Full-time actor

Chapter 371 [54] How much is the most luxurious endorsement fee?
Facts have proved that it is quite convenient for celebrities to settle down.

After taking a lot of information given by Zhongxi, he went home to get his household register, ID card, etc., and then asked Chen Yu to go back and wait for the notification, but he didn't arrive for 2 hours.

It is unclear when exactly it will be completed, because various reviews of talent introduction are required; even in 04, it is still very strict.

Chen Yu could only ask Zhongxi to urge him.

Back in the car, Cheng Peng was driving, and Chen Yu was lying there, looking through the Chinese recruitment materials given by Chang Li.

This time, there is only one Chinese actor position and only two actors are recruited.

Yes, Chen Yu read that right, just 2.

It's like squeezing out toothpaste, so much is released every year.

"Hell, what's the difference between this and thousands of troops walking on a single-plank bridge?"

There are only 2 places, and recruitment is open to the whole society.

But Liu Yifei pursed her lips and said calmly: "Am I unable to take the exam?"

However, in fact, the Chinese people have got one thing wrong.

Chen Yu didn't think much about it. After collecting the information, he went directly back to the Chinese Opera Performance Class.

"If you don't pass the exam this year, then next year!"

Even Chen Yu has never heard of many of them, but they have performed hundreds of plays and their experience is no less than his.

Although Chen Yu has an advantage, it is only due to the actor's blessing, acting skills, etc. Some veteran actors can definitely compete with him. Therefore, whether he can pass the exam depends on the examiner and the exam questions.

Chen Yu smiled. Liu Yifei knew he was joking and curled her lips: "Then you can take me with you to sign the contract in a few days..."

I guess this is the special treatment for good students, right? !

Although Liu Xiaoli has always said that being American is a plus for Hollywood, where is Hollywood?

Because they don't understand one thing, that is, whether there is a replacement for you in Hollywood.

In her previous life, she was filming movies, working on commercials and traveling, and had no exposure to these things, so she never thought about her nationality. Later, it would be difficult to change back.

Xia Yu is a very clear example.

Chen Yu said casually.

Several people in the class were filming outside, and the conditions in the second semester of sophomore year were quite relaxed, not as strict as the first semester of freshman and sophomore year. In junior year, they were completely free.

This is certainly possible.

Chen Yu doesn't have so many taboos. Although he has been watching and listening to the lectures, the acting teachers all know him, so they almost turn a blind eye. Some will be friendly when they see him. say hi.

I am willing to pay any price.

Although Chen Yu is now blessed by a double actor, he still has to take the exam with them.

There are such people.

"Haha, okay, I will ask CAA in a few days if it will sign female artists, and I will help you make recommendations then!"

"I'm not in a hurry anyway!"

After gaining fame in China, all artists want to go to Hollywood. They always think they can get ahead, but in fact, they basically come back disappointed, without exception.

With this addition to the Spring Festival Gala and the Olympics, Liu Yifei is actually quite envious of Chen Yu.

Moreover, you may not be able to pass them.

Only with contrast can the preciousness of something be highlighted.

Chen Yu's appearance naturally caused a little commotion. A group of people seemed very excited and deliberately found topics to chat with Chen Yu. Until the acting class started, there were still a few guys secretly asking gossip.

"I'll take you to Hollywood!"

In other words, there will definitely be a lot of veteran actors and young actors trying to compete for these two positions.

The simplest thing is that you, Zhou Runfa, have great acting skills, good image, and are very popular in Asia, but why did Hollywood choose you?

Are there people with good acting skills and good image in Hollywood?

They think that after becoming famous, going to Hollywood is a sure thing; Zhang Ziyi is like this, Gong Li is like this, and the funniest one is Fa Ge.

But in this life, Liu Yifei met Chen Yu, who enjoyed the country's welfare benefits every day. This little fairy was envious, and she felt more and more that her nationality seemed to be a hindrance.

People only see what is in front of them.

"How can it be so fast? It will probably take 1 or 2 months!"

Liu Yifei asked casually, her voice low.

In fact, many domestic actors have very good acting skills.

She started to get confused again.

Liu Yifei stood with him and knew that Chen Yu was going to apply for household registration.

She had to watch the teacher pretending to be a good student and at the same time make a sudden statement.

"Is it done?"

If they want to be like Zhen Zhuan and Nicholas Tse, they have to set up some kind of CPPCC, so why don't they quickly transfer their nationality to China?

There are many cheaper than you.

If Zhou Yunfa can play a role, so can a white person.

Xiao Ma is not the only one who can do this.

You are not the only option, and you will be at a disadvantage during the audition; of course Americans like to see Americans on the big screen, but many people won't buy it if you have a yellow person.

Zhang Ziyi actually faces such a dilemma.

Apart from her roles in Chinese films, she can't even act in foreign films. She can only give you soy sauce, but what's the use?

Later generations will be like the Oscar-winning actress Yang Ziqiong. Didn’t she win the award because of Chinese films?

So for so many years, there are only three Chinese who have made it in Hollywood - Bruce Lee, Cheng Long and Jet Li.

What these three people have in common is completely the same.

Irreplaceable! There are certain roles that only they can play because they all have their own unique characteristics.

Needless to say, Bruce Lee’s martial arts theory is at the ceiling level. Foreigners are amazed by the action art in the movie. His strength has been praised a lot in later generations, but the idea of ​​​​philosophy and martial arts is indeed the action aesthetics of film art.

Cheng Long, the God of War in Furniture City, can dazzle people by fighting in small scenes. No one can replicate this kind of fighting except him.

In the end, Li Lianjie, acting is art.

There is still a difference between his and Bruce Lee's realistic martial arts skills, which are full of elements of oriental martial arts aesthetics and art.

Foreigners can't copy it at all.

This is called awesomeness.

If they have a market, there will definitely be investors who will use them as the center to design and create videos specifically for you.

As a Chinese, if you participate in Western movies, apart from being out of place, you will only be left with scraps. A powerful actor is tailor-made for you by capital. Only the above three people can do this.

Chen Yu doesn't say whether he can survive in Hollywood, but at least after he gets a few classic roles, he can create his own style.

That way, there will be a team willing to create a film for him.

This is the strength of a Chinese actor to stand tall in Hollywood.

No matter how good your acting skills are, if you don’t have your own characteristics, you will eventually be replaced by others; even if Robert Downey Jr., the actor of Iron Man, leaves "Marvel", he will still face a rapid decline in popularity, because Hollywood can replace him There are many actors.

If Chen Yu reaches the level of Cheng Long and Bruce Lee, in fact, he will still be popular around the world after leaving Hollywood.

Because capital has to beg him to make movies.

***
June 2004, 6, Imperial Hotel.

Chen Yu was wearing a suit, leather shoes, and various accessories tailor-made for him by Prada. Together with Luo Yi, the head of CAA China Studio, he walked out of a luxurious W220 Mercedes-Benz S600 business car gracefully.

Click! Click!
Countless reporters had already been prepared and frantically took photos of Chen Yu and Luo Yi; in addition to local Chinese, of course there were also members of media organizations stationed in Japan, South Korea, the United Kingdom and the United States.

These are all arranged by CAA in advance.

On the scene, Chen Yu is almost given the highest standard of client cooperation. Of course, Chen Yu is worthy of CAA's doing so.

Chen Yu is the fourth Chinese movie star signed by CAA after Li Yu, Cheng Long and Wu Yusen.

At the same time, he is also the first person in the mainland.

Moreover, what is different from the previous times is that this is the first artist that CAA has signed and cooperated with after entering China. Today is also the opening day for CAA to officially establish an office in China.

The commemoration is of great significance.

"Brother Yu, please!"

Luo Yi followed the local customs and politely allowed Chen Yu to walk into the lobby of the Imperial Hotel first.

Imperial Hotel, the first five-star hotel in Imperial City, was built in 1900. Many leaders visiting China stayed in this hotel.

Under the guidance of the staff, Chen Yu and Luo Yi came to the meeting hall for the signing ceremony that had been arranged.

Chen Yu and Luo Yi sat on the left and right of each other. They exchanged greetings, and then the ceremony officially began.

First, of course, was the opening of the CAA China office, where Luo Yi explained the history and glorious resume of CAA; then, there was the introduction of Chen Yu... After such a whole process, it was finally the final signing.

Two gilded customer contracts that had been prepared long ago were placed in front of Chen Yu and Luo Yi one by one in the hands of the emcee.

With smiles on their faces, the two people first raised the contract, then put it down and looked at each other seriously. Chen Yu confirmed some details of the previous negotiation with CAA. After seeing that there were no problems, he and Luo Yi signed each other's names.

At this point, Chen Yu officially became CAA's first mainland client.

At the same time, Chen Yu also signed an endorsement contract for Prada in the Asia-Pacific region. The contract is 1200 million euros a year for 2 years. It is already the highest price Chen Yu has ever paid for an endorsement!

It is also the highest offer at the Asian level.

Equivalent to more than 1.2 million yuan, CAA takes 10% commission!

This is the strength of international brokerage companies. If Chen Yu were in China, he would never be able to get such a high endorsement fee.

Moreover, there is currently no domestic agency that is qualified to talk to Prada about Asia-Pacific and global endorsements, because there are many ways of "endorsement" for high luxury; just like Liu Yifei later became the global spokesperson for LV Louis Vuitton, among which this one There are a total of 7 spokespersons in the world.

Liu Yifei is the only Asian face.

But many news media will report that this celebrity is endorsed by LV and that one is endorsed by Dior. In fact, there is a difference.

The foreign advertising endorsement system is relatively mature. In terms of the level of endorsement, there are generally many types, including show, short-term, single product, event, image ambassador, regional endorsement, global endorsement, etc.

Global endorsements are of course of the highest standard, and the endorsement fees are very high, basically starting at tens of millions of dollars.

And regions are Asia-Pacific, China, Japan, etc.

Others are easy to understand, such as single products, image promotion ambassadors, etc. Basically, many domestic artists in later generations have signed contracts like this.

This endorsement fee is relatively low, ranging from several hundred thousand to one million yuan.

Currently, Chen Yu has a second-level endorsement contract, which is only one step away from global endorsements; currently, global endorsements are basically in Hollywood, and many stars in Japan and South Korea cannot get them.

Takuya Kimura's endorsement fee for Prada Asia Pacific is 1000 million euros a year.

Chen Yu has just won the Best Actor Award at Cannes. He is currently at the top level in Asia, and his endorsements are obviously just starting to take off.

However, once this endorsement was obtained, Chen Yu's endorsement fee quotation was basically within this range.

This is CAA's endorsement for Chen Yu.

It jumped directly from the tens of millions of yuan level to the billion level level.

Even in China, when looking for Chen Yu to endorse now, the starting price is basically this price; this is of course good for Chen Yu's future development prospects.

At least speaking of it, he is now an Asian superstar with billions of endorsements.

There are currently only a few tens of millions in China, let alone 100 million; it is estimated that only NBA superstar Dayao can compete with Chen Yu for the number one spokesperson throne!
"Happy cooperation!"

Chen Yu and Luo Yi held hands. The two of them smiled and held the gold-gilded contract. They stood on the left and right under the huge logo of CAA Innovative Artist Agency, allowing reporters from all over the world to witness this magical moment!
Click!

A photo of the group photo was frozen there, and the entire global Internet immediately updated this news almost simultaneously with the help of CAA's public relations capabilities.

"Asia's Double Best Actor Chen Yu Joins CAA Innovative Artist Agency! 》

(End of this chapter)