China Entertainment: I really don’t want to live with the queen.

Chapter 218: The fragrance intoxicates the world for five thousand years, two years longer than Qin Chi

Liquor is the quintessence of China, and the brewing techniques are so impressive that it peels off the mysterious veil and returns to its original nature. To put it bluntly, it just involves fermentation and distillation, as long as you have the skills.

The brewing technique is simple, the materials are cheap, and the price of liquor can reach thousands per bottle. [Cultural label] is very important. Simply put, it is arty. The wine you drink must be of traditional culture and have good reputation.

Under this background, [Qinchi Liquor] suddenly emerged, landed on the beach, and broke the brand culture of [Wuliangye]. [Wuliangye] has not yet been dealt with, probably because of 98.

[Wuliangye] also didn’t know [brand culture]. Wang Chunguo looked at [Qinchi Wine] and suddenly realized, is this a coincidence?

My [Wuliangye] and [Qinchi Wine] have the same cultural concepts, and [Qinchi Wine] plagiarized [Wuliangye].

The judge stared at the advertisement of [Qinchi Wine], can you say it again? [Qinchi Wine] plagiarized your [Wuliangye]? Where is your [Wuliangye] evidence?

The evidence is conclusive, [Wuliangye] is the same as [Qinchi Wine].

The green tide is rolling in the Yibin Bamboo Sea, and the grass and mud horses are galloping in [Wuliangye]. It takes less than half an hour to drive from [Wuliangye] to the Shunan Bamboo Sea. Under my nose, the crystal was stolen by a stick of [fake wine] from Shandong jungle.

meeting room.

The legal officer's words were concise and comprehensive, but he clearly analyzed the pros and cons of the lawsuit and concluded: "Judging from the existing laws and regulations, we have no confidence in winning."

When Wang Chunguo heard this, his thick eyebrows knitted together.

Don't underestimate the importance of advertising. For liquor, marketing is life, unless it is given [financial attributes] like a certain TV station. Now in 98, finance is nonsense, there are no leeks, so cut off the leeks!

[Qinchijiu] is bombarding people all over the country on the CCTV comprehensive channel. To say the least, even if [Qinchijiu] falls, [Wuliangye] will not get any benefits. After all...

[Qinchijiu] was the first to implant the concept of [majestic and majestic self-confidence] into the audience. It is extremely difficult and dangerous for [Wuliangye] to break through this preconceived concept.

Someone may ask, can [Wuliangye] try other [brand cultures]? Hey, [Jiannanchun] and [Guojiao 1573] are not vegetarian.

Luzhou-flavor liquor has a rich and spicy taste. Based on taste, [Jiannanchun] is quiet and distant, [Guojiao 1573] has a rich history, and [Wuliangye] is majestic, majestic and confident. I want to find a new way.

Looking around, there is no other way!

At this time, a smart [Wuliangye] employee sharply expressed the soul problem: "Mr. Wang, since [Qinchi Wine] can find Time Pictures to shoot advertisements, why can't we? It has been fragrant for three thousand years. We [Wuliangye] has been fragrant for five thousand years, two thousand years longer than Qinchi wine!"

"With the level of Time Pictures, Zhang Yimou, Xu Chen and Wang Fei are very popular in the mainland, so we look for stars from Hong Kong and Taiwan, who are even more popular than him!"

"With the taste and strength of our [Wuliangye], [Qinchi Liquor] has no chance of winning." The employees are very smart.

The financial strength of Qinchi Liquor cannot compete with that of [Wuliangye], but it can achieve the prestige of [Wuliangye] by stepping on [Qinchi Liquor]!

The meeting room was silent for a moment, and then the atmosphere suddenly became relaxed: "What Lao Chen said makes sense. We also have a publicity plan. It is better to find Time Pictures than to find someone who is not famous and has no works." The company is strong, and I think Time Pictures’ ideas and creativity are very good.”

"The Bamboo Sea is indeed beautiful in nature, but China is a vast land with abundant resources. If Qinchi from Shandong Province can come to Yibin, we can go to other places."

"Mr. Wang, what do you think?"

Wang Chunguo flipped through the [Time Pictures] information in detail and watched the [Qinchi Wine] advertisement several times, and decided: "This is how we will handle this matter, Lao Chen, I will leave this matter to you. Be sure to win it." Time Pictures’ advertising plan, in addition, the company must also build up its brand culture. If it doesn’t advance, it will retreat, and it will be like sailing against the current.”

Before [Qinchi Wine], mainland companies had no awareness of [brand culture], and competition was wild. The market was king. [Qinchi Wine] was born, allowing mainland companies to see the importance of [brand culture]. It can be called a big killer. .

…………

[Qinchi Wine] was launched on CCTV, and has had varying degrees of educational and reference effects on domestic film, television, advertising, and business. The scenes of flying through the bamboo sea and playing, especially have the charm of traditional Chinese martial arts.

The lightness skill is ethereal, and the spirit of immortality is chivalrous.

Assistant Li Anliang, who was entrusted by the international director Ang Lee to go to Sichuan to purchase Wang Duluo's novel "Crouching Tiger, Hidden Dragon", also noticed the advertisement and could not help but notice it.

Wang Duluo was very supportive of Ang Lee's plan to purchase the copyright of the novel "Crouching Tiger, Hidden Dragon" and adapt the film for global release, and the purchase process was extremely smooth.

At the moment of signing the agreement, Wang Dulu looked up and asked curiously: "Mr. Li, this novel of mine is a martial arts novel. I would like to ask if Director Li can produce the kind of Chinese classical music in the [Qinchi Wine] advertisement." Beauty, chivalrous tenderness, the taste of children of the world?"

Wang Duluo was not sure about the [Qinchi Wine] advertisement, so he smiled gently and said: "Mr. Wang, please rest assured that Director Ang Lee is a world-famous director, and his movies will never bury Mr. Wang's novels."

Signing ends.

Li Duliang took the contract in hand and before leaving, he specifically looked for the [Qin Chi Wine] advertisement to read. At the end of the advertisement, he noticed the subtitles [Special Thanks to Zhang Yimou].

Zhang Yimou's international reputation cannot be underestimated, and "Qinchi Wine" is indeed well-made, with unique scenes and action scenes. The video recorder recorded the "Qinchi Wine" advertisement and brought it back to the United States to Ang Lee.

…………

Early April.

Xu Chen almost stayed in the recording studio. [Master Wang] recorded twelve songs, first easy and then difficult, and finished recording eight songs one after another.

The work efficiency is like an animal, and the staff in the recording studio are so dumbfounded. According to this progress, Xu Chen only needs 30 days to record an album!

In the circle, the fastest shooter takes 90 days to record an album, three months! I have to cum so fast, can your old body bear it? Xu Chen said that the kidneys are good!

It's difficult for singers to record an album, probably because they don't know what the perfect effect of a song should look like, and they also don't know what kind of emotion they should have when singing it, so they can only try it over and over again.

Looking for state, emotion, and expression, it is common to record a song for more than ten days.

Xu Chen is very cool and fearless. One song can be released into an album, and the effect is basically a perfect state. He adjusts his own state according to the "perfect state", and even introduces the old and brings out the new, and the efficiency is natural [biubiubiu], and he can't stop cumming at all.

4 month 6 number.

Xu Chen met Wang Zhuosheng, the general manager of [Qinchi Wine] at [Time Pictures], and expressed his effusive thanks to Wang Zhuosheng.

Xu Chen is very calm, takes money to do things, and follows the rules of the world.

Please invite Wang Zhuosheng for a one-day trip to [Human Heaven], and you will be served by one-stop service comfortably.

Xu Chen gave Wang Zhuosheng a warning: "Mr. Wang, I don't like to mince words when talking. I say some ugly things first. I hope Qin Chijiu will never cause any negative news such as watering..."

Xu Chen spoke very directly, and Wang Zhuosheng's face stiffened.

[Qin Chi Liquor] was very proud of its bid for [CCTV Bid King] in 95, but declined in 98 and withdrew from the mainland liquor market. The biggest scandal was that the liquor was adulterated with water.

It's like digging your own grave. Liquor is mixed with water, but industrial alcohol is not mixed with boiling water. It's just a fool.

If the scandal is exposed, Xu Chen will really have thoughts of murder. Not to mention his reputation will be ruined. The company's photo of "Qinchi Wine" will become the pillar of shame in history, and netizens will whip the corpse like crazy.

Xu Chen's requirements for Qinchi Liquor are very simple. The production capacity can be increased slowly. If the brand smells bad, there will be nothing left.

Wang Zhuosheng sneered at wanting to put it aside, but the gray hair on his forehead always alerted him. He was walking on thin ice in his life!

Now that the situation in the winery is a little better, he patted his chest, smiled at Xu Chen and promised: "Mr. Xu, you have been very kind to me, Old Wang. I promise you now that every drop of Qinchi wine will be 100% It comes from grain, which is precious!”

Deal with the follow-up of [Qinchi Wine].

Work assistant Li Xue's high heels clicked on Xu Chen's office door. When she opened the door, Li Xue pouted at her sister Li Bingbing.

It's broad daylight.

The elder sister Li Bingbing was rubbing Xu Chen's temples. Brother Chen was almost resting his head on the elder sister's chest. He couldn't even see. Li Xuexiu frowned slightly, looked at the elder sister with a threatening look, pouted, and hummed: "Mr. Xu, There is a Mr. Chen outside who calls himself the Vice President of [Wuliangye] and wants to meet you. This is his business card."

Li Xue moved to the elder sister, squeezed her butt, pushed Li Bingbing away and stood next to Xu Chen. She gave her business card to Xu Chen, and then neatly spread out various documents and placed them in front of Xu Chen.

"..." Li Bingbing's cheeks were flushed, her lips were licked, and she didn't dare to speak. She was quietly arranging her wrinkled chest behind her sister's back.

Li Xue pouted her back, looked straight, and reported her work neatly and cleanly: "Mr. Xu, the [Qinchi Wine] commercial was broadcast, and we accepted a lot of advertising shooting plans. I screened out the top ten companies with quotations..."

"In addition, Ms. Gao's manager reported the situation and said that Ms. Gao has recently had a lot of advertising endorsements and filming business cooperation, and she did not dare to make any decisions. She would like to ask Mr. Xu for your opinion."

"Zheng Youcai." Xu Chen turned over his business card and wanted to complain. This name is so unique to Hubei.

[Wuliangye] came to the door. Xu Chen had already expected it. After all, [Qinchi Liquor] accurately sniped [Wuliangye]. These liquor companies are rich. If they exploded with some small gold coins, Xu Chen would starve to death.

First develop [Wuliangye], then [Jiannanchun], create problems and solve them, provide one-stop service. Xu Chen can be called the marketing soul mentor of the domestic liquor industry.

Turning her head and staring at Li Xue, the little girl was very angry. She called Brother Chen when she was paid, and called Mr. Xu when she was not paid. She deducted her salary. Xu Chen pointed at the document and smiled secretly: "Xiaoxue, you are not serious about your work. There is a typo." , 200 deducted, no problem!”

"!!!" Li Xue's pupils widened, she shrugged her head softly, and muttered miserably: "It's no problem, Brother Chen."

meeting room.

Xu Chen met Zheng Youcai, deputy general manager of [Wuliangye].

Zheng Youcai is a middle-aged man with typical Hubei appearance and shrewd eyes. With a thin body, he took Xu Chen's palm and pulled it hard up and down twice. He smiled enthusiastically and said, "Mr. Xu, you gave us [Wuliangye] such a big surprise."

"I brought two bottles of [Wuliangye] aged wine. Mr. Xu, let's have a taste first." Zheng Youcai brought the secretary.

The movements were smooth and graceful, the clear, white and soft wine poured out, and the mellow aroma of the wine overflowed. Xu Chen sniffed it twice and took a sip. It was dry and mellow with the fragrance of grains.

"Mr. Xu, how does our [Wuliangye] compare with [Qinchi Liquor]?" Zheng Youcai asked with a smile.

(End of this chapter)