Chapter 154 Wuling makes arms? Global discussion!

If Wuling Electro-Optics wants to promote it, it must ride on the popularity of Wuling's previous products.

If you don’t make good use of your treasures and jade, it will be a waste.

After all, the purpose of the name "Wuling Electric Light" is to gain popularity.

After sending Bai Li back to the airport first, and watching his plane go away, Luo Changsheng and Yang Xia stood side by side, looking up at the sky.

"Do you have any ideas about Wuling Electric's marketing?"

Looking away, Luo Changsheng turned his gaze to Yang Xia. At this moment, he had no good ideas, so he wanted to hear what Yang Xia had to say.

"To be honest, I haven't thought about it yet."

Yang Xia shrugged his shoulders and said truthfully: "It's okay if you ask me to develop and manufacture arms, but if you ask me to do marketing, this is still a bit inadequate. I'm not good at it."

"Um"

Luo Changsheng nodded slowly. In this case, he and the marketing team need to think carefully.

"Hey, wait a minute!"

Yang Xia seemed to have suddenly thought of something, and signaled Luo Changsheng not to worry: "Although I am good at marketing, there is a partner in my team who is good at marketing. When the time comes, I can let him work with you and your marketing team. Communicate and you can figure it out together."

A sneeze——A sneeze——

When Yang Xia was saying this, Xiao Jin, who was eating in the airport restaurant, suddenly sneezed a few times. He rubbed his nose and muttered to himself: "Who is talking about me behind my back?"

the other side.

Luo Changsheng agreed to Yang Xia's proposal, and he looked forward to cooperating with Xiao Jin in the future.

After the two people confirmed some details, they went their separate ways.

After returning to the military factory, Yang Xia immediately imported the data collected by Wuling Electro-Optics on the battlefield into the computer. After detailed analysis, it could be used to improve Wuling Electro-Optics.

There is a lot of data and it seems very complicated, but it is not complicated for Yang Xia.

The design of Wuling Electro-Optics has been finalized. The combination of these data is just a few minor repairs. Just deal with it carefully. There is nothing difficult. It can be completely completed in no more than three working days.

Once it's done, it can be put into production.

With the investment from the military and Wuling Group, the factory can not only start operations at any time, but also store raw materials for two months.

It cannot be said that we can sit back and relax, at least there is no danger of survival.

Next, as long as Luo Changsheng's marketing is strong enough and Wuling Electric's marketing can open up the situation, once the entire capital chain flows, funding will not be a problem.

What is the purpose of doing business - money!

As long as money is not an issue, then everything else is not an issue.

Yang Xia is extremely confident in the performance and pricing of Wuling Electro-Optics.

As early as the early stage of modifying Wuling Hongguang, Yang Xia asked the intelligence department of the military factory to conduct a detailed investigation.

The category of small battlefield transport vehicles is currently most needed in conflict areas.

Although other military factories are also continuing to work hard to fill this demand gap, the biggest problem is that their performance and pricing are simply not enough to meet the needs of militants on the battlefield.

If you want protective performance, you have to sacrifice speed. After the speed is improved, the protective performance is reduced.

And not only are these two properties strictly needed, but firepower configuration and personnel loading are also what the militants require.

Based on these requirements, other military factories have produced small transport vehicles whose performance is one-fifth that of Wuling Electric, and the price is indeed five times that of Wuling Electric!

If you were a militant, would you choose Wuling Electric or products from other military factories?

The answer is obvious.

just

Yang Xia has a worry in his heart: in everyone's perception, Wuling Group manufactures cars and other industrial products.

This is the first time they have made something like weapons. For consumers, they may question whether they are capable of doing it well.

This principle is easy to understand, just take Apple.

We all know that Apple makes electronic products: mobile phones, tablets, headphones

Although their electronic products have lacked innovation and have no new features in recent years, you cannot deny Apple's heritage in electronic products.

At the very least, no matter what new electronic product they make, we can feel more assured about their workmanship.

but.

One day Apple suddenly announced that they were going to build a car.

They have no accumulation of cars at all and no experience in car manufacturing.

In this way, the first car they launched would not be chosen by any rational consumer except for ardent fans.

The reason is very simple: you, the Apple Mac, are not from the automotive industry, and do not have any technical accumulation. The first car you made was just using consumers as guinea pigs.

This principle also applies to the current Wuling Group.

As soon as you switch to an ordinary industrial enterprise, you suddenly start making weapons. Is it just a joke?

Without the foundation and accumulation of weapons manufacturing, will the weapons manufactured by Wuling malfunction after you use them?

You must know that weapons are not other things. No matter how cheap they are, they still cost more than hundreds of thousands, and you have to buy a lot of them.

The money of those armed organizations did not come from strong winds.

Fortunately for the dog-legged armed organizations that are attached to Yingjiang, at least they have subsidies. They don't care about money at all.

But for those self-reliant armed organizations, they would like to break a dollar in half to spend it. They will be very cautious when choosing weapons.

It's really difficult to convince them to pay.

Regarding this concern, Yang Xia told Xiao Jin that he must pay attention to this when discussing marketing plans with Luo Changsheng.

"Okay, Lao Yang, don't worry, I understand."

Xiao Jin slapped his chest loudly and asked Yang Xia to rest assured that he would do a good job.

Yang Xia nodded, trusting Xiao Jin 100%.

After this period of work, Xiao Jin is now a talented person who can take charge of his own job.

Pretending is a pretense, Xiao Jin's ability can be said to be pretty good, and Yang Xia can rest assured if the matter is left to him.

As for Xiao Jin Jinyang, he can be said to be the person who cares most about Wuling Dianguang besides Yang Xia.

He doesn't know anything about research and development or designing weapons.

But he understands that whether Wuling Electric can become a hit is the key to easing the Yingjiang blockade.

It is no exaggeration to say that Wuling Electric Optical only needs to succeed and not fail. If it does not do well, big problems will occur.

Therefore, after Xiaojin received Yang Xia's task of connecting with Luo Changsheng and taking charge of marketing work, he was always thinking about how to come up with better marketing plans to promote Wuling Electric Light.

In the days that followed, Yang Xia worked with the R&D department to transform Wuling Electro-Optics, while Xiaojin contacted Luo Changsheng to discuss marketing plans. Yang Xia's work here is relatively simple, not difficult at all.

But it's difficult for Xiao Jin and Luo Changsheng. It's not that simple to come up with a perfect influence plan. There are many restrictions. If it's not done well, side effects are very likely to occur.

Just like some advertisements in the past, as soon as they appear on TV or the Internet, people are very disgusted and choose to skip them.

Some advertisements achieve the effect of brainwashing, making everyone remember that they can subconsciously speak the advertisement words by opening their mouths.

It's just like:

If you don’t accept gifts during the holidays this year, just accept them if you do.

If you are afraid of getting angry, drink it.

We don't produce water, we just produce it.

This is what Xiaojin wants.

It's just that it's not that easy to come up with such an advertising slogan with national popularity.

So after thinking about it, Xiaojin decided to ask Luo Changsheng to spread the news first, letting everyone know that Wuling Group had established a new company and was going to start making weapons.

Let’s not talk about marketing or marketing. At least we should get familiar with the global audience and let everyone know that Wuling Group has entered a new field.

Of course, when advertising, you cannot mention that the new company is owned by Yang Xia and Yan Guojun.

Just do it.

Xiaojin and Luo Changsheng made arrangements immediately.

In addition to Yanguo's domestic advertising, large-scale advertising has also been placed on social media platforms around the world.

The new company established by Wuling Group is called Wuling Weapons.

When the advertisement was broadcast around the world, it immediately caused an uproar.

Yanguo's country was very confused about Wuling Group's decision, and netizens were talking about it.

[Wuling Group’s behavior is worthy of being awarded the Confused Behavior Award]

[Yes, yes, why do you want to make weapons? 】

[The current economic situation is not very good. It is understandable that Wuling Group wants to expand other business areas, but making weapons? 】

[Even if you don’t understand, you still understand that military industry is different from other industries. It requires more money, and weapon research and development is not that simple]

[I am an old military fan, and I am not optimistic about Wuling Group’s entry into the weapons field. Judging from their strength, they do not have the experience and accumulation of weapons manufacturing, and it is simply impossible to do it]

[What I’m wondering is, will the Yanguo military issue a military industrial license to Wuling Group? Probably not, right? After all, in the military industry, Wuling Group, a private enterprise, no matter how powerful it is, cannot be more powerful than the country]

[You are wrong about this. Luo Changsheng, the chairman of Wuling Group, was in the system before. He understands the rules of the system better than anyone else. Without the consent of the Yan Kingdom military, they would not dare to do so on such a large scale. Advertising]

[That’s right, if the military doesn’t issue him a license and the Wuling Group advertises like this, the military will definitely not allow them to do so, and it may even convict the Wuling Group! 】

【what's going on? There must be a story in this]

[I don’t know if there is a story. Anyway, I am not optimistic about the Wuling Group. They will definitely not succeed in making weapons]

Yanguo netizens expressed their opinions on Wuling Group's military development.

However, a quick look shows that nearly 80% of Yanguo netizens are not optimistic about Wuling Group. They believe that Wuling Group will not be able to go far in the military industry.

There are also foreign netizens who hold the same view.

When they click on Facebook, Tumblr, Twitter, or Instagram, they can see the news that Wuling Group is going to enter the weapons field.

The main reason for advertising abroad is that most of the weapons produced in the future will be sold to foreign armed organizations.

Therefore, we advertise abroad to let them know that Wuling Group is also making weapons.

In the past, Wuling Hongguang sold well abroad. In addition to being used by Audebiao to haul bananas, many people in Ouzhou would also choose to use Wuling Hongguang when traveling with their families. After all, it is cheap and can attract a lot of people. It can be said to be good value for money. Incorruptible.

Whenever Wuling Group is mentioned, people in Ouzhou give a thumbs up, saying that Wuling Hongguang allows them to realize their dream of traveling and camping with the whole family.

but.

Having a good impression of Wuling Hongguang does not mean that he is optimistic about them making weapons in the future.

Like Yanguo netizens, foreign netizens are also confused by Wuling Group's operation.

[What do they mean by Wuling Group]

[The Wuling sacred chariot is well made, why should it be made into a weapon? 】

[In my opinion, their Wuling Group has become arrogant and inflated. They think that their Wuling Hongguang is selling well and they have made money, so they want to enter the military industry field that they have never been exposed to.]

[Hahaha, their Wuling Group is so stupid. You must know that military industry is not that easy to build. Maybe they will lose all the money they earned from selling Wuling Hongguang]

[No, no, no, no, look at the financial report of their Wuling Group. They have not made any money during this period and have suffered losses]

[That means they have no money anymore? ! 】

[Since there is no money, why should we enter the military industry? 】

[Do they want to lose more money? 】

[No, there must be some problem here]

As for the Wuling Group's plans to develop arms, conspiracy theories are rampant and everyone is speculating.

Both the Yan Kingdom and foreign countries are discussing this matter.

Many related topics have been on the hot search list for a long time.

"Look, this level of discussion and topic, isn't it good?"

In the office of the military factory, Xiao Jin held a tablet computer and displayed the comments from netizens to Yang Xia and others.

The popularity is so high, which is exactly what Yang Xia wants to see. Regardless of other things, only when there is discussion can there be attention.

"Not bad, Lao Jin, there is something really good!"

Yang Xia gave Jin Haiyang a thumbs up. Facing the compliment, Jin Haiyang rubbed his head in embarrassment, feeling extremely proud of himself.

However, Xiaojin was not lost or carried away.

"The topic and popularity are already there, now we have to see how to show everyone the performance of Wuling Electro-Optics."

Hearing what Xiao Jin said, Chen Zijin and others looked puzzled: "Xiao Jin, what's so difficult about this? Our Wuling electro-optical performance is invincible. Let's show what's so difficult."

"No, you are wrong."

Yang Xia shook his head and explained on behalf of Xiao Jin: "It is precisely because we have gained attention that it is difficult to display. If we just show off the performance like those mobile phone conferences, they will say it is a PPT weapon."

"The key to the problem is that our Wuling Electro-Optics is still fine-tuning, and it will take some time, but there is also a prime time for marketing. If you miss it, people will no longer pay attention."

(End of this chapter)

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