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Chapter 823 The Law of True Fragrance (Second update, please subscribe)

What kind of products are the best-selling ones?

No matter what product it is, as long as the price is low enough, it will be popular in the market.

This has been true since ancient times.

It doesn’t necessarily have to be good quality and cheap. In fact, people who buy cheap goods are mentally prepared and have a certain psychological preparation period!
There is no good thing at a cheap price, and there is no cheap thing at a good price.

At least in Tom Huside's opinion, this is a basic principle. Of course, this definitely does not include products from Nanyang - Nanyang's products can definitely be described as high quality and low price.

Of course, Nanyang products are not cheap. In fact, they are only 10% cheaper than similar products in the United States, but the quality is definitely not worse than American products. The quality of some products is even better, and Nanyang has many very unique products.

A few years ago, Tom, who had successfully purchased "Longway" electric shavers from Southeast Asia, jumped into the market of Sears Company. Since then, he fell in love with Southeast Asian products.

After all, there are a lot of cheap goods in the world, but there are not many products like Nanyang goods that are relatively low in price but of very good quality.

This year, she came to Dongning again to attend the East China Fair.

One of the major features of the East China Fair is that a food festival is held outside the fair. Hundreds of vendors come to the food festival to set up stalls. Here you can eat all kinds of Tangshan snacks from all over the world, and of course you can also eat some Japanese snacks. Although there are not many European immigrants in Dongning, there are indeed many Japanese brides.

Every year when he comes to Dongning to attend the East China Fair, Tom will have a feast at the Square Food Festival before going to the exhibition hall.

Inside the exhibition hall, a row of models dressed in Hanfu, with advertising ribbons indicating the manufacturers and products hanging on their bodies, walked through the aisle in an orderly manner.

These were specially hired models, a considerable number of whom were of European descent. All of them were over 1.7 meters tall, and some even had long legs of 1.8 meters. However, Tom had no interest in these models; he only cared about the products.

Here he once again met an old acquaintance whom he had met at the Chicago Electrical Appliance Show.

"Mr. Ma, we meet again."

As soon as he entered the "Langwei" booth, Tom greeted Ma Zhihao with a smile.

"Tom, what new snacks have you tried this year?"

"There are so many types that I can't even remember them all. Every time I come to Dongning, I don't want to leave. By the time I leave, I've gained at least a few pounds. Mr. Ma, what new products does your company have?"

Today, "Longway" is already a famous brand in Europe and the United States. Its products include not only electric shavers, but also a variety of small electric products. However, electric shavers are still its main product, and new models are launched every year.

"This is a new model we launched this year. Unlike ordinary electric shavers, it is washable..."

After watching the product demonstration, Tom immediately placed an order for 50 pieces with Ma Zhihao. After a few more polite words, Tom continued to shop around. After a round, as a representative of Sears, he and his colleagues spent money lavishly as in previous years - a total of 5000 million US dollars in orders.

For ordinary companies, this is absolutely unimaginable, but for Sears, which has more than 300 department stores in the United States and annual mail-order sales of more than $5000 million, a $ million order is not a big order. After all, it involves hundreds of products. In the end, if nothing unexpected happens, Sears will place an order of at least $ million.

To put it bluntly, the reason why Sears was willing to spend a lot of money at the China International Fair was because Southeast Asian goods were "good quality and low price". For any department store, they could not ignore the 10% price difference of the same type. This not only meant a larger profit margin, but also meant that their products were sold at a lower price than their peers.

For consumers, the most attractive is always the cheapest.

This is also the reason why Sears gives more than 50% of its orders to Nanyang Enterprises every year. Who wouldn’t like good quality and low price?

In the following time, Tom separated from the other purchasing managers and went shopping alone. Department stores naturally sell clothing, and clothing has always been Nanyang's advantageous industry. Not only is the quality high, but there are also many brands. Even if the brand is not well-known, the quality is outstanding.

Although he didn't know much about clothes, after entering the clothing exhibition area, Tom still went in and out of some booths from time to time to understand their prices, but he was just limited to understanding. While Tom was walking around, he saw that there was a booth crowded with people. All of them seemed very excited. They were shouting there in English, French, or German, and it seemed that everyone was there to buy something.

"What product is it?"

For a moment, Tom's memory seemed to go back to the Chicago Electrical Appliance Show, when they rushed to buy "Longway" electric shavers. It was very similar to the scene in front of him, except that there were more people crowded here now.

"I want a million pieces, sir, a million pieces..."

"I want 200 million pieces,"

As people were scrambling excitedly, Tom was dumbfounded and confused.

"What kind of product would make these people rush to buy it like this? It's just clothes... Is this necessary?"

This is the clothing exhibition area. Is there any need to rush to buy the clothes?

When Tom was puzzled, a man suddenly squeezed out from the crowd. It was Collins, the company's clothing purchasing manager. When he saw Tom, he shouted excitedly, "Oh my God, they are crazy, they are crazy..."

"What? Collins, who's crazy? What did you say?"

Collins shouted excitedly.

"Tom, can you believe it? 62 cents. Only 62 cents!"

"What 62 cents? What are you talking about?"

Tom asked, confused.

"I mean they ..."

“And if the purchase volume is large, the price can be negotiated,” Collins added.

"It's already 62 cents, it can get even cheaper!"

For the first time, Tom experienced the charm of extreme cheapness!

62 cents a shirt!

Tom instantly felt how delicious it was!

Tom seemed to hear his heart crying out:

"It's so cheap, you'll make a profit if you buy it, place your order quickly!"

But despite this, he still asked.

“These clothes are so cheap, but are they from Nanyang?”

The reason why they have such doubts is that the cheapness of Nanyang products has always been relatively low. Compared with products from some countries, its price is not low, but Nanyang products focus on quality. In comparison, the cost performance is still very high.

When did Southeast Asian goods become so cheap?
In response to the manager's inquiry, Collins spoke directly.

"When have Southeast Asian goods ever been so cheap? They are all products from Malaya and Mindanao. They are all overseas exhibitors."

When mentioning those manufacturers, Collins even spoke with some emotion.

"Although it's not a Nanyang product, the price is cheap enough. The most important thing for the manager is cheapness. God, I don't know how they can make the product so cheap.

Collins sighed as he held up a sample and spoke to the manager.

"Tom, you see, although the workmanship and fabric of this shirt are a little inferior, when we sell it in the department store, it only costs one dollar. You can buy a shirt for only one dollar. Those women and men will buy it by the dozen... because it is so cheap."

Taking the shirt from Collins, Tom was speechless for a moment. He didn't even know how to describe his feelings.

It's really too cheap, so cheap that it's outrageous.

As a salesman, he knew very well that such a shirt would definitely create an unprecedented storm throughout the United States.

A cheap blast, but one that might even be more powerful than the hydrogen bomb in the Bikini Blast.

“But this is not a Nanyang product.”

Tom was a little conflicted. As a supporter of Nanyang products, he was more inclined to Nanyang products. After all, the quality of Nanyang-made products has always been reassuring.

"But the price, the price!"

Collins emphasized.

"We don't need to consider so many issues. We only need to consider the price. This price is enough to shock the whole United States and make everyone crazy to reach for their wallets to buy them, just like them."

Collins cast his eyes on the merchants waving checks and shouting loudly. Without a doubt, the brightest stars of this trade fair are these bargains...

(End of this chapter)