Full-time actor

Chapter 185 [12] Booth and Premiere!

"Are all the booths in area A gone?"

"What about Area D?"

"The D area is gone...there is only the last E area..."

Early the next morning, Li Yang took Chen Yu to the information office of the organizer of the Berlin International Film Festival. Although he was well prepared, he still forgot some of the rules of the film festival.

Many booths have been reserved in advance by major film and television companies.

Although this was within Li Yang's expectation, what he didn't expect was that the middle exhibition areas such as C and D were completely gone. Big companies obviously don't want such booths!

"They probably have something to do with it, so I said hello in advance!"

Chen Yu said on the side, like the "Hero" booth, you can see it on the left side of the movie palace, a very eye-catching area.

You can see it just by walking on the red carpet.

This is of course Area A.

Lao Mouzi either used his own connections, or the investors were very wealthy and spent money. These are the two methods.

As for Area E, it is on the other side of the Movie Palace. You have to pass the theater and walk inside to see this area. In the key Area E, many booths have been booked, and now the rest are They should all be leftovers in a bad location.

"Forget it, let's just take this number 214!"

Li Yang sighed slightly, feeling somewhat comforted in his heart. At least, "The Blind Shaft" was shortlisted for the best film this year, and many people would definitely come looking for this title.

Not that no one cares about it.

"The innermost is the innermost!"

Li Yang said to Chen Yu, and Chen Yu shrugged, but he didn't have much idea.

"The Blind Shaft" probably had a poor booth in its previous life, but in the end it was sold in many countries. Only those movies that are eager to gain attention will need this kind of thing. "The Blind Shaft" was nominated for the best picture. This is the best film. Good publicity.

And movie companies set up various booths to promote movies, isn't it just to sell movies to distributors in more countries?

So what better publicity than being shortlisted for the Golden Bear?

"Sir, do you need to upgrade your package?"

The organizer's staff looked at Li Yang with a smile. Of course, Li Yang couldn't make the decision and could only look at his boss.

"The price of this booth is fixed, the basic price is 1000 euros!"

"Then you can upgrade the package, which includes digital, silver, and gold!"

Li Yang took the Berlin Film Festival brochure and handed it to Chen Yu. Chen Yu couldn't understand German, but he still knew English.

The so-called upgrade packages are three levels.

The basic package is just a booth, giving you an open-air place and materials.

物料包括1张桌子、4张椅子、1张玻璃桌子、1张小圆桌、1盏灯、1台电视，1台电话，还有4张工作证等。

In this way, it cost 1000 euros for ten days, which is equivalent to less than 1 yuan, 9360 yuan.

The euro has been fully promoted in Europe in 02, and the exchange rate with the RMB is fluctuating around 9.36. The euro will be strong next year, and then the exchange rate will rise sharply. After the 08 Imperial City Olympics, it will reach the highest point and start to fall again.

Therefore, a film festival can actually make a lot of money just by relying on the booth; not to mention the theater premiere and three upgrade packages.

The lowest-end digital package allows your movie to have an electronic poster in 5 places on the European Film Market; and there is also a web banner advertisement for a period of two weeks, with a selectable time period.

The most important thing is that promotional videos can be played on site.

The upgrade price is 1500 euros.

It's not the total price, but on the basis of 1000 euros, plus 1500.

The silver package is based on digital. It has a full page space in the magazine of the European Film Market, and there is also a banner advertisement and a large poster on site.

The price is 2500 euros.

The final gold outfit is given a full page space in the catalog magazine; the number of exposures in the promotional video increases, and the price is 3000 euros!

"Do you want to apply?"

The staff member was looking at Chen Yu this time. Li Yang was of course not interested. After thinking about it, Chen Yu said directly in English: "Upgrade me to gold equipment!"

"what?"

Li Yang was stunned. He didn't expect Chen Yu to actually buy it?

"Ok!"

The staff member immediately showed a bright smile, and Li Yang next to him was obviously a little shocked: "Brother, is this useless?"

More publicity opportunities would be better than a good booth!

"it works!"

Chen Yu analyzed: "Director Li, the distributor who came to the Berlin Film Festival should know that "The Blind Shaft" was shortlisted for the Golden Bear, right?"

"That's for sure!"

News media all over the world know it, and it is impossible for the publisher to not know it.

"Then will they all buy it?"

"Of course not!"

"Isn't that enough, then you must not let them know the selling point of the movie, so that more distributors who are not interested in "The Blind Shaft" will be interested?"

Li Yang in his previous life must have no money for advertising.

Yes, this kind of package is actually equivalent to advertising your own movie at the Berlin Film Festival.

In his previous life, Li Yang borrowed the money for his Berlin booth and air tickets from his younger brother using his credit card. Of course he was reluctant to spend money on the package.

But even so, he still sold it for $200 million.

If we advertise this, we should be able to sell more... right?

Chen Yu guessed this. So he was ready to give it a try.

Anyway, 3000 euros is only 3 yuan, and the loss is not too much; if the bet is right, it is not as simple as making 3 yuan, it may be 30, 300 million... or even more.

Li Yang went through the process there. They all exchanged several thousand euros in foreign currency when they came to Germany. This amount of consumption was still affordable.

"For the premiere, you have to make an appointment for a premiere!"

"Is there a place in the cinema at the Cinema Palace?"

Li Yang asked the staff. The current theater, with 4500 seats, is definitely the largest theater among the 12 venues.

However, in later generations, Berlin built two larger ones.

The premiere of "Hero" will be at 6 o'clock on the night of the opening ceremony on the 8th, in this hall.

"The earliest queue is No. 11. Why don't you, sir, consider another hall? The Marriott one has just been built and the facilities are relatively new?"

"There are also international cinemas with 2800 seats, and the fastest one can be No. 8!"

Li Yang looked at Chen Yu, who shrugged: "There shouldn't be any difference sooner or later, right?"

“Mainly tourists!”

Berlin, Venice and Cannes are among the three major film festivals in the world, but they are held in different ways. Among the three major European film festivals, Berlin should be the one with the lowest threshold for the public.

Approximately 15000 professionals participate in this festival every year, including 76 journalists from 3500 different countries around the world. The number of participating audiences exceeds hundreds of thousands, which is countless.

The movie-going attractions far exceed Cannes, which is closed to the public, and Venice, which is isolated by the sea.

Cannes is not open to the outside world and is only open to people in the industry for communication; while Venice, the water city, is destined to be inferior to Berlin for tourists.

So whether it’s the number of participants, tourists, or audiences, it’s the largest among the three major film festivals.

Moreover, the Berlin Film Festival has always been known for highlighting literary and artistic features and encouraging new talents and new works. Its purpose is to strengthen the exchanges of film workers from all over the world and promote the improvement of the level of film art.

Newcomers and new works are very advantageous in Berlin; many people have won Best Actor and Golden Bear for the first time in their lives; on the contrary, many established directors, Best Actors, and Best Actresses have failed here.

This is also a tradition in Berlin.

However, because of the Berlin Wall, Berlin has always been criticized for one thing, and that is the very serious political tendency of the awards.

It should be one of the earliest film festivals with political leanings. Many of the films every year are very clear in politics, and they are particularly fond of films that expose all kinds of darkness.

“The first day will definitely have the most tourists!”

"There are fewer and fewer behind!"

"Also for the judges, the first day is relatively easy. They will visit various major movie viewing areas!"

"That's it..."

Chen Yu thought about it. He didn't care much about the audience. What can foreigners understand about "The Blind Shaft"?

What he wants is the reviewer's opinion.

"And the bigger the hall, the greater the chance of judges appearing, but this is just my guess, hahaha!"

Li Yang was talking there, and Chen Yu understood a little bit.

"Then the 11th is definitely too late for the International Cinema and the Cinema Palace; let's say it's the 8th. It's the third day of the film festival. It should be the busiest on the first day, rest on the second day, and walk around on the third day?"

Chen Yu was guessing about the judges' dynamics, and Li Yang even laughed a little.

"It's up to you, I don't care!"

"The premiere is mainly just for the distributors to see!"

“Then make a reservation for this!”

After Chen Yu settled down, he had to pay another 1000 euros, and all the tickets sold belonged to the film festival. Chen Yu didn't get a penny. It was just a scam.

"Box office revenue" is also considered a major source of income for the film festival.

"If you win the prize, I'll take back all the wool you collected!"

The Berlin International Film Festival has awarded the best film every year since 1978, which is the Golden Bear with a bonus of 25 euros. Of course, there is also a Silver Bear with a bonus of 7.5 euros, which is used to help the distribution and promotion of the award-winning films.

In addition, a sponsorship of 4 euros will be provided for each winning film, and a series of rewards will be provided to the winning directors, including financial and artistic support, as well as cost subsidies for participating in the Berlin Film Festival and international film festivals.

This is actually very humane.

In other words, if Li Yang wins the Silver Bear, part of the money paid will be returned, plus a series of bonuses.

"Now, just wait for the opening!"

After completing all the formalities, Chen Yu and Li Yang met up with Lu Xuechang.

Huayi has entrusted the people from Lao Mouzi's team to organize the venues for "Kara is a Dog". The introverted Lu Xuechang handled it himself. It is estimated that the Wang Zhongjun brothers were also afraid that Lu Xuechang would not be able to handle it, so they helped him find it in advance. Got people.

The three of them had something to eat at the Marriott Hotel and then went back to their rooms.

In fact, Chen Yu didn't sleep all night, and he was very sleepy now, but he couldn't sleep yet because he was suffering from jet lag. After training in various daily activities in the afternoon, Chen Yu stayed up for several hours, and finally got there at around 8 p.m. Got into bed.

Tomorrow morning at 9 o'clock, the 53rd Berlin International Film Festival will kick off.

The red carpet ceremony of the opening ceremony also officially began.

Chen Yu is fully qualified to stand on the red carpet with his two films as the leading actor in "The Blind Shaft" and the second leading actor in "Kala is a Dog".

Rather than the so-called blanket star who is trying to gain popularity.

"I don't know if anything will happen in this life..."

Chen Yu was lying on the bed, a little worried about "The Blind Well", but in the next second, waves of sleepiness came over him. His eyelids could no longer hold it, and he slept until 6 o'clock the next morning.

(End of this chapter)