Daming: I am the most powerful emperor grandson, please abdicate the throne

Chapter 63 Piracy
  A few more days passed.

Zhu Xuan and Zhu Song asked for leave together and went to the bookstore.

The fifth volume of "Dragon Babu" was put on the shelves yesterday. They printed 20,000 copies of the first batch of the fifth volume, but they were quickly sold out. They asked Zhang Wu to print more yesterday, and today there are only 3,000 copies. Many copies were just released and quickly disappeared.

In addition, the first volume of "Four Famous Catchers" was tried to be released, and a thousand copies were put on the shelves.

Although the popularity is not as high as the former, the bookstore has the reputation accumulated by the former, and a thousand copies are sold out in the blink of an eye, so the response is quite good.

These two martial arts novels were popular both inside and outside Yingtian.

When Zhu Xuan came to the bookstore, he saw that the bookshelves were empty. However, there were a few people outside the bookstore asking for more copies. They were too lazy to pay attention and went directly to the back of the bookstore.

Seeing the money he had just recovered, Zhu Song was so excited that he picked up two pieces of silver, bit them, and kissed them twice.

It’s really cool to have money!

"Your Highnesses!"

Yin Chengwen, the store owner of the bookstore, came back with a copy of the fifth volume of "The Eight Parts of the Dragon" with poor printing quality, and said: "We just released the fifth volume yesterday, and there are already pirated copies today. Other bookstores are too fast. .”

Zhu Song took it and opened it for a while.

This book does not have the unique logo of their bookstore, and the printing quality is relatively poor. There are even typos. It is obviously to rush the work, only seeking time and quantity, not caring about quality, and wanting to seize market profits as soon as possible.

Piracy will be put on the shelves immediately after the genuine version, which will have a certain impact on the genuine version.

Especially their genuine editions. Given the current shortage of books, pirated editions will definitely take away most readers.

Yin Chengwen added: "I asked people to go outside and inquire. There are a total of thirty-seven bookstores in the city selling the fifth volume. Today, all the customers who were unable to get it from our bookstore went to those bookstores to buy pirated copies. "

This is directly robbing them of their money!
  When Zhu Song heard this, he couldn't bear it at first, and was about to lead people to destroy those bookstores, but Zhu Xuan pulled his sleeves to calm down first, and asked: "How much does one of those pirated books cost?"

"Only half of us!"

Yin Chengwen said.

Zhu Xuan said: "It's half the price than ours, and the supply is abundant. No wonder so many people are after it. Keep this book, and you can go down!"

After Yin Chengwen left, Zhu Song asked: "Xiao Yunxuan, is there anything you can do?"

Zhu Xuan said: "We have said before that if anyone dares to pirate our books, they will be handled by Jin Yiwei without us taking action. However, our anti-theft measures are still not good enough."

In Zhu Song's knowledge, there is no concept of book theft prevention at all.

I never imagined how these books could be protected against theft.

As long as someone buys a copy and takes it home, they can copy it and print it, so there is no way to prevent it.

Zhu Song looked at Zhu Xuan in confusion.

"Uncle Twenty, I plan to acquire Zhang Wu's workshop that prints books for us. I want to change the model of selling books." Zhu Xuan said.

"how to change?"

"First of all, after the fifth volume of "The Eight Parts of the Dragon" and the first volume of "The Four Famous Catchers", we will not print all the contents into books for sale, but use another method."

“How can you sell a story if you don’t print it in a book?”

"Dibao!"

Zhu Xuan said.

The name Dibao first appeared in the Song Dynasty, which is equivalent to a newspaper.

Before the emergence of e-books or online reading, those big guys serialized novels in newspapers, such as Master Jin's "Ming Pao". Zhu Xuan had already planned the newspaper, and now the emergence of piracy has given him the opportunity to publish it in advance Newspaper idea.

Zhu Xuan added: "We use a kind of paper with not very good quality to print a large number of Di newspapers. We print it every afternoon and put it on sale the next morning. We divide a book into several articles and publish it in Di Bao every day. Print a little bit until it’s all printed.”

"After the printing is completed, we will print the contents of the book into a book and sell it a second time. One book can be paid twice."

"Those who want to pirate our newspapers must publish Dibao like us. Even if they can publish it, they will have to do so one day later than us."

"Readers have already read our content the day before. Who wants to read it a day later?" Zhu Xuan continued: "In addition to printing stories in Di Bao, we can also print some folk anecdotes and newly released policies. Government decrees, etc., enrich the daily life of those readers and expand news channels for them."

"It sounds pretty good."

Zhu Song thought about it and thought it was feasible.

Zhu Xuan added: "This is not enough. I believe that someone must have pirated our books outside Yingtian Mansion and asked Jin Yiwei to catch them. At the same time, we must also open branches of the bookstore to other places as soon as possible to stabilize the genuine ones. status."

Zhu Song admired: "Xiao Yunxuan's ideas are endless."

"Uncle Twenty also has a lot of ideas."

Zhu Xuan added: "Next, let's buy Zhang Wu's workshop first, publish the newspaper, and then consider other anti-theft methods."

"it is good!"

Zhu Song also agreed.

They did what they said and went directly to Zhang Wu.

"Your Highnesses!"

Zhang Wu quickly came out to greet him.

In their workshop, the workers were busy printing and printing out the next batch of books as soon as possible.

Zhu Xuan said: "Boss Zhang, I have a business that I want to discuss with you."

"Your Highness, please speak!"

Zhang Wu said respectfully.

Zhu Xuan and the others chose Zhang Wu's printing workshop, which brought them big orders one after another and made an unknown amount of money.

Zhang Wu believes that the little emperor's grandson's business can definitely make a lot of money.

Even if he couldn't make money, he wouldn't dare to disagree.

Zhu Xuan said: "I heard that you also have a paper-making workshop?"

"Yes!"

"We have acquired all your printing and papermaking workshops, but we will not let you suffer. We will definitely give you the money. I want to use your two workshops to set up a publishing house. When the time comes, the publishing house will also give you money." You get 20% of the profit."

"Excuse me, Your Highness, what is a publishing house?"

This was the first time Zhang Wu heard this term.

Zhu Song didn't understand what a publishing house was.

Zhu Xuan is also planning to expand the business activity of selling books to form a complete industrial chain.

In the future, you will not only be able to publish books for yourself, but also for everyone who is capable of publishing books.

At that time, the publishing house will have a name, logo, and even an ISBN.

If he can get Lao Zhu's approval, Zhu Xuan also wants to propose copyright through the Ming Dynasty official.

Through copyright protection, it is easy to deal with those who pirate.

Zhu Xuan explained: "It is almost the same as your current workshop, but the publishing house will be more complete than the workshop. I will explain it to you in detail later. Are you willing to sell it?"

Zhang Wu thought for a while, nodded and said: "Sell, of course!"

An emperor's grandson, a prince, and a royal guard came to the house and wanted to buy two of his workshops. How dare he refuse?

If he dares, he thinks Jin Yiwei's prison is waiting for him to enter!

But to be able to climb the high branches of the royal family, Zhang Wu thought it was worth selling!
  (End of this chapter)