Full-time actor

Chapter 606 [33] The first variety show ratings in North America!

"Okay, thank you Heal Chan for accepting my interview!"

“I wish your new movie ‘Extraction’ will be a big hit at the box office!”

"Chan's fighting and performance in this movie are very outstanding. I can personally guarantee this because I have seen it. Anyone who is interested can buy a ticket to the cinema to watch it. This movie should be sold in the nearby cinemas."

"The box office is also good, with a global box office of over 4 million US dollars, and it is also the box office champion in Asia this year!"

"Good luck to everyone!"

"..."

On the hotel's TV, Steve Harvey from ABC TV was saying the closing remarks of his show.

Chen Yu watched the show carefully. This was not a live broadcast but a recorded one.

The entertainment industry in the United States is indeed well developed at present. Hotels have digital video recorders, or DVRs, which can record programs at regular intervals.

This thing is not a standard feature of hotels. It can be said to be like the TV boxes in China's previous life. It is a must-have for many American families.

If viewers come across two programs they like being broadcast at the same time, it’s simple: just watch one and record the other.

Since you can skip the ads when watching after recording, it is very popular with the audience.

For example, now, Chen Yu also feels it is very convenient.

After he finished recording several programs today, he specially asked his assistant to record this program for him. Chen Yu also asked Harvey for the edited version of the original film, and he planned to have the team upload it to his personal YouTube account.

YouTube went online at the beginning of last year and has now become the world's largest online video sharing website in terms of number of users and traffic, with 1200 million people online every day and as many as 5000 million videos.

This will be a good publicity channel in the future.

If Chen Yu wants to become famous abroad, he obviously needs to manage all aspects.

Currently, Facebook is only open to college students, Twitter has not yet been launched, but MySpace and MSN are available.

Chen Yu does not have the ability to acquire or operate, so all he can do is grasp the changes in the global Internet and maximize his own interests as much as possible.

He can tinker with investment or development in China, but he really has no intention of making acquisitions abroad, etc. He may not even know how he will die in the end.

If there is an opportunity, he can participate. If there is no opportunity, he can respond to the changing trends and profit from it.

Moreover, the reason why Chen Yu did not operate his own blog was very simple. This thing was short-lived. After a few years, Weibo came out and it disappeared. So he did not take it seriously. However, his blog still had a lot of fans.

Qiu Junjun and Ji Qiannan both sent people to occasionally post some of his updates and movie posters. He also had his own forum, which was maintained by someone.

buzzing-

The phone on the table showed the name of his agent, Mazen Reiss.

Chen Yu glanced at the time and was a little surprised. It was almost 9 o'clock in the evening.

"What is it, Mazen?"

Chen Yu answered the phone, and Mazen spoke in American English. It was obvious that she was very happy: "This episode of The Harvey Show has created the highest ratings record since 96. A total of 18 million Adults 49-751 watched this show!"

"The total number of people expected to watch this show is around 1300 million!"

"Oh?"

Chen Yu smiled slightly: "Is this the total number of viewers?"

"Yes, of course it's temporary, because it doesn't include the morning radio listening, and the DVR recorded ratings!"

“Other radio stations will also broadcast and rebroadcast it!”

Chen Yu has become familiar with the team in the past few days and also knows the American ratings system.

As the most mature entertainment market in the world, America's ratings are the most complex and accurate, comparable to the big data of later generations.

The DVR recording ratings are the same as the digital video recorder ratings that Chen Yu just saw. When this thing was first launched a few years ago, the five major conventional wireless TV networks in the United States did not pay much attention to the ratings of this market.

But with the continuous expansion of the DVR market, this situation has changed.

It became a sign of how popular a show was.

The five major wireless television stations in the United States are the American Broadcasting Corporation, also known as ABC Television Network, National Broadcasting Corporation, NBC Television Network, CBS Television Network, formerly known as Columbia Broadcasting Corporation, Fox Broadcasting Company, FOX Television Network and CW Television Network, which is the platform where the Harvey Show is broadcast.

These five major wireless networks basically control the television vision of the American people. Basically, 1.142 million households across the United States are watching programs of these five major radio networks.

From TV dramas, news, variety shows, sports and more.

The company responsible for the statistics is the well-known Nielsen Group, the world's first company to provide market research.

In 1942, it pioneered "radio ratings", in 1950 it developed "television ratings", and in 1996 it was split into two companies, one is AC Nielsen and the other is NMR. The latter is dedicated to research and statistics on the media market, including television, radio, theaters, newspapers, etc.

"Nielsen Ratings" is a television audience measurement system under NMR, which has penetrated into more than 100 markets around the world, including China.

Especially in the ratings statistics in the United States, Nielsen has an absolute monopoly and dominant position.

Unlike China where Nielsen only estimates the percentage of viewership, the US market is very open, so the viewership can be very data-driven and sophisticated.

It can even break down viewership by age, gender, and race.

而最为被业界所认可的，就是上面玛赞所说的——Adults 18-49，简称“A18-49”，也就是18-49岁的年龄段观众。

This is because this age group is the most favored by advertisers and has the greatest consumption potential during prime time.

It all comes down to the highest value, creating the best business and profits.

Therefore, the A18-49 ratings have been widely used as the standard in the television industry and are a direct reflection of the revenue of a series.

陈愈的哈维秀收视有751人观看，按照A18-49的总人数1.2654亿人来算，收视率1.0的数值就代表其中的126.54万人！

That 751 million people, or 5.93%, watched this program.

This is also a very eye-catching data in the current variety show market.

After all, the American TV series "The Big Bang Theory" which is popular all over the world, had a peak A18-49 of only 9% in later generations, and many TV series were only around 6%!

"Next time you come to America, you will definitely be more welcome!"

"Your ratings have proven that many people really like watching your kung fu. The initial ratings are higher than the previous episodes of The Harvey Show, and the overall ratings remain high. ABC told me on the phone that they very much hope to work with you again!"

This is seeing the benefits.

Americans are still very smart.

Mazen smiled slightly on the phone. Chen Yu was satisfied that his appearance on the show was popular, which was within his expectations.

It’s not that he is confident in himself, but his kung fu!

In recent years, Chinese Kung Fu has become very popular and mysterious in European and American circles. How many young people like this kind of cool moves? !
Movies like "The Matrix" and "Rush Hour" have made Chinese Kung Fu increasingly popular around the world.

So when it came to Chen Yu's appearance on the Harvey Show, ABC TV only aired a one-day preview and it already attracted so many people to watch.

Moreover, the morning broadcast preview actually has a very good promotional effect.

So, this is what makes "The Harvey Show" special.

Foreigners actually have certain filters and curiosity towards many foreign stars, especially Asian stars, and of course there is discrimination. This is the same concept as many foreign stars in later generations coming to China and being sought after.

Chen Yu is almost like this now.

Many local Hollywood stars have black fans and negative information because they are exposed too much by the media.

There are basically no black fans for artists abroad who have no negative news about them.

This is a natural filter. Because we don’t understand others, we don’t have any hatred. We just like others because we think they are capable.

Both Jackie Chan and Jet Li are like this.

Now, Chen Yu, who has outstanding kung fu performance, has become a favorite of many young people, especially fans of kung fu movies.

"I just don't know if it will help the movie's box office..."

Normally, if the popularity of variety shows and TV shows coincides with the release of one's own film, there will be a certain benefit in the increase in box office revenue.

But it has not reached a phenomenal level of growth.

But Chen Yu is not sure about the situation in the United States because he is an outsider. Maybe some fans watched the TV variety show and suddenly liked it?

So, this is difficult to estimate.

However, tomorrow at a cinema in the Beverly Center in Hollywood, there will be a fan meeting for Chen Yu's "Escape Plan".

Since there is no premiere in the United States, this will be treated as a release ceremony.

Of course, a roadshow in theaters across North America is not realistic, and Legendary Pictures has not done such a large-scale marketing, which would be a huge expense.

They are not particularly optimistic about the final box office of "Extraction", but they should be satisfied if it can break 100 million.

Considering the cost and publicity, they let Chen Yu do this to test the waters.

Mainly depends on the market response.

After all, Chen Yu now has a certain box office appeal in North America, but it is indeed not much, and everything still depends on the work.

After writing the script for "Interstellar", Chen Yu went straight to bed.

……

The next morning, after Chen Yu finished his meal, he prepared to go to the Beverly Center!
This is a famous shopping mall located in Los Angeles, adjacent to Beverly Hills and West Hollywood. It is located in the heart of the American television and film industry. While it has a strong commercial atmosphere, it also has a very famous cinema - the Beverly Center Cinema.

Today's fan meeting is here, so it is crowded, and many of Chen Yu's fans come here.

These were not hired help, and many of them were young people who had watched Harvey's show yesterday. They happened to be near Los Angeles and came when they heard about the meet-and-greet.

Mainly, many people want to see Chen Yu’s “real kung fu” with their own eyes!
Many movie fans around the world were the same, very enthusiastic. In addition, the entertainment industry in the United States was already well developed. At this time, thousands of people gathered in the lobby of the Beverly Center, waiting for Chen Yu to arrive.

Boral and Lotte Lee were of course among them.

"Yesterday's Harvey Show had a huge viewership rating. I heard that Chan created the highest viewership record ever!"

"Really? Heal Chan is very popular in the United States right now. He will star in Mission: Impossible 3 with Tom Cruise and Fast & Furious 3. I get excited just thinking about it!"

Lot Lee squeezed into the front row of the fan meeting and talked to Borol beside him.

Borol's ears were numb from what this guy said all morning.

It's not that the two of them paid special attention to it, but in the United States, the ratings of a program are data closely related to the program, and will be specially posted for announcement, which is a very commercial behavior.

Just like the box office of a movie, the higher the box office, the more he makes posters, and the more they spread, which can be regarded as a disguised free marketing strategy.

For example, the box office of "Wolf Warrior 2" exceeded 20 million, 50 billion, billion... and finally broke billion. With such publicity, many people would definitely think that with such a high box office, the movie must be very good, and some people would go to the cinema to watch it.

Don’t underestimate the box office report. The better the box office of a movie, the higher the ticket buying rate brought about by this marketing.

The ratings are the same.

With such promotion of "The Harvey Show", many people will obviously continue to watch the reruns, or the Internet or other radio stations' rebroadcasts, which is of course good for the program's revenue.

American variety shows all rely on advertising fees for their survival.

The basis for quoting advertising fees is still the ratings. The better the ratings, the higher the advertising fees will be, which forms a closed loop.

A perfect closed loop in business.

This is why the Super Bowl, the most watched and famous football game in the United States, can cost hundreds of millions of dollars in advertising fees for just a few seconds.

So entertainment-related things in North America can be measured in terms of money.

"Oh oh oh-"

At this moment, a group of fans gathered in the front row of the press conference hall on the first floor all screamed loudly.

Chen Yu finally arrived at the scene, led by the host, bodyguards, and several staff members.

There was an immediate roar from the entire audience.

Although Chen Yu is not as famous as Jet Li and Jackie Chan in Hollywood at present, he also has a large number of fans. In addition to most Chinese, there are also large numbers of blacks and whites.

"Chan, say hello to everyone?"

A white emcee hired by Legendary Pictures spoke to Chen Yu, who was standing there looking very handsome in a suit.

"Hi, I'm Heal-chan!"

Chen Yu smiled charmingly and extended his hand to greet everyone in the audience.

This caused the reaction of the fans in the audience to become even more enthusiastic.

It can be seen that these foreigners are much crazier than Chinese people. Many of them are shouting and some are even filming with DVs and mobile phones.

More and more people gathered around, and the media reporters invited by Legend were also taking pictures quickly.

On the temporary electronic large screen behind Chen Yu, the action trailer of "Extraction" was being broadcast. Many people were obviously watching it, and all of them were the various highlight scenes of Chen Yu in the movie.

"Ok, then our fan meeting today will start now!"

According to the normal program flow, the first part is the routine interview session, filming of the movie, etc., and then the interaction with fans.

Finally, here are the questions from fans.

Anyway, there are all kinds of problems, all strange and weird.

Of course, the most asked question was to let Chen Yu show his real kung fu. Chen Yu certainly did not back down and performed Baji and Tongbei for everyone.

Witnessing your idol boxing in front of you in person, the visual impact is obviously much clearer than seeing it on TV.

Lot Li and Borol were so amazed by what they saw that they felt the trip was not in vain.

The intense atmosphere in the venue reached its peak at this time.

However, at this moment, a fan suddenly said, "Chan, I am your fan in Hong Kong. You performed a set of bottle cap kicking moves at the premiere of "Kung Fu" in Hong Kong before. Can you show it to us again?"

(End of this chapter)