Daming: I am the most powerful emperor grandson, please abdicate the throne

Chapter 326 Promotional Methods
  Zhu Xuan discovered that some of Uncle Twenty's ideas still had limitations.

For example, now, I can only think of selling a lot and making a lot of money, ignoring the subsequent development.

"Things are rare and expensive."

Zhu Xuan said: "When I was in Panyu, I discovered that if the quantity of our Ming Dynasty porcelain and silk was small, the price overseas would be higher. The quantity we sold in the early stage should not be too much. Not only the quantity must be controlled, but also Only by selling by reservation, rush purchase, etc. can you sell it at a higher price and set the price at a high level."

Zhu Song thought about it for a while, and it was not difficult to discover the mystery of this method.

When things are rare, they can not only raise the price reasonably, but also fix the status of luxury goods.

"Little Yunxuan is wasting his great brains if he doesn't go into business."

Zhu Song said enviously.

Zhu Xuan said: "Doing business is boring, what I want is to be in power."

Listening to these words, Zhu Song felt that his nephew was determined to win the position of the emperor's grandson.

Pity the two eldest nephews, they definitely can't compete with the smart little nephew.

But these are not important to him, it is enough to hang out with his little nephew from now on.

"In addition, we also need to identify consumer groups."

Zhu Xuan said: "My positioning of these things is the highest-end jewelry and cosmetics in the entire Ming Dynasty. They are not positioned for ordinary people. We do not cheat the poor, only the rich. The first group is Jingzhongxun Gui, or an official’s wife.”

Zhu Song nodded and said, "I understand this."

Zhu Xuan also said it just now, and it was first spread among Xungui's circles.

As long as the ladies in the court are using these things, their status will rise, suppressing all other cosmetics and powders.

Zhu Xuan continued: "The first group is this one, and then we will sink the target group. The King of Chu likes to have a thin waist, and many people in the palace starve to death. Duke Huan of Qi likes purple clothes. Everything in the city of Qi is purple. The description says If you do well, you will definitely do better."

Zhu Song had read all these allusions and could understand them, so he asked: "Xiao Yunxuan is saying that if the ladies in the court are all using such high-end things, then other wealthy women, such as merchants and landlords, The women at home will definitely follow suit and we will take the opportunity to target the target group?"

"That's right!"

Zhu Xuan nodded and said: "If you don't make money from rich people, you won't make it in vain. It is our goal not to let any rich person go. In addition, among those women, there is also a desire to compare. For example, Aunt Twenty has The cosmetics have become beautiful, and if Aunt Twenty-one sees them, she will definitely be envious and jealous, and she will be even more eager to get them, and compare herself to Aunt Twenty-one."

Once there is a comparison, they will buy like crazy.

That's how sales came.

Zhu Xuan's positioning is high-end and luxurious.

The meaning of luxury goods is not only cosmetics and accessories, but also a symbol of status.

If you can buy it, you will have face and status.

Comparison is just like this, it is driven.

Zhu Song thought about it again and admired Zhu Xuan so much.

At such a young age, my nephew can come up with so many great principles for doing business.

He didn't know how to describe his shocked mood.

"well said!"

Zhu Song said excitedly: "I know what to do. Xiao Yunxuan still has some stock of these luxury goods, right? Give me some, and I'll take them back to your aunt twenty. Then let the factory start working and try our best to sell them after the Spring Festival."

Zhu Xuan said: "The inventory I brought back is enough! We don't have to wait until after the Spring Festival. As long as our publicity is in place, we can sell the first batch before the Chinese New Year!"

He discussed the next sales plan with Zhu Song.

Then, he asked Hou Xian to bring everything in.

Zhu Song quickly asked Yin Chengwen to free up a shop as a counter, and then ran back to find his wife to put on makeup.

"Let's go too!"

Seeing Zhu Song leaving, Zhu Xuan also walked out of Daming Bookstore.

After thinking for a while, he went to Xu's house to find Xu Miaojin and Mu Yuanjun.

"younger brother!"

They cheered happily when they saw him coming.

Zhu Xuan smiled and said: "Sister Miaojin and sister Yuanjun, do you still remember our cosmetics?"

"of course I remember!"

Mu Yuanjun nodded. They tried cosmetics on the ship back.

These two little girls were originally beauties, but after using cosmetics and putting on a light make-up, they became even more beautiful.

Xu Miaojin asked: "Brother, are you going to give us the cosmetics?"

Zhu Xuan nodded and said: "I just came to give it to you, but you have to do me a favor."

"What's the deal? Just ask, brother."

Xu Miaojin said.

Zhu Xuan said: "After you use the cosmetics, invite some other children of nobles and officials to come out and play together. If they ask about the cosmetics, tell them that they bought it from Uncle Twenty. Why? Sample?"

Mu Yuanjun asked: "Brother, do you want us to help promote it? Of course, no problem!"

Zhu Xuan smiled and said: "You are so kind. I will leave the publicity to you."

"But we also have conditions."

Xu Miaojin smiled and said.

"What conditions?"

"Brother wants to help us put on makeup."

Xu Miaojin said.

Mu Yuanjun echoed: "Okay! Okay!"

Zhu Xuan had to help them put on makeup.

Hou Xian's makeup skills were also taught by him, but teaching is one thing, knowing how to put on makeup is another. In the end, you have to let Hou Xian guide you to apply the makeup.

"Sister Miaojin is so beautiful."

Mu Yuanjun said.

Xu Miaojin smiled and said, "Sister Yuan Jun is also pretty."

They took the factory-made mirror and looked at it for a while, then looked at each other's mirror, and they were both very satisfied.

"And these rings."

Zhu Xuan took out two diamond rings and put them on their index fingers.

There are also necklaces, etc., all put on.

Finally, I helped them make a pretty hairstyle and fixed it with a hosta.

"Wow!"

Mu Yuanjun saw the final result and said happily: "I didn't expect that my brother knows how to help us dress up!"

Zhu Xuan felt that this kind of dressing was not enough.

I even want to make a cheongsam.

However, people of this era will definitely not be able to accept cheongsam.

To avoid being sprayed, Zhu Xuan gave up the idea.

Xu Miaojin said in surprise: "It's really good-looking, my brother is awesome!"

She also kissed Zhu Xuan.

When Mu Yuanjun saw it, he also leaned over and kissed her gently.

Zhu Xuan said: "When will you contact your good sisters in the capital to go play?"

Xu Miaojin thought for a while and said: "There is still time today, so let's do it today. I will contact them right away."

They went out together to complete Zhu Xuan's mission and show off their current beauty.

Seeing this, Zhu Xuan just smiled.

Let Hou Xian take a batch of goods and return to the palace.

The publicity group is not only them, but also the palace. There are so many concubines of the emperor, they are all good people who can help with publicity. They should not have much resistance to cosmetics.

(End of this chapter)