Reborn 1980, Dr. Su became popular in the XNUMXs
Chapter 301 Leading Customer Needs
It represents the forefront of global science and technology and is the source of advanced technology and innovative thinking.
It can be seen that Gu Feihan, who has extraordinary knowledge, still couldn't help but nodded slightly after listening to the explanations of several people in charge.
Taught a lot.
The turbulence in her heart was probably even higher than that of Su Xiaoli.
Xiaoli is not as big as Beier, but it is small and beautiful.
Use good steel on the cutting edge, focus on doing big things, and focus more on products that can be directly applied to the market.
When it comes to the current laser technology market, it can be divided into three major regions: the United States, Europe, Country C and the Pacific region.
In terms of laser medical treatment, the United States ranks first, and country C ranks second.
In addition, because Country C has exceeded its foreign trade with the United States, as a balance, a large number of American laser and other products have poured into Country C.
In the past few years, most of the main equipment in the laser research laboratories of country C were made in the United States, and the topics they studied were mostly integrated research.
With a good foundation in place, country C has begun to pay attention to the development of basic science in recent years, and its investment in basic research on lasers has also increased, with its technical level approaching that of the United States.
When Su Xiaoli was in Hong Kong Island, she had been following the industry's top journal "World Laser".
I also collected every issue from previous years and carefully read it, combined with my own experience in my previous life...
Therefore, she had already discussed with Lu Sinian that the early cooperation of the new medical device company would focus on country C.
Quality and technology can be guaranteed, and the overall cost is much less than importing it from the United States. The United States itself has to admit this.
Mr. Lu is very wealthy.
Once real money is spent, things will be much easier to handle.
Lu Si Nian went to country C and reached a "double material" cooperation and introduction.
It not only invested money in basic research laboratories to carry out cooperative research, but also brought back some mature products and technologies, which can be suitable for the current Chinese market with only a little secondary development after integration.
According to previous market surveys, the most widely used laser in China is "ruby laser", which is mainly used for ophthalmology and dental treatment.
In Su Xiaoli's view, it is not necessary to invest more resources into this market that is about to become a red ocean.
In order to turn over the new company as soon as possible, it must put new and distinctive products into the market as soon as possible in order to support the huge expenses of independent research and development in the future.
Can't afford it.
Whether it's money, or her "leftover" time.
"These are the first two products planned to be launched on the market based on the goals set by you and Mr. Lu." An Shi pointed at the two prototypes and said.
In front of a few people, it is CO2 and YAG lasers whose technology is relatively mature but has not yet appeared on the market.
CO2 laser is mainly used for carbonization treatment of incision, excision, and evaporation, and is perfect for orthopedic surgeries that require high precision.
During surgery, hemostasis can be omitted, and slight bleeding will not hinder the visualization of the target, which can greatly shorten the operation time.
The YAG laser lacks the ability to cut tissue, but is suitable for coagulating tissue.
Therefore, in response to this, the current focus is on the development and sales of YAG laser coagulation equipment.
The use of YAG laser in internal medicine, such as digestive system ulcers, which can easily cause bleeding, without the need for open surgery, is perfect for now.
Each has its own advantages and disadvantages.
But it is enough to make up for the market demand that "ruby laser" cannot meet.
Scarcity is key to market value.
Everything depends on people and everything depends on God. Although we have encountered many difficulties, the entire company is full of vitality, and the products also have their own characteristics and core technologies. According to the current feedback from market communication, the future is definitely not bad.
Looking at the completed prototype, Su Xiaoli couldn't help but nodded to An Shiyi and the others.
Several women who participated in it from beginning to end came step by step, from being confused at the beginning to so much trouble after entering the development cycle...
The process in between is as difficult as giving birth.
An Shiyi's family in Hong Kong even advised her to go back, "Why bother going to the mainland to endure hardship and abuse?"
But she didn't complain and stayed without hesitation.
Because she brought this trouble on herself, but she was not the only one who was "forced to death."
At this time, they felt that they had finally completed the first step, and they couldn't help but breathe a little sigh of relief.
A sense of accomplishment similar to giving birth to a baby comes with it.
"Even if we think the first-generation product is OK, it's far from over. Customers have the final say."
Although Su Xiaoli wanted to encourage them and even thank them, she still didn't let go.
"Once it is put on the market, our sales team must provide customer feedback internally in a timely manner, and all development must follow market demand." She added.
The value of a product is not determined by the amount of labor, but by the market.
The labor value of all participants in product empowerment is not determined by Su Xiaoli, but also by the market.
An Shiyi followed Su Xiaoli's thoughts, thought carefully for a while and asked, "Then do we accept customization?"
Su Xiaoli thought for a moment and shook her head firmly.
Customization is development and manufacturing based entirely on different needs, which means that what is produced is not a standardized product.
Non-standard products also mean a comprehensive expansion of labor, material, production line, after-sales and other costs, which is a huge burden on the entire R&D, production, and sales chain.
Limited resources, unlimited demands, and heavy work pressure will make frontline employees overwhelmed.
Moreover, the cycle of capital turnover is lengthened, which is not what she wants.
"Customization is not accepted, but we can lead customers' needs." She smiled at An Shiyi.
"Leading customer needs?" For a while, several people in charge, including An Shiyi, fell into deep thought.
Su Xiaoli also thought for a while and said with a smile: "In other words, it is not from the standpoint of our company selling products, but from the standpoint of what problems the customers want to solve."
An Shiyi and others looked at Su Xiaoli.
As if expecting her to explain further.
“The customer also has his own customers, and what problems does he want to use our products to help himself and his customers solve.
They are concerned about investment and operating costs, as well as the pressure of profitability and competition..." Su Xiaoli said slowly.
An Shiyi's eyes lit up.
She originally studied business at the University of Hong Kong and had experience in the mature business society of Hong Kong Island. She seemed to understand Su Xiaoli's meaning all of a sudden.
“In other words, the customer raised a demand, but in fact he wanted to solve a problem, but he didn’t explain it to us, and he might not explain it clearly.
There may be many solutions to this specific problem. Based on the existing products, we will choose the solution that can promote a win-win situation. " An Shiyi said while thinking and considering.
Su Xiaoli recognized the admiring look in her eyes. (End of chapter)
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