Rebirth, I want to be a prince

Chapter [-] A key step (please subscribe!)

Relying entirely on his understanding of Jobs and Apple in that life, Shi Lei adopted absolutely the same method of hunger marketing. In March 2002, Stone Group held a global press conference in Luohu. There were two main contents of the conference. The first one was about Stone Group’s expectations for the future digital product industry and technology demonstration, and the second was the most sought after by all young people. r Release of the second generation product.

Shi Lei personally presided over the press conference, or rather a presentation than a press conference, because journalists were basically not allowed to ask questions at the conference, and all the media were present, just to follow up and report the whole process.

The press conference was held in Luohu Exhibition Hall, and the participants felt that it was not a press conference, but more like an open lecture at a university.

Shi Lei first used rich video and audio materials to demonstrate the future development trend of digital products. Of course, this is the expected development trend of Stone Group.A series of simulation technologies were displayed in front of the participants, which greatly enriched their vision.Many of them are considered to be products that can only appear in sci-fi movies, but among Shi Lei's materials, they are told that they can be developed in the next few years or more than ten years.Moreover, Shi Lei asserted at the meeting that digital products in the future will completely rely on touch technology, traditional keyboard input will be gradually eliminated, and products will become thinner and lighter. unify thinking.

Whether this kind of demonstration will be recognized by the industry in a short enough time is not what Shi Lei cares about. What he cares about is whether consumers around the world can agree with his ideas, or whether they are willing to look forward to Shi Lei's description .As long as consumers are full of expectations, Stone Group will definitely become a global leader in digital communication products.

The press conference progressed to the release of the second-generation r product, and Shi Lei named it rmn.This is a bit of a spoof, because Shi Lei knows that Apple's second generation, the main product is also named mn, it is not intentional to copy anything, in fact Shi Lei has already copied enough.This was purely out of Shi Lei's bad taste. When he decided to adopt the name rmn, he fully imagined in his mind how the frowning Jobs would face the name mn and his expression was unpredictable.Perhaps, there will still be a little anger. Will Jobs suspect that someone inside him has leaked information to Shi Lei?No matter how smart Jobs is, he would never have imagined that there is a person in this world who knows so much about the trajectory of Apple's product releases for each generation, and that person has obviously returned here from the future.

Compared with the first generation, the second generation r is not much different in appearance, but it has become narrower and thinner, and has developed from the first generation 4g capacity to two different capacities. The choice of 8g and 16g, it can be said that starting from this generation of r, Stone Group's m3 player has really started its own footsteps.Shi Lei has already decided to launch a smaller m03 product in 3.In the trajectory of Apple in that life, they didn't release the first uffer product until 05. This was the first time that Shi Lei used his reborn golden finger to completely challenge Apple's bottom line.To tell the truth, Shi Lei is really not as good as a super genius like Jobs, who is loved by both God and Newton, so in less than a year, Shi Lei has fully felt the strong pressure from Jobs, In order not to let Jobs cause too much trouble for himself, Shi Lei decided to fully promote the early application of the domestic 3G network environment, and at the same time, he can release all Apple products in his mind in advance.Half a year in advance is really no threat to a company like Apple. As we all know, Apple has always been good at releasing new products that have already been developed, or most of the high-tech companies in the world are like this. Their technology is already ahead of this Times, but they all hold back their own technology and refuse to release it, leaving enough room for technology growth, of course, the most important thing is to ensure enough time to turn technology into profit.The so-called 18-month cycle of industry renewal is actually controlled by these industry giants themselves.For them, at least before 2010, technological development and innovation will definitely produce a new generation in more than half a year.

Shi Lei may not be very clear about other aspects, but he is very clear about this point. In that life, before 2010, what kind of state the industry's technological development has reached.At that time, there were various videos about the next-generation NE products on the Internet. In fact, they all came from the commercials of a concept mobile phone made by Jobs.The mobile phone, which is pure and transparent like a small crystal, can be seamlessly connected with the surrounding network video playback environment. With a light swipe of a finger, the content on the mobile phone screen can be transferred to a larger screen, and then operate.This kind of technology was what many consumers were looking forward to at that time, but Shi Lei, as a person in the industry, knew that in fact, the current level of technology might not be able to achieve the convenient and quick docking as shown in the advertising video, but the basic technology actually It can already be satisfied, and by 2017, this technology is already fully achievable.However, due to the large cost of technology research and development, when the profit return does not meet the psychological expectations of investors, they will not allow higher technology to appear on the rivers and lakes. Therefore, for a long time, Chinese cottages Manufacturers of mobile phone counterfeit computers, their technology releases were far ahead of large enterprises, which was an extremely unfortunate reality for many people at the time.

Shi Lei doesn't want to break the rules of the entire industry, it's really not a smart way to turn himself into a target of public criticism in the industry.However, in the current industry that can be said to be completely dominated by him, he has made an appropriate advance, and no one should blame him for this, except Jobs!

Even a company like ggle should hope that there will be someone like Shi Lei in the industry. For many young entrepreneurs and companies, it is an extremely painful process to innovate but not release it.

In Shi Lei's mind, there is already a relatively strict advance schedule for product releases. Not only the m3 player, but also other digital products, including future mobile phones and products, Shi Lei plans to advance Apple's pace by more than two years.It is a good thing for Shi Lei to suppress Apple so that a company with enough vitality like Ggle can enter this industry ahead of schedule.Otherwise, after Ggle's financial strength has reached the point of that lifetime, Ggle's offensive will be more violent.Instead of waiting for Gggle to enter this industry when they have full capabilities, it is better to drag them into the battle when their capital is not so large and their corporate reputation is not so accepted by the world.

At least such an opponent will be fundamentally weaker, and the pressure on Stone Group will be much less.

The release of r2 and rmn once again stimulated the consumers of all previous generation r products.Even though the price is more expensive, in the survey, more than [-]% of consumers still expressed their willingness to eliminate old products and replace them with new-generation r products.

In fact, after the press conference was held, during the initial control period of hunger marketing for a full two months, people's expectations for this product have risen to the full value, so much so that Shi Lei announced in May that When the global simultaneous sales started, a full stock of 120 million units was snatched up by this market full of expectations. The queue on the rnlne website is still overcrowded, and the media estimates that at least 150 million more units are needed to barely meet the needs of this round of sales.

No matter what, whether it is Shi Lei or anyone else, they can easily analyze that Stone Group's total sales volume of this year's r product alone is definitely more than the 400 million units estimated at the end of last year, and there is no suspense to break through 500 million units. , even more than 600 million seems to be just around the corner, it depends on whether it can be higher.

At the same time, Stone Group's sales of network communication products such as routing and switching have also completely opened up the European market with the increase in corporate popularity, and even the North American market has also been opened up for Stone Group.The cooperation with France Telecom has also been quite in-depth. Basically, France Telecom has begun to send people to China to discuss the overall cooperation with Datang Telecom and Huawei in the future, and is preparing to establish the -m test network in the coverage area of ​​France Telecom.

Stone Group is obviously a private enterprise that has been highly concerned by the State Department. Although it is only the third largest provider of 3G, as a representative of large emerging technology companies, and Shi Lei's special status relationship, Stone Group is in a certain degree In terms of technology, the degree of attention received by the State Department is obviously higher than that of Huawei, but there is still a small gap from Datang.

But Shi Lei knew very well that Datang's regression began at this time.In that life, Huawei has been making efforts step by step since then, while Datang has declined a little bit.The euphemism is that Datang is paying full attention to the development of 3G technology, but the four "Huge China" companies proposed in China, Julong, have almost completely faded out of the media's field of vision in 01, and Datang is still huge at present, but it is obviously declining. It is suspected that ZTE and Huawei will be the companies with real influence in the future.The Stone Group, which was created by Shi Lei, a reborn person, did not appear in the trajectory of that life. It seems to be forcibly replacing the giant dragon and filling the gap of the four high-tech conglomerates in the country.A reporter once made such a joke, saying that it was "Great China". Now that the giant dragon is out, it no longer has the qualifications to compete. Shouldn't it be a different term for Stone Group's supplementary contribution?So what should it be called?The reporter jokingly said something-"China's big head", which made everyone laugh at the press conference at that time.

This is just a joke, but it fully demonstrates Stone Group's current status among domestic private enterprises and even the entire high-tech industry.

Shi Lei still adheres to the principle of never going public or financing, firmly implements the concept of technology-based together with Huawei's Ren Zhengfei, never lets technology be dominated by foreign capital, but develops completely according to his own ideas, and maintains sufficient funds. independence.According to industry estimates, due to the popularity of r digital broadcasting products, and the market for industrial routing and switching equipment, network services, and solutions, the Stone Group’s market value was estimated by Forbes at the end of 2002. Estimated to exceed 100 billion US dollars.Of course, part of this is brand value, not the inherent assets of Stone Group.But after Shi Lei's year-end report came out, he was shocked by such a rapid increase.

In 99, Stone Group's actual total assets were about 80 billion RMB, or one billion US dollars.At the end of 02, Shi Lei could see that Stone Group's total assets reached more than 60 billion US dollars, close to 500 billion RMB.Compared with three years ago, there has been a six-fold increase, and the annual growth rate has remained above 150%.It is certainly not comparable to the annual growth rate of more than 1 percent per year at the beginning, or at least several thousand percent, but the current growth rate is quite staggering.

In 01, Stone Group's new headquarters building was completed, and the inauguration ceremony was naturally a sensation, but to Shi Lei, it was only a small scene.In other words, this is really a small scene compared to the shock that the big boss of the State Department mentioned Stone Group by name at the Sixth Plenary Session of the 01th CPC Central Committee at the end of 15.It's just that Shi Lei didn't feel any excitement about this, because he knew very well that in November 02, the big boss should step down, and the entire central team would enter the leadership of the next leadership team.And at that time, Jin Mingfu should enter the first order of the central inspection sequence.The so-called first sequence refers to the sequence of the next leadership team, not the sequence of training.

In other words, after the new No. [-] head was produced, Jin Mingfu was officially listed as a candidate for the inspection of the No. [-] head of the Central Committee ten years later. These ten years were of great significance to Jin Mingfu.

The small clique, including Yang Ming, head of the Organization Department of the Central Committee, Qin Jianye of the Hangnan Provincial Party Committee, and Bian Weiwei of the Jiangdong Provincial Party Committee, showed its full effect at this time. At the First Plenary Session of the 02th Central Committee at the end of 03, a new Chief No. [-] was elected. Of course, at this moment, he was only taking over the post of General Secretary of the Central Committee of the Communist Party of China.However, this is just a procedural issue.

After the new No. [-] head took over, a new list of members of the Political Bureau of the Central Committee was also elected, and Qin Jianye became an alternate member of the Political Bureau of the Central Committee.This is an extremely critical step for Qin Jianye.As we all know, the Politburo Committee is not like the Central Committee, alternate members are not permanent, and must reach a certain weight in order to obtain such an honor.Moreover, there is a big difference in the ranks of the members of the Central Committee and the alternate members. The lowest level even includes cadres at the departmental level. Even if an alternate member of the Politburo is an alternate member, he still enjoys the treatment of the deputy state level. This is the biggest difference.Therefore, Qin Jianye's becoming an alternate member of the Politburo means that he is already one of the dozens of deputy state-level cadres across the country.But having said that, he needs to go through the step of being a substitute, which means that Qin Jianye is basically destined for the nine-man list, which basically confirms that he will fully support Jin Mingfu, a future popular candidate. Of course, this is also incomparable. something.

Bianwei has not changed, but the central government has blown a bit of wind. It is possible that Bianwei will be transferred to the Central Propaganda Department as the executive deputy director. However, it will take at least two years for this kind of wind to blow. Have peace of mind about your work.

Of course, Shi Weixian also entered the list of members of the Central Committee, and took off the title of alternate member of the Central Committee. This is a small progress.For Shi Lei, whether he is defending him or not, including Shi Weixian, the biggest good news is that Yang Ming was elected to the new Politburo Standing Committee list. level position.Yang Ming is already old, and I'm afraid he should retire in just one term. In five years, he can actually manage a lot of things.

The reason why he knew this was because Shi Lei was defending a small chat at home, and at the same time, defending seemed to mention that Yang Ming had a conversation with him when he went back to his hometown to visit relatives some time ago.

Shi Lei was keenly aware of something after hearing this. Yang Ming's entry into the standing committee this time basically means that he will hand over the position of head of the Organization Department of the Central Committee of the Communist Party of China in a short time. He may be assigned other government positions, or it may be because of His age relationship will not be arranged.However, the head of the Organization Department of the Central Committee will inevitably be replaced.Could it be that the rumors outside are really rumors all over the city?In fact, Bian Wei wants to pick up the head of the Organization Department of the Central Committee of the Communist Party of China?However, the successive ministers of the Organization Department of the CPC Central Committee were all selected from the position of the Jiangdong Provincial Party Committee. This has almost become a practice within the party, so it is not surprising.

"Minister Yang Ming said that my political achievements are not enough. This is also the reason why I was rumored to be transferred to the Central Propaganda Department as the executive vice-minister. He is actively fighting for it, and hopes to serve as the head of the Organization Department of the Central Committee for a period of time. Before he leaves office, if you can at least erect Zifeng Building for me, then I will basically take this position!"

Hearing Bian Weiwei's first real request for himself, Shi Lei said without hesitation: "Okay, I will inject funds and advance the completion date of Zifeng Building!"

Bian Wei smiled gratified, the care of Shi Lei these years was finally not in vain.For a politician like him, this step is the most critical step!

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