Rebirth, I want to be a prince

In May 1998, in some high-end office buildings in Shenpu and Pingjing, those white-collar workers whose income was higher than the city's average found that waiting for elevators was no longer a matter of conversation.Because at the elevator entrance, a 5-inch LCD screen was hung at some time. Although the screen is full of advertisements that they usually turn to the channel when they see it, at least it makes them no longer feel so uncomfortable when they are waiting for the elevator. Boring and anxious.

Sensitive advertisers quickly sensed a strong business opportunity from this novel model, and they began to try their best to find the company named "Shengshi Communication" in the lower right corner of the screen border, but their only clue was from The property management of the building got a mobile phone number, and this mobile phone number seems to never get through.

Advertising peers began to analyze the benefits that this behavior could bring, but soon these advertisers found that the cost and energy required to build such a platform were simply beyond their affordability.

After investigation, about [-] buildings in Shenpu have become the platform for this new advertising model, and the initial investment cost for only these [-] buildings is as high as tens of millions of yuan. For an advertising agency with more money in the bank, this is undoubtedly a considerable expenditure.Moreover, this is only in the city of Shenpu.

Of course, there are also rich and powerful advertisers who still want to spend huge sums of money to enter this new advertising platform. However, after a simple market survey, they found that there are only a few valuable buildings left in Shenpu, and all of them already have this kind of screen. With the exception of the buildings, all of them have signed an exclusive agreement with Shengshi Media, and at least in the next five years, it is impossible to allow a second advertiser to enter their buildings.As for the remaining coverage of buildings with lower value, they found sadly that although these buildings have not yet been installed with such screens, they have already been signed by Shengshi Media for exclusive cooperation agreements ranging from five to eight years. Didn't have time to install it.

This new advertising model caused a far greater shock in the industry than in those buildings. Almost all advertising companies with financial resources have seen the prospect of this industry, so they have started to spread it in other places in the country. Cities with development potential are looking for high-end office buildings.The reality once again dealt them a heavy blow. The capital, municipalities directly under the central government, provincial capitals, economically developed sub-provincial cities, and cities with a large floating population that creates purchasing power and a concentration of middle- and high-income groups seem to have been taken over by this magical, unknown Where did Shengshi Communication come from? At least, they all signed exclusive licenses with those buildings at very low prices. The terms are all five to eight years, and the space left in the market for other advertisers is extremely limited.It has to be said that the power of the people is powerful. With only the slightest clues, someone still found out that Shengshi Media's Tian is He Cailan, the marketing director who had just resigned from Bird in a low-key manner not long ago. Lan would rather resign than to give up the option shares of Bird, and this Shengshi Communication was able to acquire all the major buildings in major cities in large and medium-sized cities across the country so quickly.

Therefore, He Cailan found that her mobile phone had become a hotline, after answering a few calls.He didn't dare to turn it on anymore, so he chose to turn it off for 24 hours, and set up another account to contact Shi Lei and others.

"Shao Shi, the effect is not bad? You have been complaining that I spend money too fast. You can't imagine how far the domestic market will follow suit and imitate. Industries with technology will be imitated within half a year. It’s the same, let’s not mention that you are an industry that sells creativity without any technical content.” Shi Lei sighed, after all, in that life, he only had a rough understanding of Focus Media’s model, and he didn’t expect advertisers Follow up with such enthusiasm.Before, he was still worried that He Cailan was burning money too fast. At the beginning, he concentrated his efforts on the staff of Shengshi Communication, no matter which job they were in, they would carry out the same marketing training "and then send all of them Scattered and flew to major large and medium-sized cities across the country, a total of more than [-]. After secretly contacting the group of marketing personnel he had personally trained in Bird, he gave them twice the salary of Bird, making them They resigned from Bird one after another. Since only two or three marketing personnel resigned in each city, and they did not involve management, they did not attract the attention of Bird headquarters in a short time.

Under the leadership of the original staff of Shengshi Media, these people quickly mastered new communication skills and marketing goals. In just over a month, they actually won more than [-]% of the major high-end office buildings in those cities. The space left for competitors in the same industry is already very narrow.

However, under such a crazy operation, even if He Cailan really used all means and abilities to persuade the building properties in different cities to only charge one year's rent as an advance payment, Shi Lei has already urged Qin Mubei All the investment funds were put in place, and almost all the funds of Stone Technology were invested in Shengshi Communication.However, even so, for a Shi Lei who insists on not wanting any venture capital from the international market, this is still a drop in the bucket.

Although Shi Lei already owns a total of over [-] million in property and funds under his name, but many of them are fixed assets and brand value, and the funds that Shi Lei can really use are only one assistant.And the advance payment for these urban buildings alone has already consumed

With more than [-]% of this fund, plus the staff salary and other expenses, Shi Lei currently has less than [-] million funds left in his hands.

And from March to May, Stone Technology still had an income of nearly [-] million yuan, and Shi Lei invested all of it in Shengshi Communication without hesitation.

According to the current situation, Shengshi Communication seems to be the main company under Shi Lei's name.

Even so, under the premise that Shi Lei and He Cailan have carried out extremely crazy expansion and gamble, there are still other advertising companies that plunge into this deep water and announce in a high-profile manner that they are determined to become the main competitor of Shengshi Communication .

If in that life, Focus Media still had Juzhong Media to carve up the market, then in this life, at least in the short term, Shi Lei doesn't have to worry about it.The only problem in determining whether this calm attitude can continue is whether Shi Lei can obtain more funds to invest within three months, otherwise once the advertising revenue of Shenpu and Pingjing is not as expected, Shi Lei and Shengshi Communication It is likely to fall into the embarrassing situation of a broken capital chain.And those buildings signed with all of He Cailan's painstaking efforts will also have their contracts terminated because the follow-up payment method is in place. This loss is something that Shi Lei and no one else can afford.

"Shi Shao, I have been contacted by Softbank and Goldman Sachs, hoping to inject venture capital into Shengshi Communication. Although I also know that it is really relieved to reject them, but with our current funds, I still suggest you accept venture capital, otherwise we There is no fundamental way to keep it going.”

Looking at He Cailan, Shi Lei finally understood why the focus of that life would accept such a huge amount of venture capital later. Obviously, almost all of those venture capitals were used to continuously acquire the screens of local advertising and advertising companies.You know, at that time, a screen costing 3000 yuan could be sold for as much as [-] US dollars after being hung up, which is a huge amount of [-] RMB.

"I don't accept venture capital! This is my bottom line. I will find a way to fund it, and I have basically negotiated with the provincial government. They can provide our company with a loan of [-] million yuan. The key now is the advertisement of the advertiser. The delivery problem needs to be solved by Jiang Shu."

Jiang Shu had an expression on his face: "The first two weeks are free. Of course, the plan you made to play the 8-minute loop once a day is no problem, and the video content is also provided by those advertisers themselves, but I am really worried that the two weeks will make those How much is the value of advertising that the merchants see. Two weeks later, it is impossible to predict whether they will continue to sign an advertising contract with us. I have to say, Young Master Shi, that your shop is betting a bit big."

Shi Lei waved his hand: "You first calculate for me how much the total revenue can be if two weeks later, our 8-minute advertising cycle is still fully loaded."

"Shenpu 15 stores per week, 2-second advertisements, that is 7 yuan, Pingjing 500 stores per week, attracting about 2000 yuan, weekly income is less than 2000 million yuan, about 40 million yuan a month Nearby. This is already the price of advertisements in the two most expensive cities in China. Although the cost of other cities is much lower, [-] million is barely enough to develop two new cities. This is still Philips’ continued permission for us to owe money Under the premise. More than [-] cities, while developing and investing, you need at least more than one year to fully develop. This is still a full-load situation. In fact, according to my prediction, the chance of a full-load situation will not be too high, at least in half a year. It’s very difficult to do that within.”

Shi Lei did some calculations in his mind, he still has a certain understanding of the return on funds in the initial stage of Focus, more than 40% can still be achieved.But in this way, it will take at least two years to complete the development of these more than [-] major cities.Unless there is a blowout effect at a certain node, but that is luck, not planning.Moreover, it is impossible for those cities to wait for him for two years, let alone two years, after three months, they will tear up the contract without hesitation and sign with a new company.

"Within half a month, I should be able to use the money mortgaged by the company to exchange for [-] million funds. If the [-] million is put down, we can at least open up the market in ten cities in a very short period of time. LCD screens Don't worry, Philips will be very happy to see us pick up a large number of goods and settle the settlement with them in half a year!" Shi Lei was decisive, in fact, he didn't want to take advantage of Henry, but he didn't expect that his funds would be so short.

"I'll take care of Philips. Jiang Shu, calculate it. If it is fully loaded, according to the price we graded the cities at the beginning, if the markets in ten cities are opened at the same time, how much advertising fee can we recover in a month?"

"Young Master Shi, you are risking your life!" He Cailan couldn't help but tapped on the table with her fingers, reminding Shi Lei.

Shi Lei waved his hand at him, signaling Jiang Shu to settle the score quickly.

Jiang Shu made a simple calculation, and then reported it: "I can receive four to fifty million a month, but Shi Shao, it's really impossible to fully load!"

"Then 3000% to 3000%, we should have such confidence, about [-] million a month, at least with the profit of Stone Technology, we can get [-] million funds a month. In this case, three cities a month..., need Half a year to eight months is still too slow!!" Shi Lei also began to worry, he realized that he had really underestimated the madness of following suit and imitating in the domestic market, those buildings would never give them half a year to delay, three months is theirs limit.And three months later, in an ideal state, they can only lay [-] cities. If it is not ideal, that is, about [-] doors.

Is it really going to be reduced to the point of accepting venture capital?Shi Lei thought nervously, the reason why he was so stubborn in refusing to accept venture capital was because of a reason he couldn't tell Jiang Shu and He Cailan right now.From the very beginning, Shi Lei planned to use it to make money in Shengshi Communication, and then when the market lost its freshness to this new way of advertising communication, and gradually became flat and organized, he sold it heavily and used it all in cash. For the development of the future line communication technology of Stone Technology.

If he told Jiang Shu and He Cailan of his goal at this time, it would definitely seriously dampen their enthusiasm. At that time, Shi Lei could not guarantee that they could still go to sales and work with enthusiasm like now.

"Brother He, within half a month I will inject another 50 million yuan into Shengshi Communication, and now that the building has basically been settled, I don't have to worry about it for at least three months. Then, please, you have to transform again , to sell advertising time slots, and try our best to make us more profitable in terms of advertising revenue. Even if each city has an extra [-] yuan, we can develop one more city a month. Shengyu’s funding problem, I will find a way... "

He Cailan gave a long sigh, and could only nod his head in agreement, after all, he was just an executor, and Shi Lei was the decision maker.

"The same goes for you, Jiang Shu. In the past three months, the biggest task of Shengshi Media is to sell advertisements. If you sell an extra 15 seconds, Tongguo will have millions more. In short, don't worry about funding for the time being. We don't Is there a loan of [-] million yuan that is coming soon?"

"Okay, I will carry it out, but I still want to remind you that you are risking your life! I don't want to have this kind of madness again!" Jiang Shu shook his head, stood up, and left the meeting with tired steps room.

He Cailan took a deep look at Shi Lei, hesitated to speak, but Shi Lei smiled and said: "Actually, what we really lack is less than 7000 million. If there is another [-] million, we can cover it within a week." There are as many as [-] cities. And the funds that can be recovered each month can reach [-] to [-] million, three months, enough for us to cover all the remaining cities. Then, expand! I want to let the screen of Shengshi Communication, Covering all important cities in China!".

"Hahaha!" He Cailan burst into laughter suddenly, "Young Master Shi, I found that working with a crazy speculator like you, who is less than 20 years old, is really unbelievable, but I have to say, my blood boils." ! Well, I want to see how you can get this [-] million shortage!"

He Cailan stood up, her eyes were bloodshot, but she seemed to have a lot of energy again!

Seeing that the door of the conference room was closed, Shi Lei took out his mobile phone from his pocket and called Qin Mubei who was far away in the Netherlands.

"Hey, Beibei, I disturbed your sleep." Shi Lei looked at the time, it was eleven o'clock in the morning, and it was around four o'clock in the morning in the Netherlands.

Qin Mubei's voice was still calm and flat: "I didn't sleep. I was troubled by funds." Shi Lei smiled: "I just want to talk to someone, but there is no one to talk to. There are some things I can't talk to anyone now .”

"The reason why you don't accept venture capital is that you want to wait until Shengshi Communication is on the track and the domestic market stabilizes before selling it. Your purpose is still in electronic communication, so you can't tell anyone." Shi Lei was stunned, although he I have always felt that I and Qin Mubei are in the same mind, but I never thought that Qin Mubei could express his inner thoughts so accurately at this moment.

"You don't need to deny it, and you don't need to admit it. If you really can't handle it, I think I can still raise millions of dollars based on my face in Europe. It may not be enough, but it's better than you having a headache alone." Shi Lei was silent, and the other side Qin Mubei also fell into silence, she knew that Shi Lei was thinking, and she didn't want to interrupt Shi Lei's thoughts at this time.

"Actually, my headache is not limited to this matter... I came back from Pingjing two months ago. On the way, I heard that some places in the north were washed away by floods due to spring floods. I just mentioned this when I was chatting with my father. I analyzed it. Looking at the flood seasons and flood volumes in recent years, it is estimated that this year will be a year of severe floods. Because of the spring floods, the province is also very concerned about the flood control work in various cities in the province. I advise my father to do a good job this year. Flood control and flood fighting work. As a result, my father was quite worried about the section of the Yangjiang River passing through Runyang after investigation. At the meeting of the Municipal Standing Committee, he proposed to use a large amount of fiscal revenue to carry out embankment reinforcement projects for the section of the Yangjiang River and the Beijing-Hangzhou Grand Canal in the city. Now the city has a lot of opinions on his move, because the expected spring flood does not seem to be as violent as imagined, and the original flood control project is sufficient to cope with this year's spring flood. But the project is halfway through, and my father can't give up. Now we can only hope that the flood season after the rainy season in China will be prolonged and intensified. Only in this way can we prove that my father’s work is not just for his political purposes. This is really a very ironic thing. Living in an eroded life, but you have to wait for a real flood to prove yourself... A few months ago, he was a mayor who was close to the people, but now he has become a mayor for show. You know, my father has not been in politics for a long time. I'm worried that he won't be able to bear such pressure...," To be continued.If you like this work, you are welcome to come to the starting point (starting point) to vote, monthly pass, your support is my biggest motivation. .

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