Reborn 1980, Dr. Su became popular in the XNUMXs
Chapter 151 Burning “Wuchao Food and Grass”
The specialty products are products exclusively distributed by Xiangjiang Department Store and cannot be found in other shopping malls. This part is already highly profitable, and the price increase can make up for the loss of gifts.
"Just follow what Xiaoli said. As for the price increase, we will decide later. Let's pick out the gifts first and finish it tonight." Lu Sinian gave Su Xiaoli 100% support.
Unknowingly, Lu Sinian's name for Su Xiaoli also changed.
From Miss Su, to Su Xiaoli, and then to——Xiao Li.
When I dreamed about it at midnight, I don't know how many times he silently recited this name before he could pronounce it so smoothly.
Supporting her strategy means not only believing in her, but also believing in the data. According to the calculated results, Xiangjiang Department Store's profits will not decline, but it will make its opponents suffer.
The sales director took a few people out to work.
"Do you have any other backup plans?" Lu Sinian looked at Su Xiaoli calmly. This girl must not have only one trick.
Su Xiaoli smiled lightly at him, "If we are busy together, procurement and operations, don't we have to take action too?"
She picked up the information investigated by Xia Niannian and others and looked at it carefully, highlighted the "challenge products" and handed it to Lu Sinian.
"Purchasing is the most difficult, and we need to burn the 'Wuchao Grain and Grass' from other shopping malls in the shortest possible time."
Lu Sinian didn't understand what Wuchao grain and grass were.
Vice President Song, who likes to read "The Romance of the Three Kingdoms", heard clearly and immediately became interested. He couldn't help but sit up straight.
"How do you want to burn it?" Vice President Song asked.
"Compare the best-selling products of the other two companies, especially those that they sell very well but we use as gifts. Purchase the same category of products in high, medium and low grades and increase the purchase quantity."
Firstly, it can lower the purchase price and recover some profits from the suppliers; secondly, it will deprive them of food and grass and prevent them from supporting such a large-scale activity.
Vice President Song didn’t expect that the “fire burning Wuchao” could be so intense.
In addition to Xiangbai's specialty products, the channels for purchasing regular products are almost the same.
The output of the manufacturers is limited to that. Xiangbai purchased enough natural grains and grasses. As for the other two companies, they have no products at low prices. Not to mention some products, Xiangbai will directly give them away!
Simply——smart and extremely shameless!
"It's enough to just purchase the best-selling products from our competitors. Why do we have to purchase them separately in three different categories?" Vice President Song is now like a curious baby.
His attitude was so enthusiastic that the two people on the other side were a little uncomfortable with it.
Su Xiaoli endured the thirst in her throat and explained.
Xiangbai sells the same piece of clothing for 69 yuan, while the other party sells it for 59 yuan. The style is similar and the main selling points are similar, but the other party's price is a full ten yuan cheaper than Xiangbai.
As a result, Xiangbai also launched an almost identical style of clothing for 59 yuan and marked it under this sku. In addition, it changed the original 69 yuan style into an upgraded version of this style of clothing, which is the high-end range. .
In this way, the competitor's 59 yuan clothes can only be forcibly bound to Xiangbai's 59 yuan clothes, and will not affect the sales of Xiangbai's original 69 yuan clothes.
The benefits are huge. Xiangbai's original positioning as mid-to-high-end products will indeed not fall into the quagmire of cheapness and worthlessness due to the "price war".
Vice President Song was completely convinced, this operation was too...
As for the last word, he really couldn't "praise" Su Xiaoli for her clean face.
He looks innocent, but how can he be better than a fox at tricks?
Lu Sinian also understood. Based on his understanding of Su Xiaoli, there is a high probability that she will also add image models and flagship models that can contribute to her high-quality, not for sale but for viewing...
"The operation work is not light, and the member registration system needs to be completed within a few days."
"What kind of membership registration?" Vice President Song was very enthusiastic and raised his hand first.
"If you spend enough money, you will receive Xiangbai membership. In the future, you can use your points to exchange for gifts and discounts, or directly recharge to become a member. You can directly spend your membership card when shopping, and members can directly participate in full discount activities." Member registration is not only related to the present, but also related to long-term market share in the future.
Su Xiaoli has seen Xiangbai's cashier system and has already used the most advanced "microcomputer cashier", but unfortunately it has not been fully utilized.
Not only software and operations must participate in the war, but hardware must also play its due value.
Vice President Song began to discuss the details with Su Xiaoli. He came from an operation background and was most familiar with this aspect.
Lu Sinian was a senior member of some clubs in Hong Kong. He knew more about the membership system and kept up with the discussion between the two.
"Finally, there are our comrades-all the counters of Champagne. The self-operated ones will give performance commission bonuses to the sales staff, and the merchants will be given discounts and rebates, so that the good money will not go to outsiders."
Lu Sinian and Vice President Song nodded repeatedly, and there was nothing wrong with that.
Although everyone was a little tired during the battle, with bonuses and rebates, everyone was active in activities.
With the same hatred and hatred, the operation of shopping malls will definitely be more stable.
The three people discussed it for a long time and finally determined the general direction and details.
Su Xiaoli's mouth was dry, so she sent Vice President Song and others away, picked up the cup and drank a few sips of water.
Lu Sinian stood up and looked at Su Xiaoli, feeling a little distressed, "Grandpa called you for dinner, when will you come?"
Su Xiaoli was stunned, remembering Lu Sinian's invitation a few days ago.
But not today, Gu Feihan is still waiting in the cafe.
"Is it okay tomorrow? I'll bring some delicious food and go visit Grandpa Lu tomorrow."
"Today...can't you?" Lu Sinian frowned. Although he spent a whole afternoon with Su Xiaoli, he was still reluctant to leave the room.
Su Xiaoli felt something was wrong from this tone. When she looked at Lu Sinian's eyes again, she lowered her eyelashes and then raised them. She looked directly at Lu Sinian and said, "I'm so sorry today. I have an appointment with someone."
Lu Sinian felt a chill in his heart, and the words he subconsciously asked were a little vague: "It's Gu..."
"Yes, it's him. I met his mother today, and we have some things to discuss tonight." Su Xiaoli simply said it all at once.
If you want to have a good relationship with Lu's grandparents in the future, you must first make the relationship clear.
She didn't want to deal with something that didn't have to happen.
Lu Sinian pursed his lips tightly and said nothing.
After days of fatigue, coupled with these words, he was a little dizzy from the impact, and his face looked so bad that he couldn't see anything.
Probably because he had been partnered with Su Xiaoli for a few days, it gave him the illusion that the two of them could be partners forever and see each other every day.
I just woke up now.
He fell deeper and deeper, but Su Xiaoli would not fight side by side with him in Xiangbai forever.
In this shopping mall, at this moment, the two are close and reliable comrades-in-arms.
But after leaving Xiangjiang Department Store and this event...
She still has her real family, Gu Feihan, and her little home in Lingzheng County.
Lu Sinian knew clearly that in her world, compared with those people, she had no chance of winning. (End of chapter)
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