Back to 80: My literary life.

Chapter 716 715 "Oh, my God, it's a book!"

Some time ago, Nick, who is in charge of market operations, contacted the distributor of Reuters screens and purchased a MiFi large screen.

The MiFi screen, formerly known as the Thomson Reuters screen, is located in the heart of New York's Times Square. It is one of the most influential and well-known outdoor screens in New York and even the world.

The large screen is 15 meters high, 36 meters wide, and covers a total area of ​​540 square meters. It is one of the largest electronic display screens in Times Square.

Image advertisements of the world's top brands and companies are broadcast 24 hours a day, providing an excellent platform for demonstrating corporate strength and enhancing brand influence.

Nick represented the publishing house and negotiated with the other party many times. Finally, he bought the broadcasting rights of this big screen for one month for US$35. The advertisement was 20 seconds long and played every two minutes for four consecutive weeks.

Nick laughed and said, "This is the largest advertising investment I have ever made since I became the director of the operations and promotion department. It is more than the total advertising expenditure of the publishing house in the past five years."

The two flew to New York and stayed directly at the New York Plaza - Fairmont Hotel.

This is one of the most classic and complete century-old hotel buildings in New York City and has always been a place of residence for celebrities and dignitaries.

During the day, I accompanied Li Li to Macy's and bought a lot of clothes. We also went to the Broadway Remus Theater to watch a classic musical "The Phantom of the Opera".

Li Li sat next to Fang Minghua, leaning against him tightly, and whispered in his ear: "Minghua, I remember that you came to New York in 1988 and watched this musical here with Miss Emily?"

"You know this as well?"

Fang Minghua was slightly surprised.

When he came to the United States in 1988, he did watch "The Phantom of the Opera" with Emily, but of course he would not tell Li Li about it.

"My cousin told me." Li Li answered in a low voice.

Whoops.

It seems that you two sisters really can talk about anything.

"Emily is now also a famous American novelist. You didn't meet her during your visit to the United States this time." Li Li said again.

Ah?
In fact, Fang Minghua and Emily have had less contact in recent years, and they are already married and live in New York.

It's okay to call and say hello, but there's no need to express your opinion.
Of course, the most fun thing is to visit Times Square at night.

Today is Christmas. The department stores and designer shops on Fifth Avenue have Christmas windows of various styles and designs competing with each other, creating the most beautiful scenery on Fifth Avenue.

The square was also crowded and bustling. Fang Minghua found that it seemed much cleaner than when he came to New York seven years ago.

The last rays of sunset cast their light on the city. Night was about to fall. Li Li held Fang Minghua's arm, and the two stood in Times Square, staring at the giant electronic billboard in front of the Thomson Reuters building not far away.

Li Li anxiously looked at her watch from time to time, muttering, "Why is time passing so slowly? It's not even seven o'clock yet."

"Why are you in such a hurry? Let's go for a walk to help digest the food." Fang Minghua said.

But Li Li didn't want to leave.

"No. This is the place where you can see the electronic screen most clearly."

Fang Minghua had no choice but to stand here with her.

The hands of the big clock in Times Square slowly pointed to seven o'clock. The originally dim sky suddenly became dazzling. The light show starts on time at seven o'clock every evening. The neon lights in the street windows emit colorful lights, and the advertisements on the giant billboards in front of the buildings begin to scroll, and the whole square becomes blurred.

"Look, what's that ad?!"

"Oh my God, it's a book!"

The MiFi screen in front of the Reuters Building suddenly flashed, and a huge book suddenly appeared on the screen. The cover emitted a sapphire glow, and there was a mysterious black castle in the middle.

Harry Potter and the Philosopher's Stone!
Written by Minghua (Minghua) Ashley Press Publishing (Ashley Press Publishing)

Three lines of black text floated by, and then a young man wearing glasses and a medieval black robe rode a broom, rushing from far to near, and then gradually went away.

This unique advertisement even outshines the Coca-Cola advertisement next to it.

The tourists were so shocked by this sudden advertisement that they stopped to watch and some even took out their cameras to take pictures.

Fang Minghua watched from afar.

Um.
The advertisement is well made. It was specially made by a company in Silicon Valley, and of course the price is not cheap.

Li Li was also extremely excited when she saw it.

"Wow, it really looks better on this advertising screen than on the computer screen. I need to call my cousin!"

After saying that, Li Li took out her mobile phone from her bag and called Song Tangtang who was far away in China.

It was just after eight in the morning in Yanjing, the time for work.

"Cousin, Minghua and I are watching the Harry Potter commercial in Times Square in New York!"

"Yes. It's very innovative. I dare say that anyone who sees this ad in Times Square today will definitely remember it, and it will appear as a news item in the New York Times tomorrow!"

"Uh-huh"

"Okay, I'll give him the phone number."

After Li Li finished speaking, she handed the mobile phone to Fang Minghua: "Cousin wants to talk to you."

Fang Minghua took the phone.

After coming to the United States, Fang Minghua often called Song Tangtang. This time, he picked up the mobile phone and said with a smile.

"Tangtang, Merry Christmas."

"Not happy at all. In previous Christmases, you were at home, along with Lili, and we all celebrated together. This time, it's just me and the two kids. It's so lonely." Song Tangtang said angrily on the phone.

this.
Fang Minghua didn't know what to say for a moment.

"Okay, I'm just kidding. You and Lili have fun. After New Year's Day, when the two kids are on vacation, we will come over and celebrate the Spring Festival together." Song Tangtang said on the phone.

"Okay, I haven't celebrated the Spring Festival abroad either, but I heard from Lili that there are many Chinese people in San Francisco and the Spring Festival atmosphere is very strong."

"Well, we'll go to Chinatown then. Also, finish writing the second part quickly and go shopping and play with me and the baby. I heard from Lili that she's going to school and company, so you should stay at home and write all day." Song Tangtang reminded on the phone.

"Don't worry, it's almost finished."

"Well, I won't talk to you anymore. I have a meeting soon. Bye."

"Bye-Bye."

The "Harry Potter" advertisement immediately sparked a heated discussion in New York's Times Square. The next day, the famous American Columbia TV station was the first to report the news in its news column.

"The new book of the famous Chinese writer Minghua appeared in New York's Times Square!"

Soon, American radio and television stations and news media such as the New York Times also reported the incident. This was the first book advertisement in New York's Times Square, and it turned out to be a book by a Chinese writer.

"My God, what kind of book is this that is worth spending so much money to promote it?" the announcer asked a soul-searching question.

(End of this chapter)