Full-time actor

Chapter 579 [6] The storm of public opinion, "Escape Plan" became popular before it was released!

In the end, the last two awards, Best Comedy/Musical Film, were won by "Walk the Line", which was also a popular film this year.

He won three major awards including Best Comedy Musical Film and Best Actor and Actress.

The biggest favorite for Best Picture - Brokeback Mountain!
This year, "Brokeback Mountain" won the Best Director, Best Picture, Best Screenplay and Best Original Song awards.

Four awards are a great harvest.

Li An once again proved himself through a Hollywood-style drama.

It also earned him recognition from Westerners after Crouching Tiger, Hidden Dragon, and cleared the gloom after the box office failure of The Incredible Hulk. Facts have proved that as long as Li An does not make Hollywood-style commercial blockbusters, he can be successful.

Although it was a domestic battle, Brokeback Mountain's win was well-deserved.

So after the 63rd Golden Globe Awards, the question he asked most often by Hollywood reporters was about his plans for his next film.

"My next movie should be released in 08. It is a film that combines Eastern and Western elements. I also hope that I can promote cultural exchange between the West and the East. It is a personal biography of Mr. Bruce Lee!"

"The lead actor is the one who just won the Best Actor award—Chen Yu!"

When Li An said this, obviously all the reporters present were a little shocked. After all, Chen Yu was also being interviewed by The Hollywood Reporter.

The foreigner was quite direct and also asked about his "interaction" with Chen Kaige before the award ceremony.

"There is no deep conflict between us. I personally admire him very much. Many of his films have inspired me. But this time, we have a little disagreement in the recognition of his work!"

"So we had a fight about this. I think his new movie needs to pay more attention to the plot!"

“Instead of just special effects and publicity!”

Chen Yu answered reporters' questions very humbly, but Chen Kaige certainly did not have such an opportunity.

"Chan, I just learned that you are collaborating with Ang Lee, and it is a Bruce Lee biography film. Are you going to play Bruce Lee?"

"Yes, I will personally play Mr. Bruce Lee!"

"Wow, we look forward to such a collaboration!"

"Thank you!"

Such an opportunity to promote a new movie is obviously very foresighted.

In the United States, it is different from the mainland.

The release dates of many movies have been set even several years ago. For example, Disney, the big boss of the Big Six in Hollywood, particularly likes to do this. This is the most mature marketing strategy in the American box office market, and companies like Paramount and Warner also have such operations.

For example, "Transformers" has not yet started filming, but DreamWorks and Paramount have already scheduled it for release in North America on July 2007, 7, during the summer vacation.

The reason for doing this is very simple. This is because many audiences around the world are looking forward to this IP. He draws this line to attract more people to pay attention to this film, and then public opinion and influence will become increasingly greater. This can also make the other six majors give up competing with him for schedules.

Because with an IP like this, there are very few films that can beat it, provided... "Transformers" is not bad.

No film studio would be so stubborn as to, for example, let Warner's previous DC hero Superman compete with him?
Create greater impact?

Will not.

All six hope to take over the recent market box office.

If I take over all the movies with one movie, then it will be the next one’s turn to take over all the movies. Isn’t that good?

Why do two families have to compete for food?
In this regard, the mainland and the United States now have two completely different business logics. The United States is already a mature market, while China is not yet saturated.

Of course, it is also mainly because the mainland does not have such a strong IP support. Everyone knows that this movie will be a hit when it is released, so no one dares to compete with it for the release date.

It was not until later generations that "The Wandering Earth" took the lead in doing this. It told you a few years in advance that it would be released during the 2027 Spring Festival, and you could arrange the screening schedule as you wish.

In the current interview, Li An's publicity method is the most common routine used by Americans, so no one is surprised.

Bruce Lee is also a powerful IP!

With the addition of Chen Yu and Li An’s signature characters, this gimmick is obviously even more appealing.

……

After the interview, Chen Yu and Li An attended the celebration banquet hosted by CAA together.

This time he won the Golden Globe Award for Best Actor, of course, CAA's public relations played a role, and the same goes for Li An. However, CAA will make back the money through commercial operations; Chen Yu may even make some money if he takes on some global endorsements.

So the current commercial packaging of Hollywood stars is truly a one-stop service.

It seems that the public relations staff bribed the judges, but the money was earned back through endorsements, forming a kind of closed loop; domestic awards obviously cannot do this.

As for influence, only later generations of Chinese traffic have begun to understand it a little bit.

"Chan, I think it would be better if "Taken" was released simultaneously around the world!"

Thomas Tull, CEO of Legendary Pictures, walked up to Chen Yu. Richard invited him to the celebration party this time, mainly to get the European and American distribution rights of "Exercise". Richard also helped.

In the end, Legend bought it for 4200 million US dollars.

The giants of Wall Street are indeed very wealthy now.

"Didn't you say it was summer vacation?"

Chen Yu clinked glasses with him.

"It's too late. Although the summer vacation schedule is good, the competition is fierce!"

"If it's in February, you can leverage your influence as a Golden Globe winner to bring in some box office revenue. Most importantly, a global release has another benefit: it can prevent the proliferation of piracy sources!"

Thomas Tull said to Chen Yu.

In fact, there is also piracy in the United States. Although it has cracked down on it severely, it is indeed impossible to eliminate it, especially with the booming development of the Internet.

But the end of January, which coincides with China's spring season, is indeed not a good release window.

The spring season in North America has just passed, which is considered the coldest period; however, there have been some hit movies as well.

"Crouching Tiger, Hidden Dragon" is a good example, and "300" took in $1 million in its first weekend in January.

"The only good thing about this period is that there is no influence from other commercial blockbusters!"

“And our internal film viewing group is very optimistic about the box office performance of this film!”

What is different from the screenings in mainland China is that Hollywood movies will hold screenings with exhibitors 1 to 3 weeks before the release of the movie. Phenomenal blockbusters will be released even earlier, so that the owners of major theaters will have confidence in the movies.

Occasionally, advertising and operations staff are also involved.

This is of course beneficial. The better the response, the more likely the film producers will schedule more films.

"If it is released in February, we can get more screens and it can be released in major cities in North America in the first week; if the response is good, it can cover all of North America!"

It certainly can't be compared with many Hollywood commercial blockbusters that were released all over the United States at once.

This kind of mass coverage is even more impossible during the summer vacation.

First, Chen Yu's fame is not that high, and second, Legend is afraid of losses. This gradual expansion is better than the initial opening of "Crouching Tiger, Hidden Dragon" in dozens of theaters. And there is another advantage after the Spring Festival, that is, Chinese people will go to the cinema to watch it.

"But it's still many days later than China!"

"Hua Xia will be released on the 28th of this month!"

Chen Yu looked at the time. There were still eleven days before "Escaping the Dark Knight" was released in China during the Spring Festival, and Bona's publicity and promotion agency had already started marketing it.

Recently, the country is flooded with talk about watching movies during the Spring Festival.

It's about getting the audience into the cinema.

"That's okay. I know your Spring Festival. We can open up special movie-watching channels in the Chinese area!"

"do you understand me?"

This guy Thomas Tull actually talked about the operations of Chinese films in North America in later generations.

The film was shown to the Chinese first, and if the response was good, it would be shown all over the country.

Many movies do not have any marketing or publicity. For example, "The Wandering Earth" took nearly 600 million US dollars in box office in North America, which was promoted through word of mouth.

On the contrary, "The Wandering Earth 2" only received 140 million US dollars due to political factors.

In 06, of course, there are not so many external factors, and Legendary also wants to make a big splash. Nolan's "Batman" and "Superman" with an investment of 2.5 million US dollars have given them absolute confidence.

"07", a niche movie that was among the top ten global box office in 300, was also invested by Legend. It was released in February and took in 2 million US dollars worldwide!
So Thomas Tull is a man of some courage.

"I hope it will be as you wish!"

Chen Yu certainly has no objection to the global release of "Extraction".

The summer season has its advantages, but as Tour said, Chen Yu does not have the same appeal as in North America, and the cost of the film is not that of a commercial blockbuster, so there is definitely no need to worry about the schedule, and it would be better to release it earlier.

The two chatted for a while and celebrated until late at night before Chen Yu returned to the hotel.

At this time, the media in North America and the mainland had two completely different responses.

《The 63rd Golden Globe Awards for Television and Film Concludes! 》

《Golden Globe Award Winners List! 》

……

"Ang Lee said that his next new film will be shot in collaboration with Heel Chan!"

"At the Golden Globe Awards, Chan and the famous Chinese director Kaige quarreled!"

This is the entertainment section of America.

On portal websites such as Sina and NetEase, the verbal battle between Chen Yu and Chen Kaige actually surpassed his Golden Globe Award for Best Actor and made the front page headlines.

"At the Golden Globe Awards, Chen Yu and Chen Kaige clashed, full of gunpowder!"

There are quite a few pictures when you click on them, including one where Chen Yu looks unhappy and one where Chen Kaige is furious, and the two are swearing at each other.

Of course there are all kinds of comments.

"It's embarrassing in front of foreigners. Chen Kaige is a famous international director after all. It doesn't matter if we scold him behind closed doors, but why should we let foreigners see him?"

"Isn't this embarrassing for the whole country?"

"Chen Yu shouldn't be afraid of this!"

"You didn't see how Chen Kaige scolded Chen Yu and even sued him in court!"

"Chen Yu didn't seem to say a word. This time they met face to face, it seems that Chen Kaige should go to Chen Yu to argue with him himself!"

"If they insult you online or in person, would you fight back?"

"Yes, we should just endure it and consider the overall situation. Great directors need to be praised internationally!"

"There is a live video. I think what Chen Yu said is right!"

"A bad movie was nominated, but Chen Kaige was so proud of it. I can only say that foreigners don't understand how bad The Promise is!"

"Actually not. The imdb rating for The Promise isn't very high either..."

"Hasn't The Promise been released overseas yet?"

"There are internal movie ratings, and Rotten Tomatoes is also very bad..."

"..."

For a time, domestic public opinion was in an uproar. The farce of "The Promise" was about to be over, and it once again became the focus of discussion among netizens.

Some people scolded Chen Yu regardless of the occasion, some said that Chen Yu scolded well, and there were also many people who supported Chen Yu; but no one sympathized with Chen Kaige, because in the eyes of many netizens, he deserved to be scolded, because this was the result of his own actions.

Once upon a time, after "The Promise" suffered a box office failure, he publicly criticized the media, saying that the audience did not understand "The Promise", and ten years later he would be proved right.

This wave really ruined my good impression.

And the most important thing is that he is unwilling to accept criticism. Chen Yu has become a mouthpiece for netizens, expressing the voices of many people.

They couldn't say it in front of Chen Kaige, but Chen Yu could.

He is the first person in the entertainment industry who dares to say this to Chen Kaige.

Even though he won the Golden Globe Award for Best Actor, the popularity of the award did not overshadow the video of him quarreling with others.

The more netizens listened to those words criticizing Chen Kaige, the more comfortable they felt.

Even if Chen Yu said it in such an occasion, many people no longer cared. They just felt that Chen Yu felt good when he scolded them, as if they had gotten some kind of catharsis after being depressed after watching "The Promise" for some time.

At this time, the movie "The Force Awakens" starring Chen Yu is about to be released during the Spring Festival.

Those who felt that Chen Yu criticized Chen Kaige in such a public setting have stood up to criticize him - I want to see how Chen Yu's movie is?

Those who support Chen Yu even want to buy tickets to watch the show.

The popularity is growing, so much so that the news of "Extraction" being released during the Spring Festival is spreading across almost the entire Internet.

Bona's marketing was already pervasive, but Chen Yu's winning of the Golden Globe Award for Best Actor and his criticism of Chen Kaige for making bad films made many passers-by know that his new film would be released during the Spring Festival.

Moreover, this is the first time that the schedule has been opened. Going to the cinema to watch a movie on New Year’s Eve?
Many people are hesitant, many people are waiting for pre-sales, and many people want to see if this movie is bad or not? !
In short, "The Escape Plan" spread across the entire Internet in a way that neither Chen Yu nor Yu Dong had expected.

Not only did its popularity surpass that of "The Promise", but even the momentum of "Hero" back then was not as strong as this time. It was almost discussed by the entire Internet.

Every day, many netizens mention this matter online.

Of course, there are also people who expect Chen Yu’s new film to flop, and these are Chen Kaige’s fans.

At this time, Chen Yu was unaware of the online storm of public opinion. After returning from the United States, he went straight to the place where Liu Yifei was filming - a mountain village in southern Shaanxi.

(End of this chapter)