Full-time actor

Chapter 484 [49] Joining Marvel!
"Director Li, Teacher Lin, goodbye!"

After getting off the plane, Chen Yu said goodbye to Li An and his wife, while Li Xiangning was picked up by her family.

"Chan, was that the famous director Li An?"

Larson asked as he watched Mr. and Mrs. Li An quietly take a taxi and leave.

Within CAA, there are of course important and unimportant partners; for example, Chen Yu is now in a passionate relationship with CAA and his popularity has been rising, so as long as he sends a text message, Richard will arrange for his agent to pick him up at the airport.

As for Li An, his weight among the directors that CAA has worked with is not very high. In addition, he is a humble person and has been in the United States for many years, so he took a taxi and left.

"Yes, what a coincidence!"

Chen Yu got in the car and talked to Larson. Larson shrugged and pouted, "Focus's new work is very controversial!"

"Brokeback Mountain?"

"Well, the release has encountered obstacles, mainly in conservative areas of the United States, and there is strong resistance to this movie!"

“It will probably be difficult to release it in theaters!”

Many filmmakers around the world are currently trying to make films about homosexuality, but only Li An's film has become so famous before it was released.

Ever since the huge success of the marketing of "Crouching Tiger, Hidden Dragon", Focus Features, which has been cooperating with Li An, the company founded by his screenwriter James Shamus in 1991, has tasted the sweetness of extreme marketing.

The so-called extreme marketing is to find a point and try hard to get media coverage.

For example, "Crouching Tiger, Hidden Dragon", the pinnacle of Chinese Kung Fu films.

This movie, Brokeback Mountain, is a work about homosexual eroticism, so much so that many people now privately describe homosexuality as a Brokeback love.

This marketing is obviously very successful.

As a result, the later film "Lust, Caution" became popular all over the world for its explicitness; "Life of Pi" is a story of a boy and a tiger living in peace in the Pacific Ocean!
They always find a good point, package it crazily, and then sweep the world.

This is also the reason why Li An's movie is so successful. James Shams is very talented. He is not only a screenwriter, but also a good marketer. He even understands the two different cultures of China and the United States.

"Isn't this great?"

Chen Yu smiled at Larson and said, "This is great marketing. The more controversial it is, the more popular it will be."

“But we are bound to lose part of the market!”

Larson sighed, and the two chatted as they drove toward CAA's headquarters.

Several shareholders of Marvel Entertainment have already agreed on a time to sign.

After a while, Chen Yu met Avi Arad and two others in the conference room of CAA Innovation Agency. They had been living in fear for the past month.

Carl Icahn is better off. After all, he is the Wolf of Wall Street and a veteran in the investment circle. He is very open-minded about the ups and downs of the stock market. He thinks that this sell-off is a very wise move.

But Avi couldn't stand it. With a drop of hundreds of thousands of dollars every day, Marvel Entertainment's stock price had fallen to a completely unreliable level.

The bottom of the valley, the market value has already fallen below 2 million, and the current total market value is only 1.69 million US dollars.

In less than a month, the market value has dropped by 4000 million. How can shareholders not be panicked?
Fortunately, the price Richard negotiated with them was not based on the current market value, but a relatively low price. 53% of the shares was less than 9700 million, more than million, which was still much higher than the current market value.

According to the current market value, it is actually only 8900 million!
However, Chen Yu was filming at that time, and it was impossible for him to wait a month for the acquisition. According to Carl Icahn's character, if there was no agreement with CAA, he would have sold it half a month ago.

At that time, it was much more expensive than 9700 million.

So Chen Yu didn’t take the difference of a few million seriously.

Swish swish!
The three parties signed the equity transfer contract very quickly, and Chen Yu’s American studio officially moved into Marvel Entertainment.

He even holds 69% of the shares of Marvel Pictures because Avi has a relatively large stake in Marvel Pictures.

After signing the contract, the three people breathed a sigh of relief, finally getting rid of the hot potato.

After chatting with Avi and others for a while, Chen Yu directly called Kevin Feige.

The future head of Marvel Studios certainly knew that he was tricked by Chen Yu, but he appeared very polite at the moment. After all, the news of Chen Yu's acquisition of Marvel Entertainment was no secret and had been reported in the United States for a long time.

"Boss, is it done?"

Feige knew that Chen Yu came to the United States to complete the acquisition of Marvel Entertainment's shares.

"Well, I'll come to the company with Avi and the others right away. Karl has already called all shareholders to a board meeting!"

"Kevin, you will be the new President of Marvel Pictures!"

"Yes!"

Listening to the new boss's appointment on the phone, Kevin Feige was even more excited than when the board of directors decided to make "Iron Man".

Of course, this was what he really thought. In front of Chen Yu, he remained calm: "Well, thank you, boss!"

In his opinion, failing to get Chen Yu’s investment was not that important.

At worst, I could mortgage Marvel Entertainment's hero copyrights to raise enough money for Iron Man.

Led by Avi Arad, the group came to the head office of Marvel Entertainment. It was the first time for Chen Yu to step in. Unlike what he had imagined, with all kinds of storefronts and a front desk filled with various brilliant resumes, the office area of ​​Marvel Entertainment was not large.

It is located in an old CBD building and only occupies one whole floor.

"Boss!"

Kevin Feige knew that Chen Yu was coming, so he brought several of his trusted aides out to greet him and introduced each of them to him.

Needless to say, David Messer is Feige's current right-hand man, and in the future his position will be higher than Feige, directly serving as the chairman of Marvel Entertainment.

He is an executive producer on Iron Man, The Incredible Hulk, Iron Man 2, Thor, and Captain America.

"This is Sai Jeremy Latcham!"

"The company's content director, in charge of the entire adaptation department of Marvel Pictures!"

"Jonathan Schwartz, copyright supervisor, negotiates copyright development with several Hollywood film companies!"

"Eric Hausserman Carroll, Vice President, Director of Production and Development!"

"Stephen Broussard..."

"Victoria Alonso..." "..."

Kevin Feige and Chen Yu introduced them one by one, about ten people in total. They would be the core team of Marvel in the future, and Chen Yu had actually heard of each of them.

The team of heroes who will contribute to the future rise of Marvel's business empire are all here now, and everyone looks very young.

Finally, Kevin Feige pointed at a slightly plump woman, a yellow-skinned... Chinese?
Chen Yu guessed.

Avi, who was following along, quickly said with a smile: "Let me introduce this one!"

"My former assistant, Trinh Ttan Chen Zhen!"

"Hello, boss!"

Chen Zhen is a typical Chinese American at first glance. Her face shape is somewhat Westernized, which may be related to the fact that she grew up here.

She has probably never been to China and is a second or even third generation Chinese.

"My parents grew up in China. He came here to study in college and became an engineer at Boeing..."

Because of their skin color and the same surname, Chen Yu asked a few more questions.

Chen Zhen is also a top student, having graduated from Harvard University's Department of Film and Visual Studies. His parents are Chinese immigrants of the previous generation, an intellectual family consisting of an engineer father and a pharmacist mother. They changed their poor fate through education... Well, the route is correct.

"do you speak Chinese?"

Chen Yu asked, and Chen Zhen spread his hands: "Simple communication is fine, but if it's complicated..."

"Didn't your parents teach you?"

Of course, Chen Yu was joking. Chen Zhen shook her head and said, "No, my parents are busy with work!"

"Then you can learn from me. For the future market development of Marvel movies in China, I will need a subordinate whom I trust very much!"

People with yellow skin are always more pleasing to the Chinese people than white people.

Although she is no different from white people.

"understand!"

Chen Zhen was somewhat excited when he heard what Chen Yu said. The new boss made a direct promise, so of course the young assistant was happy.

In fact, this Chen Zhen is very capable.

Chen Yu had seen her interview online in his previous life. She attended the Shanghai premiere of "Avengers 4" with a group of main creators. She was one of the later producers of the Marvel Universe and also the co-president. She revealed a lot of spoilers to the Chinese Marvel fans.

Marvel knows to send a yellow-skinned character to enter the country, so Chen Yu will certainly do the same.

After a group of people walked into the company, the employees of Marvel Entertainment were obviously a little alarmed. After a while, Isaac Perlmutter, the CEO of Marvel Entertainment, with a fake smile on his face, happily came out of the office to greet them.

This guy obviously already knew about the changes in the board of directors. He was powerless and could only accept the reality.

If you have a disagreement with the new boss, you will be doing a disservice to the shares you hold, after all, he holds 30%.

CAA contacted him several times, but he was always unwilling to sell; Chen Yu estimated that this guy was still very optimistic about Marvel's new movies, and he might not be able to take over the shares in his hands even if he slowly nibbled away at them.

Together, Chen Yu and he hold 83% of the shares. The remaining 7% is currently in the hands of small shareholders and some senior executives, plus 10% of Marvel Entertainment's outstanding shares.

"Isaac!"

Chen Yu and Perlmutter gave each other a heavy fake hug, and they all walked towards the meeting room.

At present, it seems that although there have been drastic changes in the board of directors, the shock to the entire Marvel Entertainment company should be a good thing.

Excluding the opponents who were unwilling to invest independently, the remaining ones were the staunch ones who insisted on making their own superhero movies; and among them, Kevin Feige was the most prominent.

The board meeting was held in an orderly manner under the leadership of the former CEO Avi. Many people expressed their opinions and ideas. Chen Yu privately discussed with Perlmutter the next personnel appointments of Marvel Studios.

No matter what, even if he has an absolute advantage in stock share and becomes the chairman of Marvel Entertainment, he still has to give the previous boss some face.

After all, I'm new here.

"Kevin Feige?"

Perlmutter was not surprised to hear Chen Yu's appointment as president: "Well, sure!"

"Then chan, do you want to take a position?"

"Forget it, I'm busy. You should be the one to manage the company. You know I prefer performing!"

"Hahaha!"

Isaac Perlmutter couldn't help but feel relieved when he heard this.

He really thought that Chen Yu was here to seize power, but now after hearing what he said, he felt relieved. It was obvious that Chen Yu wanted to be a "hands-off boss"; but Perlmutter was not a fool, and the two of them were currently in a honeymoon period.

"Let's take the position of CEO..."

"Chen Zhen will continue to be your assistant!"

Perlmutter was making suggestions, and Chen Yu did not refuse; with his father watching over him in China and a mature team, Chen Yu was of course relieved.

But on Marvel's side, it is obviously impossible for him to completely let go.

Chen Zhen, this confidant, can be won over, as well as Kevin Feige... In the future, these few will basically have absolute control over Marvel Studios; Perlmutter will not be able to get involved, and may even be kicked out directly after Disney acquires it in the future.

This guy has very poor management skills.

He is good at making peripheral products, toys and figures. Chen Yu is thinking that when the company's voice gradually increases in the future, he can be asked to work in Marvel's toy company.

Now, let him be in power for a while.

Kevin Feige and his team must gradually become the core.

"Chan, as the new chairman of Marvel Entertainment, do you have anything to say?"

Avi, who was chairing the board meeting, gave the final say to Chen Yu.

Chen Yu smiled at the people present and began to announce new personnel appointments!
(End of this chapter)