Rebirth, I want to be a prince

In April 2001, Stone Group launched the first mp4 player, which was considered by the industry as a self-defeating move, because the ridiculous mp3 is not a mainstream audio playback standard.

Indeed, in the era when Walkman is still popular, tape Walkman has not yet completely withdrawn from the market, and m as an alternative portable product has just opened up a part of the market, mp3, an audio compression method that is not yet popular in China at least, It seems that the market outlook is really worrying.

However, the Stone Group only advertised in the country but did not sell the product. Instead, this mp3 player named ro was launched in the US market first, and the price reached the staggering U.S. dollar, which also made Europe and the United States The digital pop media shook its head.This is simply a behavior that completely violates the laws of the market, no one is optimistic about Shi Lei's crazy move this time.

However, just like the situation of Apple in that life when it launched the first po, no one thought they would be successful, but Apple returned to the first-line market and replaced other companies to become the world's largest market value The company can be said to have monopolized the digital product industry for many years, and it was not overtaken by le until a long time later.

On this earth, the only companies, or individuals, that value Shi Lei and his Stone Group are Apple and Jobs, who has returned to Apple as eo for nearly four years.Shi Lei's mp3 player named ro, the name is obviously taken from the meaning of nok rock, but it also covers the extended meaning of rock, aiming to tell everyone that this is a music product, and It is a music product that is at the forefront of the times.

When Apple and Jobs saw Shi Lei's prototype, they naturally noticed the logo on the back of the prototype that was exactly the same as their design.The apple is an apple that has been bitten, and the roe is a stone with colorful edges and corners.What shocked Jobs the most was that this product was similar enough to the idea in his mind, but it was not the first generation of po products that they were also in the development stage of perfection.To be precise, it was the product appearance that Jobs had already conceived in his mind, but he was not ready to put it into the design department at this moment.

Of course, Jobs didn't know that Shi Lei directly released lne's online download and transfer software simultaneously, which made the process of downloading songs from the Internet and burning them in different formats much easier. On the product, the extremely risky pure touch screen control is adopted. There are no other buttons on the fuselage except the volume button and the switch button, which greatly makes users feel convenient and practical. Even if this kind of touch screen, And the touch system is just the simplest text system, which is not compatible with the display of pictures.

In that life, Apple was also in 2001, but later in October, they released their first po, but in this life, Jobs, a genius, was obviously disrupted by Shi Lei, a reborn , which made him have to consider advancing his own release plan.

It is no exaggeration to say that if there is only one person in this world who believes that Shi Lei's product can be successful, then that person must be Jobs.Of course, there is not only one person who thinks that Shi Lei can succeed, but also his employees who are completely convinced of his ideas that are ahead of the times.What's more important is the support from many women and friends around him!

When retail sales began in the United States, the sales volume in the entire United States did not even break through [-] units for half a month.The media, like flies smelling the smell, began to make various reports on the miraculous rise of the Stone Group. Of course, the theme this time is that Shi Lei, a magical guy, is no longer magical at last, and will taste his first experience. Waterloo.

When Jobs saw the news, he was full of contradictions and struggles.As a veteran computer company, if he releases POS products at this time, although the two products have different characteristics in appearance, of course, they are equally beautiful and full of impact, but it is obvious that Apple's products will inject a dose into this market Stimulant, even if the market still needs time to accept Stone Group's products at this moment, I am afraid that after the po is released, the market will become hot in an instant.

This is where the contradiction lies. Jobs does not want to help Shi Lei drive the market, but he hopes to dominate the market.However, what if Shi Lei survives this difficult time and the market suddenly heats up?At that time, if Apple enters again, it will be considered as a simple imitation, at least imitating in form, I am afraid that it will really have to settle for the second best, and it will not even be able to obtain a reasonable share of Fengchang.

Even in the case of such a sluggish sales of Stone Group's ro, Jobs did not have the slightest doubt, and still paranoidly believed that this product would be a big success sooner or later. The only difference was whether Apple could seize enough market, but Stone Group It is bound to occupy a place in the market.

Jobs' analysis is exactly the same as Shi Lei's. The only reason why this product cannot be sold is its astonishingly high price.You know, the price of m products is only about 120 US dollars, but this product is almost three times that of m.Even, it has the lightness, beauty, and large capacity that m does not have.

The deserted sales for half a month made Shi Lei also reflect. He remembered very clearly that when the po was released, although the price was lower than his current price, Shi Lei firmly believed that when a product is so expensive that it does not match the market price , How much higher is no longer a problem.It was also for this reason that he insisted on raising the price of that lifetime po, which was only about 260 US dollars, to 356, which was almost a full [-] US dollars.Therefore, Shi Lei believes that besides the price, there is another reason. How did Apple in that life solve this problem?

Sitting in the coffee shop in Jiuli Village for a whole afternoon, Shi Lei recalled many fragments of that life, when a girl appeared in front of him, and asked the little maid in the shop if he had Bibi's computer, saying that she I am used to that kind of operating system, but I am not used to wnour.Shi Lei seemed to be enlightened suddenly!

The biggest uniqueness of po is that it is only compatible with po computer systems, not wnour. This makes Americans who regard maverick as the most cutting-edge fashion regard po as a symbol of maverick, even if it is any product of Apple in the end. In fact, they have all become arcade j

This is the biggest weakness of Shi Lei's ro, it doesn't have any special features.

Snapped!

Shi Lei snapped his fingers!Who says there isn't something completely special?Referring to the more convenient system upgrade method of Apple products in that life compared with wnour products, Shi Lei also made the ro system into firmware and put it in the programmable unit. He hopes that his product system can be upgraded, so through this, he This goal can be achieved independently.

What he brought back from France wasn't just a series of 3G orders, Shi Lei also found two big European boys, one named Pamela and the other named Woking.When Shi Lei saw these two people at the time, he actually compared them with Zuckerberg (the founder of kebook) who was later pushed to death. After all, their impractical product was actually a genius. level of creativity.

Regarding the products under the ideas led by these two big boys, Shi Lei has never given up on the development.Of course, Shi Lei never thought of developing this product as a separate product, but as a subsidiary function of a certain product.

When the ro was released, Shi Lei built an infrared device in the fuselage. Although the infrared distance is limited and the technology is rough, it is enough to meet this need.

Immediately integrate the team led by Pamela and Wojin with the old man Xu Kejia's team so that they can use the shortest time to integrate this dating software into the ro operating system.This is not a difficult task, and Xu Kejia easily completed it after only [-] hours of research.Although this old man is so stubborn and paranoid, he has one advantage, he has a superhuman ability to accept new enough things.So the first vote of approval for Shi Lei's idea was actually from Xu Kejia, an old man who was considered rigid to death by everyone.

On e's website of the same name, Shi Lei updated the operating system, telling consumers who own no now that they can upgrade the operating system for free on the website, or update an add-on.Then there is an extremely simplistic but straight-forward introduction to this add-on, which means that the new operating system can allow infrared devices to discover another user of the same product within a two-meter range.Of course, under the limitation of infrared transmission distance, it can only be found and prompted by voice, but it cannot play a good social role.To put it bluntly, it is basically equivalent to two people passing by and having the same ro product at the same time, so the infrared of both parties can detect each other, and return to the unit to inform the user with voice prompts, so that they can find out People who use the same product as themselves.

This is an extremely rough function, even when Shi Lei released it, it was still criticized by everyone, but it really gave ro products a label that is completely different from other products.Coupled with its high price, it almost instantly became the target of more than 1 users who frantically downloaded and wore it.Just like what Shi Lei said in his advertisement, "Find the same kind among all living beings, you are all high-quality selectors." This alone is enough to make everyone who uses the ro player feel that they have suddenly become nobles .The mentality of pretending to be compared is inherent in everyone, no matter what race or nationality, especially in a country like the United States that flaunts individuality, this is an excellent means for young Americans to quickly find personality collisions .

Shi Lei's new advertisement is also extremely attractive, a tall and handsome guy with blond hair and blue eyes, typical tall, handsome and wealthy, of course he is dressed in luxury outfits, plus a famous car.Slowly driving into a hotel, when getting out of the car, I suddenly got a prompt in the earphones, Gao Shuaifu looked around, and saw the man who was wearing a windbreaker with a silk scarf covering half of his face just now, his figure was invisible The inconspicuous girl also stopped, and a reminder came from her earphones, and she also turned her face to look around.

The camera is close up, the girl's silk scarf is blown away by the wind, she looks like a very typical American chick, she doesn't wear makeup but is extremely glamorous, the standard is white and thin, and the light of love flashes in the eyes of the two.

The camera cuts, and the next scene is Gao Shuai Fu playing baseball, while Mei Bai Shou is the cheerleader. Both of them have earphones on their ears, and they are shaking the dazzling and beautiful ro in their hands!

As soon as this ad was broadcast, coupled with the crazy pursuit of more than 1 users, RO finally exploded in the United States like a spring thunder.In the first half a month, only more than 1 units were sold, but in the following week, the sales volume reached 30 units, and most retail stores were sold out, but there was still an endless stream of inquirers. Absolutely.

This is how miracles are born, using the slightest bit of people's psychology, just as Shi Lei said, the price has already exceeded the normal market price, so it is not afraid to make it higher, and people who follow fashion can afford it.All the media collectively changed their tune, even though they were criticizing Shi Lei's adventure as a complete failure the first day, when ro started to become popular, they began to praise Shi Lei's forward-looking vision one after another, almost praising Shi Lei to the sky.

One thought of heaven and one thought of hell, after 24 hours, Shi Lei has become that magical boy who is best at creating miracles again, but this time the shock he brought to the world came from a small player.Moreover, even at this time, no one thinks that the fad from Shi Lei's ro will cause products such as and m to almost withdraw from the stage of history!

Seeing this situation, Jobs began to feel lucky that he wasn't greedy to get the whole market, because he had already ordered the PO to be listed in advance before Shi Lei released the ad about being tall, handsome, rich, white and thin.Although it was still a bit late, it finally attracted the attention of consumers in the market.Since the price is lower than that of ro, it can be regarded as grabbing some markets, especially those who are used to using the os system.Jobs wouldn't know that because of Shi Lei's existence, his Apple would never reach the pinnacle of glory in that life.

The most ridiculous thing is that in that life, the prices of all Apple products remained high, while other manufacturers could only use low-price strategies to steal part of the market.In this life, the high-priced product turned out to be Stone Group, but Apple can only adopt a low-price strategy.Of course, this low price is compared to ro, for the whole market, the price of po is still high!

In June 2001, under the nearly crazy posture of the European and American markets, Shi Lei finally began to release the first generation of ro ​​players in China. At the high price of 6 US dollars in both the United States and Europe, converted into RMB, according to the current The exchange rate is nearly 356 RMB.However, when Shi Lei released this player in China, the price was only RMB 3000, which caused great waves in the international market.

However, these news condemning Shi Lei's unfair pricing strategy can't resist people's pursuit of the trend jointly set off by Shi Lei and Jobs. There are a large number of smugglers from European and American countries, who are selling sro players from 〖China〗 at low prices. Parallel imports are put on the European and American markets.Faced with such a scene, Shi Lei finally smiled happily. In that life, what he hated the most was the prices of Apple products in the [Chinese] market, which were much higher than those in the European and American markets. I, he finally reversed this phenomenon.

Of course, Shi Lei has also imposed a lot of restrictions on products. The operating systems of products released at home and abroad are significantly different. This can guarantee Shi Lei's super high profits in the European and American markets.

At the end of the year, the number of ro ​​players sold by Stone Group worldwide has reached an astonishing 270 million units. Since the products were only released in April, the industry expects that the ro players in the coming year will

Sales will exceed the figure of 400 million.And this number is because Apple has also sold more than [-] pos.

Facing such data, Shi Lei knew that the combined sales of ro ​​and po had already surpassed the sales volume of the first year when po was released in that world.In that life, Shi Lei couldn't remember exactly how many pos Apple sold in the first year.But he clearly remembered that in 2004, the sales volume of po was less than 500 million units, and this was the result of three years of continuous growth.In less than nine months in 2001 alone, the total sales volume of RO and PO has reached 350 million units. This is obviously because the competition between the two sides has promoted the market at the same time.

Shi Lei believes that in 2002, there is no suspense that the sales volume of RO will exceed 400 million units, and it is very likely that it will exceed 500 million units. As for PO, there will inevitably be follow-up efforts. In terms of marketing, Jobs is a real master.Shi Lei seized the opportunity, but Jobs' team will regain the disadvantage little by little.But at least within a few years, Shi Lei believes that by maintaining an absolutely leading design concept, it will be absolutely no problem to suppress Apple and make Stone Group the number one brand in the digital field.

At the end of 2001, Shi Weixian was finally transferred back to Jiangdong Province to serve as a member of the Standing Committee of the Provincial Party Committee and Executive Vice Governor.As for the Yao family, almost all family members in major leadership positions have been adjusted to varying degrees.There are promotions and promotions, but, with one exception, no one stays in a major leadership position. @.