China Entertainment: I have been a director since 05

Chapter 35: Linkage, fixed schedule, bundled marketing (please read)

In the editorial department of Sprout Magazine, the boss of the publishing house was pressing the head of the chief editor and scolding him. Zhu Juanjuan was also there, her head hanging down.

"Since "The Devotion of Suspect X" was published in the magazine, readers have called almost every week to praise it and ask about the follow-up plot.

Nowadays, you can’t buy single copies of published novels. People everywhere criticize our publishing house. What’s more, some people even sent human flesh to my home address and sent pornographic videos to my daughter!

This novel is already more popular than Cai Jun!It even drove the monthly sales of Germination Magazine to over 150 million copies.

It has been more than two months since we had such a treasure in front of us. Why are we only secretly printing our magazine?Why don't you dare to print this novel in large quantities? Why don't you contact the media and newspapers and do an overwhelming publicity for me? "

The boss is a typical middle-aged man with a big beer belly. When he talks, his belly and the flesh on his face tremble together.

After finishing a long list of curses, he didn't even take a breath.

"Mr. You, you can't blame us two. It's the author who didn't allow it to be reprinted!"

The editor-in-chief looked ugly. Zhu Juanjuan found a good book. He agreed and sent it to the publishing house's desk.

It was obviously a very popular book, but because the author did not agree to reprint it, I was very embarrassed.

The first printing of 50 copies was already the maximum amount he could apply for as editor-in-chief. But who would have thought that this book would sell so well?

In the first month, 17 copies were sold, which was a single order sold while the novel was being published every month.

In other words, after several months of serialization, 1107 million people had read this novel in the first week of publication.This is a real hit!
Moreover, magazines that sell millions of copies in a single month have returned to their roots because of this book.

Have you ever seen a magazine from four months ago still selling 20 copies every month?
They didn't get the author's authorization and didn't dare to reprint single editions, but they could reprint previous magazines. Readers were cursing and cursing, while some people were accumulating collections.

"Author, author, you tell me about the author every time. If the author doesn't agree, won't you try to persuade him? Give him a royalty increase, find him Cai Jun, Han Han, and Xiaosi to make recommendations and write slogans for him? You won't go, Are you still waiting for me to go with a big belly?"

The deputy editor-in-chief of the publishing house named You Zong was furious.
“I really don’t believe that there are authors in this world who don’t want to make money?!”

"Zhu Juanjuan, didn't you contact the author before? Why don't you go find him?" Mr. You's machine gun was aimed at Zhu Juanjuan again.

"Mr. You, the other party is very determined. He said that he will contact us when he needs to print more publicity. He will give a very strong publicity. Then we only need our cooperation."

Zhu Juanjuan had no choice but to say, "We cannot violate the copyright requirements of the original author. Without authorization, we can only wait."

"Who is he? He said that very vigorous publicity can promote it?" Mr. You's table claps loudly.

"Who does he think he is? For such a good book, we can just watch him eat ashes. This author just wants to take advantage of us and give him the highest royalties when the time comes."

Mr. You was furious, "Then give it to him! Contact him now. As long as he agrees to be printed and sold, we will give him the highest price!"

Ding ding, the phone rang.

"Who told you to turn on your cell phone ringtone during the meeting?" Seeing Zhu Juanjuan take out her cell phone, Mr. You found trouble again.

Zhu Juanjuan took out her phone and was about to hang up, but suddenly she raised her phone and said, "Mr. You, he is the author of "Suspect"."

"catch."

Mr. You's squealing voice just now calmed down immediately.

"Hello, is this Editor Zhu? I'm Guan Ling." Zhu Juanjuan opened the phone and said, "I didn't want you to print more copies before, because your publishing house's publicity efforts will definitely not be very strong, and I don't have any We have time for you to promote, so why not let it go first.”

"Now I have an idea. As for the novel "The Devotion of Suspect The two sides of the publicity side will cooperate. You will use the greatest publicity for me, and I will also make corresponding linkages. We will strive to make this book a big hit. Do you think it is feasible? ?”

Mr. You looked at the editor-in-chief, who looked at Zhu Juanjuan, who was staring at her phone in a daze.

The conference room was completely silent!

The three of them doubted their ears.

"Hello, Mr. Guan, I am You Tian, ​​the deputy editor-in-chief of the publishing house. I didn't hear you clearly just now. Are you talking about your novel, which has been made into a movie?"

Mr. You was in a hurry to speak because Zhu Juanjuan did not open her mouth.

"We are in a meeting, and we happened to be talking about your novel. Do you mind if it is released to the public?" Mr. You added. "Of course I don't mind," Guan Ling said, "Hello, Mr. You, you are right, and this movie will be released soon. I am currently thinking about it at the end of the month or the beginning of next month, but the specific time has not been determined yet. .

After talking to you, I will go to the China Film Group. I will talk to you in detail after the release is finalized. However, I am afraid that you have to prepare for the printing now. We have already decided how many copies will be sold and how much royalties will be paid. That’s okay, I’ll ask the company to contact you directly when the time comes. Is there no problem with you there? "

Mr. You was stunned, "Mr. Guan, are you the director?"

"Last year, we made a movie called "The Uninvited Guests." This year, instead of releasing a new movie, I thought we would use multiple cultural and sports channels to promote it together."

Guan Ling was in a hurry, "You guys discuss it first. I just got off the plane. We will contact you after I come out of China Film Studio."

The phone was hung up, and Mr. You looked at everyone dumbfounded, "What is "The Uninvited Guest"? Why haven't I seen it?"

"I've seen it." The editor-in-chief raised his hand, "It seems to have sold more than 4000 million yuan last year, but the author is a film director. I really don't know."

"He did it on purpose. The movie "The Devotion of Suspect X" has been filmed and no news has been leaked. Their announcement was to make a big one." Mr. You reacted.

"Meeting!"

At this moment, Mr. You has roughly understood something. The other party is trying to minimize the early stage publicity in order to concentrate on large-scale publicity. Maybe the other party has some hot spots that can attract people to the theater.

In this case, through the joint promotion of books and movies, fewer people will know about it, more people will be covered, and more box office revenue will be obtained.

The publishing house must seize this opportunity and start selling 200 million copies!

…………

China Film.

Theater.

The 112-minute movie ended quickly.

"Director Guan's goal for this movie is not limited to box office." Wang Zhongjun still has the ability to appreciate movies. "It is also a unique movie model. Director Guan's Golden Horse Award last year seems to be true."

"Golden Horse, Golden Rooster, Huabiao, if this film is not nominated for any award, it is their loss."

Mr. Han drank a cup of tea and spoke with great certainty. He took out the release list of this year's movies, which have been scheduled to June. "The review has passed and can be released at any time. Director Guan, are you optimistic about this?" The release time?”

"Before "The Da Vinci Code."" Guan Ling has already thought about the timeline. In the past few months, there has been overwhelming publicity about the movie "The Da Vinci Code." As the most popular case of suspense novels, "The Da Vinci Code" can be said to be The publicity was taken to the extreme, with advertisements promoting this suspenseful film everywhere on the subway and in galleries.

"Director Han and Mr. Wang are all our own people, and I won't say anything about it. Although "The Da Vinci Code" is a movie that China wants to distribute, China Film only accounts for the distribution expenses, while China Film Group accounts for "The Devotion of Suspect X" Director Han naturally knows what is more important than the [-]% share of "The Da Vinci Code." Guan Ling said, "The promotion of The Da Vinci Code, as long as you two are willing, will pave the way for the release of The Suspect."

"Tie him up, even if April is not the peak season, this movie can still bring huge benefits to everyone." Guan Ling said firmly.

They are all suspense novels, so it would be too easy to bundle them up and publish them.After all, China Film Distribution Company also holds shares in China Film Distribution Company. Suspect .

Mr. Han knocked on the table and thought to himself, there is something wrong with this guy Guan Ling. He is too wilted.

It doesn’t affect The Da Vinci Code, it’s fake.But no one knows the extent of the impact.However, the distribution rights only account for 17%. Even if their box office is less than 2000 million, which is a profit of over one million, to China Film, a biological son is closer.

And Mr. Han is also very optimistic about this movie. Nowadays, blockbusters in movie theaters are attractive, but good movies are not that bad. It is not a good way to lay eggs by borrowing chickens.

“如果你想5月18日之前上映的话，对手就只有两个，3月8号上映的《纳尼亚传奇》，再就是4月21日上映的《南极大冒险》。”

Several people looked at the movie release calendar, and these two were the only blockbusters during this period.Others cannot be beaten.

"Then set it on March 3, wait for two days of word-of-mouth fermentation, and it will coincide with the weekend release. At this time, the potential of The Chronicles of Narnia has almost been squeezed out, and it will not have much impact. In "Antarctic Adventure" It can earn more than 30 days of box office revenue before it is released."

Wang Zhongjun suggested, “And we also need one month for large-scale announcements.”

"agree."

Guan Ling also nodded.Finally, Han Sanye finalized the time, which was March 3.

(End of this chapter)