Ming Dynasty: At the beginning of the game, Lao Zhu resigned and retired.

Chapter 197: A great man writes a great book

Chapter 197: A great man writes a great book

For many people, the "Da Ming Weekly" that appeared today is indeed a good thing to relieve boredom and pass the time.

But for some people, this newspaper represents a huge opportunity.

Nothing but the call for papers published in this newspaper was too tempting.

The requirements are very simple, as long as you are a citizen of the Ming Dynasty.

So no matter who you are, you can submit your neatly written manuscripts to Daming Weekly.

Whether it is poetry, poetry, or novels and miscellaneous notes, as long as they are of good quality, they can be published in newspapers.

After talking about the requirements, the treatment is the most attractive.

Needless to say, the manuscript fee is for Mr. Hu to get rid of the newspaper office as soon as possible, and at the same time to receive excellent manuscripts.

The remuneration given is really not low.

Of course, it's not called royalties at this time, it can only be called polishing in a more elegant way.

Unlike later generations who were accustomed to calculate prices based on "thousand words", at this time there were no big water pipes like those of later generations.

There are not many people who are used to writing long stories these days. Those who can write hundreds or even thousands of words are considered good.

Therefore, Mr. Hu very considerately created a new unit: XX essays per 100 words.

That's right, Mr. Hu's remuneration is calculated based on every 100 words.

It doesn’t matter what other people do, anyway, according to Mr. Hu’s idea, as a writer, you can’t lose money even if you pay a few more yuan.

Of course, this method of calculating royalties is aimed at long-form articles such as contemporary essays and storybooks.

For example, poems, lyrics, and poems are priced directly one by one.

Now that His Majesty has approved it anyway, what else can Mr. Hu have to avoid?

Just do it!

Of course, what really matters is how to increase newspaper sales.

For Mr. Hu, the quality of the newspaper can be stable for the time being, but how to expand sales as soon as possible is what he has to think about.

According to what he roughly knew in his previous life, most of his customers at the beginning were middle-class people who had some spare money and were literate.

The middle class at this time is different from the white-collar middle class in later generations who own a house in Nakong, are as tired as a dog every day, and continue to pay off their mortgage and car loans.

Most of the middle class in this era have more than 100 acres of farmland at home, which guarantees that they can receive land rent every year.

And many of them also have other industries in Yingtian City.

These properties and acres can all be passed down from generation to generation.

Therefore, these people are the initial customers.

But...if you want to expand sales, you definitely can't just target them.

What Hu Weiyong was thinking about at this time was how to expand sales among ordinary people.

The ordinary people he refers to are not those who cry in the fields all year round.

Those people do not have the ability or the idea to spend on "luxury goods" such as newspapers.

If they really have spare money, they might as well buy something for their home quickly.

Even a pinch of salt or a piece of cloth is more useful than newspaper.

After all, they can't read, right?

Therefore, these people, at least for the time being, are not among Mr. Hu’s target sales groups at all.

He was actually targeting the literate squires and country sages.

There are actually many of these people in various parts of the Ming Dynasty.

Some of them resigned and went home, and some of them did not become officials for the time being after receiving their titles.

Others, because of some family reasons, do not become officials even though they can. Anyway, these people have two common characteristics.

The family has land, has local prestige, and is more or less connected to official circles.

Regardless of whether these people are active or passive, in the countryside or in the city, they seem to only deal with some family matters and do nothing else.

But in fact, these people are not only very solid in their pockets, but also have quite high prestige in the local area.

Most of the time, the words "imperial power does not go to the countryside" actually mean that they, the country gentry, have formed local autonomy.

These people are undoubtedly Mr. Hu's best sales targets.

And you can understand it if you think about these people's preferences for a while.

An old man, No. 1 brags to force No. 2 to look at girls.

Newspapers can't do that for the time being when it comes to looking at girls, but when it comes to bragging, newspapers can help.

No, the current section requires emotional guidance in the form of "mouth substitution".

Similarly, the kind of "professional writing" that seems high-end, has particularly particular wording, and is full of style is also indispensable.

On the one hand, these actually establish a professional and authoritative image in the minds of readers, but on the other hand, they make it easier for readers to show off after reading it.

Hu Weiyong knows very well how many people in later generations have used the jokes he read online and all kinds of "useless" knowledge to make a mess.

very childish?

But it’s so cool!

As for the Huaben section, that's even better.

Who doesn’t have a dream of wielding swords or wielding great power?

In this era, good storybooks are definitely more attractive than those TV series or animations of later generations.

After all, pictures are limited, but imagination is unlimited.

For old men in this era, a good storybook is definitely a treasure that they cannot put down.

Follow updates, reward, comment, forward...

These are simply too simple!

It is precisely because of these two aspects that Hu Weiyong has made great efforts, so for these two types of manuscripts, Hu Weiyong also gives the highest rewards.

It was even so high that many scholars who were participating in the imperial examination were excited.

After all, not to mention fame and fortune, if you are lucky, you can become famous all over the world.

The opportunity is right in front of you, no matter what your previous identity was, who can take it!

No, even Fang Xiaoru and Xie Jin and others started to feel moved.

In Huai'an City, there was a scholar named Luo Guanzhong. After learning the news, he also prepared to go to Yingtian Mansion.

He planned to submit the storybook novel "Water Margin" written by his master Shi Naian to a newspaper for serialization.

Speaking of Shi Naian, this is also a strange person!

Many people only know that he is the author of "Water Margin", but how would ordinary people know that?

It would be fine if he passed the Jinshi examination and became an official in the Yuan Dynasty.

Isn't "Water Margin" very realistic and detailed about the rebellion?

Haha, on the one hand, Shi Naian had witnessed such chaos in the late Yuan Dynasty.

But the more important aspect is that this guy really started a rebellion with Zhang Shicheng.

To put it bluntly, do you read it as a novel?

Ah, that's just someone's own autobiography and they were revised.

And the current Luo Guanzhong is just a disciple he trained.

In other words, two of the four great classics were actually written by the master and the apprentice.

How awesome is this?

(End of this chapter)