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Chapter 769 Defense Equipment Exhibition (Third update, please subscribe)
"...Although our F1 fighter jet has been displayed to outsiders as early as "Operation Thunder", in fact, not many countries know about it."

Shao Yunqin, the manager of Nanyang Aviation Industry Corporation, said somewhat helplessly when he mentioned the F1 fighter jet.

"Although the performance of F1 fighter jets is excellent, the problem is that others don't know it. We in Nanyang are not a traditional aviation power. Just like our White Swan, although some airlines are interested, they are still hesitant. As for fighter jets. "

Shao Yunqin said directly.

"The air forces of various countries are more cautious when making choices. After all, fighter jets are used to save lives."

Shao Yunqin's words made Li Yian sigh with emotion.

"The aroma of wine is also afraid of the depth of the alley!"

This emotion is more of helplessness. Can it be helpless? Now Nanyang has plunged into the aircraft market. As a novice, who would trust Nanyang's aircraft before it has established a market reputation?

Not to mention Nanyang, even Tangshan in later generations also relied on "high quality and low price" to open up the international aircraft market. Sometimes it was even free of charge.

Overseas buyers!

"The aroma of wine is also afraid of the deep alley... Then let's make the alley shorter and find a way to let everyone know about it!"

(F1 fighter)
Li Yian said while pointing to the F1 fighter jet in the photo.

What's the best way?
Of course it is an air war. If Nanyang's armed equipment can perform well in the war, it will definitely help Nanyang export weapons and equipment abroad. Israel in another world, although it is not a big country, in the international arms market, It has always performed well. Even Tangshan purchased Israeli weapons and equipment in the 1980s and 1990s and introduced its technology. The reason is that Israeli weapons and equipment have extremely dazzling performance on the battlefield.

In the past few years, Nanyang's cumulative investment in the aviation industry has exceeded 1 million yuan, and this does not include some large equipment introduced last year.

Shao Yunqin said in surprise.

"Defense equipment exhibition?"

And Li Yian also hates the behavior of competing for the market with low prices. If a company has no profit, what is the first thing that comes to mind? Of course it is squeezing labor costs.

For Nanyang's aviation industry, it is not as easy as imagined to have overseas users.

"In this way, I think we can hold an international defense equipment exhibition."

"But what we need now is to open overseas markets..."

Holding the photo of the F1 fighter jet in his hand, Li Yian just looked at it, and suddenly, he said.

"Sir, do you mean to bring our plane to the exhibition like a product exhibition?"

Before Shao Yunqin could finish speaking, Li Yian said.

"Sir, if the price is low..."

How much has Nanyang subsidized the aviation industry in the past few years? Not counting other projects for the time being, the total investment in the F1 project is as much as 1200 million yuan, the 707 project is 1000 million yuan, and the 717 project is 600 million yuan.

"We can't sell it at a low price. We can't sell our industrial pearl at a bargain price. Besides, it cost so much to develop the F1 fighter jet. If we don't sell it more expensively and get back some money, the company will definitely lose money. The aviation industry can't always rely on subsidies." To maintain, we must move towards profitability.”

Just when he was about to continue speaking, Shao Yunqin looked at His Excellency and frowned, seeming to be thinking about something.

The reason why Shao Yunqin is surprised is that the current sales of weapons and equipment in various countries around the world are either salesmen traveling to various countries with product manuals, or the military of various countries sending people to powerful weapons and equipment countries such as the United States and Britain to investigate and then purchase. As for exhibitions Yes...that's the private way of selling goods.

"Yes, that's right. The aroma of wine is not afraid of the depth of the alley. It's just for fun. The key is to be famous. If there is no war to make us famous, then we will use the exhibition to make our name famous."

Isn't it just a change in the marketing model? In another world, anyone who has read military magazines or visited military websites must have seen news about various air shows or military equipment exhibitions. In fact, it has nothing to do with the Canton Fair. , Expositions are basically the same as selling goods. It's just that the goods they sell are military equipment.

In this world, there is no country that sells military equipment like cabbage for everyone to choose from, but in another world, this is simply not too common.

Li Yian said, recalling the model of a defense equipment exhibition in another world.

"We can take the opportunity of the exhibition to show weapons and equipment to outsiders. Not only the weapons and equipment, but also the C717 and C707 can be pulled out for foreign countries to visit, and we can also test fly in front of them. This test flight is very Importantly, we can pull out the F1 fighter jet and perform aerobatics in the air. As long as it fully demonstrates its performance, it will definitely attract some buyers,"

"But, Your Excellency, the 707 has not yet flown."

"It doesn't matter, you can show the model, not only the model of the passenger plane, but also the model of the aerial tanker, and even the model of the early warning aircraft. It doesn't matter if you don't have it, you can come up with a concept, a concept..."

Thinking of some models that are often displayed at air shows in various countries in another world, how many of those models eventually turned into real products?

It would be good to have one out of ten.

But the key is the concept. A suitable concept may be able to attract investors. Tangshan is quite good at this, especially Chengdu Aircraft, which is an expert in it. It can be called a master of PPT aircraft manufacturing. Starting from the J-7, it has With investment from foreign users, improvements were made, and the FC-1 fighter jet was modified using models.

Of course, we should learn from this kind of experience.

Moreover, there is currently no similar exhibition in the world. In this case, Nanyang can take advantage of the opportunity and make the defense exhibition the most important defense equipment exhibition in the world, and even become the world's arms trade center of.

"Not only air equipment, but also army equipment can participate in the exhibition. Well, we can also invite weapons and equipment manufacturers from other countries to come."

"Inviting manufacturers from other countries? Isn't this competing with us?"

Shao Yunqin almost subconsciously thought about the competition after other manufacturers came over.

"Competition is inevitable. Even if we don't invite them, those who should compete will still compete. By inviting them over, we can intuitively understand their defense equipment research progress and understand their design concepts, which will help improve our Moreover, the more countries and manufacturers participating in the exhibition, the more potential buyers will be attracted, and the comparison will be more convincing!”

Later, Li Yian recalled the model of another world defense equipment exhibition, explaining the details of the event while recalling it. Although he didn't understand it at all, selling goods was essentially the same. As a successful businessman, in Li Yian still has his own unique way of selling goods.

"In addition to test flights, some screening rooms can also be set up so that they can intuitively understand the actual use of weapons and equipment. In addition, some exquisite promotional posters must be printed..."

After explaining the details of the exhibition one by one, Li Yian emphasized again.

"The most important thing is to invite the military attaches stationed in Southeast Asia from various countries to participate. Well, you can send invitation letters in advance. If possible, you can even invite the Russians to come over. After all, the "MiG Corridor" is now very famous, and all countries must Want to know more about MiG-15 fighter jets!”

"Invite the Russians over?"

Shao Yunqin said anxiously.

"How could they show off the MiG-15? That's their baby!"

"It doesn't matter. Whether the guests will come or not, we'll decide first after inviting them."

Li Yian added.

"By the way, there is also North American Airlines. Their F86 fighter jet was also the star of the Peninsular War. If we can invite them over, I believe they can also attract many potential customers. Don't be afraid of the competition after inviting them over. The key is to They invited them over to enrich our exhibition, so that more potential customers can come to us and we can have the opportunity to display our weapons and equipment in front of them. After all, if you want to sell something, the first step is to let them Others know that we have this kind of product, and its performance is very good.”

In fact, from an advertising perspective, Li Yian hopes to invite Soviet Russia over.
"The Soviet Union should focus on inviting them. If they are invited to bring the MiG-15, and the MiG-15 and F86 can compete on the same stage in Chang'an, it will definitely cause a sensation and attract many guests."

(End of this chapter)