Reborn in 2011, 985 missing from two copies

Chapter 532: Beat up Ali, Wang Yi wins!
Wang Yi is not worried about this.

Even if users cancel their orders from Tmall or Taobao, they will still place orders on Xingyi Mall, Mayu Mall or other platforms.

The product power that is ahead of its peers is there. After users cancel their Taobao orders, they will only switch to other platforms to purchase and will not choose not to buy.

In fact, more and more users have given up on platforms such as JD.com and Taobao, and directly choose Xingyi Mall, Mayu Mall, and Douyin Mall to place orders.

There is no other reason. Orders from platforms such as JD.com and Taobao are all shipped from eight major warehouses across the country. They use cross-city and even cross-provincial logistics, so the delivery time is slow.

Orders from Xingyi Mall, Mayu Mall, and Douyin Mall are all within the Xingyi Technology system. As long as there is Ele.me in the city, the goods can be shipped from nearby stores and Ele.me riders will deliver the goods to your door.

If it’s fast, you can get the goods within half an hour of placing the order; if it’s slow, it won’t exceed an hour.

Such speed is unmatched by JD.com and Taobao.

Even if there is no Ele.me in a city, orders from its own platform will be shipped from the nearest city-level warehouse. The logistics are very fast, mostly same-city logistics, and can be delivered in half a day.

Some small cities do not have warehousing, and goods are shipped from warehousing centers in neighboring cities. With intra-provincial logistics, delivery is basically within one day.

With the development of Xingyi Technology, each province now has a provincial warehouse, which is usually located in first-tier cities or provincial capitals.

Other second-, third- and fourth-tier cities also have a large city-level warehouse to supply the city as well as neighboring fifth-, sixth-, seventh- and eighth-tier cities.

In this way, Xingyi Logistics can achieve delivery within 24 hours, and can also guarantee delivery within 48 hours during promotions.

JD.com cannot even match this kind of logistics efficiency.

There is no other reason. Most of JD.com’s orders are self-operated and shipped from JD.com’s eight warehouses across the country.

Many of the goods are shipped across provinces and take about two days to arrive, and even longer during promotions.

These days, JD.com cannot achieve 100% next-day delivery.

The same is true for other e-commerce platforms such as Taobao, which also ship goods from Xingyi Technology’s provincial warehouses.

However, Xingyi Technology’s own e-commerce is different, and all shipments are made from the nearest city-level warehouse!

Currently, Xingyi Technology has 34 provincial-level large warehouses and more than municipal-level small warehouses.

Each province has three or four warehousing centers, and goods are shipped nearby. It’s all intra-provincial logistics or even intra-city logistics, so the efficiency is naturally higher.

There is no other way. In order to run Mayu and Zhenyou, and to promote mobile phones and tablets, Xingyi Technology and Mayu Technology have opened stores all over the country, and their warehousing centers have to be developed simultaneously and deployed across the country.

Before each new product is released, it will be sent from its own factory or OEM factory to major provincial warehouses.

Then it is distributed from the provincial warehouse to the municipal warehouse, and then further sent to the warehouses of major distributors.

This progressive and orderly distribution of goods ensures extremely high efficiency.

All major flagship stores and specialty stores are facing tight inventory, and the unified purchase, sales and inventory management system immediately reminds store managers to place orders.

The nearby city-level warehouses will quickly deliver the goods to your door for replenishment.

If we have to ship from the factory every time, the time limit will be too slow and it will cause delays.

It is precisely such a powerful logistics and warehousing system, and a unified purchase, sales and inventory management system, that ensures that Xingyi Technology’s own stores have sufficient supply, and there will be no out-of-stock or unsalable goods.

Of course, the franchisee’s store also supplies goods in this way, but the goods will only be shipped after the franchisee has paid.

Like Xingyi Technology and Mayu Technology, we do not sell on credit.

The construction of these warehousing and logistics systems has made the development of Xingyi Logistics easier and the logistics timeliness of online orders has also been faster.

Basically, as soon as the orders from Taobao and JD.com are placed, the orders from Xingyi Mall and Mayu Mall have already been delivered to the cities where they are located, or even to the users.

Such high efficiency naturally leads more and more users to abandon other e-commerce platforms and choose Xingyi Mall and Mayu Mall to place orders.

Recently, with the increased investment of Xingyi Logistics, there will be more and more subsequent warehousing centers and the logistics team will become stronger and stronger.

Next year, Douyin Mall will be completely upgraded to a comprehensive e-commerce platform, and its honeymoon with JD.com will be completely over.

JD Logistics will also be completely abandoned and taken over by its own Xingyi Logistics.

If the coverage is not possible, we will cooperate with third-party logistics such as SF Express and the Post Office.

Taobao was boycotted this time and many users cancelled their orders, but Wang Yi didn’t care much about it. However, Jack Ma was furious!

"what happened?"

"At such a critical time as 618, such negative news came out and even became a hot topic!"

"Where's the PR department? No action at all? Remove the trending search for me!"

Jack was so angry that he started cursing.

The PR manager was somewhat helpless:

"Chairman, the trending searches on Sina Weibo have been removed immediately, but the trending searches on Tencent Weibo, Sohu Weibo, and NetEase Weibo are still up."

Jack Ma was silent: "..."

“There are also Douyin hot searches, Mayu hot searches, and Tieba hot searches. They are all still there. They are not our platform, so we can’t remove them!”

Jack Ma's face turned green: "..."

Tencent Weibo certainly cannot be removed, even Jack Ma suspects that this was done by Tencent!
As for TikTok and Mayu, they cannot be removed either, as they are both Xingyi Technology’s arch-enemies.

The Tieba post couldn’t be removed either. Seeing Alibaba in trouble, Baidu wanted to sing and dance. How could it possibly help Alibaba remove the hot search?
It's impossible!

“There is hope that the trending searches on Sohu Weibo and NetEase Weibo can be removed, but the other party is asking a high price…”

The public relations manager said helplessly that he was helpless in this situation.

Who made Ali make enemies everywhere? Now he is surrounded by enemies!
“Forget it! Other major platforms can’t remove the trending searches, and it won’t make much sense even if these two small platforms remove them.”

Jack Ma waved his hands, feeling exhausted.

Then he couldn't help but ask, "Have you checked? Who did this? It didn't explode earlier or later, but just happened to explode during the most critical period of 618, causing us heavy losses. This is absolutely not normal!"

The vice president nodded: "It's definitely not normal, but we haven't found out who it is yet."

The PR manager couldn't help but ask, "Could it be Xingyi Technology? We have never had a good relationship with them."

Jack Ma thought about it and shook his head. "Xingyi Technology is unlikely. They don't have a comprehensive e-commerce company yet. If they make a move, the ones who will benefit are JD.com, QQ Online Shopping, and Amazon. It's just making wedding clothes for others. It's unlikely. Wang Yi has never made wedding clothes for others."

The vice president also said: "More importantly, the brand with the highest transaction amount on Taobao is Xingyi Technology. Now that this incident has been exposed, users have returned the products, and Xingyi Technology has also suffered a huge loss. They don't need to kill one thousand enemies and lose eight hundred of their own!"

The PR manager suddenly realized: "Yes, that's probably JD.com or Tencent!"

Jack Ma nodded: "It is very likely that during the 618 e-commerce war, something happened to Taobao, and users and orders flowed to JD.com and QQ Online Shopping, and they benefited the most. It is very likely that one of them did it!"

“Especially for JD.com which just went public, it’s too possible!”

The vice president agreed: "That's right. When something happens to Alibaba, JD.com grows the fastest. Not only do they make a lot of money, but their stock price also goes up a lot."

"Yeah, the market value is going to skyrocket. The more I look at it, the more it looks like they did it!" Jack Ma was furious: "This little bastard is so hateful!"

Another vice president, Mo Yi, also sighed:
"It's too late to say this now. We can talk about revenge later. The only way now is to do crisis public relations and solve this problem completely. Now is the critical period of the 618 war, and it must be solved as soon as possible. Otherwise, a large number of users will cancel their orders, and Alibaba will suffer heavy losses! Not only revenue and profits, but also users will be lost in large numbers and flock to other platforms!"

Jack Ma's face became serious: "That makes sense. How to handle crisis public relations? What do you think?"

Mo Yi spoke first: "The person who tied the bell should be the one to untie it. Since this is a matter of Taobao advertising, we should first reduce the advertising on Weibo. And make a public statement and apologize to the public."

Jack Ma frowned. If this happened, it would be equivalent to Ali admitting his mistake!
Doesn’t Ali have any face?

The PR manager's face also changed drastically: "We can reduce advertising, but we can't apologize, otherwise our Alibaba brand image will be affected."

Mo Yi sighed: "Under this situation, we have been boycotted by users. Taobao has been uninstalled and returned by many users! You don't apologize, don't admit your mistakes, and continue to go against users. Are you thinking that the remaining users will also return a large number of products? Or even uninstall Taobao?"

"This..." The public relations manager was speechless.

Mo Yi continued, "Only by admitting our mistakes can we keep our users and prevent them from uninstalling Taobao and canceling their orders. If we don't admit our mistakes, users will simply not agree and will continue to boycott us! If it were normal times, we could just waste time with the users, but now it's 618! There are too many orders these two days, we can't afford to waste time!"

Jack Ma's face slightly changed, but he could only nod his head: "President Mo's words make sense. Otherwise, not to mention the users' disapproval, Sina and Lao Cao will probably fall out! This time, it's not just Alibaba that is affected, but also Sina Weibo. Taobao should withdraw some of its ads, and also prepare copywriting to admit its mistakes."

"Yes!"

"President Mo, do you have any ideas on how to do this specifically?" Jack Ma looked at Mo Yi.

Mo Yi nodded: "One thing. When we admit our mistakes, we can't just admit it directly. We can find someone to take the blame. We can say that the person who contacted Weibo was a temporary worker who was not familiar with the business and something went wrong, which led to too many Taobao ads. This was not Taobao's original intention."

Jemak's mood improved: "This temporary worker is well used! Let's do it."

Another vice president also spoke up:

"In addition, for those users who cancel their orders and apply for a refund, we can give them a no-threshold coupon to let them give up the refund!"

"For example, if the order amount is 100, you can get a 2 yuan coupon."

"For example, if the order amount is 1000, you can get a 20 yuan coupon."

"Maybe they will give up the refund just for this 2% discount."

"Good idea!" Jack Ma's eyes lit up: "Giving up 2% of the profits to users may cause us some losses, but it is also a way to retain users."

The reason why the rebate is only 2% is not because Taobao is stingy, but because Alibaba’s platform commission is only 3%-10%.

If Alibaba returns a little more, it will have no profit, and may even lose money!

It is impossible for Alibaba to lose money to gain publicity.

Even a 2% rebate is a huge loss.

"Do it quickly."

"Yes!"

Soon, Alibaba issued a statement:
[Due to improper communication by temporary workers, there were too many Taobao ads on Weibo, which affected the user experience. Alibaba expressed its deep apologies. Now we have communicated with the Sina Weibo marketing department and reduced Taobao advertising investment across the board, so that everyone can surf the Internet with peace of mind...]

Although this statement is a bit bland and makes things more obvious, it is at least an explanation.

Seeing Alibaba bow its head and reduce Taobao advertising, some users expressed their support and were too lazy to cancel their orders and place new orders on other platforms.

Some users are still angry and continue to apply for refunds.

But at this time, I received a prompt from the Taobao system: [The product you purchased is very cost-effective. If you cancel your return application, you will be given a coupon worth X yuan without any threshold. ]

Now, many people were tempted.

For example, users who purchase xphone 2pro, which originally cost 5299, will now receive a 105 yuan no-threshold coupon.

This is equivalent to a direct savings of 105 yuan!
Then I can't bear to cancel it.

After all, if you cancel the Taobao order and place another order on other platforms, it will still cost 5299. It is better to keep the order and choose the 105 yuan no-threshold coupon.

For a time, many people who had canceled their orders gave up on canceling, chose coupons, and continued to place orders.

After some operations, fewer people canceled their orders, but more people continued to place orders. Jack Ma was in a good mood about this.

Even Jian Ziyan had to give some praise: "There are some experts inside Alibaba!"

Wang Yi nodded: "First, he bowed his head and apologized, showing his courage. Then he gave a 2% subsidy to make users give up canceling their orders and place orders again. He is indeed capable. But I am afraid that this mechanism will be bugged!"

"What do you mean?" Jian Ziyan was puzzled.

"What do you think will happen when those who originally did not intend to apply for a refund also know about this subsidy?"

"They will also apply for refunds for subsidies..."

"That's right. If you have a good deal, don't miss it. Once everyone knows that there is a subsidy for returns, they will apply for a refund and ask for the subsidy."

"If Alibaba continues to provide subsidies, that's fine. Users will take the subsidies and continue to shop on Taobao, and Alibaba will just make less money, or even no money at all."

"But if Alibaba stops the subsidies, then it's over. Those who don't get the subsidies will really get a refund."

“It is not the scarcity that is worrying, but the inequality!”

Jian Ziyan smiled and said, "I see. In this case, isn't Ali in a dilemma?"

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

Wang Yi nodded: "Let's see what Ali chooses. Sometimes it's like this. If you commit suicide once, it will cause endless troubles."

As Wang Yi expected, a post soon became popular online:

[I don't believe it was a temporary worker who did this. I bought 5000 worth of cosmetics and I applied for a refund immediately.]

[In order to keep me, Tmall offered me a 100 yuan coupon without any threshold as long as I didn’t refund the money! ]

【Since Tmall is so sensible, I think I should give them a chance and I won’t withdraw it yet. 】

[100 yuan no-threshold coupon, bought a pair of xbuds earphones for 799 yuan, and actually paid 699 yuan! ]

As soon as this post came out, the comments below became popular:

"Fuck, is this even possible? A direct subsidy of 100? All of them?"

"Probably. I bought an Xphone 5000 Pro for over 2 yuan and applied for a refund. Tmall gave me a 105 yuan coupon and I bought a Xingyi power bank."

"I bought the Xingyi TV X60 and got a 240 yuan no-threshold coupon! I decisively bought a Wujie mobile phone and paid 999-240!"

"Fuck, they have them all. I'm going to return them too."

"Brothers, I did it. For an order of over 60 yuan, I made a 2 yuan subsidy, which is about %!"

"As a matter of fact, as long as you cancel the order, Alibaba will give you a 2% coupon without any threshold."

"This is interesting. I will apply for a refund as well."

……

As Wang Yi expected, those who had not originally planned to cancel their orders began to apply for refunds.

During the 618 promotion, many people spend a lot of money, and it is normal to spend several thousand, or even ten or twenty thousand.

Now the subsidy is 2%, which means there is a threshold-free compensation of dozens to thousands, which is enough to buy a lot of things.

It would be unreasonable not to apply for a refund.

Seeing the surge in the number of refund applications in the background, Alibaba headquarters was shocked.

Vice President Mo Yi even went straight to Jack Ma:
"Something bad has happened to the chairman. Those people actually used our subsidies to find bugs! For our subsidies, those who were originally not going to get refunds have started applying for refunds."

"..." Jack Ma's mouth twitched, and he was speechless: "Can you play it like this?"

"Yes, it's great!"

Jack Ma was shocked.

Mo Yi sighed: "Now these users are just taking advantage of our subsidies for free. It's making things difficult for us."

"Difficult? Not at all. Stop all subsidies immediately. If they really want a refund, let them do it!"

"This..." Mo Yi was a little worried: "Chairman, once the subsidies are cancelled, will it anger the users again and make them even more angry..."

Jack Ma waved his hand: "President Mo, you are good in everything, but sometimes you are too soft-hearted!"

"How can Alibaba, a big brand like ours, be scared by a few users?"

"joke!"

"Just cancel it. Don't worry about anything else. We at Alibaba cannot be led by our users!"

"Yes!" Mo Yi replied. He also thought it was reasonable and immediately arranged for someone to do it.

So, when I canceled the order and prepared to get the free compensation coupon, I found that there was no compensation coupon, but a new dialog box popped up:

[The price of the product you purchased is extremely low, do you want to cancel the order? ]

“What about the no-threshold voucher?”

“Why is there no threshold-free voucher?”

The user was confused. After confirming again and again that there was no compensation coupon, he became very angry and decisively canceled the order.

Similar scenes are happening all over the country.

It is destined to be a tragic ending.

One user was angry, and Taobao suffered heavy losses.

In response to this, Jack Ma's face turned pale, but he was helpless.

Alibaba cannot keep retreating, as this will be a lose-lose situation.

Looking at the increasing returns and the decreasing transaction volume, Jack Ma's expression became extremely complicated.

I just feel that this 618 is even more difficult than the previous Double Eleven!

I originally wanted to take advantage of the 618 promotion to boost sales and add a lot of users!

However, instead of achieving good performance, the company got into trouble and lost a large number of users.

On the contrary, platforms such as JD.com, QQ Online Shopping, and Amazon are all very happy and in a good mood.

The users lost by Taobao have all gone to these major platforms.

The orders lost by Taobao were also earned by these major platforms.

Jack Ma was helpless about this.

In the early morning of June 6, the 19 promotion came to an end, and Jack Ma breathed a sigh of relief.

Now that the 618 promotion is over, everything will slowly pass.

The Internet has no memory.

As time goes by, netizens' boycott of Alibaba will gradually dissipate.

"Huh! It's finally over!" Jack Ma let out a long sigh, feeling exhausted both physically and mentally.

However, at this moment, Mo Yi rushed in: "Chairman, something bad has happened!"

"What's wrong?" Jack Ma's face changed drastically, and he had a bad feeling.

Mo Yi said: "Chairman, those platforms are too shameless. It's June 6th today, and the big sale should be over, but JD.com has launched a 19 big sale to continue the promotion!"

Jack Ma's mouth twitched: "..."

"QQ online shopping has also launched an event called Surprise +1, the big promotion continues!"

Jack Ma's face turned pale: "..."

“Even platforms like Amazon, Dangdang, and Gome have started similar activities!”

Jack Ma didn't know what to say: "..."

"By the way, Meiyou Mall, Xingyi Mall, and Douyin Mall under Xingyi Technology have also started the return of popular products! Continue the big promotion!"

Jack Ma was extremely tired: "!!!"

"These damn guys are bringing back the event and continuing the big promotion just to steal our users!"

"Yes, Chairman, the problem is that our Alibaba promotion has ended. The prices of all products are more expensive than those of our competitors, which will only cause users to flow to other platforms!"

Jack Ma's face changed drastically: "Let's also start the 618 comeback and continue. When they stop, we will stop!"

"Yes!"

With Alibaba's re-entry, the 618 battle continued to June 6.

It was not until twelve o'clock in the evening on June 6 that the 19 war came to an end.

Taobao, a large and powerful company, is still number one, but it was hard to win, with both transaction volume and profits falling far short of expectations.

The revenue and profits of several other platforms far exceeded expectations.

However, the company that made the most profit was Xingyi Technology.

Not only do Xingyi Technology's products have high transaction volumes and super high profits on several major platforms, but more importantly, Changliao Payment has become the payment platform with the largest number of users during the 618 period.

Whether it is JD.com, QQ Online Shopping, Gome, Xingyi Mall, Mayu Mall, or Douyin Mall, they are all connected to Changliao Payment, and account for the largest proportion.

It can be said that in the 618 battle and the e-commerce platform battle, Alibaba won.

But in the payment war, Changliao Payment won!

As for revenue and profit, Xingyi Technology and Mayu Technology won!

There is no doubt that Wang Yi became the biggest winner.

The next day, all departments were busy counting the results of the 618 event, but Wang Yi was a little absent-minded.

During the 618 promotion, Xingyi Technology and Mayu Technology both performed very well, extremely well.

Whether it is a mobile phone, tablet, TV or air conditioner, they are all selling well.

But what Wang Yi is most concerned about is the Prism Gate incident!

The Prism Gate happened in June of my previous life. It’s the 20th now, so it should happen too, right?
Why is there no movement at all?

Logically speaking, it should be these few days.

Once the Prism Gate breaks out, that will be the best time for the XOS system to grow!
(End of this chapter)