Full-time actor

Chapter 453 [18] Shock in China’s TV drama industry!
February 2005, 2, the 7th day of the New Year.

The day when "Legend of Sword and Fairy" premiered in China.

The entire Magic City TV channel is on alert, and the channel director Wang Leiqing even came to the backstage in person to watch the ratings of this drama.

Regarding "Sword of Immortality", everyone on and off the stage is paying great attention to it.

Not to mention the starring roles of Chen Yu and Liu Yifei, the price of a solo broadcast is also the highest in the industry.

It can be said that "Legend of Sword and Fairy" is already the TV channel's first drama to air in the new year, and it has been widely spread by the outside world. Even the leaders of the main station know about it. The sky-high price of 14 for a single episode has set a new record for local channels. TV series single episode price.

There is also pressure on Wang Leiqing.

The current coverage of TV channels is actually very wide. It can be received in many cities in Jiangsu and Zhejiang, and the average ratings are firmly in the top 60 among the more than 5 channels available in Shanghai.

And since last year, the radio station has been authorized by the American Academy Awards and has broadcast live the American Academy Awards ceremony for two consecutive years.

Of course Wang Leiqing also has his own ambitions. He was just transferred here from the main station last year and is responsible for the television sector.

"That's right, Wangtai. I've been testing this software for a long time. There are indeed many viewers, but no one watches it during the commercial time!"

An extremely eye-catching pop-up window suddenly popped up on the technician's computer.

Deputy director Zhao Shengjun said to Wang Leiqing there.

"The King's Tower, the King's Tower!"

The key is, this is just the beginning, many Internet users are still clicking in.

"People in the industry are speculating that the final ratings may reach 10%!"

so horrible.

Countless TV terminals rushed in in an instant.

Wang Leiqing frowned. He obviously didn't understand the emerging industries that had just emerged.

He subconsciously clicked Tomato Live, and the software page immediately jumped to the Magic City TV channel, where the opening theme of "Legend of Sword and Fairy" was playing.

You know, the entire Magic City TV channel covers a total audience of 212 million households, and 10% of the ratings means that more than 21 households are watching at the same time!
Therefore, these nearly 10 terminals directly contributed almost 5% of the ratings.

The technician was talking there, and Wang Leiqing laughed: "Oh, that's it!"

It is a promotional poster for Chen Yu and Liu Yifei's "Legend of Sword and Fairy". The text on the wedding scene of Li Xiaoyao and Zhao Ling'er is obviously carefully designed.

Wang Leiqing suddenly asked Zhao Shengjun, and Zhao Shengjun hurriedly asked the technician beside him. There was a laptop placed in front of the technician. Tomato Live had already been downloaded and opened there.

A technician suddenly pointed to the screen in front of him in surprise, which showed the ratings curve, which had completely exceeded their usual normal increase.

Wang Leiqing approached the computer. The technician clicked the mouse, and two options popped up - Tomato live and Tomato tv!

"That tomato live, was it promoted by our TV station?"

Zhao Shengjun pointed to the promotional page that popped up on the computer, and Wang Leiqing was also a little happy.

Click in, it happens to be the advertising time, and it is basically synchronized with the playback at the front desk.

If an advertisement suddenly pops up while watching TV, you will have to switch channels, not to mention watching TV online, which obviously has a higher degree of freedom.

[The on-screen couple Chen Yu and Liu Yifei star in the annual fairy tale masterpiece "Legend of Sword and Fairy", premiering on the Internet! 】

About 5 minutes later, the first episode of "Sword and Fairy" was officially launched.

"Wangtai, look!"

With nearly 10 Internet viewers crowding into the channel, coupled with the existing users of the Magic City TV channel, the ratings exploded instantly.

duang!

The current ratings statistics are not as detailed as those of later generations. They only count the number of viewers for each household based on signal input; the ratings are the number of viewers divided by the total number of households covered.

Wang Leiqing is gearing up, but he actually already knew it. The popularity of Baodao made him confident in this drama.

"I just don't know, how many groups are there?"

"almost!"

"Yes, with this software, many viewers who cannot see our channel can watch it through the Internet!"

In the upper left corner, it is indeed the real-time information of the Magic City TV channel.

The real-time number of people, who originally numbered more than a thousand, soared to 9 in an instant.

"The audiences in the two places are connected. According to past experience, a drama that is a hit in Baodao will also be a hit in the mainland!"

Just then——

"Click in and take a look!"

It happened almost instantly, and it was still increasing at a rate of thousands of people per second.

"The ratings of this drama on Treasure Island have already broken records, with an average rating of 9% and a peak rating of 10%, which greatly exceeds the previous "Meteor Garden"!"

Wang Leiqing looked at the wall clock in the background, and many staff members also looked at the TV terminal data in front of them; the current ratings of the TV channels were obviously very low, less than 1%.

"So few? Didn't you say it has exceeded 150 million users?"

"Okay, this is enough publicity!"

Wang Leiqing was smiling there, and the technician immediately pointed to the upper right corner and said: "Wang Station, the real-time number of people is displayed on it. There are 1321 people watching our station now!"

On New Year's Eve, both students and office workers are already on holiday, and it is 8 pm, which is the peak period for watching TV and playing on the computer. Of course, there are many users; Tomato Live currently has 150 million users, and it can reach 90% online in real time. Ten thousand!
This is the scary thing about p2p video software. It does not require registration. You can watch it by clicking on the download. But those who download it are basically people who like to watch TV, and some even hang in the background of the computer in real time. There, there was no quitting.

So the pop-up window that just popped up directly from the background; for viewers who love Chen Yu and Liu Yifei, they will definitely click on it.

Now, unlike in later generations, pop-up windows are not something anyone will notice. QQ pop-up windows currently have 100 million ads. During the Olympics, Tencent relied on these pop-up windows to become the fourth largest portal in China. website.

The power of pop-up windows is obvious.

"Wangtai, the ratings are 16%..."

A technician wailed there, and Wang Leiqing thought he heard it wrong: "How much...how much?!!"

"18%, 18%!"

In a few seconds, the ratings went up to 2%.

Wang Leiqing and Zhao Shengjun had already walked to the LCD screen that counted the ratings. The ever-increasing ratings curve on it made their eyes go blind.

18.5%...18.9%...19.3%...

They have never seen such a skyrocketing ratings curve.

The two people looked straight at each other, and Zhao Shengjun opened his mouth wide, completely unable to believe what he was seeing.

For a TV series, the opening song has not even finished playing yet, and it has started with 20% of the ratings. What kind of ratings is this?

The Magic City TV Channel has never had such ratings since its launch in 1992!
Wang Leiqing smiled bitterly and shook his head.

subversion!

The Internet's subversion of the television industry.

He had actually seen a demo of Tomato Live before, and expected that this software would bring a certain amount of ratings to their TV station, but he never thought that it could reach such an outrageous level? !
The viewership exceeded 1% in the first minute of broadcast?

"Wangtai, the real-time number of people watching our station on the Tomato live software has exceeded 32!"

How many minutes has it been?
Are so many people watching "Legend of Sword and Fairy"?
"There are comments!"

A technician saw the comment area in the right column, where many viewers had already left messages.

"I have long heard that you can watch "Sword of Immortal" on this software. Is this true?"

"Haha, this software is awesome. The drama Treasure Island is said to have broken the ratings record?"

"You still have to watch Chen Yuyan's TV series!"

“You can actually watch the latest TV series on this software?”

“Tomato Live is awesome!”

"..."

Countless people were writing comments there, and technicians were watching. Finally, the real-time growth rate of the number of people began to slow down, and the real-time ratings of "Sword and Fairy" in the background had reached 31%, which was also the highest rating.

The average viewership is also 28.7%!

It is definitely the TV series with the highest ratings since the establishment of the Magic City TV Channel.

The opening song had just finished playing at this time, and the record... had been broken and could no longer be broken.

"It's worth it!"

"The price of 14 for a single episode is a great value!"

Wang Leiqing was smiling in her heart, but she was also overjoyed on the surface. Looking at the rising ratings curve in front of her, although it was not as exaggerated as the initial increase, it was enough to make the entire Taiwan staff happy.

Because every time it increases, it is a new record.

"Old Zhao, please contact the newspaper and the main station quickly. Shouldn't all colleagues know about such a record-breaking good thing?"

"Hahaha!"

When thinking about the overwhelming reports tomorrow, Wang Leiqing felt a little elated.

Not only the main station, but all TV stations across the country will probably receive the news as soon as possible. He, Wang Leiqing, is also the first to take advantage of it.

What is the concept of 30-40% for local TV stations?
The whole industry needs to be shaken, okay?
"If there are more users of this software, this... the whole industry will have to be reshuffled!"

Wang Leiqing has fully anticipated the horror of this software; the more users there are, the higher the value of this software will be.

buzzing-

The phone in his trouser pocket vibrated with text messages.

If you really mean Cao Cao, Cao Cao will be here. Wang Leiqing originally wanted to contact the person in charge of Tomato.com, but he did not expect that the other party took the initiative to send a message.

This was a promoter from Tomato.com who had contacted him before, named Pan Chao.

Pan Chao: "Wangtai, have the ratings of "Sword of Sword" been released?"

Wang Leiqing called directly.

"Hello Wangtai!"

"Xiao Pan, this software from your company is incredible!"

Wang Leiqing said softly. Pan Chao on the opposite side didn't know what Wang Leiqing meant, so he could only say: "What's the matter, Wangtai?"

"The ratings statistics are almost messed up!"

"Haha, this is a normal phenomenon, because the terminal statistics have not been updated yet. The data will not be revised until Tomato Live is targeted by a professional ratings agency!"

Currently, there is only one company in China that counts ratings - CSM Suofuri.

This company was founded in 1997. It is currently the largest market research organization in China. It is a joint venture established by CCTV and market research group Kantar Media. It is quite professional.

Their survey sample area now reaches 225 cities and counties, and they monitor the viewing status of more than 1000 major TV channels in provinces and cities across the country, all day long.

But with such advanced technology, it is still impossible to independently distinguish between networks and ratings.

Therefore, the current ratings of the Magic City TV Channel are completely real and effective.

"I don't care about this!"

"The ratings of "Sword and Fairy" are very good. It has broken the TV ratings record. It should be 35% now, and it is still rising!"

"Tomorrow, the whole Internet should report this!"

Hearing the relaxation and joy in Wang Leiqing's words, Pan Chao, who called, also breathed a sigh of relief: "That's good, congratulations Wang Tai!"

"Thank you, and thank you, Mr. Yang, for me, for developing such a good viewing software!"

"The future Terminator of TV!"

Wang Leiqing said with some fear, Pan Chao said quickly: "No, we also accept the supervision of radio and television. It is just the start-up period and no one is in charge!"

Regarding this point, the company has already held training meetings.

"Well, no matter what, our cooperation this time was successful!"

"I hope there will be a chance to cooperate next time!"

Wang Leiqing smiled slightly, exchanged a few pleasantries with Pan Yue, and hung up the phone.

He couldn't wait to walk to the terminal with ratings statistics, where two eye-catching numbers were displayed.

35.4%, 31.8%!

The former is the highest ratings, and the latter is the average ratings.

"According to this increase, after the first episode is broadcast, won't it be 40%?"

Wang Leiqing took a breath of cold air, but walked to the laptop where Tomato Live was opened.

He wanted to study the software that scared him.

(End of this chapter)