The passionate years starting from the college entrance examination

Chapter 327, Cooperation and Strategy
A group of people were fighting and acting in the audience, but at this time, Comrade Tang Dake was completely lying down.

Ever since Clive bought PHS's European agency rights for $100 billion in order to retaliate against others, PHS's secret bidding at this press conference has completely changed.

The price is way too high.

It's a pity that everyone is blinded by interests and won't think so much at all.

Based on this, Comrade Tang Dake, in addition to lying down, is still lying down.

With the size of Donald Duck Technology Company, it is very, very difficult to acquire the agency rights in any region.

The temporary cooperation team formed by joining other small families and consortiums is now also facing disintegration.

Ugh!
After all, Comrade Tang Dake still lacks the opportunity to soar into the sky.

As for writing a bidding price of one to two hundred billion on the quotation?

Comrade Tang Dake is not that crazy yet. Even if he dares to do this, China Resources probably won't choose him. After all, who doesn't know how much assets he has?
Is it possible that he is a white wolf with nothing?

Haha, everyone is not a fool, who would be willing to pay for him?

Similar to Comrade Tang Dake, Raymond, Frazier, Pandaria and others were all completely laid on their backs. This kind of thing has nothing to do with them.

However, just when everyone thought that the bidding for the North American agency rights should be among many consortiums, everyone was shocked when the results came out.

Therefore, the person who won the agency rights in North America was actually Akio Morita.

He gave out $129.9 billion.

This even more insane bidding price is higher than the prices of the agency rights in Europe and Tokyo combined.

"Farke, Farke, Farke, does this Tokyo guy want to die? How can he pay such a high price?"

After many people learned the results, they instantly broke their defenses.

For example, Augustus thought he was bound to win, but unexpectedly he was intercepted by Akio Morita who suddenly came out.

This is absolutely unforgivable!

"How dare we fight for the agency rights in North America? Humph, I think you guys from Tokyo are tired of living?"

Abraham looked at Akio Morita with eyes full of resentment and teasing.

Paul Dallessandro stood up directly, came to Akio Morita, and asked with a smile:
"Akio Morita, I know you. I am now buying the agency rights in North America for 100 billion U.S. dollars. You will definitely agree, right?"

At this time, Morita Akio was quite happy at first, but after hearing the other party's words, his face instantly darkened.

"impossible!"

He paid 129.9 billion US dollars to win the agency rights, but the other party wanted to take it away for 100 billion US dollars?

Isn't this a joke?
The host standing aside spoke directly and asked Akio Morita to go next door to complete the transaction.

As for the others, it has nothing to do with their China Resources Company.

After the dust of the agency rights in North America has settled, it also means that this press conference has come to an end.

In this case, others can withdraw.

"Mr. Morita Akio, you need to know that your Sony company has a lot of cooperation with our family. If you don't agree, haha."

Paul D'Alessandro was not annoyed and directly threatened.

These words instantly made Akio Morita's expression darker.

But even if he is angry, it is not appropriate to break up with the other party directly at this time.

But now that Sony has won the North American agency rights, it is definitely possible to take off.

Anyway, with the value of the North American agency, it is not a big problem to get the money back in just a few years.

As for whether Sony has so much money to complete the transaction, there is no need to worry about this.

No, David Rockefeller and other bank presidents were waiting nearby, wanting to lend money to Sony.

The power of the consortium behind Sony is not small. Although the US$129.9 billion is a lot, it is not completely absent.

As the press conference ended, the reporter was extremely excited.

The transaction price of China Resources Corporation in one day exceeded 300 billion U.S. dollars. The words "rich as a country" are no longer suitable to describe China Resources Corporation.

too strong!
Ta Kung Pao, Ming Pao, Hong Kong Commercial Daily and other relevant newspapers all reported on the press conference, but everyone focused on the transaction volume. On the contrary, the products launched at the press conference did not receive much attention.

However, for ordinary consumers, no matter how large the transaction volume is, it has nothing to do with them.

However, products such as handheld game consoles, electronic watches, and PHS are closely related to ordinary consumers.

"Oh my God, is this a handheld game console? A Chinese Dragon Cube game. Fortunately, the price is not expensive. When will it be released?"

"Hey, a turnover of 300 billion US dollars? Isn't this too scary?"

"What exactly is this PHS? It looks very good from the photo, but it's a pity that the price is too expensive."

"What is an electronic watch? Isn't it just a watch? The price is not bad, and it looks pretty when you look at the photos. When the time comes."

"These products are all produced in the mainland? It's incredible."

Hong Kong Island citizens saw this information immediately, and many people started talking about it.

Whether it is a handheld game console or a PHS, these are ultra-modern high-tech products with a strong sense of technology.

Many people knew that these products came from the mainland, and they all had expressions of disbelief on their faces.

Just because the mainland is so backward but can produce such awesome products, the sense of fragmentation is too strong.

There are even more people who have been kneeling for a long time and cannot stand up at all, so they don't think these products are produced in the mainland, they just think it is fake news.

No matter what, the matter has begun to ferment, and the news has reported it again and again, and everyone is aware of it.

In North America, newspapers such as the "Wall Street Journal", "New York Post", "Boston Globe", "Chicago Tribune", etc. also reported on the feat of China Resources' press conference.

How can I put it, it’s awesome!

The turnover of more than 300 billion US dollars, one-third of which was contributed by Clive of their Chicago consortium, is unrivaled.

Sony, as well as other small consortiums and agents contributed the rest.

In short, this time, China Resources really made a fortune.

Just when the outside world was talking a lot about this incident, someone had already found Akio Morita.

In the small conference room of the executive suite of the Peninsula Hotel, Lannister Morgan, Von Derian and others were already sitting in front of Akio Morita and began negotiations.

"The requirements of our Morgan consortium are very simple, that is, throughout North America, Sony must only cooperate with us. Didn't you invest US$129.9 billion, and we also invested US$20 billion for signals? From the construction of base stations, we need 39% of the revenue.”

A lion opened his mouth and took away thirty-nine percent of the share.

As for how much other consortiums can eat, what does that have to do with their Morgan consortium?

If Sony does not seek cooperation with their Morgan consortium, Lannister Morgan guarantees that Sony will have difficulty operating in North America.

"Hey, your Morgan consortium is really overbearing. You can walk away so far even if you open your mouth."

At this time, the door of the conference room opened from the outside, and among the few people who walked in were Augustus, Kerston Yosek, and Richard Grosvenor.

These people all have one characteristic, that is, they are all the principals of major financial groups in Europe and the United States.

It is impossible for the Morgan consortium to go it alone.

"Hmph, what are you doing here? Haven't you heard that it's first come, first served?"

After seeing the person coming from the door clearly, Lannister Morgan's face instantly darkened.

But he sighed secretly in his heart, this time he miscalculated.

Akio Morita's face looked pretty good, but his mood was not very good either.

When he won the agency, he was indeed very happy, but he was soon disgusted by Paul D'Alessandro.

He also knows that after winning the North American agency rights, it does not mean that he can sit back and relax. On the contrary, the next step is the beginning of the test.

There are so many consortiums in North America. If Sony goes it alone, it will never be able to take advantage of them.

There are so many companies in North America and the forces are so complicated. How could Sony completely swallow up this huge market?

You know, even the previous Kuhnlob Consortium, led by the Warburg family, was not able to fully capture this part of the profits.

Or to make up for other consortiums in other ways, otherwise, how could Donald Duck Technology Company be so smooth?

Want to eat fart!

The small conference room was filled with people. After everyone got together, they began to divide the benefits.

Quarreling is normal. Who made the benefits this time so great? It was Sony who won the agency rights. He was the one who was cheated.

So everyone got together to discuss how to distribute the profits. In the end, Sony's profit distribution was the smallest, only a very pitiful 18%.

In fact, eighteen is already a lot. After all, these people sitting in front of Akio Morita are all the most wealthy people in North America.

If these people take matters into their own hands, they will of course take the biggest piece of the cake and not let Sony take too much.

Even if Akio Morita feels aggrieved, so what?

If you can't resist, you can just lie quietly and enjoy it.

On the other hand, Clive could have monopolized this part of the benefits, but he did not do so.

Whether it is Tokyo or the European market, they all need the support of local forces, otherwise, trouble will easily happen.

With the agency rights in two major markets, Clive only needs to operate well in the next few years, and then just sit back and make money.

However, the base station construction has not yet started, so PHS will not be released so soon.

Therefore, after agreeing on a local partner, Clive couldn't wait to arrange people, seize the time to complete the construction of the base station, and then wait for the sale.

Tokyo is the fastest to complete the construction of base stations, just because there are already base stations here, and they only need to borrow the base station construction team of Siemens to build new base stations.

"Are you sure you want so many PHS?"

After Song Preface received the PHS purchase order from Clive, he was somewhat surprised.

Twenty million units?

Basically, the inventory in Majuqiao Industrial Park was cleared.

"Yes, we are very sure. If you don't have so much goods, we can place an order first."

Clive knows one thing very well. This time, the global agency rights are sold together, so the shortage of goods is normal.

Just like signal transmitters, North America is lagging behind and cannot order too many goods at once.

If you get the goods first, you can sell them first and recover the cost faster.

At the same time, it can also avoid lower profit margins when China Resources sells new products.

Because this time, after PHS was in the newspapers, sales of both one-way and two-way pagers dropped a lot.

This is the difference.

Song Xuyan nodded and accepted the other party's order application.

It is impossible to supply all 20 million PHS units to Clive. Other markets also need them.

But it doesn't matter if you place an order. Anyway, it's just a matter of working overtime at Majuqiao Industrial Park.

Beijing, Zhenhua Research Institute, Director's Office.

"Guohua, this is how foreign countries view us now. People in these places just like to stir up trouble."

Qiu Zongyue pointed to the information on the newspaper and said a little helplessly.

It is common for foreign media to look down on the mainland. This is not the first time that they have spoken down on the mainland.

The "Washington Post" that Chen Guohua was reading said one thing: Eastern aerospace technology is actually just like that, and it is impossible to make any breakthroughs!

They are belittling the mainland, misleading the people from all aspects, and putting this country in the East on the low and backward side.

"Leader, I know." Chen Guohua's expression did not change at all. He still looked indifferent and did not have any psychological fluctuations because of the information in the newspaper.

To be honest, it is normal for foreigners to look down on the East.

Not to mention this time point, wouldn't it be looked down upon in the time and space of later generations as well?
But what does it matter?

When we develop our strength, we don’t need to look at other people’s faces.

"On the day of the press conference, China Resources has already completed such a large transaction volume. As long as all these funds can be turned into our strength, then our aerospace strength will definitely be further improved."

After China Resources' new product launch conference, more than 300 billion US dollars in transactions were quickly received.

Almost all of this money was traded in the form of metal ores, crude oil, grain, industrial machinery and other materials. Only tens of billions of dollars were traded in the form of cash, gold, etc.

All these materials are necessities for the current mainland and can greatly promote the mainland's economic, military and national defense strength.

The mainland does not need any technology. It is impossible for foreign countries to sell top-notch technology to the mainland. Other second-class technologies are not of much use to the mainland.

What's more, with Chen Guohua here, technology is the least valuable thing.

Therefore, almost every time the foreign exchange earned is turned into materials such as food, rather than technology.

Materials worth 300 billion U.S. dollars, which will be an extremely huge amount, will turn into a torrent of steel and flow into the mainland, slowly turning into a part of the mainland's strength.

After hearing Chen Guohua's words, Qiu Zongyue asked expectantly:

"Guohua, how can we develop our aerospace capabilities? Is it a lunar lander or a Mars probe?"

Today, Moscow and Washington have both entered the cosmic sky. For example, in August, Washington successfully launched the Lunar Orbiter 1 orbiter around the moon.

It can be said that at this point in 1966, both Moscow and Washington had launched various probes, aircraft, etc. around the deep space goal of landing on the moon.

Their aerospace capabilities are advancing by leaps and bounds, and there will be a breakthrough in about a month or two. The competition is fierce and unprecedented.

It seems that they have regarded landing in deep space as going to the back garden. They can go and come back whenever they want.

It can only be said that their strength is unimaginable by other countries in the world.

"Leader, we are not in a hurry to land on the moon or launch a Mars probe. Instead, we are building a space station and giving priority to training our country's astronauts."

Chen Guohua shook his head and said.

The future is not about landing on the moon or exploring Mars, but about conquering the stars in the universe.

Even if the mainland tries to catch up with North America now, there is a high probability that it will not be able to catch up, so there is no need to follow other people’s footsteps and just do whatever you want.

It is better to take advantage of this moment to find another way and build our own space station in the deep space of the universe.

Only space stations are the future development trend, because only in this way can we send more astronauts to the stars, complete more scientific research, and understand the universe better.

If we simply pursue Moscow or Washington, there is no need at all.

"Leader, we must be clear that we launch rockets and develop the aerospace industry not to have foreign newspapers praise us more or to have others recognize us. This is not our purpose."

After a pause, Chen Guohua continued:

"We have four main points in developing the aerospace industry. The first is to explore the universe. This needs no further explanation. The second is national security."

When it comes to national security, Qiu Zongyue's expression became much more serious.

He knew that Chen Guohua was not wrong, because in the past few years, Chen Guohua had been committed to developing scientific research, and almost all of the scientific research projects he proposed had a lot to do with national defense and security.

Even if Chen Guohua personally pushed China Resources to earn more foreign exchange, it was all for the sake of national security.

Not only Qiu Zongyue, but also many ordinary scientific researchers are deeply aware of the role of aerospace technology in national security.

Through the development of aerospace technology, military defense capabilities such as long-range reconnaissance, early warning, and missile defense can be improved, as well as important information and support for monitoring natural disasters, resource distribution, and environmental conditions on the earth's surface.

The third is that the industrial chain related to aerospace technology includes satellite manufacturing, launch vehicles, remote sensing data processing, etc. The development of these industries not only creates employment opportunities, but also drives the development of other related industries, such as communications, navigation, meteorology, etc.

Although the current mainland has not made good use of the application of satellite communications and navigation systems in the civil economy, it has not promoted the development of information technology, logistics, transportation and other industries.

But Chen Guohua believes that with the passage of time and changes in policy levels, these will be realized one by one.

The last point is that the study of aerospace technology plays an important role in promoting scientific research.

The data and observations obtained by spacecraft can effectively support research in meteorology, earth science, life science and other fields. For example, satellite remote sensing technology can help study climate change, resource survey, environmental monitoring and other issues.

There are also space laboratories that can conduct microgravity experiments to explore the adaptability and impact of life in the space environment, etc.

The emergence of the space station will undoubtedly further promote the development of aerospace technology.

"So, we don't need to pay attention to the information in the newspaper?"

Upon hearing Qiu Zongyue's question, Chen Guohua smiled and shook his head:

"Leader, you shouldn't ask me this. Shouldn't this be the job of other leaders? It must be up to them to negotiate and complete these tasks. I am just an ordinary worker engaged in scientific research."

"Okay, let's skip this topic." Qiu Zongyue smiled casually, and then talked about Chen Yuanchao.

In recent times, the development of white glove companies in different regions such as North America, Europe, and Tokyo is indeed very different.

The biggest change among them is the Qianduoduo Supermarket managed by Chen Yuanchao. The development speed of this enterprise is obvious to all, and its rise is so fast that it is unheard of.

The main reason is that it is so profitable, which is really incredible!
More than two months ago, in July, Qianduoduo Supermarket opened. At that time, there were only seven supermarkets.

However, after opening, the sales volume of the seven supermarkets has been full, with very high revenue almost every day.

The average daily revenue of each store is close to one million US dollars, which is very scary data.

After July, several supermarkets were opened one after another, and in September, they were also opened one after another.

Currently, in mid-to-late September, Qianduoduo Supermarket has more than 18 stores in North America, and its development speed is jaw-dropping.

Since almost all of these stores are opened in New York, Boston and other areas, these areas are among the most affluent areas in North America.

Therefore, after all eighteen stores were opened, the average daily revenue of each store has exceeded one million US dollars.

Such an impressive achievement is truly unbelievable.

As a result, the monthly revenue of each store is 30 million US dollars, and there are 18 stores in total, which is 540 million US dollars.

Calculated based on an average profit margin of 2.5% per thousand, the monthly profit of these 18 stores is US$1.35 million.

This profit seems really small, but the number of stores that cannot support it can continue to increase.

Once Qianduoduo Supermarket really becomes bigger and stronger, it is really possible to create brilliance.

Therefore, even with the current data, Qiu Zongyue and other leaders attach great importance to Qianduoduo Supermarket.

"Leader, I think Qianduoduo Supermarket will be like this for the time being. I think we should take the initiative to add new competitors to Qianduoduo Supermarket. At that time, we can use acquisitions, mergers and acquisitions, etc., or take the initiative to form a competitive relationship."

After hearing Chen Guohua's plan, Qiu Zongyue asked in confusion:
“Wouldn’t this easily lead to a waste of resources?”

"Leader, it is impossible to waste resources. If we allow Qianduoduo Supermarket to continue to develop like this, it is very likely that we will be thoroughly targeted, and we may be discovered by then."

As a white-glove company, it must not be discovered, otherwise, it is easy to get into trouble.

It may even be directly forcibly acquired or directly destroyed.

The Standard Oil Company back then was a trust on the North American continent. It was powerful enough, right?

But wasn't it still dismembered?

Therefore, no matter how awesome Qianduoduo Supermarket is, as long as it continues to grow and develop, it is normal for it to be targeted by interested people.

Perhaps we can take the initiative to cultivate competitors so that those consortiums can be put off guard and make them tired of running around instead of being stared at by them.

"What's more, leaders, with the size and urban development of the North American continent, it can fully accommodate at least seven or eight large supermarket groups."

Historically, supermarket chain brands in North America, just offline supermarkets, include Wal-Mart, Kohl's Supermarket, Gary's Supermarket, Retail Industry, Meggie Supermarket, St. Louis Supermarket, Retail Chain Industry, etc. These supermarket brands are all native to North America. A relatively famous supermarket.

There are also other Aldi, Trader Joe's, Safeway, and more.

It can be said that the number of local supermarket brands in North America is jaw-dropping.

Rather than being taken away by others, these supermarket brands should be promoted by Chen Guohua.

Finally, whether it is supermarkets or other enterprises, it is the survival of the fittest. The enterprise that can operate until the end is the biggest winner.

At this point in time, it is actually a bit like raising a worm. The more new supermarket brands are opened, and only a few companies need to stand out, which will make a lot of money.

Hearing Chen Guohua's words, Qiu Zongyue's eyes suddenly widened and he asked in disbelief:

"Seven or eight large supermarkets? What large supermarket are you talking about?"

"A supermarket brand must have at least two to three hundred to three to four thousand stores. Otherwise, it cannot be called a large supermarket."

Chen Guohua's words made Qiu Zongyue's eyes widen and he exclaimed: It's impossible!
But in fact, in the history of the original time and space, Wal-Mart had 4,700 stores in North America. Although other supermarket brands did not have so many, there was no problem with hundreds to thousands.

You know, in North America in later generations, there were more than 385,000 supermarket stores in the United States.

Horror!
"Leader, don't believe it. This number is only a lot higher. The current retail industry is still a blue ocean. In ten or twenty years, it will be a red ocean."

Hearing Chen Guohua's words, Qiu Zongyue couldn't believe it at all.

In North America, the retail industry is still a blue ocean. How is this possible?
You know, whether the retail industry is in North America or in other countries, it is actually the same. It is not a new industry.

In North America today, the retail giants alone include Sears, Macy’s, Target, etc., not to mention supermarket brands such as Wal-Mart, Gibson, Woolworth, K Supermarket, etc., which are rapidly growing in popularity. The rise is already the Red Sea.

Unexpectedly, Chen Guohua actually thought this was a blue ocean market?
Could it be a mistake?

Seeing the leader's disbelief, Chen Guohua shook his head helplessly and did not know how to communicate this issue to the other party.

In fact, North America is now the most suitable for developing the retail industry.

Department stores may seem like they are booming, but they are actually in decline.

In the original history of time and space, Wal-Mart began to rise in the 1960s. Why was it able to rise so rapidly?
That's because department stores with high profit margins should have been abandoned by history long ago. Information channels for everyone to obtain are easier and simpler, so the pursuit of high cost performance is an inevitable trend.

The Wal-Mart supermarket brand is still standing in the Internet era of later generations, and is even developing faster. There must be a reason for it.

Supermarket products with low profit margins naturally attract consumers to purchase products in supermarket stores.

In this world, the number of rich people may increase, but there will never be a shortage of poor people. It can even be said that there are the most poor people. The middle class also prefers cost-effective products. It is human nature to take advantage of small things.

In addition, Wal-Mart supermarkets also have a temporary food section, which makes this place equally attractive to consumers.

It can be said that Wal-Mart Supermarket has considered many aspects for consumers, allowing consumers to save a lot of money.

In that time and space of later generations, the profits of temporary food stores were also very, very high.

It can be said that from here we can see that supermarket brands still have great potential.

Qiu Zongyue was persuaded by Chen Guohua, but the latter had to hold a meeting with other leaders to make specific plans for the development of the white-glove enterprise.

It’s impossible for every supermarket to have the same development strategy, right?
"Every consumer must pay a membership fee of US$199. This membership fee is charged annually, but since we can collect this money from them, we must be able to earn this money back."

"Our supermarket brand will launch more ultra-low-price products, such as fried chicken for one cent, fast food for ten cents, extra-large burgers for one dollar, etc."

"In short, the prices of goods in supermarkets will inevitably be very low, not very high. At the same time, some high-end products will also be launched, such as 5A beef, top-quality seafood, top-quality mushrooms and other high-end ingredients. These will appear in supermarkets, making all consumers Anyone can buy it”

Hearing Chen Guohua's words, the leaders in the conference room all widened their eyes, like studious primary school students.

Just because these situations are very new to them.

It is impossible for such a scene to happen in the mainland, but these supermarket brands planned by Chen Guohua seem to be unprofitable and consider consumers very much. However, with small profits but quick turnover, they are still very profitable.

In the eyes of the leaders, all capital is not for charity. Even business activities that appear to be charitable behaviors actually contain certain business principles and can allow capitalists to earn large profits.

The strategy introduced by Chen Guohua is very attractive to consumers, but how to get those consumers to sign up for membership in the first place?
"Leader, your question is very good. In fact, it is very simple. It is to attract consumers to pay through free trial operations, discounts, etc."

Chen Guohua said very confidently.

In fact, this is really not a problem. You only need to list the discounts of all products. Consumers who know how to calculate will understand how to choose.

Moreover, membership-based supermarkets are very different from other supermarket brands. After all, membership-based supermarkets provide more high-quality products and the prices are not very expensive.

In short, all consumers can find the goods and services they want in supermarkets, so why not?

For example, within a five-kilometer radius, you can get free door-to-door delivery for any amount you spend, or members of a higher level can help with delivery, etc.

There are also priority parking, etc. These are the services that many consumers most urgently need.

"Next let's talk about the third supermarket strategy"

There are three main points to create a distinctive corporate image through differentiation strategies. The first is personalized service.

For example, a series of promotional services such as free trouser hem repair, free shoe shine, free parking, free local calls, etc. are designed to comprehensively improve customer satisfaction.

In this era, the service of free local calls is absolutely attractive to consumers.

So as soon as this differentiation strategy was proposed, the leaders were all stunned.

"Will this be a loss of money?"

Free local calls. If someone directly seizes that number, wouldn't it affect other people? And as a result, the monthly phone bills are estimated to be quite high.

"It is impossible to lose money. If customers want to get free local calls, they must have certain requirements, not no requirements at all."

After hearing Chen Guohua's words, the leaders immediately laughed and scolded the little slippery man.

Sure enough, everything that is free has its price, but it is not free at all.

The second point is the differentiation of distributed products, which is to meet the different needs of customers in the procurement and development of new products.

The third point is the differentiation of branded products. For example, the same brand has different styles and price points. You can choose a lower price, which makes customers feel that the products of this supermarket are cheap, thus increasing the customer return rate.

This is a bit different from low-margin supermarkets, because not all products in supermarkets with this differentiated strategy are priced at ultra-low prices.

Only some products, such as air conditioners, color TVs, washing machines and other home appliances launched by China Resources, or handheld game consoles, can implement this ultra-low price strategy.

This is differentiated competition.

In addition, new forms need to be used to provide customers with more precise services.

For example, the most popular one right now is the SMS delivery service, which allows pager owners to register their pager numbers, and can send messages about discounted products in real time, and even provides door-to-door delivery services.

"But if this happens, will the operating costs of the supermarket be too high?"

Upon hearing the question raised by the leader, Chen Guohua suddenly smiled and said:
"It will definitely not be very high, because this part of the cost will be passed on, instead of letting the supermarket itself bear this part of the cost. For example, this part of the cost can be recovered through advertising and other methods."

"Nowadays, the Qianduoduo supermarkets we have opened in North America have actually implemented this method of increasing revenue. It can be said that it has provided our supermarkets with more sources of income."

There are many ways to increase supermarket income, and Chen Guohua thinks the easiest way is advertising.

Of course, advertising is also based on extremely large traffic. Otherwise, no advertisers would be willing to pay advertising fees.

In addition to advertising, there are actually other ways to increase revenue. In short, the existence of a supermarket cannot simply rely on selling goods to achieve the goal of profitability.

Just like the free door-to-door delivery mentioned just now, this already covers the part of increasing revenue.

It seems that operating costs have increased. In fact, once free door-to-door delivery services increase, the increase in revenue will cause these costs to be evenly shared or it will become a revenue-generating project.

In a word, customer needs are the reason why supermarkets exist.

"Next let's talk about the fourth strategy, which is called segmentation strategy. We all know that supermarkets have the characteristics of large department stores, many varieties, and chain stores with low gross profit and fast turnover."

After a pause, Chen Guohua continued:
"This requires supermarket operators to scientifically position supermarket chains through market segmentation on the basis of grasping the specific environment of supermarket operations and their own characteristics."

After listening to the strategies Chen Guohua talked about, the leaders all looked thoughtful. After thinking about it carefully, they realized that these strategies were indeed very good.

Taking the segmentation strategy as an example, regional positioning and category positioning are carried out while comprehensive development is mainly to determine the target market in a geographical sense, and to clarify the scope of the business district and the types, consumption characteristics, and purchasing characteristics of customers in the business district. Desire etc.

This requires supermarkets to carry out different marketing activities according to target customers, and have different methods in different positioning such as services, prices, promotions, etc.

"For example, there are many ways to promote supermarkets, including membership promotions, discount promotions, special price promotions, advertising promotions, prize promotions, store promotions, service promotions, etc. These are all ways for supermarkets to generate income."

(End of this chapter)