Full-time actor

Chapter 568 [133] Director Chen Kaige’s masterpiece!

Chapter 568 [133] Director Chen Kaige’s masterpiece!

May 12, morning.

The CPPCC Auditorium in the imperial capital, where the global premiere of "The Promise" was held.

The premiere of "The Promise" is being prepared and rehearsed intensively.

A giant white balloon lamp symbolizing a full moon made the atmosphere of the premiere very romantic and warm.

The most stressful moment for Chen Kaige and his wife in the past three years has finally arrived.

In three days, the new film will premiere. This premiere party and live performance, which cost more than 2000 million yuan to create, can be said to be the most expensive in film history.

"The Promise" once again proved itself to be "the biggest money-burning movie of the year."

The entire solemn auditorium has now been decorated into a gorgeous "Wuji Land". A white "artificial moon" rises in the night sky. Next to the hundred-meter-long red carpet, there will be hundreds of extras dressed up as the army in the film, which is amazing.

This group of actors was all found by Bian Xiang, and at the premiere celebration party, the stars will have to show off their unique skills. Chen Kaige and Chen Hong will not only bring their son Arthur to cheer, but they are also prepared to have a high-profile passionate kiss on the spot, striving to surpass Chen Yu and Liu Yifei in popularity.

Of course, the most important thing is to celebrate the birth of their "third son".

Brother Kaizi said this to media reporters across the country. He praised "The Promise" as the third most important child in his life.

"Whoo~~~"

"It's really cold this evening!"

Chen Kaige was rubbing his hands. In mid-December, the temperature in the capital city at night had dropped to several degrees below zero. Coupled with the biting cold wind, his face was a little red from the cold.

However, Brother Kaizi looked quite excited. He felt very satisfied with the stage in front of him that he had personally arranged.

At the end of the hundred-meter-long red carpet stands the "Wuji Gate" with a golden roof and red walls, 18 artificial pink crabapple trees, and giant white balloon lights. Chen Kaige looks quite contented and his pride is beyond words.

The creativity of this premiere ceremony was all done by Chen Kaige, and its theme was "Open the door to Wuji and ignite the light of Wuji."

At that time, after the red carpet ceremony, the main creators will press the button together to ignite the white "Promise Light", symbolizing the official release of "The Promise", which is said to be China's highest-invested masterpiece; Chen Kaige was filled with pride when he thought of the response after the release of this movie.

He has always felt that he is the best director in China, no doubt about it.

But unfortunately, he was defeated by that old guy Zhang Yimou.

As soon as "Hero" was released, the title of his first commercial film director was taken by Zhang Yimou.

So in the past few years, Chen Kaige has been holding back his efforts, so he praised "The Promise" as a milestone work that defeated "Hero" and surpassed Zhang Yimou's status in China.

Expectations are high.

It is precisely because of such expectations that after the word-of-mouth explosion, people become so hysterical and even curse, damaging their own image and thus destroying years of business operations.

Of course, he is still the great director Chen that everyone knows.

As for Feng Xiaogang, who is often called one of the three great directors in mainland China, Chen Kaige has always been disdainful of him. How dare a peasant like him be compared with a professional director like him?!

However, his recent work "A World Without Thieves" was released, and it is very popular, so Chen Kaige is certainly aware of it.

Although I despise and even look down on this enemy in my heart, I still have to pay attention to this film. After all, it will be a rival after it is released. Although the two films are released one week apart, this movie will definitely be overtaken by "The Promise".

But the screenings will definitely be more or less, and "A World Without Thieves" will take up some of his share; therefore, Chen Kaige pays more attention to the box office performance of this movie.

"Director Chen, should we make this poster now, or after the premiere starts?"

The prop master was asking Chen Kaige.

"right now!"

"The media will be here to take pictures later!"

Huge posters featuring the six main actors were erected on all four sides of the auditorium, looking magnificent.

Chen Kaige, with his hands tucked into his military coat, looked at his own masterpiece with satisfaction. His wife Chen Hong, the second female lead in "The Promise", suddenly came out from the side room. She was obviously on the phone.

"How was the first day box office for A World Without Thieves?"

“It’s already exceeded 3000 million!”

Chen Hong frowned as she spoke, and Chen Kaige was shocked: "3000 million? On the first day?"

"No, 2 days, and today's too!"

"I asked you about the first day, what do you do on the second day?"

Chen Kaige glanced at his wife angrily. Chen Hong knew his temper and could only say, "On the first day, which was yesterday, the total box office was 1570 million!"

"But from today till now, it has reached 1600 million, the box office will definitely exceed yesterday's!"

"1570 million..."

Chen Kaige grumbled for a moment, but didn't think anything of it. He nodded and said, "That's not bad. The highest-grossing movie in a single day is still House of Flying Daggers, right?"

"Yes, House of Flying Daggers, 2080 million!"

"That's fine. Looks like I'll have to break this record!"

Chen Kaige smiled complacently, although "The Promise" has not yet been pre-sold, but now apart from "A World Without Thieves", his new film is being promoted everywhere, and it is almost pervasive; and "A World Without Thieves" was released in the past few days, and the publicity and promotion has become Chen Kaige's world.

After all, after the release, the publicity and promotion will be more or less weaker.

"Tomorrow is the toughest day. We have two days of the weekend. I wonder how much we can win for A World Without Thieves!"

"A World Without Thieves" was released on Thursday, a weekday, and it earned 1570 million on its first day, which ranks second in the history of Chinese mainland films, surpassing "Kung Fu"'s 1431 million, and second only to "House of Flying Daggers"!
"I see that the online reputation is very good, and the Star.com rating has come out, and it's as high as 8.5 points!"

"8.5? This website is full of Chen Yu's fans. His movies will definitely get high scores when they are released. Besides, this website is run by Chen Yu himself. It's normal for him to give his own movies high scores!"

Chen Kaige is quite impressed by Chen Yu.

The two men had never dealt with each other, but Kaizi was convinced that he could win the Best Actor awards at the three major film festivals. After all, he respected the three major awards very much, and he was also a beneficiary of their promotion.

“Word of mouth does have an impact on movie box office!”

"But today is Friday, so it makes sense that the box office is higher than yesterday!"

"..."

Chen Kaige spoke eloquently, analyzing: "The two days of the weekend are definitely the most critical node for A World Without Thieves. The direction of next weekend can basically determine the ending of the film. Whether it can sell well depends on Monday!"

"The decline was huge on Monday, so we won't have to worry about it when we release it!"

But Chen Kaige still has some concerns about the start of next Monday, which shows that the box office performance of this movie is very strong and is likely to continue until next weekend. The screening schedule, attendance, etc. of "The Promise" will obviously be affected.

"I hope it won't cause a big impact on the release of our movie!"

Chen Hong was worried, and Chen Kaige glanced at her: "There will definitely be an impact, but when The Promise is released, the screening schedule will definitely crush them. Do you believe it, next weekend, no matter how well-received and how well-received A World Without Thieves is, it will be drowned out by our new film?"

"Our reputation is greater than this movie. Even if Chen Yu is the lead actor, it doesn't matter. We spent real money. Huayi is not as confident as I am about this movie!"

When it comes to spending money on publicity and marketing, Brother Kaizi is definitely a real hard-nosed spender.

Huayi spends its own money and is filming with Chen Yu. No matter how much money is spent, Chen Yu’s share is always considered. However, Chen Kaige spends the investors’ money, so of course he has no scruples because he is helping the capital to make money.

So Wang Zhonglei was actually quite panicked, which was why he released the film a week earlier than The Promise. This was a sign of lack of confidence. It is true that the outside world’s expectations for The Promise are higher than for A World Without Thieves. Even with Chen Yu as the lead actor, he couldn’t withstand Chen Kaige’s bombardment.

This is like one year during the Spring Festival in the future, "The Wandering Earth 2" meets "Man Jiang Hong". The marketing of "Man Jiang Hong" is at its maximum, but "The Wandering Earth 2" starring Wu Jing is weaker than Zhang Yimou in terms of publicity and promotion.

The final situation was that at the beginning, the box office of "Man Jiang Hong" directly blew away "The Wandering Earth 2", but later on, relying on its reputation, "The Wandering Earth 2" almost made a comeback.

One is to take the long view, the other is to use up the entire period. Facts have proved that "Man Jiang Hong" only used up a few days of the Spring Festival period and really made a lot of money.

In 2019, also during the Spring Festival, "Detective Chinatown 3" earned 4 billion in 30 days and made a huge profit in the end; on the contrary, "Hi, Mom" ​​was highlighted, and coupled with the special period, it made it earn 54 billion!
Now Kaizi brother certainly doesn’t think that his work is so bad. He only knows that the popularity of “The Promise” is definitely much higher than that of “A World Without Thieves” now.

Then relying on word of mouth, they directly defeated the opponent.

Due to the crushing box office and screening performance on Thursday, "A World Without Thieves" was eliminated in the new week.

Chen Kaige is extremely confident. Looking at her husband's expression, Chen Hong is also quite intoxicated. She likes this point about her husband. If he recites a poem again, it will further highlight his temperament as an artistic director.

"Look, this is the premiere scene I created!"

"How about it?"

Chen Kaige waved his hand, and Chen Hong smiled brightly: "Of course, your arrangement is very artistic and beautiful!"

"Hahaha!"

"The moon is bright in the sky, and the world is full of this moment!"

"..."

Chen Hong looked at her husband with admiration, as if she had already anticipated the box office success of "The Promise".

It’s almost here, in just a few days, and by then, all audiences across the country will know who is the country’s number one commercial film director!
***
"Ah sneeze~~~"

Chen Yu, wrapped in a down jacket, sneezed at the backstage of the roadshow.

In the past two days, he has visited all the cinemas in the capital and Tianjin. Next, he will go to Shanghai, Shenzhen and other ticket-suppressing cities for more visits.

“The weather is so cold this year!”

"It's below zero in December!"

Chen Yu took the tissue handed over by Liu Yifei and wiped his nose. Liu Yifei giggled: "Are you cold? Why do I feel like someone is missing you?"

"Who?"

"me……"

Liu Yifei's earthy love words made Li Bingbing, who had just taken a sip of hot tea, spit out: "Brother Yu, Xixi, can you show your affection without considering the occasion? Have you considered the feelings of single people?"

"Just kidding, are you single? I don't believe it!"

Of course Chen Yu had to protect his girlfriend, so he put her red hands from the cold against his abdomen to keep her warm.

There is no air conditioning in the backstage. In 05, many cinemas were actually very old.

Uncle Ge was of course not surprised by the two people being inseparable because of the cold weather. However, Li Bingbing and Huang Xiaoming would tease them from time to time. This was mainly because both of them had good personalities and were not like some people who could not take a joke.

"I just checked the weather forecast. The temperature in Magic City and Shenzhen City will be higher!"

Huang Xiaoming looked up while holding his phone. The group was currently waiting for the box office data and would take a flight to Shanghai early tomorrow morning.

The current box office is basically connected to the Internet. The daily box office will be released after 10 o'clock in the evening, and pre-sales and other items will also be counted together.

Squeak!

The door to the backcourt was pushed open, and Wang Zhonglei walked in with a smile on his face, and he shivered a little.

"1980 million, almost there, but if we update it in the early morning, today's box office should be 2000 million!"

After Wang Zhonglei finished speaking, everyone smiled happily.

2000 million in a single day!
Moreover, it was Friday. Although the evening was the peak of the box office, it was 500 million more than yesterday. In fact, it should not only be the increase in the evening, but also the growth brought by word-of-mouth.

"Let's go, it's my treat, let's go home after dinner!"

Wang Zhonglei is still very generous on this point.

With sales of 2000 million, it is already the best box office result among all the films produced by Huayi, even far exceeding any other film they have produced.

"How's the pre-sale going? Has the box office exceeded 100 million?"

Chen Yu held Liu Yifei's hand and asked Wang Zhonglei.

"Almost, 9300!"

"But the pre-sales for tomorrow and the day after tomorrow are pretty good. Tomorrow, Saturday, we've already sold 1600 million, and Sunday 1500 million... we just have to wait for these two days!"

weekend!

"A World Without Thieves" will only be available this weekend, and next Thursday, "The Promise" will be released.

Next Monday and Wednesday, these three days will never be better than the two days of the weekend.

"I feel like 2 million should be a bit difficult!"

“1.8 is about right!”

Wang Zhonglei has been working in the film industry for so many years, so of course he has box office analysts under him; however, this box office result is already quite satisfactory to him, as at least he did not lose money and it also earned enough reputation.

After all, the competition in this year's Lunar New Year box office is really fierce.

"will not!"

“Actually, this week is not the key. The release of The Promise is the beginning of our box office success!”

"Bad movie?"

Wang Zhonglei heard from Chen Yu that a clip of the film was played in Cannes and received completely negative reviews.

“Yes, The Promise has such a huge momentum, what if it is a bad movie?”

"Hahaha!"

Wang Zhonglei and others all laughed.

"Then I hope that Director Chen makes a really bad movie, so that the audience will watch it as a revenge and choose our movie!"

"You have to spit out the schedule for next weekend's screenings!"

"Yes, that's what I mean!"

Chen Yu knew how bad "The Promise" was and how much negative impact it caused on the Internet after its release.

Many people have experienced the backlash of "Hot as Hell" in later generations. Well, "The Promise" may have ten times the traffic!
Do you know how much more Internet users there are in later generations than in 05?
But "The Promise" became the top topic in terms of traffic in 05-06, surpassing Super Girl that year!
Everything originated from the help of a video - "A Murder Case Caused by a Steamed Bun".

This was the ultimate killer move. Chen Kaige would scold this guy in front of the national media, take him to court, kill him, send someone to find him, and tell him the consequences of offending a big director. The Internet is not a lawless place, and it is not a place where you can speak without restraint.

Afterwards, netizens were so happy that they were overjoyed. This led to the intervention of CCTV’s Legal Channel and celebrities from all walks of life speaking out. In the end, the incident... was left unresolved.

Chen Yu didn’t know whether this video would be created in this life. If not, he wouldn’t mind having someone make one and then post it on Fanqie.com.

The source of this video in the previous life was Tudou.com.

Make potatoes famous overnight.

Today, Fanqie.com is more famous than Tudou.com and has higher traffic. If this video appears, it will undoubtedly become the number one “hot search” in minutes.

Under such circumstances, "A World Without Thieves" is not without a chance!
When two blockbuster movies are released, one is a bad movie and the other is a good one, everyone knows how to choose!
(End of this chapter)

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