Go back in time and be a chaebol

Chapter 544 Every family has two cars (Second update, please subscribe)
In the early morning, it rained heavily, and the asphalt-paved streets were soaked by the rain.

On the sidewalk, pedestrians holding umbrellas hurried to the bus stop and crowded under the platform canopy, anxiously waiting for the arrival of the bus. Thanks to the good drainage system, although it rained heavily, there was no accumulation of water on the street. . There is only a little water on the curb, and when the bus pulls into the stop, there will be some water splashing from the wheels.

After the bus pulled into the station, people crowded into the bus, threw a one-cent coin into the coin box, and continued walking in. Then the bus drove away from the platform, and other passengers were still waiting anxiously.

Standing on the side of the road, holding an umbrella, Zhu Peilin looked thoughtfully at the crowds of people passing by. After a few minutes, an Alfa Romeo parked next to him.

"Manager Zhu, you must be impatient!"

As soon as the man got into the car, Alchid said to him.

"No hurry, let's go!"

Zhu Peilin cast his gaze out the window. It was still raining heavily outside, but even so, it could not stop pedestrians from rushing on their way. They either lowered their heads and hurried on, or took a quick glance at the surrounding scene. Everyone had their own destination.

Zhu Peilin said while staring at the pedestrians outside the car window.

"Look...it's raining so hard!"

"Bringing it, the plan adopts the third plan. Although it draws on the Fiat 500 as a whole, in order to reduce costs, a rear-mounted rear-drive air-cooled engine similar to the Volkswagen Beetle is used. Compared with the water-cooled engine, it is not only light in weight and simple to maintain. It also avoids the trouble of repairs caused by water tank damage and helps reduce costs. ”

Price is the main issue that Zhu Peilin considers. He chose the Fiat 500 as a reference prototype because it was cheap enough. When it was first developed before the war, its price was around 5000 lire. Although the price finally jumped to 8900 lire. But it's also very cheap. Even the Fiat 500 currently produced by Fiat is priced at less than $600.

When Zhu Peilin mentioned the "national car", he thought of the official plan. From the day he saw the plan, as the manager of Rongguang Machinery Company, Zhu Peilin devoted himself to the car.

"Well, the rainy season is from November to April of the following year. For almost half a year, it rains almost every day..."

Alchid shook his head and said.

Shaking his head, Archide said a little embarrassed.

"It's rainy season, can it stop raining heavily?"

"After a rough estimate, with the introduction of modern production lines, we are confident that the price will be controlled within 400 yuan. If it is any lower..."

Nodding, Zhu Peilin said.

"That's why, Manager Zhu, you want to build a car."

Zhu Peilin, who seemed to be talking about the rainy season, suddenly said.

"no,"

“我们正在重新设计一款2冲程直列2缸风冷发动机，功率10KW，我们预计成本比500使用的569cc的四缸水冷发动机降低50%左右。这样一来整车的成本也就降低了。”

"And that's the market demand, people will always need transportation that is protected from the wind and rain."

The 500 that Alchid mentioned was the Fiat 500 designed by Fiat before the war. Although Rongguang Company was formerly a Fiat factory, it only shipped back mechanical equipment. All of Fiat's technical information was brought to the central and central regions. Southern factory.

"Are you sure that the price can be controlled within 300 yuan?"

"Is it a Volkswagen engine?"

However, even so, the price is still too high, and Zhu Peilin's psychological price is to discount it in half.

Alchid said.

"How's it going? Did you bring the instructions?"

"Not only must we build cars, but we must also build cars that are low enough that everyone can afford them... a national car."

"I'm afraid that's not realistic, after all, the overall cost is there."

Nodding, Zhu Peilin looked out the window and said.

"With this price, whether we can convince banks is a big question."

Ten minutes later, the car stopped in front of the main entrance of Borneo Bank. Looking at the people going in and out of the bank gate from time to time, Zhu Peilin hesitated for a moment before asking.

"Did you bring the information?"

"Brought it."

Alcid patted the briefcase.

"Let's go!"

A few minutes later, as soon as Zhu Peilin got out of the elevator, he saw Zhang Bi face to face. "Haha, Peilin, I was shocked when I received your call. The last time we met was at the club last year!"

"I can't help it, who makes you, Manager Zhang, so busy!"

"Look at what you said, how can I be as busy as you when I am busy? Your Rongguang factory has more than 7000 people. Among our comrades in the second phase, you are the first to become a company director."

They were all comrades in the Allied Special Dispatch Team, so naturally they were much closer than many others. After some pleasantries, Zhu Peilin went directly to the topic.

"I want to borrow money from the bank. I hope to be able to get a loan of 3000 million, of which 2000 million is US dollars!"

Although the amount was large, Zhang Bi had already understood some of it before and asked directly:

"USD loan? What is the purpose of this loan?"

Zhu Peilin replied:
"This money will be used to introduce automated automobile production lines from Detroit in the United States, and the remaining 1000 million will be used for factory reconstruction."

"Automated automobile production line?"

Zhang Bi couldn't help but look at his old comrades again. Although they were comrades in the dispatch team, Zhu Peilin went to an Italian company for an internship after the training, while he went to the United States to study finance. Although they were comrades, they were not How familiar.

"So, Rongguang plans to build a car? National Motors?"

"Correct!"

Zhu Peilin nodded and said.

"Our company has developed a new type of car. Although the specifications are small, the price is very cheap..."

As he spoke, he reached out to take the project instructions from Alchid and handed them to Zhang Bi. As Zhang Bi flipped through the instructions, he continued.

"According to official statistics, the average annual income of employees last year was 280 yuan, an increase of 18%. If this level can be maintained this year, it will reach 330 yuan. According to the plan, the company will complete the reconstruction and expansion in March next year. When the car is officially put into production in May, the per capita income should be around 3 yuan, and the price of our cars will be controlled within 5 yuan, which is basically equal to the annual income of ordinary employees.”

Then, Zhu Peilin added.

"If broken down into types of work, the annual income of skilled workers has now reached the level of 400 yuan. In other words, when cars are put on the market next year, one car will only be about 75% of the per capita income of skilled workers. In terms of affordability, , this kind of car is actually an ordinary consumer product that most families can afford.”

Zhang Bi asked as he looked through the car project manual.

"Although I say that, do ordinary people have the need to buy a car? And this car of yours..."

Pointing to the structural diagram in the instruction manual, Zhang Bi said.

"It has a two-door, four-seater layout. You should know that our family is a big family. After all, it is "increasing production to serve the country." Such a car may be inconvenient for family travel."

Faced with Zhang Bi's doubts, Zhu Peilin shook his head and said.

"A family has five children. This is the minimum standard. Even the Beetle designed by Dr. Porsche cannot seat seven people. There are not enough cars... Then buy two!"

Zhang Bi opened his eyes wide, looked at him with incredible eyes, and asked.

"Two cars, how is that possible?"

"How is it impossible?"

Zhu Peilin explained.

"In five years, the per capita income of employees will exceed 5 yuan, and the income of both husband and wife in most families will exceed 600 yuan. As the family population increases, it is normal to buy two cars."

Looking at Zhang Bi, Zhu Peilin said.

"Although there will be competition from cars designed by Dr. Porsche, a 400-yuan low-priced car is undoubtedly perfect as a second car for the family. Moreover, it can also be exported! Americans also need a second car. Not the car? Otherwise, the Beetle wouldn’t be a big seller in the United States.”

What does "Beetle" rely on to sell well in the United States?
It is cheap. Many families in the United States now buy a second car for their family. At that time, American cars generally cost US$2800. Even a second-hand car cost US$1600. The Beetle sold for only US$1500 in the US, which was simply cheaper than a second-hand car. Cars are still cheap. So many Americans bought a Beetle as their first car after college, or as their family's second car.

"The second car. Peilin, you really dare to think that many of our comrades haven't bought a car yet, and you actually think about two cars for a family. But, think about it, with a high income, you will naturally want to buy a car." When it comes to consumption, you should always dare to think about some things..."

Looking through the information in front of him, he might not believe that every family in Nanyang has a second car, but the mention of the US market in the financing description convinced Zhang Bi. He thought about it and said with a smile:

"Although Rongguang is also a corporate enterprise, the amount of this loan is too large and requires the approval of the board of directors. I will need to arrange for someone to go to Rongguang for inspection in the near future. If there are no major problems, the bank should provide the loan."

When walking out of the Borneo Bank Building, looking at the passers-by holding umbrellas in the heavy rain, Zhu Peilin couldn't help clenching his fists and thinking to himself.

"Okay! Soon, everyone in Nanyang will have their own car..."

(End of this chapter)