I only have a few words, can the singer blame me?

Chapter 357 "Myth", activated!

Good times are always short.

After two days of gathering with An Zhiyi, Xu Feng returned to the mountain city and officially started the post-production work of "Myth".

In fact, during the two days he went to the Imperial Capital, the post-production staff of Fanxing Entertainment were already busy.

As we all know, the task is onerous.

After Xu Feng returned to the company, the entire post-production department became busier.

……

January 20th.

Mountain City, inside Fanxing Entertainment Company.

Zhen Huan ran into Xu Feng's office impatiently and said to him: "I just got the news from the review department that the review of "Myth" has passed!!"

When she said the last few words, her voice rose, her face showed joy, and her hands clenched into fists...

It was obvious that this lady was very excited now.

When I first heard that Xu Feng was going to film "Myth", I was worried because Zhen Huan had PTSD.

There was no way, the previous failed science fiction film had a huge psychological shadow on her.

But as the film was filmed and produced, her confidence grew.

The film market and movie audiences are actually very simple. There is only one "rule" that really comes into effect: film quality.

The script of "Myth" is online, the actors' acting skills are online, the special effects are online, and the service is online...

It adds up to a very high quality film.

There is no reason to pounce!

At this moment.

Zhen Huan's desire for the movie to be released is probably much stronger than Xu Feng's desire to make money from making movies.

For her, here comes the opportunity for Fanxing Entertainment to avenge its past!

Those voices that once laughed at Star Entertainment for its failure in movies will disappear after this movie is released!

"very good!"

Xu Feng nodded, feeling secretly relieved.

It is worth mentioning that in order to rush to produce "Myth", he turned down multiple New Year's Eve party invitations from local TV stations and only accepted the Spring Festival Gala invitation.

There is no way, the official face still has to be given.

Life is not only about making money, but also about human relationships.

"Propaganda, start!"

Xu Feng looked at Zhen Huan with a smile, his eyes becoming hot.

That searing heat is the anticipation for the box office.

In order to make the box office of "Myth" higher, Xu Feng said that he used the talent of "Result Deduction" as early as half a month ago to formulate a package of publicity plans, including full network promotion, movie theme song promotion, and Spring Festival Gala wool collection etc.

The final result of the deduction was 25 billion box office.

Xu Feng was very satisfied with this result.

He has learned that the film studio can get about 40% of China's box office share.

If the total box office of "Myth" is 25 billion, then "Myth" can get about 10 billion in revenue.

Excluding publicity expenses, how much did the film cost?

Ninety-four million!

Rounding it off equals 100 million!

Earn 10 billion with a cost of million!

This is truly a small thing that makes a big difference!

Xu Feng calculated that if the movie was really a hit at the box office, the money earned from this movie alone would be equivalent to what he had earned from his hard work in a year and a half.

"If you want to get rich, you still have to make movies."

Xu Feng's eyes sparkled and his whole body was full of energy.

He directly ignored the risks that the film studio may encounter, such as box office failure, star failure, failure to review, etc.

Because the cultural and entertainment works in the system have passed market testing.

This is his great advantage.

Besides, there is also the [Result Deduction] talent, which makes it even more stable.

As long as you stay steady and don't make a movie like "Shanghai Fortress", the chances of success are slim.

……

Both Zhen Huan and Xu Feng have a vigorous and resolute style of doing things, and they do whatever they say.

That afternoon.

The promotion of the movie "Myth" was spread all over the Internet.

Although Xu Feng had previously considered just posting a few Weibo posts to promote it, but through [result deduction], he found that it was necessary to spend more on publicity.

There is a cost-effectiveness issue here.

After deduction, the effect of spending 1000 million in publicity expenses is much better than just posting on Weibo, and it will probably generate about 4 million more box office.

Obviously, the latter is more cost-effective.

As the promotion of "Myth" spread, the entire Internet became lively:

"Wuhu, it can relieve the itch again!"

"What a surprise! The husband and wife on the poster are so eye-catching!"

"It will be released on the first day of the Lunar New Year... My husband wants to book the Spring Festival movie!"

“This year’s Spring Festival stalls are exciting, and another tough one is coming!”

"Whether it's a ruthless fight or not, I'm not sure, but when the time comes, I will definitely go there to cheer him up. For no other reason than to squeeze Director Xu dry."

"Squeeze together!"

"Produced by Fengyi, it must be a high-quality product! I am optimistic about this movie!"

"We still have to wait for the Chinese New Year? Can it be released now? I'm already so horny!"

Countless fans expressed their great anticipation for the release of the movie.

This movie has attracted a lot of attention from netizens since Feng Yi sang "Beautiful Myth" in a concert.

The song is very nice, but unfortunately, I have never been able to know the story hidden in the song, which makes people curious and itchy.

Just like a beautiful woman, after people see her outer beauty, they want to know more about her inner beauty.

The same goes for "Myth".

The mystery on its face is about to be revealed.    …

However, the promotion of "Myth" received a different reaction in the eyes of industry insiders in the film and television industry.

"What kind of wild way is Xu Feng doing? The Chinese New Year is coming in less than half a month, and he suddenly wants to kill the Spring Festival stalls??"

"I remember that his movie was only announced to be finished last month, right?"

"That's outrageous! How can a movie be released so carelessly?"

"I take back what I said before about watching his new movie. It's not reliable at first glance!"

"One thing to say, I am impressed by his courage. The competition for the Spring Festival this year is extremely fierce, but he dares to leave the show? He doesn't take into account the box office dominance of Director Zhang and Chen Jin at all!"

"As expected of the man who wrote "Courage", I definitely wouldn't have the courage anyway."

"I suggest Xu Feng change the schedule and make the first movie a little more secure, okay?"

"..."

Director Zhang, whose full name is Zhang Jian, is a director with a box office of 5 billion in China. He is best at shooting family comedies.

The promotion of his New Year film "Lucky Star" started half a year ago and is scheduled to be released on the first day of the Lunar New Year.

Chen Jin, the movie king, has extremely high box office appeal.

The movie "Desperate Rescue" starring him will also be released on New Year's Day.

The industry's box office forecasts for both movies are over 2 billion.

It is foreseeable that the champion of the Spring Festival will be produced among these two movies.

At the same time, the producers of "Lucky Star" and "Desperate Rescue" are also secretly competing with each other.

As the saying goes, when gods fight, mortals suffer.

Some movies that were originally planned to be released during the Spring Festival have delayed their release early.

A very simple truth, "Lucky Highlights" and "Desperate Rescue" can be called "two heroes vying for hegemony". Their film scheduling rates are definitely not low. As a result, major theater chains and theaters allocate their film schedules to other New Year films. Just less.

After all, capital is very realistic. Whichever movie can make more money, they will increase the schedule of that movie.

It is precisely because of this that people in the industry feel that Xu Feng is very unreliable.

It is true that the Fengyi group is extremely popular and their box office appeal should not be low.

But in the film industry, they are still newcomers and have not experienced market testing. No one can tell how strong their box office appeal will be.

In the industry, many celebrities seem to be very popular, even top-notch celebrities, but in fact their box office appeal is pitifully low and they simply cannot support the box office.

The film industry is not that easy to get into.

……

imperial capital.

Zhang Jian frowned when he heard the news that "The Myth" would be released on New Year's Day.

"The person who comes here is not good..."

He did not underestimate that young man. Even though Xu Feng was a newcomer in the film industry, he had created too many miracles.

From the music industry, the novel industry to the television industry, as long as Xu Feng wants to, there is nothing he can't do.

"He is a disruptor in the music industry...whichever industry he enters, he will mess up that industry, and even change the status quo and industry rules of the industry..."

"However, his first movie should not be able to compete with me for the Spring Festival box office championship."

Zhang Jian took a sip of tea, his brows relaxed again, and a calm look appeared on his face.

No matter how evil Xu Feng is, he still has to teach the basic laws, right?

In the history of Chinese film, no new director has ever made a movie with a box office of over 1 billion just after he entered the industry.

Even if Xu Feng's box office really exceeds one billion, he still can't beat himself.

Zhang Jian is very confident about this.

"The big devil? Ha, at least you are not the big devil of the film industry for the time being. Young man, you still have a long way to go." Zhang Jian smiled.

And in another city in China.

Magic City.

Liang Yu, the director of "Desperate Rescue", took a long drag on his cigarette.

"Young man, it's good to be motivated, but motivation doesn't mean rushing in..." He exhaled smoke.

He could clearly see that "Myth" was actually a greater threat to "Desperate Rescue" than "Lucky Star".

Director Zhang has high qualifications and has always been very stable at the box office. Under normal circumstances, capital will not cut the schedule of his movies.

In comparison, Chen Jin is less important. Once "Myth" becomes popular, capital will most likely drop the film schedule of "Desperate Rescue" first.

"We must increase our efforts to build momentum for the movie..."

Liang Yu took another puff of cigarette, his eyes flashing.

……

The next few days.

Xu Feng clearly feels that as the Spring Festival approaches, the "publicity war" launched by various Spring Festival film studios has become increasingly fierce.

However, he did not continue to add money to participate, and just maintained the popularity of "Myth" every day.

Time flies, it’s the twenty-ninth day of the twelfth lunar month, two o’clock in the afternoon.

A commercial vehicle drove from a lakeside villa in Shanbei District and headed to Shanbei Airport.

At this time, everyone else is rushing home to celebrate the New Year, but the brother and sister have to travel to work and participate in this year's Spring Festival Gala performance.

This is life.

Fortunately, this time we went not to the main venue of the Spring Festival Gala in the Imperial Capital, but to the branch venue of the Spring Festival Gala in Xijing.

From Shancheng to Xijing, it takes one and a half hours by plane.

"Another Spring Festival Gala."

Xu Feng looked out the car window and felt emotional.

His eyes fell on a pair of sparrows, flying on the branches as if looking for food.

(End of this chapter)