Full-time actor

Chapter 348 [31] A car advertisement that became popular all over the world!

"Director John Singleton directed "Red Sandalwood" in 97, which was shortlisted for the Berlin Golden Bear and became famous!"

"Later, I wrote and directed a commercial blockbuster, "Pennant", which grossed US$1.13 million at the box office. I have successfully joined the ranks of Hollywood commercial film directors!"

"Universal made him the director of "Fast and Furious 2" last year, with a global box office of 2.36 million. It was the highest-grossing film in the U.S. summer vacation last year. At the same time, like "Fast and Furious 1," it became the most popular movie among teenagers in the United States in 03! "

"..."

Brokerage assistant Cao Yan was in the car, sharing John Singleton's resume with Chen Yupu.

Although Chen Yu is a reborn person, it doesn't mean that he knows everyone. He has watched the entire "Fast and Furious" series, but this director is really unfamiliar to him.

Mainly in the Fast and Furious series, the directors have indeed changed several times.

Lin Yibin is the most enduring one.

Chen Yu and Cao Yan were on their way to the Magic City Circuit. This time, Volkswagen's advertising shoot was filmed at this international circuit that has not yet been put into operation.

This result, not to mention China Audio-Visual, even Zhang Jizhong himself had not expected; although the domestic Tianlong ratings were very popular and the broadcast rights were sold for several rounds, the high ratings of Baodao were obviously not expected by anyone.

"Hi, heal chan!"

Just this month, the track and main and auxiliary grandstands of the Magic City International Circuit have just completed the main track construction, and the track is now ready for use.

""Dragon" has its finale today. The average ratings have exceeded 5.5%, with the highest rating of 6.17%. It is the highest ratings in Baodao in the same period at 8 o'clock this year, and has created the highest ratings for our mainland dramas broadcast in Baodao. Rating record!”

Chen Yu leaned comfortably on the back seat, closing his eyes to regain his energy.

Driver Cheng Peng drove to the parking lot of the Magic City International Circuit and turned around to talk.

In addition, on the occasion of its 20th anniversary in China, Volkswagen teamed up with FAW and SAIC to shoot this advertising blockbuster with an investment of nearly 2000 million US dollars.

Cao Yan obviously spends a lot of energy searching for these information these days. In the absence of encyclopedias, if you want to find out about a director's works, you have to ask people you know or look up relevant information.

"How are the ratings and box office performance in Tianlong and Blind Well Baodao areas?"

"Brother Yu, we're here!"

Even Chen Yu is not very clear about this.

The first multinational automobile group in Shanghai to invest in China was an important achievement of reform led by a certain person.

"Only 760 million!"

This is the result of his blessing as the leading actor. Without Chen Yu, it is estimated that it would be difficult to earn NT$300 million.

But Chen Yu feels that the best one should still be "Into the Dust".

The Volkswagen representative obviously also knew the time of Chen Yu's arrival and was already waiting in the parking lot of the Magic City International Circuit. Seeing Chen Yu opening the car door, a group of people immediately came up to him.

To break box office records and explode, you have to rely on commercial blockbusters, such as Lao Mouzi's upcoming "House of Flying Daggers" and "Kung Fu".

He probably wanted to make his movie about a human trafficker. Chen Yu felt that it was not time yet, so he was going to give him another script to try again. During this period, whenever Chen Yu had free time, he was thinking about whether there was anyone suitable for Li in his previous life. Young's film.

He only knows that as the spokesperson for the Asia-Pacific region, his annual endorsement fee is 1200 million yuan, and he has signed a contract for three years.

"In the finale, the ratings will probably increase, right?"

It is true that "Fast and Furious 3" is about to start filming, but in the end the director was not him, but Lin Yibin; John Singleton resigned from filming, and the reason seemed to be related to the starring Vin Diesel.

"Okay, you call him and I'll get him a script next month!"

"Oh, the box office of "The Blind Shaft" Baodao was also good. Because Tianlong benefited, many people went to the cinema to watch Duan Yu, Brother Yu. The box office was NT$760 million..."

In fact, there are many, such as "Destiny", "Tengu", "Into the Dust", "Falling Leaves Return to their Roots"... Such realistic themes are very suitable for him.

"And this rating can also be ranked among the top 20 among all TV series in Baodao!"

It's a bit small, not even 200 million yuan.

If you change to an ordinary company, you obviously won't be able to get a filming permit, but Volkswagen is currently in Shanghai, and it is the same concept as Tesla in later generations, and it is the absolute leader.

Of course, this is a skill that an agent must master.

During the rehearsal of "8 Minutes of the Olympics", Chen Yu had time; the filming of "Mr. Tree" over at Lu Xuechang was about to be completed, so Li Yang was of course a little anxious.

Chen Yu couldn't remember how many "Tianlong" he had in his previous life, but it should be about the same now, after all, the record had been broken.

But "The Blind Shaft" is not among these movies.

"By the way, Brother Yu, Director Li Yang called before and said he wanted to prepare a movie and wanted to ask for your opinion!"

So Chen Yu thought that he might as well take some time to write the rough script of "Into the Dust" to see if Li Yang was interested.

However, her information channels are still incomparable to Chen Yu, a reborn person.

However, the upper limit of "Blind Shaft" is here. It does not mean that there is no one in Baodao. Good movies in Baodao can currently have a box office of over 100 million, so there is still a market prospect.

Chen Yu immediately opened his eyes, stretched, and after rubbing his face a few times, he walked out of the car in high spirits.

The current potential of "The Blind Shaft" has basically been exhausted. Li Yang called Chen Yu several times and wanted to develop a new movie.

"Tengu" will be released within the next two years, so there is no need for a copy; and for "Destiny", the timeline of many plots in it does not fit well.

"'Fast and Furious 3' is currently in preparation. Not surprisingly, this director should still be there!"

It is already the ceiling level for endorsement prices among mainland movie stars.

"Well, it will definitely happen. I don't know if it can hit 6%. In the history of Baodao, there are only 8 TV series in total, which broke 6% of the ratings!"

A white woman waved her hand enthusiastically towards Chen Yu. Heal Chan is the English name Chen Yu gave himself.

Heal means healing. It can be used as a person's name and can be translated into Hill in Chinese.

"I'm Renise Baines!"

The global deputy director of the German Mass Marketing Department, it can be seen that the German side also attaches great importance to this shooting, and specially sent people from the headquarters, and there are many followers; of course, there are also many leaders from the Chinese side, FAW and SAIC All are there.

Chen Yu greeted everyone before following Renice to the interior of the Magic City International Circuit.

This racing track is not yet in use, so the track looks very new, with almost no tire marks and it looks spotless.

However, the contract for F5 events including the next five years of this year has been completed. It only needs to wait for the FIA's acceptance before this, the only international racing venue in China, can be officially opened to the outside world.

"This year marks the 20th anniversary of Volkswagen's arrival in China, so the headquarters specially chose this time to shoot a commemorative video of the brand image advertisement for distribution around the world!"

"The theme of the advertisement is 'China Road, People's Heart'. It was jointly launched by Volkswagen, FAW and SAIC. It is based on Volkswagen's new global brand proposition 'For the love of automobiles' and the love derived from cars as the theme to create a Chinese version. Volkswagen’s brand proposition!”

"..."

While walking, Renise Baines chatted with Chen Yu about the importance of the advertisement he was going to shoot.

Chen Yu had a vague impression of this Chinese heart. He seemed to have seen it in his previous life, and it was quite famous.

But the specific content has obviously been completely forgotten.

"That's director John Singleton!"

Rhaenys pointed at a black foreigner who was directing the rails and taking photos. This guy looked very strong.

"Mr. John, this is what I'm telling you, a very famous actor in China, heal chan!"

Renise introduced Chen Yu to each other, and John Singleton turned around, observed Chen Yu for a few seconds, and then smiled slightly: "Hello, I have heard your name!" "Hello, John. Director, I have also watched "Fast and Furious 2" directed by you, as well as "Kill Men"!

Chen Yu actually watched "Kill Men".

The two main leading actors are very famous, the one-eyed Samuel L. Jackson who later played the director of Marvel's S.H.I.E.L.D., and Christian Bale, who played Batman in Nolan's "The Dark Knight" series!

"Haha, then you know that I also nominated Berlin?"

John Singleton, an old black director, is not as difficult to talk to as Chen Yu imagined. If he had been replaced by a white man, he might be a little discriminatory against Asians.

Laohei's elite is relatively better.

"Of course I know!"

""Red Sandalwood" was shortlisted for Berlin's Best!"

Chen Yu punched John Singleton, and John Singleton smiled happily: "Chan, how are your driving skills?"

"I should be able to do the job of racing!"

"Oh, then Volkswagen is really looking for trouble. It has found the right person!"

"Ha ha!"

The two of them talked in a joking tone, and Renesi on the side also took out a plan and handed it to Chen Yu.

The translator who was standing next to her felt a little embarrassed now. She didn't expect that Chen Yu's English was so good that she didn't need to work during the whole process. This salary was a bit unreliable. Chen Yu originally wanted her to Play and play.

But he felt that communicating like this was a waste of time, so he simply let the conversation continue like this.

"This is our planned copy for this advertisement!"

"You are the most important part, and you are also the advertising clip at the end of the promotional video and in the media!"

Generally speaking, advertisements and promotional videos are still different.

Promotional videos are often placed on display screens in many public places, shopping malls, city centers, etc., while for advertisements, the best part of the video is cut out, or a short one is shot again.

Promotional videos are often relatively long, so even if they are placed on the Internet and TV media, the time period is difficult to grasp.

Unlike advertisements, TV stations can go online anytime and anywhere, as long as you pay.

"Chinese Road, Popular Heart"!
Chen Yu was flipping through the planning copy there. It seemed that this paper version of the PPT should have been written by a Chinese person.

The entire promotional video shot a total of 18 scenes, requiring the cooperation of hundreds of actors; at the same time, the 13 models currently on sale in the Volkswagen family, including Golf, Passat, Jetta, Sharan, Santana, etc., are all listed.

And each car represents a Chinese character.

Using various Chinese characters next to "heart" - loyalty, ambition, sincerity, attitude, Hui... as clues, Chinese and foreign characters and scenes are superimposed on each other, supplemented by music, combining Chinese characters and Western music with two highly contagious qualities. The emotional symbols blend with each other to present Volkswagen's brand culture of "how much heart there is, how much heart is used".

I have to say that the current public is indeed very optimistic about China's market and values ​​it very much.

And Chen Yu was the one who finally drove Volkswagen's latest Passat model and lit up the "heart".

The last word "heart" is composed of thirteen cars, shot at a high altitude and wide angle; the center point of the heart is the car driven by Chen Yu.

Creativity, it can be said that it is indeed very good.

However, after reading this set of planned copywriting, Chen Yu suddenly thought of a promotional video also from a car brand.

Volkswagen's 04 advertisement was indeed very popular in China, but the one Chen Yu thought of became popular all over the world.

The kind that bursts into flames.

Even though Huaxia did not launch it, it was widely spread on the Internet in later generations. Even this advertisement has won many awards, which are similar to the Oscars in the advertising industry, including the Best Commercial Film at Cannes, etc. .

Many netizens who surf the Internet have come across this car advertisement on Youku Tudou B station.

"Miss Rhaenys, may I make a suggestion?"

After Chen Yu read the copy in his hand, he looked at the deputy director of Volkswagen in front of him.

Rhaenys spread her hands and smiled: "Of course!"

"I want to add a stunt, is that okay?"

"That's the part I was shooting. I have some other ideas. Maybe I can call Mr. John over and let's talk about it together?"

Chen Yu wanted to merge the two advertisements into one without destroying the planning copy of the promotional video in front of him!

The star who shot this commercial in his previous life became famous again thanks to this commercial that became popular all over the world.

"ok, no problem!"

"You are the main actor in the filming, so I must listen to your opinion!"

Renesi said, and immediately called John Singleton, who was conducting the command at the side, and he obviously knew that Chen Yu wanted to have some opinions of his own.

Although he didn't pay much attention to it, he pretended to listen carefully and was very cooperative.

"That's right. In the final shot, weren't there 12 cars going hand in hand at the same time, with me driving the Passat at the front?"

"Can we add another paragraph..."

Chen Yu spoke out the thoughts in his mind to Lao Hei and the director in front of him.

The look in the eyes of the two people, from the insouciance at first, to John Singleton's eyes had completely changed in the end, and the global deputy director of the German Mass Marketing Department on the side also had a completely incredulous expression.

Obviously, the two of them did not expect that Chen Yu would have such an idea in an instant!
"Is this...is this too dangerous?"

Renise looked at Chen Yu seriously, and John Singleton on the side also shook his head: "I feel like it's not quite the right time!"

"It's okay, you can give it a try while taking good security measures!"

"If Jackie Chan were here, would you still have this worry?"

Cheng Long is famous for not being afraid of death in Hollywood, and foreigners are admired by his spirit. Although Cheng Long has made many bad movies, when he was young, he was definitely one of the best in the entertainment industry around the world. The one who dares to fight the most.

All of his international achievements over the years were all made possible by his hard work.

In this regard, even if Chen Yu despises his private life, he still admires his spirit in making movies.

"..."

Rhaenys and John Singleton looked at each other, obviously shocked by Chen Yu's words.

If it were Cheng Long, would they have such worries?

Absolutely not!

At least, John Singleton will definitely try it. If it is actually filmed, it will definitely subvert everyone's imagination.

In his opinion, Chen Yu's idea for this car advertisement is simply great. It's even more exciting and beautiful than the movie!

"In that case, we might not be able to shoot today?"

John Singleton admitted that he was a little excited, but Chen Yu next to him smiled and said: "No, I'm going to borrow Wia and I can give it a try!"

(End of this chapter)