Back to 80: My literary life.

Chapter 498 This must be accomplished

After taking the kids to play in the zoo for most of the day, we went out to find a place to eat. At that time, there were no Western fast food restaurants like KFC in Xijing, so we could only eat roujiamo, mutton soup and the like.

After that, she first sent Zhao Hongjun's child back to his home, and then sent her own two children to her father-in-law. After sitting for a while, she drove home alone. Today's babysitting task was over.

In the evening, I practice calligraphy and revise manuscripts at home alone, which gives me some free time.

At around eight o'clock the next morning, Fang Minghua took out his address book and dialed the number left by Wu Jianye at Chenggu Winery.

At this time, Wu Jianye was convening a meeting with the winery leaders and sales chief.

Since advertising in "Yanhe", Chenggu Special Qu produced by Chenggu Distillery quickly flowed into Xijing, and expanded rapidly in Xijing and even in the Northwest and Central Plains regions. Sales doubled in three years, so Wu Jianye was appointed as the head of the distillery by the local county government.

Ambitious, he set his sights on Yanjing.

There are many famous liquors in the southwest region, such as Moutai, Wuliangye, Luzhou Laojiao, Jiannanchun, etc. It is not easy to gain a foothold when surrounded by wolves.

Southeast and South China have never been major regions for liquor consumption, so he plans to enter North China. Using Yanjing as a springboard, he can enter the Northeast market to the north and Hebei and Shandong provinces to the south, which are all major liquor consumption provinces.

Some time ago, he personally led a dozen elite members of the sales department to Yanjing for more than two months, promoting Chenggu Tequ in major wholesale departments and shopping malls, but the effect was not good.

The common people don’t recognize it.

Chenggu Special Song?

Never heard of it.

From Qin Province?

We only know that there is a Xifeng Liquor in Qin Province, when did a Chenggu Liquor emerge?

"Xifeng is produced in Xijing. I come from the Tianhan area in the southern part of Qin Province, which is known as the Little Jiangnan in the Northwest."

"What? Don't you live in caves in Qin Province, with loess everywhere? How did it become Little Jiangnan?!"

After the sales promotion failed, Wu Jianye had to go back home.

The purpose of today's meeting is to sum up the experience and lessons learned.

"Director, I think it's not going to work for us to run around like headless flies. We need a point of entry that can let the people of Yanjing know about the Chenggu Special Qu brand in the shortest time possible. Coupled with the quality of our Chenggu wine, we can gain a foothold in Yanjing." The speaker was Chief Zhang of the Sales Department.

"That's nonsense." Director Wu glared at the sales manager and asked, "Where's the entry point?"

"Let's advertise on Yanjing TV."

advertise?

Wu Jianye lit up a cigarette. He had indeed thought about this issue.

However, I heard that the TV advertising fees of Yanjing TV are not cheap, and the rates vary according to different channels and time periods.

This thing, investing in unpopular channels and unpopular time is a sheer waste of money and time, and investing in popular channels during prime time is too expensive.

It is calculated based on seconds and playback frequency!
During prime time at around 30 o'clock in the evening, a 8000-second ad usually costs 24 yuan, and if it is broadcast continuously for a month, it will cost yuan.

And according to experience, one month is not enough. It will take at least three months of continuous bombardment to see any effect.

72?
A bit too expensive and only plays once a day.

Wu Jianye was just thinking about it when he saw his secretary hurried in and said:

"Director Wu, your call is from a writer named Fang Minghua in Xijing."

Fang Minghua?
"Everyone wait a moment, I'm going to answer a phone call."

Wu Jianye came out of the conference room and came to his office. He picked up the microphone and said, "Hello, I'm Wu Jianye. Hello, Chairman Fang."

"Hello."

"I heard from President Bai that you resigned as the editor-in-chief of the magazine?"

"Yes, it's too tiring. All the relationships have been transferred to the Writers Association."

"Okay, I'll be the chairman of the Provincial Writers Association in two years."

Why do you say that? Fang Minghua said a few humble words and got to the point: "Director Wu, my friend has invested in a TV series. Are you interested in advertising it?"

"TV drama?"

Fang Minghua recounted the whole process.

Broadcast on Yanjing TV?

Oh, isn’t this the market that I’m preparing to conquer?
Also, it’s fresh to see advertisements playing at the end of a TV series.

Nowadays, the simplest and most cost-effective way for a company to advertise on television, besides shooting commercials, is to sponsor a TV series.

Investing tens of thousands or hundreds of thousands of dollars and adding a few words "Sponsored by XXX Factory" at the end of a TV series is also a disguised form of advertising.

But that’s not what Fang Minghua is talking about!

When the subtitles are playing, an advertisement is inserted. A bottle with Chenggu Tequ written on the packaging slowly rotates, and even the familiar slogan of the winery can be heard: A glass of wine, a lifetime of love, Chenggu Tequ! "

Wu Jianye was immediately moved.

"Chairman Fang, how much does this advertisement cost?"

"I'm just giving you a suggestion. I can't decide on the advertising fee. You have to talk to my wife. She has gone to Yanjing now. I'll give you her pager number. You can contact her directly. But I think it should be cheaper than running the advertisement directly on TV."

"Okay! I'll contact Mr. Song right away."

After hanging up the phone, Wu Jianye returned to the meeting room excitedly.

"The meeting is adjourned. Section Chief Zhang, you and I will go to Yanjing right away!"

Four days later, Wu Jianye appeared in Zheng Xiaolong's office at the Yanjing Television Production Center. Sitting on the sofa next to him were two white-collar beauties, one big and one small - Song Tangtang, the general manager of Shengshi Film and Television Company, and her secretary Xu Hui.

"Mr. Song, do you want to put an advertisement at the end of the film?" Zheng Xiaolong frowned when he heard the news.

"Yes, not many, three in total, one of which is our Qin Shengcheng Ancient Winery. This is Director Wu. He asked to watch the content of the TV series before deciding whether to invest. This request is not excessive, right?" Song Tangtang said with a smile.

"It's not excessive, but the contract doesn't say that you, the investor, have to put advertisements in the drama," Zheng Xiaolong replied.

"But the contract doesn't say we can't do it, right? According to the contract, our Shengshi Company owns the copyright, and you are just the producer. Besides, we only add about 15 seconds of advertising in the end credits, which does not affect the integrity of the TV series or the audience's viewing experience. Otherwise, how can we make up for our 50 yuan loss?"

What the hell!

So you planned this in advance.

At that time, Zhao Hongjun said in front of me passionately that he would rather suffer losses in order to promote patriotism and provide the masses with excellent spiritual food. Now it seems that it was pure bullshit!

In fact, I have already thought of ways to make money.

But this method is very good, and we can use it when shooting movies in the future.

Of course, if they play a 15-second ad at the end of the TV series, will it affect the effectiveness of the ads played after the TV series ends on our TV station?
Zheng Xiaolong was thinking in his mind, and suddenly looked up at Song Tangtang.

"Boss Song, I heard that your grandfather is a retired leader of the General Political Department?"

"Yes, I grew up in the General Political Department compound. Later, my father was transferred to work in the Qin Provincial Military Region, and my brother and I followed him." Song Tangtang did not hide anything.

"Haha, I'm in the General Logistics Department compound. When I was young, I often went to the General Political Department to play." Zheng Xiaolong said with a smile.

"The General Political Department compound is in the Gongzhufen area. You have more compounds over there, including the Air Force compound, the Navy compound, and the Communications Corps compound. It's more lively than ours."

"Yes, it was quite lively. I didn't have to go to school at that time, so I often rode my bicycle or drove a jeep around everywhere." Zheng Xiaolong said with a smile.

Xu Hui, who was sitting next to them, was a little confused.

Aren't we talking about advertising?

Why are we suddenly talking about the compound?

What is Mr. Song doing?
But Wu Jianye, who was sitting on the sofa opposite, showed a smile on his face.

This thing must be accomplished.

(End of this chapter)