Go back in time and be a chaebol

Chapter 1473 The Fortress on the Beach (Second Update, Please Subscribe)

After transforming himself into an insecticide sprayer and spraying DDT in the community, Li Yian made a loud speech through the TV camera and made his voice clear. Only then did he end his day's schedule and return to his official residence.

On the way back to the official residence, the convoy was speeding along Suzaku Avenue.

When the car is driving, Li Yian always looks at the roadside.

At this moment, what he saw was not the prosperity of the city, but the passers-by on the street.

Today is the weekend and the sidewalks are full of pedestrians, most of whom are teenagers.

Looking at the young people on the street, there are more and more young people and teenagers in Chang'an now. This is the biggest advantage here. In the past 19 years, more than 70 million people were born!
Such a population advantage is unmatched by any other country.

Looking at those energetic young people, Li Yian couldn't help but say:
"Zheyuan, look at them. They are full of vitality... full of vitality!"

Zhang Zheyuan nodded in agreement with your words:

"Yes, sir, this is the spirit that young people should have! With them, we have hope for the future."

"They have the spirit that young people should have, and they are also our hope. However, if there is a deviation, ..."

After a brief pause, Li Yian said:
"Their vitality will be worn away by reality bit by bit, and eventually, they will become dull and listless, and then they will not want to work hard, strive, or even struggle at all."

The reason why I have such feelings is because I have also gone through such a mental journey.

"Sir, how could this happen?!"

Zhang Zheyuan thought this was unlikely and said:
"Even a salted fish would want to turn over, let alone a human? It's impossible."

Obviously he didn't believe that such a thing would happen. After all, such a thing had never happened in thousands of years.

"How can it be impossible?"

Li Yian shook his head and said:

"This……"

Facing your question, Zhang Zheyuan fell silent. After a while, he said:

"This should not happen, because our constantly improving systems and laws are designed to avoid this possibility."

Indeed, from the very beginning when the framework was set up here, every effort was made to avoid similar incidents from happening.

But is it really possible to avoid it completely?
But Li Yian, who once wanted to lie down but was unable to do so, knew very well why he lay down. It was visible to the naked eye... there was no hope!
With that income, he could never afford to buy a house. Even if he relied on his parents' financial support to pay the down payment, he would have overdrawn his income for the next 30 years and would have to live like an ox or a horse.

In fact, at that time, he envied those who could lie down. Those without money chose to lie down because they put aside their worldly gaze. Those with money chose to lie down because they had the capital.

Thinking about this question, Li Yian said:

“So, this is what I always say – what we are committed to creating is a society where everyone can realize their dreams!”

I don't know since when, this has become a basic value of this land and a consensus among people.

Everyone can realize their dreams!

What is this dream?

Some people will look up at the stars, dream about the future and move towards the forefront, while others will keep their feet on the ground and focus on the life in front of them.

In fact, this is the norm in people's lives. After all, people's pursuits are different, and the things they focus on are also different.

Even if it means lying flat, that is what they pursue.

For society, it will not lie flat until there is surplus social wealth. It will not lie flat if there is not enough food to eat. But what is the most important thing?
We still need to make the cake bigger. Only in this way can the new generation of young people obtain wealth and rewards that match their efforts.

Only in this way will they not choose to lie down for various reasons.

"The core of all this is to make the economic pie bigger. Only in this way can we fundamentally solve the problem. Only when the economy is good and the pie is big can it be distributed to everyone. ..."

How to make a big cake?
Listening to your words, Zhang Zheyuan said:
"Your Excellency, our exports hit a new high last year, and I believe that our exports will continue to increase today. After all, our product advantages are still very large in electronic products, home appliances, and even automobile products. Even in daily consumer goods such as clothing, shoes and hats, because the income level of people in Europe and the United States has increased, our products are still very popular among the middle class in terms of brand quality."

In fact, under the guidance of Li Yian, local enterprises have always paid great attention to brand building under the guidance of the Ministry of International Trade and Industry. In addition to directly using well-known brands in pre-war Germany, they have also created many brands, especially in daily consumer goods, through TV commercials, movie placements, etc., creating this epoch-making operating concept. The goods produced by local enterprises are not just simple goods, but goods with "brand added value".

There are not only simple luxury brands, but also light luxury goods suitable for the consumption needs of the middle and upper classes. Of course, there are more "branded" goods with quality assurance that the middle class needs, and these goods happen to meet the consumption upgrade after the improvement of living standards in Europe and the United States. This naturally contributed to the surge in exports in the past two years.

"To make the economic pie bigger, it is not just a matter of simply expanding production. After all, the world will not allow foreign businesses to take over their own production and markets. Once most countries realize this, they will boycott foreign products."

Not to mention other things, the US-Japan trade dispute decades later was essentially caused by the impact of Japan's product exports on the United States, which then led to the trade dispute between the United States and Japan.

"If we rely entirely on exports, the economy will have problems, so we have to transform and upgrade. Before problems arise, we need to make sure the people have money, because the key to economic transformation and upgrading is to boost domestic demand, and domestic demand requires the people to have money. Without money, there will be trouble..."

Looking at the bustling streets outside the car window, Li Yian said:
"Two years ago, our GDP exceeded 2500 billion yuan for the first time. Last year, it exceeded 2900 billion yuan, approaching 3000 billion yuan. The economic growth rate exceeded 14%. What makes our economic growth so strong? Zheyuan, do you know?"

Facing your question, Zhang Zheyuan followed your gaze and looked outside the car. He thought for a moment and said:
"It's these young people. We have tens of millions of teenagers. They are the largest market. Even if each of them buys a pair of sports shoes every year, we can create a market worth hundreds of millions or even billions of yuan a year."

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Zhang Zheyuan's answer made Li Yian nod his head. He thought of what the real estate tycoon said when he was working in a real estate company:

"What about real estate, supply, demand, land development, urbanization, it's all nonsense. In a word, we have a huge number of people born in the 80s!"

Although he did not have a good impression of the belt boss who later went to operate the sewing machine, Li Yian felt that what he said was very sincere because he hit the core issue in one sentence.

What is domestic demand? In essence, it is the debt function and leverage function of population income.

Who was the generation with huge domestic demand at that time? It was the post-80s generation. They were the generation with the largest population base, and they could spend 3 dollars. They could spend the 6 pockets left to them by the previous generation. They could spend the income function given to them by business owners in the present. They could spend the leverage given to them by financial institutions in the future.

They are spending the money of three generations, a population peak of one generation, which is all the trump cards of domestic demand. Any economic problems can be paid by this group of people, all debt problems and economic problems are paid by this generation, so there will be no real economic risks.

In fact, this is not special. The same is true in Europe and the United States. The "baby boomer era" is also an example. Their consumption during their teenage years stimulated the economic development of Europe and the United States. After they entered adulthood, they got married and had children, which further promoted the development of real estate and other markets in Europe and the United States.

What is the only difference between them?
In fact, the core is not the six pockets of the previous generation, nor the leverage given to them by financial institutions, but the income function given to them by business owners.

It was thanks to the income given to them by business owners, which allowed them to share the dividends of social and economic development, that they were able to achieve their subsequent great development.

"Yes, we have a huge population of people born in the 1950s. With them, we will have huge domestic demand in the next ten or twenty years. But whose money are they spending?"

Li Yian asked back:

"It's their parents' money. Their parents are willing to give them the best. Whether they are from Asia or Europe, they are consistent in treating their children. They are willing to give their children the best. This is the root cause of consumption. However, what we must consider is distribution..."

Pointing at the bustling streets outside the window, Li Yian asked:
"Last year, our economic growth exceeded 14%. So the question is, did people's income increase by 14%? My question is not to business owners or company executives, but to the ordinary people. Did their income increase by 14%? That is to say, the question of development dividends!"

“Whether we can share the dividends of development! This is the key to whether we can develop sustainably and whether young people will continue to struggle. This is the issue we need to focus on. We have established a place here where people dare to spend money, but this must first be done - its distribution mechanism is fair, everyone…”

Li Yian, who had already withdrawn his gaze from the window, looked out the window and said in a serious tone:
"Whether each of them can benefit from development not only affects them personally, but also our future. If they cannot truly share the dividends of development, then..."

Once again looking out the window at this bustling city, Li Yian's tone became low and solemn:
"Everything we have built today is just a shadow of its former glory, a fortress on the beach..."

Gazing at the bustling city outside the window, Li Yian couldn't help but wonder in his heart: would everything here become a phantom before the collapse of glory?

With a frown on his face, Li Yian didn't know the answer. After all, there were too many "miracles" in history, and those "miracles" were always talked about by people.

But how many "miracles" end up being nothing more than beautiful dreams?
Thinking of this, Li Yian's brows furrowed more and more... Can the Equator Miracle, this miracle that amazed the world, continue forever and attract the envious eyes of the world like it does now?

(End of this chapter)