Don’t be a licking dog when you are reborn.
Chapter 287 [Fingertips] Founders Conference
Chapter 287 [Fingertips] Founders Conference
Using huge amounts of data to accurately guess what you like sounds ridiculous in this day and age.
But this technology is really practical in the business field. It can greatly improve user preference and stickiness for commercial transaction products, and also increase transaction rates and turnover.
As for what some people say, although Guessing What You Like is accurate, it suppresses irrational consumption.
The actual situation is not like this.
In the later stages, big data can even determine what you really want based on your accumulated data with very little information or even no information.
Maybe this thing is not so accurate at the beginning, but as time goes by and data accumulates, it may be even more accurate than your own thoughts.
Some things are obviously useless, but big data will recommend them to you. When you see the recommendations that you may like, you will have the urge to buy them.
This kind of recommendation, which is almost a subconscious choice, is the most amazing thing about big data recommendation.
"Do you finally feel it? So let me tell you, even the most experienced statisticians and analysts will subconsciously ignore the importance of data."
Wen Nuan opened her mouth when she heard this, wanting to refute, but she had no reason to refute.
Ji Feng is right. Even experienced data professionals will subconsciously ignore the significance of data in this era.
It’s not that I think data is unimportant, but as a data person, I have an inflated sense that I can control and manipulate data.
Without a certain vision and foresight, one really cannot realize that playing with data itself has great potential.
Even big companies are the same.
In fact, big data profiling technology has been around for a long time, but there are almost no companies that have conducted in-depth research and development.
"Arrogance is the greatest sin. I fell into the inertia of thinking that people can manipulate data."
When talking about data falsification, Ji Feng curled his lips:
"That's actually true. People can manipulate data. There are quite a few people doing this online right now. Haha."
Seeing Ji Feng's contemptuous look, Wen Nuan's mouth twitched:
"I suspect you are alluding to some popular star."
"No, I believe they are all genuine..."
Because they have a very deep understanding of data, both of them are well aware that data falsification is not a rare thing in the traffic circle.
It is precisely because of the exaggerated operations of some traffic stars that Wen Nuan has some of the insights she has today.
Is brushing data effective?
Of course it is effective. Ordinary people are blind and like to be vain and follow the trend.
Positions such as the first place or the top ten will always attract traffic.
But what is the end of traffic?
Everything still comes back to monetization.
The final monetization is the stage where users pay real money, and it is also the stage where the effect of traffic is most real.
Some popular stars have tens of millions or even hundreds of millions of fans.
There were so many reposts and comments that even the officials were scared.
But what about the actual traffic monetization?
They simply cannot support a movie, a TV series, or even a short film or a small concert.
To say that they are just keeping to themselves is an understatement.
This is also the point where celebrities’ false data are criticized the most. You have tens of millions of fans. Even if one tenth of them support you, your box office shouldn’t be so low, right?
Therefore, payment is the terminal.
However, real big data, which guesses what you like, can be monetized more accurately and even has the power of guidance.
This is something that fake data does not have.
“What people can manipulate is not data, but software. However, the most important thing is never software, but data.”
Ji Feng smiled. It really made things less stressful to have a girlfriend who understood everything he said.
Oh, maybe I should call her fiancée now.
“That’s right, the technical content of short video apps like [Fingertips] is really not high. We were able to produce a finished product in just three months, not because we are so awesome.
Although the company's current technical capabilities have grown significantly, they are still nothing compared to those of large manufacturers.
Therefore, there is no point in delaying the release of software. The longer it is delayed, the deeper the understanding of our APP will be among the big companies.
The more they understand, the more fearful they become, and this is the worst case scenario.
If you want to make this thing famous, you have to act quickly."
Ji Feng’s explanation was very clear, and not only Wen Nuan, but even Ye Yuwei in front of him had no pressure at all to understand it.
So, this is why Monsoon set the launch date as April 4st?
"Suddenly?"
"That's my intention, but it also has something to do with my understanding of big companies. Their shortcomings are too obvious, you know."
Speaking of the shortcomings of large companies, with the contact over the past one or two years, the warmth has gradually become clear.
It is true that large companies are strong enough, but they are too large and have many shareholders, which leads to slow operational processes.
After knowing that Zhijian is making a short video APP [Zhijian], other big companies are likely to directly make one.
When it comes to short videos, you need to talk about technology...
There's really nothing to say about that.
But is it enough to just do it?
Without a strong enough leadership team, a good enough big data distribution mechanism, a large enough capital investment, and deep enough content and breadth, it will not work.
The short video APP itself requires traffic and content.
Without spending money, this thing can't be done.
Once a user gets used to a software, he will develop a strong habit of using it.
If the cost of acquiring an active user is about RMB 20.
If we ask them to turn to other similar software, the customer acquisition cost may double, or even more than 2.5 times, to 50 yuan per customer.
User usage habits are very strong and difficult to change.
For example, people who are used to using B will feel uncomfortable if they are asked to use other sites.
It is difficult for people who are used to using Douyin to use Kuaishou.
This is the use of inertia.
The response of big manufacturers has always been very slow, almost like a turtle's pace.
Even if they copied "Fingertip", at the beginning, they were unable to predict the prospects of this industry.
It is also impossible to confront Fingertip head-on and waste money on him.
Wen Nuan rubbed her smooth chin, not even realizing that this was Ji Feng's habitual action, and made her own understanding:
“Let’s not talk about other aspects, but in terms of administrative efficiency, other large companies are basically incomparable to us.
Therefore, as long as the speed on the fingertips is fast enough, the reaction of other friendly competitors will definitely be slow.
As one gains, the other loses, and we will quickly seize market dominance.”
Big companies are not like Fingertip, where Wen Nuan and Ji Feng have the final say, and Wen Nuan and Ji Feng are in the same boat.
and so……
Even if a large company senses something is wrong and copies one, it is unlikely to pay enough attention and invest money to compete.
This period of time is the golden opportunity for the development of fingertips.
Unfortunately, Wen Nuan still underestimated Ji Feng's ambition.
"Wen Nuan, I don't just want dominance, I want monopoly."
Ji Feng's voice was calm, but as soon as he said this, the atmosphere in the car immediately became quiet.
Monopoly is not a good word in the country.
"so what?"
“If it’s just a matter of taking the lead, there’s no need to spend so much money. I’m willing to invest tens of billions just to get all the top quality bloggers on the Internet to settle on the Fingertip platform.
I want to widen the gap between Zhijian and other video platforms in content output in a short period of time.
A huge, unbridgeable gap.
I want them to admit that fingertips can create a better life. " Ji Feng rarely showed such a flamboyant and domineering attitude. Maybe Wen Nuan saw it more often, but Ye Yuwei did not.
As the company has grown, recent monsoons have been increasingly restrained.
Most of the time at school, he was like a serious yet ignorant college student.
Now that his true colors were revealed, Xiao Ye couldn't help but be stunned.
"This guy is getting better and better at pretending."
Unlike Ye Yuwei, Wen Nuan immediately showed a smile in her eyes when she saw Ji Feng's high-spirited look, which was a bit cute.
She calmly closed the computer screen and put the notebook aside.
Moved in the direction of the monsoon.
When the two were close enough, Ji Feng suddenly felt something was wrong.
Warm eyes...
Without any hesitation, he directly hugged her warm and slender waist, let her fit tightly against him, and finally kissed her hard.
He whispered in her ear: "Maybe in the evening. I'm busy right now."
warmth:? ? ?
Wen Nuan's face suddenly turned red, and she looked at Ji Feng with some reproach.
"Do you think about everything in that way?"
Seeing Wen Nuan looking dissatisfied, Ji Feng nodded thoughtfully.
"OK, then I'll go back to school after I finish my work in the evening."
Wen Nuan was stunned when she heard this:
"Ah? Don't."
"Nothing else?"
Wen Xiaonuan finally lowered her head and surrendered.
"Don't go back."
She hadn't realized that she was being manipulated by Ji Feng again. In her heart, she hoped that Ji Feng would not go back, but how could Ji Feng possibly go back?
At night, when the lights are turned off and the quilt is covered, who doesn’t act like a lazy dog?
But Wen Nuan is just a soft girl in front of Ji Feng, and she can’t change her soft habit.
"That depends on your performance tonight." Ji Feng said slightly seriously.
"Then I should wear the style you like?"
"Row."
From the rearview mirror, I saw the two of them being affectionate with each other, while Ye Yuwei, who was sitting in the front, had a blank expression on her face.
No buddy, I'm driving?
We were just talking about company matters, how come in the blink of an eye, you guys are talking about the evening?
Fortunately, the two of them didn't just pull the curtains or something.
So can we get back to the point?
Ahem! ~
I don’t know if it was because of my anticipation or because the cough attracted their attention, but Wen Nuan and Ji Feng got the topic back on track.
“So what [Zhijian] needs to do now is to launch it online as soon as possible and promote it as soon as possible, so that users can get familiar with this short video app as soon as possible and develop the habit of using it as soon as possible?”
"My wife is really smart. She knows everything at a glance."
"So tonight's April Fool's Day is actually a press conference at Fingertips?"
Ji Feng narrowed his eyes, then shook his head:
"To be precise, it should be the Founders Conference of Fingertips."
……
The group arrived at the Shanghai World Financial Center.
Standing next to the car, Ji Feng took out a black suit and a red dress from the trunk.
He handed the skirt to Wen Nuan:
"Change it, we have to take pictures tonight."
"Photograph?"
Although Wen Nuan was a little confused, she still changed into the burgundy dress as Ji Feng requested.
On the other side, Ye Yuwei had already prepared the camera that Ji Feng had notified her of before, and nodded at the two of them.
Before the Shanghai Center Building was built, the Shanghai World Financial Center was already a landmark. Although you are in Shanghai, no one can escape the fate of being ridden over and shitted on by the Oriental Pearl Tower.
But in fact, many "highest" records are still maintained here.
What about the tallest hotel, the tallest observation hall, the highest ceiling, etc.
If nothing else, it is at least taller than Taiwan’s 101 building.
If you want to show off, you must be fully prepared. This is the current top of the national server. Coming here means standing at the highest point.
This also meets the desired result of Monsoon.
We took the elevator all the way to the observation hall. Because we had informed them in advance, the waiters here took the initiative to come forward and greet them when Ji Feng and Wen Nuan arrived.
"Hello, President Wen, President Ji, Assistant Ye."
Ji Feng smiled at the man, walked past the crowd, and came to the glass curtain wall of the observation hall. He sent a text message in a work group:
【let's start! 】
Then, together with Wen Nuan, he began to wait quietly.
Time passed slowly and dusk approached.
As the sun sets, the afterglow gradually shines onto the glass curtain wall, reflecting a warm glow.
The golden light lengthened the shadows of the two people, and at this moment, time was prolonged.
At this time, the waiter handed two glasses of wine from the side and put them in the hands of Ji Feng and Wen Nuan.
The two of them faced the sunset and looked at each other. Their eyes met, and they seemed to understand something with each other.
At this romantic moment, they raised their glasses to each other, and the wine in the glasses poured out from the walls of the glasses like a golden river, telling each other about the beauty of each other.
"cheers?"
"cheers!"
This moment is like an oil painting.
Ye Yuwei pressed the shutter button with emotion to record it.
The meaning of a photograph is to turn a moment into eternity.
When Ye Yuwei finished taking the photos, Ji Feng created a [Fingertip Co-founder] group, and after inviting a group of people, he uploaded the photos.
Ji Feng: [I'm fine, how about you? ]
These people responded quickly, especially Lao Jiang:
Jiang Chaoyang: [Heh, not as handsome as me (picture)]
Jiang Lan: [(Picture), I wonder if Mr. Ji is satisfied? ]
Xie Yulong: [(Picture), Mr. Ji’s last gift package was so cool, do you have more? ]
XXX: [(Picture)]
XXX: [(Picture)]
The [Fingertips] APP will be launched on the evening of April Fools' Day, April 2014, 4, and its founders will record this moment.
Just like what Ji Feng said in the car just now.
Today is the founders’ meeting of [Fingertips].
Ji Feng looked at the photos that these investors kept sending out, and felt a little strange. Why did the one who had been the most active in the past become silent today?
This matter had already been agreed upon before, and I waited patiently for a long time.
Finally, when Ji Feng was about to give up, Mu Wanqiu's message appeared at the end of the group chat.
Mu Wanqiu: [Sorry, I'm a little busy and I'm late. ]
(End of this chapter)
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