Rebirth, I want to be a prince

This is today's Chapter 1, probably there should be at least three chapters of more than 15000 words today.It will be closed at two o'clock in the afternoon, so work hard!

Pang Guofan is very proud these days, being humiliated by Shi Lei twice in a row, although the second time is not Shi Lei's main role, but that Ning Congjun is too ineffective.But for Shi Lei's hatred, he never stopped for a moment.

Shengshi Communication's sudden rise to fame made Pang Guofan envy and hate riding on a small model to vent viciously, wishing he could stick his gun into the girl's mouth and come out of it.As a person who is quite courageous and operational in business, Pang Guofan can certainly see that Shi Lei's plan has almost no possibility of failure.After winning those more than 40 first- and second-tier major cities, other small cities did not pose an essential threat to him at all.After all, Shi Lei's current target user group is basically mid-to-high-end users.There are limited mid-to-high-end users in cities below the third tier. Why can’t we use such an expensive price to advertise firewood, rice, oil, salt, soy sauce, vinegar and tea?Of course, it is not impossible. If it can cover more than 40 cities nationwide and attract large FMCG industries to place advertisements, it is actually a good way out.But in any case, the loss of advertising coverage in more than [-] first- and second-tier cities will definitely make the remaining cities tasteless.

Faced with the model that Shi Lei came up with, Pang Guofan quickly made research, and the entire team under him also provided market feedback and prospect forecasts. There is no doubt that this is definitely an emerging industry with a high value of attracting money, and in the end The key point is that it does not constitute direct competition with other advertising methods, at least it will not have a particularly large impact on the traditional advertising industry.

However, Shi Lei and He Cailan have basically occupied the main market, even if Pang Guofan wanted to seize the market, he lost the best opportunity.

God seemed to take extra care of Pang Guofan, and shortly after discussing this model at the shareholder meeting of the talented group, he learned a new message.That is, there is a problem with Shi Lei's funds, which are obviously not enough to cope with the development of these more than 40 cities.Moreover, there were many VCs who took the initiative to flirt with Shi Lei, but Shi Lei ignored them, rather nervously insisting on not accepting any VCs.

Although I heard that Shi Lei has the support of the provincial party committee and the provincial government, the provincial bank will give him a certain amount of loans, but this aspect is not a secret to Pang Guofan, and he soon found out the amount of Shi Lei's loan.He can also do the calculations that Shi Lei can make. If Shi Lei insists on not accepting venture capital, he will never be able to take over these 40 cities before the deadline.

"I still don't have enough background! What's the use of a genius idea? The key is how much money you have!" Pang Guofan looked at the data in front of him, sighed repeatedly, and then suggested that the talent group hold a shareholder meeting, put these in front of those shareholders, and suggest Form a new media subsidiary to enter the industry.

There will definitely be a lot of resistance among the shareholders, but even if they eat up the market in those third-tier cities, it will be enough for them to make a profit. The home appliance retail industry in China is less.Moreover, they have a natural advantage in doing this, that is, they are originally in the home appliance retail industry, and they have stores in many cities, and the advertising coverage in their own stores alone is quite considerable.In addition, the cost of LCD screens can definitely be much lower than other advertisers, and the ten-year cooperative relationship with those home appliance manufacturers is not in vain.

In the end, the shareholders' meeting passed Pang Guofan's proposal quite efficiently, and spent [-] million yuan to establish a brand new Chuangshi Media, and because of the influence of Talent Group in the business world, and those who wink in front of Shi Lei as if they are facing a blind man Venture capitalists were quick to hear the news, and it took less than a week for Pang Guofan to roughly finalize the first venture capital investment of z million US dollars jointly provided by Tian Weizhong and Softbank, which greatly increased the confidence of the shareholders of Talented Group.

The market in the third-tier cities is currently very chaotic, and Pang Guofan is still quite efficient, giving those advertisers who already have some screens slack profits and easily overcoming their defenses.It’s just a few screens, and the profit doubled quickly. This happened in less than a month. When Shengshi expanded to third-tier cities, it had to charge a high price.Now that there is a Genesis Media, they have no reason to refuse a 100% return on investment in one month. .

When Pang Guofan triumphantly called He Cailan and others in person to invite them to attend the company's unveiling reception, he still did not stop his pace of expansion, and he had already signed contracts with Shi Lei but had not been substantively developed. The property has several rounds of contact.The real estate industry always pursues profit with capital. Although Shi Lei has already signed a contract, but the advance payment is so small, many real estate companies have already regretted signing the contract with He Cailan in a hurry. If they had known that Talent Group entered this industry with such a high profile, it would be better to wait for the price. Waiting for the talent group to quote a high price.

Their attitude towards Shi Lei became ambiguous, which is reasonable.

However, these properties also know that Shi Lei is still frequently rejecting venture capital investment. Once Shi Lei accepts, the property they manage will quickly hang up a screen belonging to Shengshi Communication, so they have a certain degree of waiting and seeing. Heart.When Shi Lei fought with Pang Guofan, they always benefited.Shi Lei felt that Pang Guofan did not pay a lot of money to make these properties tear up the contract. In fact, it was because Pang Guofan also had shareholder pressure, and secondly, it was also because these properties wanted to watch gods fight in order to reap the benefits.

Pang Guofan actually didn't think that Shi Lei would insist on not accepting venture capital when it was time to fight to the death. He was a businessman first of all, so he would naturally use the same thoughts to speculate on his competitors.This is why when he was looking for venture capital, Siweizhong was actually willing to independently invest 2000 million US dollars, but Pang Guofan still attracted Softbank.

He knew that Softbank is currently the venture capital institution that has the most frequent contact with Shi Lei. If Softbank invests in Chuangshi Media instead, it will silence other venture capitalists who still want to contact Shi Lei. At least, there will be two or three Monthly observation period.In fact, the most difficult thing for Shi Lei is that it has been less than three months.

In Pang Guofan's view, taking a step back, even if Shi Lei is still strong enough to get venture capital before the date, the later the time, the greater the amount of venture capital will be, and Shi Lei's own shares will be squeezed even more.Shi Lei, who has lost the support of the expansion of the third-tier cities, can hardly satisfy the venture capital in terms of the return on advertising in these [-] cities, and there is even a high chance that it will drag down the loan funds that Shi Lei owes to various parties.

Pang Guofan never minded beating the dog in the water. For him, it was just waiting more patiently.Guarding the low-return third-tier city market should be barely enough for him to explain to shareholders and venture capital.Taking a step back, even if the venture capitalists are dissatisfied and want to withdraw their capital, he still has the entire talent group as his backing. This is Pang Guofan's trump card.

Insufficient background is Shi Lei's fatal injury, Pang Guofan thinks so.

And when he finally got Softbank's venture capital, Goldman Sachs cut off contact with Shi Lei decisively and entered a wait-and-see period, which doubled Pang Guofan's confidence. Everything seemed to be progressing steadily according to his plan, at least so far There were no unexpected deviations.

It's just that he still has a negligence after all. After market research and internal data capital analysis, he still underestimated the size of the advertising market in this model.In his view, the current 8-minute cycle of [-] times a day can reach more than [-]% of the advertising, which is already wonderful, and this industry is already a profiteering industry.How could he know that the potential of this market is far greater than he imagined, and the profit return that Shi Lei can obtain in a short period of time will far exceed his expectations. In this regard, Shi Lei has the ability of a prophet.Even if he advances the focus model by five years, but because he has made a more crazy monopoly strategy than the focus, he has seized more markets in a shorter time, and his advertising effect will be far better than when the focus was started. .Even if the unit price is reduced due to the five-year advance, Shi Lei's return ratio will be more significant due to the wider coverage and more concentrated eyeball effect.

Of course, at this time, Shi Lei was actually very apprehensive. In fact, he also made preparations to accept venture capital investment as a last resort.Everything depends on whether He Cailan, the top expert in the sales industry, can create a crazier advertising volume than Jiang Nanchun in that life.

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