Go back in time and be a chaebol

Chapter 1138 Beautiful World (rd update, please subscribe)

Nanyang clothing is the best!

I don't know since when, but in the United States and European countries, Nanyang clothing is always equated with high-end. In addition to high-end brands such as Dior, there are many clothing brands in Nanyang. The clothing with a wide variety and novel styles has been the favorite of women from the post-war period to the present.

For a long time after the war, Nanyang's clothing was popular in the market for its novel styles. Even a term "Nanyang fashion" was created to refer to the popular clothing.

Over time, Nanyang clothing became widely accepted in Europe and the United States, and even led the fashion trends.

"This skirt is really nice. It has an oriental sense of mystery and shows off my figure..."

When trying on the horse-faced skirt in the department store, Ruth Handler had an idea in her mind. She wanted to make some appropriate improvements to the skirt and then launch a similar one at a lower price. Of course, she would have to find factories in Kyushu, Malaysia and other places. However, the production cost of Japanese factories was cheaper...

Just as she was thinking this in her heart, several sales clerks were whispering there.

"There are new Barbie models out."

Barbie, when Ruth Handler heard the name, she couldn't help feeling a little depressed. Last year, she had imagined a similar toy, but before she could design it, the toy had already appeared on the market.

In fact, what Ruth didn't know was that in another world, she founded Mattel with Barbie, and by the time she was 50, her Mattel had controlled 12% of the US toy market and became a giant in the toy industry. By then, she already had her own career, a husband, children, Barbie and Ken, and was at the top of the world.

However, she soon lost her company and was even thrown into prison for falsifying accounts and evading taxes. It can be said that she fell from heaven to hell in an instant!

Now at least she wouldn't have to go through this again!
However, like many people, since Barbie was launched, Ruth fell in love with this doll that was even too "sexy" and too "perfect".

She was wearing a black and white striped swimsuit that showed off her curves. She cost $3 each and appeared at the American Toy Fair. The exhibition was named "Barbie - a role model for girls."

This toy, which was specially produced for girls, was not popular at first. But everyone was attracted by her: perfect figure, "39, 18, 33" measurements, golden hair, fresh appearance, and several drawers of beautiful clothes. No one had ever seen such a toy. "Barbie" shocked the world, and the whole world also knew about girl fashion dolls.

But what is a girl fashion doll?

"A sexy doll for children to play with?"

Not only do men not understand, mothers also don't like it.

Just as Ruth Handler was secretly glad that she did not rashly enter this industry and was gloating over the doll's failure.

Over there an advertisement appeared on the TV:

A woman who originally hated Barbie easily changed her mind.

Because her sloppy daughter said to her, "Mommy, Barbie is so neat."

This is the breakthrough: let little girls learn how to dress up through dolls so that they can be “married easily” in the future!
"I will make you believe that I am you."

The first Barbie ad expressed this point perfectly. Barbie in a wedding dress reminded mothers who were worried about their daughters what Barbie meant.

This ad hits the heart of American mothers - husbands are women's livelihood. Mothers think that Barbie is a perfect toy to let their arrogant and silly daughters learn "sophistication" and get married in the future.

The cleverly designed TV commercial marked the beginning of Barbie's global popularity. Barbie was warmly welcomed by children, and more and more people began to buy this fresh and cute toy, especially little girls, who were extremely enthusiastic about it. Soon, she sold 35 dolls.

Later, orders for Barbie dolls flew to Southeast Asia like snowflakes.

In the United States, almost every little girl longs to own a Barbie. When a new Barbie doll is on the market, it always causes a sensation. Now is no exception. When Ruth heard that a new style of Barbie doll was on the market, she ran over immediately without even packing her clothes. She wanted to buy one for her daughter Barbara.

When she finally managed to grab a new model of "Barbie", she was all smiles and would never have thought that in another world, the Barbie doll was originally her invention, and it was her invention that made the Barbie doll an enduring toy.

But now history has quietly undergone some changes.

While Ruth was rushing to buy Barbie dolls for her daughter, on the other side of the ocean, in her home studio, Natasha, known as the "Godmother of Barbie," was sketching out a new image for Barbie.

As the "Godmother of Barbie", she rarely goes to the company now. She works at home most of the time. The company has specially assigned her an assistant.

Unlike when she first came to Nanyang and was penniless, Natasha is not a millionaire yet, but she is definitely a small wealthy woman. After all, she can get a certain amount of patent money for every "Barbie" sold.

From Barbie's "debut" when she was "wearing a black and white striped swimsuit, sunglasses and high heels" to the present, the company has been maintaining, improving and innovating Barbie's image, and as a designer she has never stopped. Under Natasha's leadership, they launched thirty series of dolls to make her more human, which is why she is a best-seller all over the world.

But Natasha had her own ideas. Looking at the draft she had just drawn, Natasha raised her brows slightly and a smile appeared on her face.

At this time, the door opened and Zheng Xingying walked in holding the child.

"Honey, Anton seems to miss you." Anton is their child, who has just turned one month old. As soon as Natasha saw the child, a mother's unique smile appeared on her face, a loving smile.

"Anton, my dear Anton, you miss your mother, right?"

After taking her son from her husband's arms, Natasha teased the child and pointed at the drawing.

"Anton, do you like this role?"

Zheng Xingying also came over and looked at the character in the drawing. It was not the familiar blonde Barbie, but another girl with big brown wavy hair, so he asked curiously.

"who is she?"

"Barbie's friends, I think Barbie is too lonely, she should have friends, family, and even a boyfriend."

This is what makes Natasha different from others - the Barbie in her mind is a complete "person", not a toy, so it should have everything a "person" has. When she explained her ideas, Zheng Xingying had already hugged her and listened to her explanation quietly.

"…Barbie is a girl's idol. An idol is naturally perfect. She should have a group of perfect girlfriends and boyfriends. Of course, she is not a vase with an empty mind, but a professional woman. In the future, I will design more types of Barbie. She has more identities. She can be a doctor, an astronaut, a female entrepreneur, a police officer, an athlete. She can be everything."

"How about it, this idea of ​​mine is great, isn't it?"

“Yes, it’s great!”

Zheng Xingying smiled while holding his wife.

"These ideas are simply fantastic and I believe they will be welcomed by many people."

Natasha uttered a soft reply, leaning her head on her husband's shoulder, and then said,
"Thank you for bringing me here. If it weren't for this, I would never have designed Barbie. Even if I did, no one would produce her. Some people would even say she was obscene..."

Natasha's voice was not loud, but her tone was filled with emotion that was difficult to conceal.

"It was here that she was recognized and I had the opportunity to display my talents, gain recognition and achieve success!"

This is exactly why Natasha likes Nanyang and falls in love with it. What she likes is not only the abundant supplies, sunshine, beach and sea here, but more importantly, she likes the lifestyle here.

"If it were in Moscow, well..."

When she mentioned Moscow, she thought of her mother, sister and brother and sighed.

"It's a pity that they can't stay here. Even their family visits have not been approved. Really, they didn't stay here last time they came. Why not approve them? What is "not in line with national interests"..."

"Not in line with national interests" is the standard answer when applying for family reunion exit permits, which means "We don't want you to go, and we won't let you go." They don't even know that the reason their application was approved last time was essentially a "performance" to tell Nanyang - you see, they didn't receive any special care.

But if you apply again later, then…it’s naturally “not in line with the national interest”.

"Last time, they really should have stayed here! If they had stayed here, none of this would have happened!"

Listening to his wife's complaints, Zheng Xingying said:

"If you miss them, we can go there. I miss my friends there too. If we go, we can see our friends..."

After thinking for a while, Zheng Xingying added:
"Maybe, there are some ways, like getting married. We had several friends at the wedding who kept asking about your mother and sister. If they are willing, they can leave in this way."

Getting married was one of the few ways to leave the Soviet Union.

Following her husband's advice, Natasha asked:

"And Sergei?"

"He is a minor and should be able to leave with his mother."

"Then... should I ask them? I don't know if they are willing to come here. Last time, they were not very willing."

When they mentioned that they didn't want to stay, Natasha frowned and said:
"I really don't know why they don't want to stay here?"

"Maybe it's because... in their eyes, that's their home."

Zheng Xingying's tone became a little depressed, because his parents also suffered from homesickness, and who doesn't miss home?
Natasha, with her back leaning against her husband and her son in her arms, looked out the window at the quiet night outside, her face full of happiness. Perhaps this is what the teachers talked about - the better world!

(End of this chapter)