Back to 80: My literary life.

Chapter 330: Increase the quantity without increasing the price!
It was Liu Cixin who wrote to tell him that the Hugo Award jury had sent an invitation to Liu Ci and hoped that he could attend the World Science Fiction Convention awards ceremony to be held in New York in December this year.

Liu Cixin said that he couldn't go there himself. You have a friend in Chicago, USA, who hopes to attend the ceremony. If you win, entrust him to receive it.

Fang Minghua readily agreed and wrote back a letter to Liu Cixin to express his congratulations. He also wrote to Sun Lizhe in the United States to tell him that "The Wandering Earth" had been nominated for a Hugo Award.

"Li Zhe, don't forget, let me tell you, that "The Wandering Earth" will definitely win the award!" Fang Minghua wrote in the letter.

only.
If Liu, no, Xiao Liu wins the prize, will his novel be noticed by Hollywood directors and made into a movie?

If it is adapted by Hollywood, will it be made into the "Wandering Earth" series in future generations?

Probably not.

At the heart of this novel, ordinary people are like the French social psychologist Gustave Le Bon wrote "The Crowd".

Emotional, unobjectionable and low IQ. It is completely different from what was shown in the movie "The Wandering Earth".

But that's not what I worry about.

More importantly, with the increase in circulation, unit efficiency has also been greatly improved. Everyone's monthly bonus is more than ten yuan more than usual.

At the same time, he also received another letter, written by Yang Xiao from the editorial department of "Science and Literature", mainly because he won the special award of the second Galaxy Award for his novel "Our Journey is the Stars and the Sea", and invited him to attend. The second Galaxy Awards ceremony was held in Chengdu in December.

The host was President Huang. He said: "Comrades, after last year's hard work, especially after the selection of editorial leaders, under the leadership of Comrade Fang Minghua, the quality of the magazine has been significantly improved, and the circulation has also increased month by month. According to According to the latest statistics, the circulation of "Yanhe" magazine in October has reached 10, which has almost doubled compared with the beginning of the year! For this, on behalf of the leadership team of the agency, I would like to commend the comrades in the editorial department, especially the comrades in the editorial department. Comrade Fang Minghua!”

Bang bang bang. The people present burst into warm applause.

"This still depends on the editorial department led by Chief Editor Fang. As long as we can publish good articles, are we afraid that no one will subscribe?"

At this point, President Huang changed the topic: "Of course, the achievements are hard-won. We must also recognize the difficulties we face. Prices continue to rise and costs increase. Nowadays, competition for newspaper and magazine subscriptions is becoming more and more fierce. In order to increase the number of subscriptions, major newspapers and magazines have The magazine is almost like the Eight Immortals crossing the sea to show their magical powers. What can you do? "

Regardless of whether you like Fang Minghua or not, or whether you appreciate the articles published in the revised "Yanhe" magazine, you have to admit one fact: the magazine's sales have indeed increased! If you don’t like to watch, there are many people who do.

It was Director Zhang from the office who spoke.

Fang Minghua, who was sitting next to President Huang, looked expressionless, and Bai Miao was so angry that he just wanted to roll his eyes.

The immortal is stern.

Fang Minghua would definitely refuse any other Jury Grand Prix, but Fang Minghua decided to go to the Galaxy Award when the time comes. Anyway, it is close to Chengdu, and the round trip only takes two or three days, and he will go to help Yang Xiao support the scene.

Of course, editors in the newsroom publish more.

Don’t underestimate the extra ten yuan a month, you can buy 10 kilograms of pork! 80 pounds of rice! Go to Luoma Market to buy a pair of decent leather shoes!

This morning, "Yanhe" Publishing House held a middle-level leadership meeting in the conference room on the third floor. It was mainly to discuss the issue of magazine distribution in 1987. Every year from November to December, various units and individuals order newspapers and magazines for the next year. time.

It seems like this matter is our editorial family’s business?
However, Director Zhang also put forward his own opinions. In order to improve efficiency, he suggested that the magazine price increase.

His proposal immediately received support from many middle-level leaders, including the chief of the finance department.

Director Zhang is not just talking casually, the current price rise is too sharp. After entering the 85s, prices were on the rise, especially in 86 and 6. According to data released by the National Bureau of Statistics, the inflation rate exceeded 7.37%, with an average annual increase of %.

The prices of various commodities are increasing, and the unit price of magazines is also rising as a general trend.

At this time, Section Chief Liu of the Finance Department stood up and said: "Now the retail price of each issue of our "Yanhe" is 6 cents. I have calculated that since the quality of printing paper has been improved today, if the advertising is discarded, the net profit will be only It’s only 12.5 cents, accounting for 15% ​​of the gross revenue, which is far lower than the magazine’s profit in the same period, and even lower than the 6% gross profit of Chang’an, so I suggest raising the price to cents a copy.”

What the hell!

An increase of one cent or two all of a sudden?

Is it too harsh?

Everyone present started talking again.

"Listen to me. While we increase the unit price, we can continue to improve the quality of the magazine, such as increasing the number of pages and publishing more articles. This will also be beneficial to readers."

His suggestion immediately won the opinions of most people present. Anyway, major magazines are increasing their prices, so it doesn't matter if they increase more.

When President Huang saw that Huang Minghua had not spoken, he asked, "Minghua, what do you think?"

Fang Minghua was silent for a moment and then said: "I agree with half of Director Zhang's opinions. We will increase the quantity but not the price!"

No increase in volume!
As soon as everyone heard this, there was a lot of discussion in the conference room.

Section Chief Liu couldn't help but stood up and said: "Editor Fang, according to your opinion, wouldn't the profit of this magazine be lower? Maybe it will even lose money!"

"Yes. Doesn't it mean that the more you sell, the more you lose?"

Fang Minghua was very calm. He waited for everyone to calm down before continuing: "First of all, our "Yanhe" magazine is now in an expansion period and must occupy the market at a relatively low price. Therefore, if others increase the price, we will not increase it. I think it is pure profit. Excluding advertisements, it’s just 3 cents per book.”

Net profit has been reduced by half again!
"There are two ways to make up for the smaller part of the profit. The first is to increase the amount of advertising. I have decided to publish ads on the back pages of the magazine starting from next year. It is the same as the title page but the unit price can be lowered; the other is to expand the number of subscriptions."

"Subscriptions are king. With subscriptions, manufacturers will be willing to advertise. If the subscriptions can reach 30 copies next year, the profits will be huge."

30 copies? !
Oh my God
The latest issue of the magazine only retailed 22 copies with subscriptions, and now subscriptions will reach 30 copies!

Everyone was shocked that the competition commitment was completed in less than a year.

"Editor Fang, are you crazy?"

Director Zhang swallowed his words hard.

Although he is young, he is the dignified vice-chairman of the Writers Association, and his rank is higher than President Huang.

Fang Minghua ignored him and said to President Huang: "The editorial department is still responsible for this year's magazine distribution, but how about leaving the advertising to other departments?"

In a word, I cannot be allowed to do all the work alone.

(End of this chapter)