Go back in time and be a chaebol

Chapter 613

What is science?
It is not only the driving force for human progress, nor is it just productivity, it is money. Science and technology can bring a steady stream of money.

As a salesman, Huck can be said to have a profound understanding of this. As a salesman for Global Trading Company, he has been exploring markets across the United States in the past few years, traveling around the United States by train with product brochures. .

In this process, what is the easiest thing to sell?
It is "products with technological content" - such as the world's smallest radio.

"Transistor radio, model TR-2, this is a new generation of radio, it is thinner and lighter! This is a truly personal portable radio that can be carried around, you know?"

In front of the department store manager, Huck introduced the new generation of radios to him in fluent English.

“A small dry cell battery provides dozens of hours of excellent battery life.”

“This is a product we’ve had for a long time, and it’s made in the United States!”

Manager Colum wiped the sweat from his forehead and said.

"This is not a new product."

What appeared before them was a typical southern city. Compared to the north, this place is backward and even somewhat dilapidated. The sidewalks were overgrown with weeds. The courthouse stood crookedly in the square.

Colum asked confused.

Hank, who had just started the car, did not answer Jem's question, but pointed at the passers-by outside the car window and said.

"what gift?"

"Hank, why should we give him an air conditioner? This may even cost us money!"

Is it just a notepad or cutlery or something like that?
"An air conditioner can keep you cool in the summer."

Huck took out another earphone and plugged it into the radio and said.

"what gift?"

"What are you looking at here?"

"It only costs $35. Of course, the earphones need to be paid separately. Each earphone only costs two dollars."

"Mr. Collum, in order to promote long-term cooperation between us, I think we can give you a gift."

"how much is this?"

Until he left the department store, Jem looked at Hank with a puzzled look. It wasn't until the two of them got into the car that he asked.

Sure enough, Huck's introduction successfully attracted the attention of Manager Colum. After putting on his headphones and listening to the music for a while, he asked.

"air conditioner!"

After the TR-1 transistor radio swept the American market, American companies soon launched similar products. It can only be said that the market response was rapid. They will also produce corresponding products in the fastest time. Of course, transistors are produced by American companies relying on patent licenses obtained from Nanyang.

"In addition to the speakers in the radio, it is also equipped with headphones, so that you can enjoy wonderful music anytime, anywhere. It is exclusive to you. Even on a noisy bus, you can enjoy music that belongs only to you. My own concert.”

"The weather here is much hotter than in New York. Look at the men here. They wear stiff collars and are wilted before noon. The women have to take a bath before noon, and again after taking a nap at three o'clock. One, but by the time the sun goes down, it looks like a pastry with frosting mixed with sweat and talcum powder.”

"This is different!"

After successfully selling 2000 radios, Huck introduced televisions. Compared with radios, televisions were more expensive, so naturally the salesperson’s commission was higher. In this way, after signing 100 radios, After signing the TV contract, looking at Colum who had a little sweat on his forehead from time to time, Huck turned his attention to the fan that was whirring aside and said.

Let alone them, even now their car is as hot as a steamer.

"Air conditioners...even the department stores in Corum are not equipped with air conditioners. Hotels and homes here are rarely equipped with air conditioners. Now we are giving one away just to cultivate their consumption habits. This is what we The responsibility as a salesman is not just to sell products to them, but to open up new markets.”

"But, can they afford air conditioning?" Jem asked with some confusion.

"At least the rich people in this city can afford it. They can't afford large central air conditioners, but small window air conditioners are still very cheap..."

When it comes to the cheapness of air conditioners, Huck can imagine how painful it is for those American air conditioner manufacturers. The price of air conditioners made in Nanyang is only equivalent to 90% of American products, and this price still includes labor costs and tariffs. Huck couldn't even imagine how they made the air conditioner so low.

In fact, all of this is due to technological progress. It is technological progress that allows Nanyang's industrial sector to produce lower-cost goods. Although the cost is lower, it is definitely not cheap.

In fact, until now, Nanyang goods have not been labeled as "high quality and low price", and some Nanyang goods are not necessarily cheap. However, even so, it does not hinder the market of Nanyang goods. After all, Nanyang goods are the largest Its characteristic is that it is trendy and has high technological content.

"Of course, the most important thing is not that the price is cheap, but that their window air conditioners make less noise and consume less electricity. In the south..."

Huck, who was holding the steering wheel of the car, tapped the outside of the car with his hand and said.

"The summer in many areas in the South is very hot. They can accept a TV set worth two hundred dollars, and they can also accept an air conditioner worth more than two hundred dollars. And compared to TV sets, there are more markets for air conditioners. After all, a family There is only one living room, which only needs a TV, but they have several bedrooms, all of which need air conditioning for the hot summer days!”

After listening to his boss's explanation, Jim thought for a while and said.

"So, you have to cultivate their consumption habits first and get them used to using air conditioners, right?"

"Yes, only those who have enjoyed air conditioning know the benefits of air conditioning. Jim, when you left the company in the hot summer, what did you think when you returned home?"

asked Huck pleasantly.

"Hot! Very hot!"

Jem replied.

"I'm not a person who likes to work overtime, but in the summer, if possible, I hope to stay in the company for a few more days. After all, the air conditioner in the company is very comfortable, but at home... it's too hot. "

The reason why many people stay in the company is because it has air conditioning.

After thinking about it, Jem said,
"I seem to understand that as long as they enjoy the air conditioner, they will definitely want to install one in their own homes. At first, maybe one, then two, three, and eventually... everyone's home, There will be several air conditioners installed.”

"Hey, you're right. It's the same as what I thought. Of course, we need to explore this market."

Huck pointed his thumb towards the outside of the car and said proudly,

"Many people here already have TVs. In the next few years, TVs will enter all their homes. TVs may be very popular in the market, but air conditioners are the real blue ocean!"

Huck has his own opinions on the market. Unlike many people who focus on TV sets, Huck thinks that the most popular product in the future will definitely be air conditioners.

People can leave the TV, but no one can leave the air conditioner in the hot summer, as long as they enjoy the coolness brought by the air conditioner in the hot summer.

"So, is that why you applied to the company to come to the south?"

At this moment Jem seemed to understand why Huck came here. It was because the summer in the south was long and hot.

"Haha, it's not just that. The south is far more backward than the north. It needs more industrial products here, and air conditioning is just one of them."

Huck laughed.

"You see, the entire South needs all kinds of industrial products we bring...TVs, washing machines, air conditioners, and other finished clothing. As long as they are products that Global Trading Company can provide, they are all needed here. You know, This is the south. The difference with northerners is that they don’t care about anything made in the United States... In their eyes, they are all made in the north, and they don’t have any good impressions of the north. "

After revealing what the Southerners were thinking, Huck shrugged and continued.

"So, they don't care whether those products are produced in the United States. Compared to the north, this is the real blue ocean."

(End of this chapter)