang Yi looked at Song Si Ning and said, "President Song, is there any progress on the Internet banking license in Shanghai?"

Wang Yi remembers that the first Internet banking license seemed to be the one issued by WeBank at the end of 2014.

In 2015, Alibaba’s MyBank was launched.

There will be Xiaomi's Xinwang Bank and Suning's Suning Bank in the future...

Although there are many Internet banks, the only ones with the highest popularity and the largest number of users are Tencent's WeBank and Alibaba's MyBank.

As for the others, they are not so satisfactory.

The 28 principles apply to any industry, including Internet banking.

WeBank and MyBank, two Internet banks, have captured more than 80% of the entire Internet banking market.

There is no third giant.

Similarly, if Xingyi Finance and Changliao Payment want to grow bigger, they have to take the lead and obtain one of the first two Internet banking licenses!

Especially the first one, it would be even better if you could get it.

If it was before, don’t even think about the first two licenses.

After all, both Alibaba and Tencent have strong backgrounds and profound heritage.

But now, Xingyi Technology is also a large company with a large business. Although it started late, it has developed faster and has greater potential.

Moreover, Xingyi Finance has moved to Shanghai. With Shanghai’s help, the chances of success will be even greater.

Just like the qualifications for making cars in the previous life, why did Xiaomi get the last one?
Isn’t it the imperial capital that strongly supports it!
To put it bluntly, it is extremely difficult for other cities to do the same.

But if both the Imperial Capital and the Demonic Capital want to do it, then the chances are very high.

Song Si Ning said: "Chairman, I have applied for this matter, and the Magic City has also helped a little, but there is no result yet."

Wang Yi nodded: "We have to pay attention to this matter. The first Internet bank license will be issued next year at the latest. If it is earlier, it will be in the second half of this year. We must hurry up."

"Okay, then I'll go back to the Magic City and visit Mr. Zhou again."

"Well, the sooner we act on the Internet banking license, the greater our chances will be. If we act too late, it will really be too late." Wang Yi said earnestly:

"With the help of the Magic City, we have a good chance of success. However, Xingyi Technology must also fully demonstrate its strength, especially its financial strength."

Cai Zisong said with a smile: "The number of our Changchat payment users has exceeded 2.7 million, making us the number one mobile payment giant. This is our strongest strength!"

Wang Yi nodded: "But that's not enough. Changliao Pay also needs to develop some powerful new functions, some functions that Alipay doesn't have and can't do at the moment!" "Chairman, what functions? I'll arrange someone to develop it immediately!" Cai Zisong couldn't help asking.

He has followed Wang Yi for the longest time and knows best how powerful Wang Yi is.

Every time Wang Yi arranges a new function, it is a blockbuster function.

It was the same with Mayu before and Changliao later.

"This time, we developed a brand new feature called Yu'ebao."

“Yu’e Bao?” Everyone was confused, they had never heard of it.

Wang Yi explained: "Yu'ebao, as the name suggests, means that users deposit their spare change into Changliao Yu'ebao and can earn good interest every day. It is equivalent to a current deposit, and can be transferred out and spent at any time, but the interest rate is higher than a one-year fixed deposit."

One executive was stunned: "The interest rate for demand deposits is higher than that for fixed deposits. Wouldn't that mean we have to make a lot of subsidies? Wouldn't we lose money?"

Wang Yi waved his hand: "No, not only that, but we can also make a lot of money. There is no other way. We can cooperate with several major money market funds. The funds deposited by users can be used to buy money market funds. It is extremely low risk and can be withdrawn at any time. The interest rate exceeds that of regular deposits!"

"I see, there must be something to it. It's too troublesome to deposit money in a bank or online banking. Yu'ebao will definitely be a hit product once it comes out."

"That's right. I can just deposit my living expenses into it. It won't interfere with my daily use and it can also earn interest. I can't refuse that."

Wang Yi nodded: "Okay, start developing the Yu'ebao function as soon as possible. As a new function for chatting, Director Cai, you guys find someone to develop the software. Draw people from Xingyi Finance to assist."

"Okay!" Cai Zisong replied.

Wang Yi then looked at Song Si Ning and said, "President Song, Xingyi Finance is responsible for the fund and operation. In addition to several extremely stable money market funds, you can also launch low-risk investments and medium-risk investments, add risk assessments, and explain them clearly to users."

"Yes!"

Afterwards, everyone discussed some details of Yu'ebao.

In the past, WeChat Pay was launched late, and Alipay was invincible in the world, launching the Yu'ebao function in June 2013!

But now, Changliao Pay is making great strides, with its user base 6 times larger than that of Alipay, leaving Alipay in a state of confusion.

As a result, Alipay was only thinking about copying the red envelope function as soon as possible and how to survive the crisis, and had no energy to develop new functions such as Yu'ebao.

Due to this wave of crisis, Alipay’s Yu’ebao will not be launched in June, let alone in December.

Wang Yi started working on it in early February, so he could have launched it half a year in advance.

By then, Alibaba will have no place to go.

After all, Yu'ebao's functions are very simple to develop, and it only takes about a month including testing.

The key is fund establishment and cooperation with major funds.

If it was before, this would be difficult to promote.

But now, with 2.7 million users of Changchat Payment, it is much easier.

I’m afraid all the major fund companies are begging for cooperation.

The next day, the fourth day of the first lunar month, Song Si Ning set off for the Magic City.

When Yu'ebao will be launched depends on the cooperation of the fund company and when it can be finalized.

At the software level, it only takes a month.

Wang Yi no longer paid attention to these and instead began to check the performance report of the New Year’s Eve promotion.

On New Year's Eve, Changliao not only distributed 5.5 million in cash red envelopes, but also distributed 120 billion in discount coupons.

Since the discounts are even higher than those on Double Eleven and Double Twelve, many products are at their lowest prices in history, and coupons can be given away and traded, many users place large orders.

So much so that in just two days, between New Year’s Eve and New Year’s Day, sales of 276 billion were generated!

The sales volume of the Double 200 promotion was only over billion!
I can only say that this kind of red envelope promotion is very powerful.

The reason is that the prices are right, the lowest prices in history, and new products such as xphone 2 are all on sale.

Secondly, it’s the New Year, it’s a festive time and it’s time to shop.

Products that I would normally hesitate about will be purchased right away during the Chinese New Year!
Third, I have money for the New Year.

Those who are already working have received year-end bonuses and have money to spend.

People who don’t have jobs can also spend money after receiving red envelopes.

As for the fourth point, it is that Xingyi Technology’s big data push is very accurate and on point.

Whenever users search for a product, or browse the product on Douyin, coupons will be pushed accurately to them!

With the coupons, the price can be reduced by hundreds of dollars at once, and users who were originally hesitant will make the decision without hesitation!

This is the horror of big data.

"With an additional revenue of more than 200 billion, both the Changliao department and the Xingyi big data department have made great contributions!" Wang Yi was in a good mood.

But the situation on Ali's side is quite different.

Due to this incident, Jack Ma and other senior executives had no intention of celebrating the New Year.

On the fourth day of the twelfth lunar month, everyone ended their vacation and rushed back to Alibaba headquarters.

Seeing that the chairman and senior executives had all gone back, Alibaba’s employees did not dare to continue their vacation and took the initiative to return to the company early and volunteer to work overtime!
Seeing that the Ali incident was still on the hot search list, Jemark felt a little melancholy.

But he was helpless and could only sigh and shift his attention to another thing:

“Have you found the genius from Xingyi Technology? He was able to come up with the genius marketing combination of red envelope chat + Spring Festival Gala linkage + discount promotion. He is definitely a business genius, no, he is the godfather of business!”

Jack Ma was originally arrogant and seldom admired anyone.

That genius's combination of punches defeated Alipay, Alibaba, and even Jack Ma!

But the subordinates were collectively silent.

"What? No results yet?" Jack Ma was furious: "Useless, all useless!"

"I asked you to come up with such a brilliant idea, but you couldn't come up with it. You can't even find the person who came up with it. You are useless, such a useless person!"

Hearing this, everyone fell silent.

Finally, it was the vice president who broke the silence: "Chairman, everyone is very concerned about this matter and has tried various methods. But no one seems to know who came up with this idea."

"???" Jack Ma was confused: "What do you mean?"

The vice president sighed and said, "No one else knows about the red envelopes for Changliao. The Changliao department employees just started doing it after receiving Cai Zisong's request. I don't know who proposed it."

"Could it be that Cai Zisong proposed it?" Jack Ma couldn't help but ask.

The vice president shook his head. "It's unlikely. Cai Zisong has a technical background. If we give him a requirement and ask him to develop something, he won't have any pressure. But if we ask him to come up with such a great idea, he can't do it."

Jack Ma nodded: "Yes, if Cai Zisong had this ability, he would have been very successful long ago, and he wouldn't have come to prominence only after meeting Wang Yi."

In fact, many of Xingyi Technology’s senior executives come from ordinary backgrounds, and their abilities are not at the top level, and they are not even middle-level.

But even such ordinary people, if they meet Wang Yi, a mentor, as long as they are honest, capable, and do well the things Wang Yi asks them to do, they can also make a career and become famous in the industry.

Zhu Changlin, Cai Zisong, and Chen Chuanqing are all like this.

Before coming to Xingyi Technology, Zhu Changlin was just an R&D elite and acting R&D manager at HTC.

Cai Zisong is also a project manager for a small IT company.

Chen Chuanqing, former assistant to the operations director of Vancl.

But after arriving at Xingyi Technology and joining Wang Yi's team, these people have become giants.

"Who could that be?" Jack Ma was full of doubts. "No matter who it is, keep investigating. You must find out for me! This person must be a top talent. We must recruit him to Alibaba at all costs!"

"Yes!" Everyone responded, but they were very uncertain.

They put a lot of effort into investigating the business godfather, but in the end, even the people inside Xingyi Technology didn't know about it.

Even only a few senior executives such as Cai Zisong knew who this person was.

But unfortunately, it is difficult to bribe senior executives like Cai Zisong.

It’s as difficult as climbing to heaven.

There is no way, Wang Yi gave too much.

On the sixth day of the Lunar New Year, before returning to the capital, Wang Yi came to Mayu Technology Park again.

Cai Zisong quickly approached Wang Yi and said, "Chairman, I have something to tell you."

"what happened?"

"It's like this. Several employees reported that people from Alibaba were contacting them."

"Recruiting people?" Wang Yi became interested.

"Yes and no... How should I put it... They want to dig out not someone else... but you!"

Wang Yi was stunned: "..."

"Ali dug me?"

Cai Zisong nodded: "They are looking for the marketing genius who came up with the strategy of red envelope + Spring Festival Gala linkage + discount combination. If they want to poach Alibaba at all costs, then they are poaching you, right?"

Wang Yi was silent: "..."

"Haha, they are willing to poach me at all costs? Unfortunately, they can't afford it!" Wang Yi laughed.

Cai Zisong nodded: "Yes, I didn't expect Ali to have such a unique idea and actually thought of poaching people."

Wang Yi thought thoughtfully: "People who contact us from Alibaba may also contact Tencent."

There are no impervious walls in the world.

"Chairman, what you mean is..." Cai Zisong became interested and knew very well that the chairman was going to do something.

Wang Yi smiled faintly: "So, for those who work on Yu'ebao, don't use the Changliao development team, activate a third team to secretly develop the Yu'ebao function. As for the Changliao development team, go and develop a new function called Message Read!"

"The message has been read?" Cai Zisong was confused: "Chairman, is this a feature that will be added to the chat?"

Wang Yi smiled slightly: "Just develop it, you will know when the time comes!"

(End of this chapter)