Reborn in 2011, 985 missing from two copies

Chapter 77 The Battle for Spokespersons

Ye Xiaohe looked at the increasing number of comments and reposts and smiled slightly:
“The 2 yuan spent on Weibo promotion was not in vain!”

"Lin Zixuan, let's see how you fight with me now!"

She pinned the Weibo post promoting Meiyou and then received a call from her agent Xu Cui:
"Xiao He, the Meiyou APP you recommended is pretty good, but you don't have to spend your own money to promote it, right?"

As the first generation of female agents in China, Xu Cui has strong business capabilities.

It was her operation that allowed Ye Xiaohe to take the lead female lead in "33 Days After Love", and it became a hit all the way.

But she didn't understand. Ye Xiaohe only advertised Meiyou for free, and paid for the promotion himself!

Brain flooded?
"Ye Xiaohe, as an artist, even if you are only a third-tier artist, you can't devalue yourself and sell yourself to someone else!"

The more Xu Cui thought about it, the angrier she became. She had never seen anyone so stupid!

"Sister Xu." Ye Xiaohe muttered:
"It's like this. Our crew has been short of money. Today, the CEO of Meiyou invested 500 million. It just so happens that he will come to the Imperial Capital tomorrow to sign a contract. Meiyou doesn't have a spokesperson yet. I was thinking..."

"I understand, you did a good job."

Xu Cui is indeed a veteran. She understood Ye Xiaohe’s thoughts in just a few words:

"It's just a new company in Meiyou. Is it reliable? Is it worth your efforts?"

"Sister Xu, Meiyou sold for the first time yesterday, with revenue exceeding 12 million in [-] hours!"

"Damn! This is such a money grab!"

Xu Cui lost her composure and changed her face instantly: "Xiao He, you did a good job, very good!"

"When Meiyou becomes big, I'm afraid all the top brands will be vying to be its spokesperson!"

"Now that Meiyou has just started, this is your opportunity. Even if it doesn't cost you, you still have to get Meiyou's endorsement!"

"Yes, Sister Xu, I understand."

"Once you become the spokesperson of Meiyou, if Meiyou becomes bigger in the future, your worth will also rise!"

"okay, I get it."

"Well, please contact me if you have any questions." Xu Cui hung up the phone with a smile:
"I just like this kind of smart artist. He has a good vision and knows how to fight for his own opportunities!"

Meiyou Building.

Song Sining stared at Wang Yi with suspicion: "Boss, you really didn't do anything?"

"I didn't do it. What's wrong? Did it really increase revenue by 200 million?"

"Yes, look!" Song Sining showed the data to Wang Yi.

"In the past hour, Meiyou has added 3000 new users, more than 15 new transactions, a conversion rate of 6000%, more than 200 transactions, and sales exceeding [-] million!"

Wang Yi's expression changed sharply: "At this time yesterday, how many new ones did Meiyou add in one hour?"

Song Sining pulled up the data: "1521 people, only more than 100 people made transactions, and the conversion rate was 7%."

"Today's data is so terrifying that the conversion rate has doubled!"

"Is it possible that it was reported?"

Wang Yi was puzzled: "Even if we report it, there won't be such a high conversion rate!"

Meiyou’s conversion rate of 8%-10% is relatively reasonable.

A higher 11% would be fine, but this wave of traffic is a full 15%!

unreasonable!
what happened?

Wang Yi continued to look at the background data. In the morning, the revenue was 500 million. By 700 p.m., it was only [-] million.

If this continues, 900 million will die today.

But now, in one hour, more than 2 new users were added, directly generating 200 million in revenue!

The original revenue of 700 million has directly turned into a revenue of 900 million!

The data is still increasing! "What's going on? Check as soon as possible to see what's going on in the Social Square."

"it is good."

Song Sining quickly investigated and soon saw a post, and then understood the reason:
"Boss, it was celebrity Ye Xiaohe who posted a Weibo post recommending Meiyou, which attracted [-] new users!"

"Ye Xiaohe, the female lead in "33 Days of Love"?"

Wang Yi quickly thought everything through: "She is capable of causing trouble."

"What is "33 Days of Love"? A movie?" Song Sining was confused.

"A small movie I invested in happened to promote Meiyou." Wang Yi changed the subject:
"However, Ye Xiaohe is now a third-tier star, right? One Weibo post can bring in [-] new users? Is he so influential?"

Song Sining shook her head: "It shouldn't be. Ye Xiaohe's influence is not that great!"

With that said, she opened Ye Xiaohe's Weibo.

Wang Yi's eyes lit up: "Look, the number of comments and retweets on Ye Xiaohe's Weibo post promoting Meiyou is a hundred times more than her other Weibo posts! It seems like she spent money on Weibo promotion, no wonder Attracting so many new users!”

"The boss is so careful, I didn't even notice." Song Sining suddenly realized:

"It's just that the Weibo promotion she bought works so well? Our Meiyou official account also bought Weibo promotion, and the effect is very ordinary!"

These days, the cost of acquiring a new user on the Internet is around ten yuan.

The cost of acquiring a successful customer is over one hundred yuan.

Song Sining spent 1 yuan on Weibo promotion, and Meiyou was able to add about 1000 new users.

But there are only more than 80 customers who can place orders, and the conversion rate is 8%!

Calculated in this way, Meiyou’s customer acquisition cost exceeds 120 per person!
Not ordinary high!
Fortunately, Meiyou's pure desire style is expensive and has a high profit margin, otherwise it will definitely lose money.

Wang Yi quickly understood the reason: "Ye Xiaohe's promotion effect is good, it is the advertising and celebrity effect!"

"Our Meiyou official Weibo Weibo promotion will be regarded as spam advertising information by many users, and will be directly crossed and blocked."

"The promotion of celebrities is more likely to be regarded as a real recommendation, and it is easier for users to value, trust and accept it, which is why it has such a high conversion rate!"

"I see. No wonder they all hire spokespersons and find celebrities to advertise." Song Sining completely understood the logic.

Wang Yi's eyes became deep: "I just don't know how much traffic Ye Xiaohe bought to have such a big effect! But what is certain is that with the same promotion cost, celebrities buying it will definitely be better than us!"

"Boss, what do you mean, boss, we will directly cooperate with celebrities for our promotions in the future? They send them, and we buy promotions for them, so as to achieve maximum benefits?"

"That's right." Wang Yi nodded:

"In this way, you use Meiyou's official WeChat account to follow and send private messages to Ye Xiaohe, ask her about her specific situation, reimburse her for the promotion fee, and give her some more benefits!"

"it is good!"

Song Sining quickly used her official account to follow and send private messages to the other party.

After another hour, this wave of growth slowed down a lot, but new users were still added from time to time.

It seems that I bought this wave of Weibo promotion, and the traffic is over!
Wang Yi looked at the data and found that from the promotion Ye Xiaohe bought, from five o'clock to seven o'clock, the Meiyou app added more than 3 new users.

There are more than 5000 users who have placed orders, and the conversion rate is 15%.

The number of orders placed exceeded 300 pieces, and the transaction volume exceeded [-] million!
After deducting the return rate, tax costs, etc., the net profit still exceeds 200 million!
In other words, even if the promotion cost is 20, it is very cost-effective!

Soon, Song Sining came over:

"Boss, I figured it out. Ye Xiaohe spent [-] yuan on Weibo promotion."

"What? We got [-] customers and only spent [-]?"

Wang Yi was horrified: "We have five thousand customers, how much will it cost?"

Song Sining sighed: "With 120 yuan per person, we can acquire 60 customers, so we need [-]! Thirty times as much as Ye Xiaohe!"

Wang Yi: "..."

(End of this chapter)