Back in 84, he became Jordan’s lifelong enemy!

Chapter 79 Sky-high price contract!

Although in the future, the Reebok brand was once so bad that it was acquired by Adidas because of its lack of enterprising spirit.

But at this time, after all, it is the second largest brand in the NBA after Converse.

Therefore, with Reebok’s generous expression, you can boldly raise your price.

Seeing how heroic they were, Su Wen nodded to Valant and asked him to make an offer.

Then, Valante said to Reebok with a smile: "5 million dollars in five years!"

"hiss!!!"

The entire private room fell silent instantly, and several senior executives at Reebok felt like a villain was lashing their faces with a whip, causing burning pain.

They all gasped.

"This"

I want you to make an offer first, not asking for prices all over the place.

They looked at each other and looked at Su and Wen speechlessly. Their marketing director, Hawes James, as the representative, directly refused, "It's impossible, it's completely impossible, the price is too high."

Valante seemed to have expected it and was not in a hurry. Instead, he took a sip of coffee slowly and said faintly: "This is also our preliminary quotation. We can discuss the specific price later."

"Uh"

Hawes James was stunned when he felt a wave of boomerang hit his face, shook his head and said with a bitter smile: "So, you guys are just joking, right?"

"It's not a joke."

Valante took out a few documents from his briefcase, stood up suddenly, and handed them to them. While handing them over, he said: "In fact, we have a preliminary cooperation plan with you for reference."

"You can take a look first."

"If which plan suits your needs better, we can discuss it further."

After Valante finished speaking, he sat down and stared at them with a smile, waiting for the other party's response.

"Are there two plans in total?"

Hawes James glanced at the two documents in his hand and asked in surprise.

"correct!"

Valante nodded with a smile and replied: "This is the plan that Su and I discussed. It is a real guaranteed price for you."

Has this been discussed long ago?
Did you expect us to come to your door?
Hawes James was even more surprised.

Seeing some doubts in his eyes, Valante added again: "Don't get me wrong, even if it's not you, we will use these two plans to negotiate with other brands."

"Oh!"

Hawes James nodded slightly to express his understanding, and then looked at the two documents in his hand carefully.

The two plans proposed by Su and Wen are actually very simple and easy to understand.

He designed it based on the treatment Jordan will receive from Nike in the future. There is also an exorbitant asking price, but these prices can be negotiated.

After all, he is currently just a rookie, a rising star who has only played a few good games.

No matter how high the popularity and attention is recently, or how popular he is, once it comes to realizing his popularity and reflecting his own value, it must be tested by the market.

Therefore, those two plans also included jersey sales data that Valante obtained from the SuperSonics club.

Among them, the sales volume of Su Wen's No. 9 jersey was marked with an eye-catching red mark as a reference for Reebok to prove Su Wen's commercial value and popularity.

Before the start of the new season, the SuperSonics' entire team's jersey sales and Suvin's jersey sales were respectively - 21 in the United States, 13 in Seattle: 15 in the United States, and 8 in Seattle.

In the week after the start of the game, especially after the victory over the Lakers, the club's and Su Wen's personal jersey sales experienced explosive growth, with an increase of almost 100%.

Especially Su Wen's.

After defeating the Lakers, the number of his jerseys sold increased to 5+. Flagship stores in many places were sold out as soon as they were put on the shelves, and there were frequent out-of-stocks.

Pre-sale data added 14+.

Moreover, these two figures are still growing continuously, and the club's marketing department is also working overtime to organize factories to rush and distribute goods.

This is just one week's statistics. What if it's one month?
What about a quarter?

What about a year?

How much more will his jersey sales increase?

It is unimaginable how terrifying the final statistics of this number will be.

You know, Magic Johnson, the superstar of the wealthy Lakers, only sold 109 million units last year. The price of a U8 was only 88 for the whole year. Last season's scoring champion Dantley was 79. .
In just one week, Su Wen achieved the sales volume of others in a month or even a quarter, which is enough to prove his commercial value.

Even if growth is sluggish later and fans' enthusiasm for buying wanes, sales of 100 million units a year will still be no problem.

If this were replaced by sales of sneakers.
Hawes was shocked when he looked at these data.

The same goes for other Reebok representatives. After seeing Su Wen's entire jersey sales, they looked at each other and saw the other's shock.

You know, their total sneaker revenue last year was only about 20 million U.S. dollars. If Su Wen’s estimated full-year jersey sales were converted into sneaker sales, and calculated as $[-] for a pair of sneakers, then one person would have killed ten percent of them. One.

And their total revenue of [-] million US dollars is the revenue of the entire sports field, not just basketball shoes.

With this data as a reference, Reebok already had an intuitive feeling about Su Wen's commercial value, and now they seriously looked at the two sets of cooperation plans given by the other two.

The content of the first plan is roughly as follows: Su Wen and Reebok will establish an independent sub-brand company together. Su Wen will use his own image and commercial value to become a shareholder, accounting for 60% of the shares, and arrange for people to jointly operate and manage it with Reebok. Participate in dividends at the end of the year.

Another plan is roughly as follows: both parties jointly create Su Wen's independent brand series, and the signature series is a high-end series. His income is 20% of the total revenue of the series and 30% of the signature high-end series.

In other words, for every pair of basketball shoes sold in this series, he can get 20% of the selling price of the pair of shoes and 30% of the selling price of the signature model.

These are sales dividends, not profit shares.

After looking at these two sets of cooperation plans, Reebok was shocked again. They all looked at Su Wen and Valante in disbelief, as if they were looking at a vampire.

Let’s not talk about the feasibility of these two plans, but the asking prices in the plans are really outrageous.

Especially the first one.

Good guy, you only want to take away 60% of the shares of a joint independent sub-brand based on a piece of jersey sales data?

Too whimsical, right?

Your basketball shoes have not yet received real market testing.

Jersey sales also ≠ sneaker sales!

Just because your jerseys are selling well doesn’t mean your sneakers are also popular.

But how did they know that this was Su Wen's plan based on Reebok's previous life where it was inertia and failed to make progress, and was finally acquired by Adidas and became its own brand?

According to Su Wen, if Reebok could compete with Nike, he would not do this.

Su Wen didn’t want to accompany Reebok to collapse or be acquired by Nike in the future.

It's like you bought a very rare car, but just after you bought it, not long after driving it, the car company of this brand went bankrupt and the after-sales service was gone. Who will you cry to then?
The car broke down and I couldn’t even find spare parts.

If according to this plan, Su Wen and his team participate in the operation and management of independent sub-brands, let’s not talk about whether this brand can grow and become a giant like AJ.

At least Reebok won't let it go bad like this.

Su Wen must be responsible for his own products and his own image.

But Reebok directly rejected the plan without any hesitation.

Before Su Wen's commercial value has been transformed into the real market value of basketball shoes and gained market recognition, they will never agree to this plan.

For Su Wen now, this plan is very unrealistic, and he is not qualified to get so much.

Compared with the outrageousness of the first plan, the second plan seemed much more reasonable, and it was much easier for Reebok and others to accept it.

At least the price is within their psychological tolerance.

But in this plan, Su Wen still accounted for too much, and it was based on total revenue, which was also unacceptable to them.

A pair of sneakers, from design, production to shelf sales, plus labor, management, and store rentals, costs a lot.

And Su Wen will take 20% of the sales dividend of a pair of sneakers, will they still make money?
Isn’t this working for free?
Of course, the actual cost of a pair of shoes cannot account for too much, because the greater the sales volume, the smaller the amortized cost, and it is really impossible for them not to make money.

It’s only 20%, 30%, but the price is still too high!
At this time, Reebok's heart was like barbecued pork: Your Majesty, I can't do this!

But since they directly gave up the first plan and could reluctantly accept the second plan, then they would negotiate based on the price of the second plan.

It doesn't matter if they don't accept the price. You can negotiate slowly, and you can even set limits and add some incentive clauses.

As long as the man is interested and the concubine is interested, the conversation can continue.

Therefore, in the next two days, Suvin and Valante, as well as the latter's assistants and legal team, conducted a long and intensive bargaining with Reebok on the second plan. .

Finally, on the night of the second day, when Su Wen was about to return to the team to participate in training, the agreement was finally reached.

A three-year contract worth US$3 million, with an average annual salary of US$100;

Additional incentive terms, on the basis of the 5% sales dividend from the independent series every year, if you can be selected as an All-Star in the season, an additional 1% sales dividend will be added;
If selected for the All-NBA Team, another +1%; if selected for the All-Defensive Team, another +1%;

If you win the Rookie of the Year award, add another 1%;

If you win the regular season best player MVP, then +1%;

If you win the regular season Defensive Player of the Year DPOY, then +1%;

If you win a title such as the scoring champion or the assist champion, another +1% will be added;

If you lead the team to win the championship that season and win FMVP, another +1% will be added.

With various incentive terms, plus a 5% basic sales bonus, he can get a maximum of 13% sales bonus + US$30 a year.

Finally, Su Wen requested that the first sneakers they collaborated on should be released as soon as possible. It would be best if the sample could be worn before the All-Star Game, so that he could happily play with it during the All-Star Weekend.

Reebok swore that it would be in time.

There are still three months until the All-Star Weekend, so there is plenty of time.

In the end, Su Wen asked himself to participate in the design of this pair of shoes and strive to make these shoes an instant hit.

He has a vision of the next few decades and is very familiar with the high-looking and high-selling sneakers of the future.

Reebok thought for a while and reluctantly agreed.

When Su Wen signed his name on the contract, although both parties shook hands happily and expressed their pleasure in cooperating, Reebok always wanted to complain: How the hell did you come up with so many piecemeal incentive clauses?

why?
If Su Wen knew what they were thinking, he would definitely tell them: Because of this, labor and management can do it.

Moreover, the reason why we talked about a three-year contract is because both parties wanted to test the waters in this way and see the effect.

Why not Mao Danzi and Nike?

Because of my immature Danzi, I couldn’t have thought of it at that time.

Think about it, if Danzi had received sales dividends in his first contract, then if Nike reported a turnover of [-] million US dollars in the first year, wouldn't he have earned [-] million US dollars in the first year?

Taking into account Su Wen's contract at this time, if the sales here can be as good as this, at least tens of millions of dollars will be paid into the account every year, which is much better than simply receiving a fixed remuneration of several million dollars.

As for why Reebok dared to sign this contract and agreed to this sales share ratio?
It's because they don't know how terrible Nike's turnover will be in the next year because of Jordan.

After this contract is implemented, if the market feedback is very good and the performance in the first three years is excellent, then when the contract is renewed in the future, we can discuss the cooperation method of the first plan.

Los Angeles, streets surrounding UCLA.

"Finally won, it's not easy!"

"I didn't even dare to watch the game against the Trail Blazers last night. I was worried that I would lose again after watching it."

"I don't know what's going on. Last season, they were runner-up, but in the new season, everyone can lose and everyone can win. This Lakers team is very disturbing."

"Man, you're right! Ever since they were defeated by the Sonics and Nasuvin in the previous game, the Lakers have always given me a sense of deja vu that they will lose to anyone they beat. They are so uneasy."

"Maji, just have fun and sing every night. If the team continues to suck, get out of here in the summer!"

"That's right, look at the Su who defeated us, he is becoming more and more star-like. Look at his previous games, he scored [-] or [-] points in each game. His condition and efficiency in each game were frightening. It's a pity that he Not our players."

"Brother, don't tell me. I heard the management mentioned that Jerry had considered trading James and Byron for the fourth pick. It's a pity that the Mavericks didn't agree. Otherwise, Su might become ours." One member.”

"If that's the case, that would be great, man, we get Sue, and those Celtics and the like can just kill whatever they want."

"Shhh this is just hearsay, but anyway, the deal didn't happen, did it?"

"That's damn Jerry, why doesn't he add more chips, maybe the deal will be done."

"Yes! Look at Su, he is the league's scoring leader now, although it is only temporary, but if we have him join us and have such firepower, who can beat us?"

"Hey"

"Hey"

Hey.
Sitting in a coffee shop, listening to the chat between two customers at the table in front of me, for some reason, they sighed, and Vensy also sighed.

Vensy, oh no, Su Shiwen's heart is very complicated at this time.

She never expected that her cousin who was obsessed with playing basketball two years ago, obsessed like a basketball maniac, and always silent, would actually become a rising star in the basketball world in the United States two years later?
At that time, she always believed that playing basketball was an act of playing with things and losing one's ambition. She once complained about her cousin for a long time, saying that if she came to Xiangjiang and didn't study hard or pick up girls seriously, what was the difference between him and a salted fish.

She simply could not imagine that she could play basketball and become a star in the American basketball world.

Now look, even though she was sitting in a corner coffee shop near the Los Angeles campus, she heard someone talking about him.
The contrast between this before and after gave her a huge impact, and she was immediately silenced.

Holding the newspaper in her hand and looking at the picture of Su Wen holding a basketball high and dunking it into the hoop in the sports section, she felt that the coffee in front of her was no longer fragrant.

He is actually her cousin!

Ever since her best friend learned that Su Wen had come to the United States and became a member of the Supersonics of the NBA Professional League, she rushed here and bought a few newspapers to confirm whether it was true.

Only after seeing the pictures of Su Wen's game in the report did she realize that the once honest and arrogant brat who only loved basketball had become a basketball star.

Is this difference too big?

Don’t miss me!
Su Shiwen once again looked carefully at Su Wen in the picture and the flashing images of the cameras of the surrounding audience, and she felt resentful in her heart.

Why did you become like this in the blink of an eye?

This is so strange to your cousin.

"Vensy, your cousin is so handsome!"

Kate Fry, who was sitting opposite her, also held a newspaper in her hand and sighed while reading it.

Su Shiwen looked over and found that she didn't read the content of the report at all. Instead, she was staring at the picture of her cousin's game, and it was the picture of the last shot in the victory over the Lakers. She just stared at it.

Su Shiwen couldn't control her desire to complain again.

"anthomaniac!"

"Huh?" Kate stared at her and argued unconvincingly: "He is so good-looking, why doesn't he make people crazy about him?"

"Is it illegal?"

"He is my cousin." Su Shiwen snorted coldly: "Although it is not illegal to be a nymphomaniac, I will never allow someone as unclear as you to approach him."

"Oops!"

Kate was even more dissatisfied, so she put down the newspaper, rolled up her sleeves, and raised her eyebrows, "The boat of friendship can be turned over at any time, right?"

"With my handsome cousin, I will become a different person, right?"

She stood up, walked quickly to Su Shiwen, pinched her waist and ribs hard, "Am I a non-committal person?"

"hiss!!!"

The stinging sensation from her waist made Su Shiwen gasp, and she quickly opened her hand and begged for mercy: "No, no, you are not that kind of person, I was wrong sister, I was wrong sister!"

"Humph!"

Kate then let go of her hand, looking like a winner, and sat back down with a groan, "You know you're wrong, right? I told you to talk nonsense."

After venting her anger, she turned her attention to Su Wen in the newspaper. She held up her fair chin and her eyes began to blur. "This cousin of yours is so handsome. He is so handsome and can fight!"

Handsome and able to fight, this sentence also came from Su Wen, and now it has been passed down to Kate by Su Shiwen.

Listening to her exclamation, Su Shiwen fell silent again.

After a while, she said leisurely: "I want to watch football."

"Yeah!"

Upon hearing that she wanted to watch the football game, Kate immediately became energetic and asked enthusiastically: "Shall we buy tickets now?"

"You want to watch our cousin play, right?"

Seeing Su Shiwen nodding, Kate added: "I checked, their next game against the Lakers is on the 25th of the month, so I'll buy it on that day."

number 25?
Su Shiwen nodded, then shook her head and said with a wry smile: "The waiting time is too long."

"Then you want to?" Kate looked at her in surprise, "Watch it right away?"

Su Shiwen pondered for a while, then nodded again, "Yes."

"It's my senior year anyway, I don't have many classes, and I'm going to have an internship soon."

"Yo" Kate said with a smile as if she had discovered a new world: "Our nerds still don't want to read and join the internship as soon as possible? It's so rare."

"It seems that your cousin is really powerful."

As she spoke, Kate suddenly thought of something and sighed with regret: "Unfortunately, he is not a Lakers player, so we can't see his game in Los Angeles."

"We can only wait until the 25th when they are here!"

"Hey"

"Hey"

(End of this chapter)