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Chapter 1217 Sharing, This is Nanyang (First update, please subscribe)
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This seemingly simple sentence actually hides many unknown secrets.

Standing in the supermarket, looking at the dazzling array of goods, unlike other people who stop from time to time to buy goods, the middle-aged man just stands there and looks at the goods silently.

Like all supermarkets, the variety of goods in this supermarket far exceeded his imagination, covering everything from food, clothing, housing and transportation, textiles, clothing, hardware, kitchen utensils, shoes, luggage, and home appliances. Most of the goods are Nanyang brands.

This is just an ordinary supermarket near the community.

"Director, Carrefour is a British brand, but the largest shareholder of the brand is the North Borneo Company. Over the years, it has opened stores in almost half of the world. Even in our country, when the first Carrefour opened, it was so crowded that we couldn't squeeze in."

Listening to the introduction of his entourage, the middle-aged man thought of the news he had seen a few years ago - on the day the first "Carrefour" supermarket opened, people did not know what a supermarket was, but they went there out of curiosity and regarded shopping in supermarkets as a fashion.

But before long, people gradually tasted the convenience of supermarkets, and shopping in supermarkets became a daily necessity. As a result, supermarkets sprang up everywhere.

However, the man was not just in a supermarket, but a large shopping mall - Guardian Shopping Center.

Shopping malls are nothing new, but as the first large-scale shopping mall in Nanyang, CapitaLand was unique in that it proposed several revolutionary concepts and provided some recreational facilities. As it was the first shopping mall of its kind, it immediately attracted a large number of customers.

Beneath the central skylight is a garden, one of the largest indoor public spaces in Southeast Asia at the time, complete with a goldfish pond, a large aviary, numerous overhanging plants and artificial trees.

It was also "inwardly beautiful" - the exterior walls were almost completely blank, and the display windows of the merchants all faced the interior. There were 72 stores in the shopping center, with two competing supermarkets at both ends of the center, which was a very radical idea at the time.

And in order to concentrate the shopping experience, the buildings here do not spread outwards, but instead add floors upwards: the shops are spread over two floors, and the parking lot is also designed on two levels for easy access.

“Due to the hot weather in Nanyang, the center was built with a roof and air conditioning system that is able to maintain a comfortable temperature of 24°C all year round. The center was built with the goal of successfully bringing the community together by “bringing together art, culture and entertainment with retail under the same roof.” More than 40000 visitors attended the center’s grand opening eight years ago.”

Looking at the silent director, the accompanying staff continued to introduce:
"The establishment of the center actually means the transformation of Nanyang's economic development model - from focusing on production for export trade to stimulating domestic consumption, which has become the focus of Nanyang, from completely abolishing the rationing system to fully supplying goods to the market, to launching the national car... In the past decade, consumption has occupied an increasingly higher proportion in the national economy, and now exports only account for about 10% of Nanyang's economy."

The introduction of the entourage somewhat overturned the man's view. He was stunned and said;

"Isn't it an exit?"

It is generally believed that "Nanyang's economic boom relies on exports and the open market of the United States." However, the actual situation is somewhat unexpected, at least for a middle-aged man, this is a bit unusual.

The export trade was only equivalent to 10% of its GDP, which was completely beyond his imagination.

"This is now. The proportion of early products even exceeds one-third, Director. However, in Nanyang's view, stimulating national consumption is the foundation of economic development. Therefore, Nanyang launched the National Income Doubling Plan to stimulate consumption by increasing national income."

Then, the young man who was following the director adjusted the frame of his glasses and said:

"In order to encourage people to spend money boldly, they have introduced a variety of policies, from public housing to national pension insurance to medical insurance, all with the goal of allowing people to spend money without any worries. This is even their policy agenda."

Let people spend money without any worries!

This seemingly simple sentence left the man so stunned that he couldn't utter a word for a long time.

"Is Tsuna just for spending money?"

"Yes, that is to spend money! Let the people earn money first, and then spend it boldly."

The young man glanced at the astonished director beside him and said:
"In order to increase people's income and let them share the dividends of development, they are even close to opening people's wallets and stuffing money into them..."

When the young man mentioned "stuffing money", his expression was full of longing, and he said:
"Take the National Pension and Provident Fund for example. Every year, a certain percentage of their overseas investment income is shared with all citizens in the form of dividends. The corresponding income can be seen in their pension accounts and medical insurance accounts. Although they have to wait until retirement or illness to use it, all of them benefit from it, and this is just one of the points. Let's not talk about this for now! There are also company stocks held by individuals - this is a feature of Nanyang,"

"At Nanyang, stock distribution has become a supplement to employees' salary distribution many years ago. Not only new employees have it, but also adjustments will be made as their years of service increase. At Nanyang, the company is my home. This is never an empty talk, but a fact. Although they don't hold many shares, they can bring in additional dividends every year, allowing all employees to profit from the development of the company."

When talking about these policies of Nanyang, the young man completely changed into a "Nanyang fan". When he was excited, he even said:

"Director, I have read history books. From ancient times to the present, all dynasties have been thinking about how to take money out of the pockets of ordinary people. Only Nanyang, only Nanyang has been trying to put money into the pockets of ordinary people. They have been doing this since the first day of Nanyang's establishment. When we are talking about "enriching the country and strengthening the army", they are thinking about "enriching the people and strengthening the country". They are thinking about how to make the people richer and how to spend money boldly. This is Nanyang."

This is Nanyang!
The young man's words stunned the middle-aged man.

Yes, just like what the young people said, when the rulers of successive dynasties were trying every means to squeeze the people's fat and blood, Nanyang was thinking about putting money into the pockets of the people, and even reached a "morbid" obsession - fearing that people would not want it.

Therefore, they established national pension investment portfolios, provident fund investment portfolios, etc., and obtained huge returns through domestic and foreign investments, and then returned the returns to individuals.

As for employee stock ownership, it is also a way to give money in various ways, giving money to ordinary people and putting it into their pockets.

He cast his gaze towards the playground thoughtfully. Looking at the children jumping and skipping around happily, there was only one thought left in his mind - is this Nanyang?
This is indeed Nanyang. Over the past decade, Nanyang has been working towards this direction.

Everything they do is to increase people's income. What will people do with the money?
They will consume!
"Thanks to the public housing program, no one in Nanyang will feel pressure to buy a house. Not only that, they also have pensions sufficient for their old age and medical insurance. What will they do with the money?"

Following the director's gaze, he looked at the young man and said:

"Most of the immigrants to Nanyang were young and middle-aged people. In the past ten years, the population of Nanyang has increased by 7000 million. With the emergence of the baby boom, parents always want to give their children the best. Nanyang people spend a lot on baby products and youth products. These consumptions have driven the development of Nanyang's economy. At the same time, the emergence of large families has promoted the prosperity of Nanyang's automobile industry. It is not just vans that can accommodate 7 people. Many families have two cars. After all, in Nanyang, a couple with six or seven children is the norm. One car is a bit too few, and two is just right. The consumption of tens of millions of people has stimulated the prosperity of the market, promoted production, and promoted economic development."

Ultimately, Nanyang achieved its economic miracle. Nanyang's average annual economic growth rate of more than 12% in recent years has never relied on exports, or at least not just exports.

In fact, the share of exports in Nanyang's economy is not showing an upward trend, but a downward trend - because the growth rate of Nanyang's domestic demand market far exceeds the growth rate of exports.

This rapid growth in domestic consumption also drives the growth of Nanyang’s economic scale, ultimately achieving leapfrog development of Nanyang’s economy.

Automobile consumption and large home appliance consumption have become new growth points for promoting economic development. Although they do not look as grand as reinforced concrete, the private debt ratio is very low. It is precisely because of the low debt that people are willing to consume and spend money.

Unconsciously, many of the Nanyang people's concepts have changed. The changes in their consumption and lifestyles have also profoundly changed everyone.

Standing in this shopping mall, the middle-aged man looked at the people here. Although they looked the same and had the same blood, their spirits were completely different.

Nanyang people exude a kind of self-confidence in their bones. That self-confidence does not come from their wealth or good life, but comes from confidence in the future and in life.

At this moment, the middle-aged man seemed to understand why so many people regarded Nanyang as a paradise. Nanyang has never been a paradise. It is just trying its best to do well the things that should be done well!

“So this is Nanyang!”

After leaving the shopping mall, the middle-aged man looked at the parking lot outside the center that was full of cars. There were even more cars in this place than in some cities, and these cars were just their means of transportation.

Nanyang is no longer the Nanyang of the past.

At this time, the young man who was accompanying him looked at him and asked:
"Director, where are we going next?"

The middle-aged man thought for a moment and said:

“Let’s go to Genting Highlands!”

(End of this chapter)